---
title: "bullet journal stencils — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/bullet-journal-stencils"
last_updated: "2026-07-14T05:02:51.753Z"
locale: en
meta:
  description: "bullet journal stencils shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-33.5% this quarter) keeps it on the watch list."
  "og:description": "bullet journal stencils shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-33.5% this quarter) keeps it on the watch list."
  "og:title": "bullet journal stencils — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

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# **bullet journal stencils**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-33.5% this quarter) keeps it on the watch list.

Market size 47Growth 8Conversion 27Competition 74Returns 84Price range 27Avg price 30Brand share 90Review moat 66Quality gap 65

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****871.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$253K**

$253K/yr · 1.2M searches

**Avg price**

**Okay****$9.64**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$4.00–$19.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-33.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**29 **▼falling

**Sellers**

**37**

**Top-5 brand share**

**45%**

**Open market**

**50%**

- VIOXIA13% - CH HAICHENG11% - Elempony8% - Bsenhe6% - PETER PAUPER PRESS6% - ALODNY6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$10K8%$20K12%$30K16%$40K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![36 Pcs Journal Stencils Planner Stencils for Journaling Scrapbook Notebook Diary Scrapbooking Supplie Washable Durable](https://m.media-amazon.com/images/I/51dKb7PDKUL.jpg)**36 Pcs Journal Stencils Planner Stencils for Journaling Scrapbook Notebook Diary Scrapbooking Supplie Washable Durable**VIOXIA**$9.84**4.4★73 rev](https://www.amazon.com/dp/B0G1LHDXPG) [2![30 PCS Journal Stencils Planner Stencils for Junk Journal Notebook Diary Scrapbook DIY Drawing Template Journal Stencil 4x7 Inch](https://m.media-amazon.com/images/I/5145kCObDsL.jpg)**30 PCS Journal Stencils Planner Stencils for Junk Journal Notebook Diary Scrapbook DIY Drawing Template Journal Stencil 4x7 Inch**CH HAICHENG**$11.64**4.4★8,382 rev](https://www.amazon.com/dp/B075N3N6S6) [3![Elempony 3Pcs Planner Stencils Templates Reusable Planner Stencil for Dot Grid Journals Bullet Journal Stencils Calendar & Journal Planning Accessories for Women](https://m.media-amazon.com/images/I/41tK2z0PMZL.jpg)**Elempony 3Pcs Planner Stencils Templates Reusable Planner Stencil for Dot Grid Journals Bullet Journal Stencils Calendar & Journal Planning Accessories for Women**Elempony**$4.00**3.8★32 rev](https://www.amazon.com/dp/B0GCG8KVFD) [4![ALODNY 16 Pcs Journal Stencils Set - Time Saving Bullet Journaling Supplies/Accessories Kit -Ultimate Productivity Planner Stencil for Bullet Journal Stencils A5 Dotted Journals](https://m.media-amazon.com/images/I/515pSKqpTCL.jpg)**ALODNY 16 Pcs Journal Stencils Set - Time Saving Bullet Journaling Supplies/Accessories Kit -Ultimate Productivity Planner Stencil for Bullet Journal Stencils A5 Dotted Journals**ALODNY**$9.74**4.5★652 rev](https://www.amazon.com/dp/B09LYQCZP5) [5![Handmade Flexible Record Template 9 Pack Reusable Planner Stencils Set for Journaling Dot Grid Drawing Checklists and DIY Crafts (A+B+C)](https://m.media-amazon.com/images/I/31BYF8ZwwUL.jpg)**Handmade Flexible Record Template 9 Pack Reusable Planner Stencils Set for Journaling Dot Grid Drawing Checklists and DIY Crafts (A+B+C)**Lidayease**$9.39**4.2★31 rev](https://www.amazon.com/dp/B0FPXHY7M5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![5x7.5 Inch Metal Journal Stencils Stainless Steel Stencil Bookmark for Bullet Journaling Reusable Planner Stencils with Faces & Icons for Habit Tracker Calendar Diary Banners Lists Scrapbooking](https://m.media-amazon.com/images/I/51ja6HACJlL.jpg)**5x7.5 Inch Metal Journal Stencils Stainless Steel Stencil Bookmark for Bullet Journaling Reusable Planner Stencils with Faces & Icons for Habit Tracker Calendar Diary Banners Lists Scrapbooking**FIVEIZERO**$7.40**11 rev3mo ago](https://www.amazon.com/dp/B0GWHM6Z1B) [![houlishu 2 Pack Metal Journal Stencils - Stainless Steel Reusable Planner Stencils for Planner & Bullet Journal Lists Creative Journaling DIY Scrapbooking Habit Tracker](https://m.media-amazon.com/images/I/51PwERizqZL.jpg)**houlishu 2 Pack Metal Journal Stencils - Stainless Steel Reusable Planner Stencils for Planner & Bullet Journal Lists Creative Journaling DIY Scrapbooking Habit Tracker**houlishu**$9.43**6 rev3mo ago](https://www.amazon.com/dp/B0GJYNGXJ2) [![BLOSSOMLAYER 12pcs Journal Stencils 4 * 7 Inch Reusable Plastic Templates Set Planner Stencils Paint Template Bullet Journaling Supplies for Daily Planner Weekly Schedule Habit Tracker Note](https://m.media-amazon.com/images/I/51fjz0uOq2L.jpg)**BLOSSOMLAYER 12pcs Journal Stencils 4 * 7 Inch Reusable Plastic Templates Set Planner Stencils Paint Template Bullet Journaling Supplies for Daily Planner Weekly Schedule Habit Tracker Note**BLOSSOMLAYER**$6.96**1 rev5mo ago](https://www.amazon.com/dp/B0GMF3J7LN) [![Handmade Planner Stencil Flexible Record Reusable Journal Stencils Templates for Bullet Journals Planner Drawing Lines Layout Tools Calendars & DIY Planning](https://m.media-amazon.com/images/I/41USrgZnzJL.jpg)**Handmade Planner Stencil Flexible Record Reusable Journal Stencils Templates for Bullet Journals Planner Drawing Lines Layout Tools Calendars & DIY Planning**Dastminear**$9.86**16 rev5mo ago](https://www.amazon.com/dp/B0GLQLLM84) [![Elempony 3Pcs Planner Stencils Templates Reusable Planner Stencil for Dot Grid Journals Bullet Journal Stencils Calendar & Journal Planning Accessories for Women](https://m.media-amazon.com/images/I/41tK2z0PMZL.jpg)**Elempony 3Pcs Planner Stencils Templates Reusable Planner Stencil for Dot Grid Journals Bullet Journal Stencils Calendar & Journal Planning Accessories for Women**Elempony**$4.00**32 rev5mo ago](https://www.amazon.com/dp/B0GCG8KVFD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![5x7.5 Inch Metal Journal Stencils Stainless Steel Stencil Bookmark for Bullet Journaling Reusable Planner Stencils with Faces & Icons for Habit Tracker Calendar Diary Banners Lists Scrapbooking](https://m.media-amazon.com/images/I/51ja6HACJlL.jpg)**5x7.5 Inch Metal Journal Stencils Stainless Steel Stencil Bookmark for Bullet Journaling Reusable Planner Stencils with Faces & Icons for Habit Tracker Calendar Diary Banners Lists Scrapbooking**FIVEIZERO**$7.40**4.6★**▲ 553%**](https://www.amazon.com/dp/B0GWHM6Z1B) [![Handmade Planner Stencil Flexible Record Reusable Journal Stencils Templates for Bullet Journals Planner Drawing Lines Layout Tools Calendars & DIY Planning](https://m.media-amazon.com/images/I/41USrgZnzJL.jpg)**Handmade Planner Stencil Flexible Record Reusable Journal Stencils Templates for Bullet Journals Planner Drawing Lines Layout Tools Calendars & DIY Planning**Dastminear**$9.86**3.6★**▲ 550%**](https://www.amazon.com/dp/B0GLQLLM84) [![In The Slightest - Journal Stencils Planner Stencils Notebook Diary Journaling Bullet Journaling Supplies Notebook DIY Drawing Hard Plastic Planner Accessories - Seaglass](https://m.media-amazon.com/images/I/51fx5DJ3MzL.jpg)**In The Slightest - Journal Stencils Planner Stencils Notebook Diary Journaling Bullet Journaling Supplies Notebook DIY Drawing Hard Plastic Planner Accessories - Seaglass**In The Slightest**$15.13**5.0★**▲ 525%**](https://www.amazon.com/dp/B0C8HFLZLT) [![BLOSSOMLAYER 12pcs Journal Stencils 4 * 7 Inch Reusable Plastic Templates Set Planner Stencils Paint Template Bullet Journaling Supplies for Daily Planner Weekly Schedule Habit Tracker Note](https://m.media-amazon.com/images/I/51fjz0uOq2L.jpg)**BLOSSOMLAYER 12pcs Journal Stencils 4 * 7 Inch Reusable Plastic Templates Set Planner Stencils Paint Template Bullet Journaling Supplies for Daily Planner Weekly Schedule Habit Tracker Note**BLOSSOMLAYER**$6.96**4.0★**▲ 518%**](https://www.amazon.com/dp/B0GMF3J7LN) [![houlishu 2 Pack Metal Journal Stencils - Stainless Steel Reusable Planner Stencils for Planner & Bullet Journal Lists Creative Journaling DIY Scrapbooking Habit Tracker](https://m.media-amazon.com/images/I/51PwERizqZL.jpg)**houlishu 2 Pack Metal Journal Stencils - Stainless Steel Reusable Planner Stencils for Planner & Bullet Journal Lists Creative Journaling DIY Scrapbooking Habit Tracker**houlishu**$9.43**5.0★**▲ 500%**](https://www.amazon.com/dp/B0GJYNGXJ2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.

100K60KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 4.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**10%

*“Good value for money”*

**Ease Of Use**9%

*“Ease of use”*

**Quality-Overall**9%

*“Impressive variety”*

**Durability**7%

*“They are durable”*

**Design-Overall**7%

*“Cute designs”*

**Size-Overall**6%

*“Perfect fit”*

**Strength**6%

*“Sturdy enough”*

**Ease Of Cleaning**4%

*“Easy to clean”*

**Document Organizing/Classification**4%

*“organized as well”*

**Thickness**3%

*“The stencils are a nice thickness”*

### **What buyers complain about **

**Size-Overall**23%

*“Lines and icons are way too small”*

**Strength**12%

*“flimsy”*

**Thickness**8%

*“the thinness of the material”*

**Value For Money**4%

*“Not worth the price”*

**Quality-Overall**3%

*“The product just feels cheap”*

**Ease Of Use**3%

*“The size is also pretty awkward to use”*

**Metal Quality**3%

*“They are not metal so be careful not to bend”*

**Thin**2%

*“Too thin to be useful”*

**Advertised Vs Actual Product**2%

*“Not quite what I expected”*

**Flexibility**2%

*“easy to accidentally bend”*

### **Top return reasons **

**Size-Overall**42%

**Strength**11%

**Functionality-Overall**5%

**Advertised Vs Actual Product**5%

**Material Quality**4%

**Thin**4%

**Quality-Overall**4%

**Value For Money**3%

**Compatibility-Overall**3%

**Defective Material/Parts**2%