---
title: "butcher paper roll 36 inch wide — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/butcher-paper-roll-36-inch-wide"
last_updated: "2026-07-14T04:58:10.449Z"
locale: en
meta:
  description: "a small market ($59K/yr) — butcher paper roll 36 inch wide doesn't clear our bar today."
  "og:description": "a small market ($59K/yr) — butcher paper roll 36 inch wide doesn't clear our bar today."
  "og:title": "butcher paper roll 36 inch wide — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **butcher paper roll 36 inch wide**

**Skip it**

A small market ($59K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 22Conversion 73Competition 47Returns 76Price range 93Avg price 95Brand share 44Review moat 24Quality gap 32

**Avg price**

**Incredible****$31.51**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.96–$79.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,691.24**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$59K**

$59K/yr · 28K searches

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**53**

**Top-5 brand share**

**79%**

**Open market**

**17%**

- PH PERKHOMY27% - SMART&CASUAL20% - Bryco Goods18% - Moretoes8% - Lock Cowboy6% - TapeManBlue4% - Open — no brand owns it (8 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)](https://m.media-amazon.com/images/I/41hG8+3a5CL.jpg)**PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)**PH PERKHOMY**$29.54**4.7★1,424 rev](https://www.amazon.com/dp/B0CQZ1TYX9) [2![SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)](https://m.media-amazon.com/images/I/41ekvFDb7jL.jpg)**SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)**SMART&CASUAL**$27.07**4.7★119 rev](https://www.amazon.com/dp/B0DG9BNSHB) [3![Large Brown Kraft Paper Roll - 36 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Postal Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover or Table Runner](https://m.media-amazon.com/images/I/31kcnejzTgL.jpg)**Large Brown Kraft Paper Roll - 36 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Postal Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover or Table Runner**Bryco Goods**$23.88**4.7★33,466 rev](https://www.amazon.com/dp/B07KKP6D3Z) [4![Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM](https://m.media-amazon.com/images/I/31AMIpwXbIL.jpg)**Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM**Moretoes**$21.07**4.3★153 rev](https://www.amazon.com/dp/B0FQNNMPZ3) [5![PerkHomy Brown Kraft Paper Roll 36 x 1 440 (120) for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 120)](https://m.media-amazon.com/images/I/41RadLvM8jL.jpg)**PerkHomy Brown Kraft Paper Roll 36 x 1 440 (120) for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 120)**PH PERKHOMY**$26.23**4.7★1,167 rev](https://www.amazon.com/dp/B0D8ZHT6SN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)](https://m.media-amazon.com/images/I/41b03NIuL5L.jpg)**SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)**SMART&CASUAL**$25.76**39 rev4mo ago](https://www.amazon.com/dp/B0GDF3PP56) [![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**1,614 rev6mo ago](https://www.amazon.com/dp/B0GCSLM1MN) [![White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated](https://m.media-amazon.com/images/I/41x5U8YC0rL.jpg)**White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated**TapeManBlue**$38.58**80 rev8mo ago](https://www.amazon.com/dp/B0FY3ZC8BY) [![Brown Wrapping Paper Kraft Paper Craft Paper Roll 36 x 2400 (200) for Gift Wrapping Bouquet Flower Art Painting Craft Bulletin Board Paper Easel Poster Chart Art Supplies Packing Shipping Moving](https://m.media-amazon.com/images/I/416JClQKmDL.jpg)**Brown Wrapping Paper Kraft Paper Craft Paper Roll 36 x 2400 (200) for Gift Wrapping Bouquet Flower Art Painting Craft Bulletin Board Paper Easel Poster Chart Art Supplies Packing Shipping Moving**Donyang**$24.91**924 rev9mo ago](https://www.amazon.com/dp/B0FVLYFWQK) [![Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM](https://m.media-amazon.com/images/I/31AMIpwXbIL.jpg)**Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM**Moretoes**$21.07**153 rev10mo ago](https://www.amazon.com/dp/B0FQNNMPZ3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GUTAG 36 x 1200 (100) Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36x1200)](https://m.media-amazon.com/images/I/4192KX3tTDL.jpg)**GUTAG 36 x 1200 (100) Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36x1200)**GUTAG**$19.93**4.3★**▲ 368%**](https://www.amazon.com/dp/B0FVLBJYN6) [![SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)](https://m.media-amazon.com/images/I/41b03NIuL5L.jpg)**SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)**SMART&CASUAL**$25.76**4.4★**▲ 362%**](https://www.amazon.com/dp/B0GDF3PP56) [![Brown Wrapping Paper Kraft Paper Craft Paper Roll 36 x 2400 (200) for Gift Wrapping Bouquet Flower Art Painting Craft Bulletin Board Paper Easel Poster Chart Art Supplies Packing Shipping Moving](https://m.media-amazon.com/images/I/416JClQKmDL.jpg)**Brown Wrapping Paper Kraft Paper Craft Paper Roll 36 x 2400 (200) for Gift Wrapping Bouquet Flower Art Painting Craft Bulletin Board Paper Easel Poster Chart Art Supplies Packing Shipping Moving**Donyang**$24.91**4.6★**▲ 303%**](https://www.amazon.com/dp/B0FVLYFWQK) [![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**4.6★**▲ 298%**](https://www.amazon.com/dp/B0GCSLM1MN) [![White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated](https://m.media-amazon.com/images/I/41x5U8YC0rL.jpg)**White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated**TapeManBlue**$38.58**4.7★**▲ 212%**](https://www.amazon.com/dp/B0FY3ZC8BY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.

1K750Black Friday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“its quality was consistent throughout the roll”*

**Value For Money**10%

*“Good price”*

**Thickness**8%

*“Is your not looking for a thick grocery bag type this is great”*

**Ease Of Use**8%

*“Easy to use”*

**Advertised Vs Actual Product**7%

*“As described”*

**Size-Overall**7%

*“Good Fit”*

**Color**5%

*“Color is accurate in picture”*

**Durability**4%

*“Very durable”*

**Ease Of Cleaning**4%

*“easy to clean”*

**Weight Heavy**2%

*“Heavy duty”*

### **What buyers complain about **

**Thickness**37%

*“Its thick paper”*

**Color**7%

*“Color very yellow”*

**Quality-Overall**7%

*“not the best”*

**Strength**5%

*“It is extremely flimsy”*

**Paint Quality**5%

*“paint soaked through quickly”*

**Durability**5%

*“just not very durable”*

**Advertised Vs Actual Product**4%

*“Not as described, at all”*

**Weight Heavy**4%

*“Not Heavy Duty”*

**Adhesion/Stickiness**3%

*“Cheap tape doesn't like to stick to it”*

**Thin**2%

*“Little thin”*

### **Top return reasons **

**Size-Overall**40%

**Value For Money**15%

**Color**11%

**Thin**8%

**Advertised Vs Actual Product**8%

**Thickness**4%

**Quality-Overall**2%

**Functionality-Overall**2%

**Weight Heavy**1%

**Paint Quality**1%