---
title: "burnt orange paint — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/burnt-orange-paint"
last_updated: "2026-07-14T03:07:41.857Z"
locale: en
meta:
  description: "a deep review moat (20,996 avg reviews) — burnt orange paint doesn't clear our bar today."
  "og:description": "a deep review moat (20,996 avg reviews) — burnt orange paint doesn't clear our bar today."
  "og:title": "burnt orange paint — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **burnt orange paint**

**Skip it**

A deep review moat (20,996 avg reviews) — this niche doesn't clear our bar today.

Market size 26Growth 50Conversion 83Competition 41Returns 96Price range 28Avg price 18Brand share 28Review moat 16Quality gap 20

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+19.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$0.58–$20.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$105K**

$105K/yr · 185K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$6.40**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****20,995.58**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**71**

**Top-5 brand share**

**88%**

**Open market**

**8%**

- Apple Barrel52% - FolkArt15% - Artecho9% - Liquitex7% - Colorations5% - DecoArt4% - Open — no brand owns it (6 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$11K15%$16K20%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20764 Apricot](https://m.media-amazon.com/images/I/41MQjsyDbSL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20764 Apricot**Apple Barrel**$0.63**4.7★45,301 rev](https://www.amazon.com/dp/B00889Z5Y6) [2![Apple Barrel Acrylic Paint Pumpkin Orange (Pack of 3) 2 oz 20588EA- (Pack of 3)](https://m.media-amazon.com/images/I/51k+oJaNVML.jpg)**Apple Barrel Acrylic Paint Pumpkin Orange (Pack of 3) 2 oz 20588EA- (Pack of 3)**Apple Barrel**$1.77**4.7★45,301 rev](https://www.amazon.com/dp/B0B3S4WWQC) [3![FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2903 Pure Orange](https://m.media-amazon.com/images/I/31RJl0yHGvL.jpg)**FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2903 Pure Orange**FolkArt**$1.76**4.7★7,161 rev](https://www.amazon.com/dp/B00CIW3J88) [4![Apple Barrel Paint GLOSS ACRYLIC 2 oz Tangelo 2 Fl Oz](https://m.media-amazon.com/images/I/41Z+I5ACJKL.jpg)**Apple Barrel Paint GLOSS ACRYLIC 2 oz Tangelo 2 Fl Oz**Apple Barrel**$1.23**4.7★12,529 rev](https://www.amazon.com/dp/B079CQ58KY) [5![Artecho Orange Acrylic Paint Orange Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies](https://m.media-amazon.com/images/I/41peeBLa1PL.jpg)**Artecho Orange Acrylic Paint Orange Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies**Artecho**$8.39**4.6★9,392 rev](https://www.amazon.com/dp/B08JTR9QF6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Colorations Artist Quality Acrylic Orange Paint - 16 oz (473ml) - Made in United States Paraben-Free Non-Toxic Acrylic Paint for Adults and Kids](https://m.media-amazon.com/images/I/315onx2rXmL.jpg)**Colorations Artist Quality Acrylic Orange Paint - 16 oz (473ml) - Made in United States Paraben-Free Non-Toxic Acrylic Paint for Adults and Kids**Colorations**$9.51**32 rev1y ago](https://www.amazon.com/dp/B0F7J3KSDD) [![Liquitex BASICS Acrylic Paint 118ml (4-oz) Tube Metallic Burnt Orange](https://m.media-amazon.com/images/I/31WZfyALrhL.jpg)**Liquitex BASICS Acrylic Paint 118ml (4-oz) Tube Metallic Burnt Orange**Liquitex**$11.19**39,623 rev1y ago](https://www.amazon.com/dp/B0F13R46JZ) [![Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Orange Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies](https://m.media-amazon.com/images/I/41jVHmgZEdL.jpg)**Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Orange Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$19.80**346 rev1y ago](https://www.amazon.com/dp/B0DNKK5H6V) [![Artecho Orange Acrylic Paint 500ml / 17oz Large Bottle](https://m.media-amazon.com/images/I/41+JjhUAX8L.jpg)**Artecho Orange Acrylic Paint 500ml / 17oz Large Bottle**Artecho**$13.49**2,323 rev2y ago](https://www.amazon.com/dp/B0CXD1P631) [![Apple Barrel Acrylic Paint Pumpkin Orange (Pack of 3) 2 oz 20588EA- (Pack of 3)](https://m.media-amazon.com/images/I/51k+oJaNVML.jpg)**Apple Barrel Acrylic Paint Pumpkin Orange (Pack of 3) 2 oz 20588EA- (Pack of 3)**Apple Barrel**$1.77**45,301 rev4y ago](https://www.amazon.com/dp/B0B3S4WWQC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20513 Bright Yellow](https://m.media-amazon.com/images/I/418YfTClSxL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20513 Bright Yellow**Apple Barrel**$0.62**4.7★**▲ 307%**](https://www.amazon.com/dp/B005U7BNPE) [![Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20764 Apricot](https://m.media-amazon.com/images/I/41MQjsyDbSL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20764 Apricot**Apple Barrel**$0.63**4.7★**▲ 253%**](https://www.amazon.com/dp/B00889Z5Y6) [![Crayola Washable Paint Orange 16oz](https://m.media-amazon.com/images/I/31jhysr-zLL.jpg)**Crayola Washable Paint Orange 16oz**Crayola**$6.41**4.6★**▲ 131%**](https://www.amazon.com/dp/B00021TNZ0) [![Apple Barrel Paint GLOSS ACRYLIC 2 oz Tangelo 2 Fl Oz](https://m.media-amazon.com/images/I/41Z+I5ACJKL.jpg)**Apple Barrel Paint GLOSS ACRYLIC 2 oz Tangelo 2 Fl Oz**Apple Barrel**$1.23**4.7★**▲ 123%**](https://www.amazon.com/dp/B079CQ58KY) [![FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2903 Pure Orange](https://m.media-amazon.com/images/I/31RJl0yHGvL.jpg)**FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2903 Pure Orange**FolkArt**$1.76**4.7★**▲ 116%**](https://www.amazon.com/dp/B00CIW3J88)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 97 weeks — +19.9% search growth over the last 90 days.

10K6KSpike '24Spike '25 seasonDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**25%

*“Bright color”*

**Paint Quality**23%

*“Great paint for the price”*

**Value For Money**19%

*“Affordable too”*

**Quality-Overall**12%

*“Good quality”*

**Advertised Vs Actual Product**3%

*“As expected”*

**Brightness/Shine/Glow**3%

*“BRIGHT”*

**Size-Overall**3%

*“The right size can for my use”*

**Texture/Consistency-Overall**1%

*“it works into a texture brush beautifully”*

**Stitch/Finish/Polish**1%

*“The finish is smooth”*

**Ease Of Cleaning**1%

*“it goes on surprisingly smooth with a clean”*

### **What buyers complain about **

**Paint Quality**47%

*“GARBAGE PAINT”*

**Coverage**10%

*“Coverage was horrible”*

**Quality-Overall**10%

*“absolute garbage”*

**Thickness**9%

*“Too thick”*

**Value For Money**4%

*“A total waste of money”*

**Water Resistance**4%

*“They were very watery”*

**Moist/Dry**3%

*“came completely dry inside and totally unusable”*

**Spray/Flow**3%

*“The rest of the can sprayed normally”*

**Color**2%

*“The stated color does not start to develop until 6 or 7 coats are applied”*

**Leak-Proof**2%

*“there is leakage around the tops of the bottles where they had been opened”*

### **Top return reasons **

**Paint Quality**41%

**Color**32%

**Value For Money**9%

**Advertised Vs Actual Product**4%

**Size-Overall**3%

**Display Colors**3%

**Functionality-Overall**2%

**Leak-Proof**2%

**Defective Material/Parts**1%

**Weight Heavy**1%