---
title: "burgundy wrapping paper — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/burgundy-wrapping-paper"
last_updated: "2026-07-13T23:59:21.389Z"
locale: en
meta:
  description: "soft demand (-12.5% this quarter) — burgundy wrapping paper doesn't clear our bar today."
  "og:description": "soft demand (-12.5% this quarter) — burgundy wrapping paper doesn't clear our bar today."
  "og:title": "burgundy wrapping paper — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **burgundy wrapping paper**

**Skip it**

Soft demand (-12.5% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 19Conversion 51Competition 47Returns 57Price range 60Avg price 51Brand share 48Review moat 51Quality gap 25

**Price range**

**Good****$5.80–$28.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,465.72**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.06**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$189K**

$189K/yr · 384K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▲rising

**Sellers**

**22**

**Top-5 brand share**

**76%**

**Open market**

**21%**

- RUSPEPA49% - PH PERKHOMY8% - Ctosree8% - SMART&CASUAL7% - NEPOG4% - RayofSun3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$19K15%$28K20%$38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RUSPEPA Wine Red Wrapping Paper Solid Color- Mini Roll - for Christmas Wedding Birthday Shower Congrats and Holiday - 17 Inches X 32.8 Feet](https://m.media-amazon.com/images/I/410LZamUFBL.jpg)**RUSPEPA Wine Red Wrapping Paper Solid Color- Mini Roll - for Christmas Wedding Birthday Shower Congrats and Holiday - 17 Inches X 32.8 Feet**RUSPEPA**$12.34**4.5★3,480 rev](https://www.amazon.com/dp/B0C7GW5HLD) [2![RUSPEPA Burgundy Matte Wrapping Paper Mini Roll Wine Red Solid Color Pearly-luster Paper Perfect for Christmas Wedding Birthday Valentines Day Baby Shower Anniversary 17 Inches X 32.8 Feet](https://m.media-amazon.com/images/I/41uS6FOaNVL.jpg)**RUSPEPA Burgundy Matte Wrapping Paper Mini Roll Wine Red Solid Color Pearly-luster Paper Perfect for Christmas Wedding Birthday Valentines Day Baby Shower Anniversary 17 Inches X 32.8 Feet**RUSPEPA**$10.71**4.4★6,165 rev](https://www.amazon.com/dp/B0DYP3LXYD) [3![RUSPEPA Wine Red Kraft Wrapping Paper Roll 17.5x 393(32.8) Recyclable Wine Red Gift Wrap Paper for Christmas Gift Wrapping Table Covering DIY Crafting Mothers Day Bouquet Flower 80GSM](https://m.media-amazon.com/images/I/41q4MZ0S4zL.jpg)**RUSPEPA Wine Red Kraft Wrapping Paper Roll 17.5x 393(32.8) Recyclable Wine Red Gift Wrap Paper for Christmas Gift Wrapping Table Covering DIY Crafting Mothers Day Bouquet Flower 80GSM**RUSPEPA**$12.82**4.5★3,927 rev](https://www.amazon.com/dp/B0CQ2F5F82) [4![Ctosree Matte Burgundy Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts](https://m.media-amazon.com/images/I/41jLOuhFaBL.jpg)**Ctosree Matte Burgundy Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts**Ctosree**$28.86**3.8★36 rev](https://www.amazon.com/dp/B0FMXZQ9F1) [5![SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)](https://m.media-amazon.com/images/I/41lypegr2EL.jpg)**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**4.6★1,614 rev](https://www.amazon.com/dp/B0CX5D7W62)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vitalizart Burgundy Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Red Ribbon](https://m.media-amazon.com/images/I/41cEmDcQlJL.jpg)**Vitalizart Burgundy Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Red Ribbon**Vitalizart**$14.41**5 rev3mo ago](https://www.amazon.com/dp/B0GSZ513LC) [![NEPOG Burgundy Red Wrapping Paper Gold and Silver Irregular Foil Dots Solid Wine Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll for Birthday Wedding](https://m.media-amazon.com/images/I/51XkZ3+9T1L.jpg)**NEPOG Burgundy Red Wrapping Paper Gold and Silver Irregular Foil Dots Solid Wine Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll for Birthday Wedding**NEPOG**$8.95**1 rev4mo ago](https://www.amazon.com/dp/B0GQ4Z8QBY) [![NEPOG Wine Red Wrapping Paper Roll Gold and Silver Foil Flake Design Burgundy Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll Perfect for Birthday Wedding](https://m.media-amazon.com/images/I/51-J1V590zL.jpg)**NEPOG Wine Red Wrapping Paper Roll Gold and Silver Foil Flake Design Burgundy Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll Perfect for Birthday Wedding**NEPOG**$8.96**2 rev4mo ago](https://www.amazon.com/dp/B0GQ539XNY) [![Wine Wrapping Paper Roll - 17Inch x 16.4Feet - Elegant Champagne & Wine Glass Grape Watercolor Design Gift Wrap for Party Favors Anniversary Wedding Celebration](https://m.media-amazon.com/images/I/51mKo0ZPnfL.jpg)**Wine Wrapping Paper Roll - 17Inch x 16.4Feet - Elegant Champagne & Wine Glass Grape Watercolor Design Gift Wrap for Party Favors Anniversary Wedding Celebration**Pineraap**$12.93**114 rev8mo ago](https://www.amazon.com/dp/B0G13XM8G6) [![Ctosree Matte Burgundy Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts](https://m.media-amazon.com/images/I/41jLOuhFaBL.jpg)**Ctosree Matte Burgundy Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts**Ctosree**$28.86**36 rev10mo ago](https://www.amazon.com/dp/B0FMXZQ9F1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Vitalizart Burgundy Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Red Ribbon](https://m.media-amazon.com/images/I/41cEmDcQlJL.jpg)**Vitalizart Burgundy Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Red Ribbon**Vitalizart**$14.41**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GSZ513LC) [![NEPOG Burgundy Red Wrapping Paper Gold and Silver Irregular Foil Dots Solid Wine Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll for Birthday Wedding](https://m.media-amazon.com/images/I/51XkZ3+9T1L.jpg)**NEPOG Burgundy Red Wrapping Paper Gold and Silver Irregular Foil Dots Solid Wine Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll for Birthday Wedding**NEPOG**$8.95**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GQ4Z8QBY) [![NEPOG Wine Red Wrapping Paper Roll Gold and Silver Foil Flake Design Burgundy Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll Perfect for Birthday Wedding](https://m.media-amazon.com/images/I/51-J1V590zL.jpg)**NEPOG Wine Red Wrapping Paper Roll Gold and Silver Foil Flake Design Burgundy Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll Perfect for Birthday Wedding**NEPOG**$8.96**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0GQ539XNY) [![SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)](https://m.media-amazon.com/images/I/41lypegr2EL.jpg)**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0CX5D7W62) [![AmazingSpark 2026 Graduation Gift Wrapping Paper Roll 17 x 118 Inch 3D Embossing Gold Foil Grad Gift Wrap Graduation Wrapping Paper for Class College High School Ceremony Decor Party Supplies (Maroon)](https://m.media-amazon.com/images/I/51G+WpqDRSL.jpg)**AmazingSpark 2026 Graduation Gift Wrapping Paper Roll 17 x 118 Inch 3D Embossing Gold Foil Grad Gift Wrap Graduation Wrapping Paper for Class College High School Ceremony Decor Party Supplies (Maroon)**AmazingSpark**$12.15**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0F29L9Y4T)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 60.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Excellent quality”*

**Color**12%

*“Beautiful color”*

**Ease Of Use**10%

*“Useful”*

**Value For Money**10%

*“Good deal”*

**Gifting Purpose**7%

*“Gift wrap”*

**Durability**6%

*“From crafts to wrapping to drawing this stuff is durable and long lasting”*

**Thickness**6%

*“Is the perfect thickness for folding corners”*

**Flexibility**4%

*“still flexible and easy to fold neatly around books of different sizes”*

**Advertised Vs Actual Product**3%

*“Gets the job done”*

**Weight Heavy**2%

*“Nice Weight for Wrapping”*

### **What buyers complain about **

**Thickness**22%

*“fairly thin material”*

**Size-Overall**13%

*“Print was bigger than expected”*

**Color**11%

*“Good product, wrong color”*

**Smell**9%

*“But my first customer that got the there item packed with this complained of a moldy smell”*

**Thin**7%

*“Thin”*

**Adhesion/Stickiness**4%

*“Tape does not stick to this”*

**Ease Of Use**2%

*“Hard to work with”*

**Strength**2%

*“Not heavy duty”*

**Weight Heavy**2%

*“Not heavy duty”*

**Value For Money**2%

*“little bit expensive though for what it is”*

### **Top return reasons **

**Size-Overall**54%

**Color**16%

**Value For Money**11%

**Advertised Vs Actual Product**6%

**Thin**3%

**Functionality-Overall**2%

**Thickness**2%

**Display Colors**1%

**Quality-Overall**1%

**Material Quality**1%