---
title: "bullet journal pens — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/bullet-journal-pens"
last_updated: "2026-07-13T18:43:11.293Z"
locale: en
meta:
  description: "a small market ($26K/yr) — bullet journal pens doesn't clear our bar today."
  "og:description": "a small market ($26K/yr) — bullet journal pens doesn't clear our bar today."
  "og:title": "bullet journal pens — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **bullet journal pens**

**Skip it**

A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 8Conversion 39Competition 83Returns 97Price range 64Avg price 42Brand share 81Review moat 20Quality gap 32

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$4.73–$33.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.05**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****13,035.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-33.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$26K**

$26K/yr · 76K searches

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**26 **▼falling

**Sellers**

**162**

**Top-5 brand share**

**54%**

**Open market**

**41%**

- Mr. Pen18% - iBayam11% - Zebra Pen11% - SAKURA8% - WRITECH7% - Paper Mate6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7836%$2K9%$2K12%$3K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 54 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![iBayam 18 Colors Journal Planner Pens Office School Supplies Fine Point Fineliner Drawing Art Markers for Bullet Journaling Scrapbook Notebook Writing Note Taking Calendar Stationary Adult Coloring](https://m.media-amazon.com/images/I/51c2i-QLbYL.jpg)**iBayam 18 Colors Journal Planner Pens Office School Supplies Fine Point Fineliner Drawing Art Markers for Bullet Journaling Scrapbook Notebook Writing Note Taking Calendar Stationary Adult Coloring**iBayam**$8.54**4.6★118,437 rev](https://www.amazon.com/dp/B0772XSNXY) [2![Mr. Pen- Colored Fineliner Pens 18 Pack 0.4mm](https://m.media-amazon.com/images/I/51pAA-AoVeL.jpg)**Mr. Pen- Colored Fineliner Pens 18 Pack 0.4mm**Mr. Pen**$5.44**4.5★600 rev](https://www.amazon.com/dp/B0DKT3L63V) [3![SAKURA Pigma Micron Fineliner Pens - Archival Black Ink Pens - Pens for Writing Drawing or Journaling - Assorted Point Sizes - 6 Pack](https://m.media-amazon.com/images/I/41crSnFXcEL.jpg)**SAKURA Pigma Micron Fineliner Pens - Archival Black Ink Pens - Pens for Writing Drawing or Journaling - Assorted Point Sizes - 6 Pack**SAKURA**$12.06**4.8★64,887 rev](https://www.amazon.com/dp/B0008G8G8Y) [4![Paper Mate Flair Felt Tip Pens Medium Point (0.7mm) 12 Count - For Arts & Crafts Note-Taking Journaling School Supplies for Teachers & Students](https://m.media-amazon.com/images/I/51HEJ+fM6UL.jpg)**Paper Mate Flair Felt Tip Pens Medium Point (0.7mm) 12 Count - For Arts & Crafts Note-Taking Journaling School Supplies for Teachers & Students**Paper Mate**$10.02**4.8★57,641 rev](https://www.amazon.com/dp/B000J09CO6) [5![Piochoo Dual Brush Marker Pens 24 Colored Markers Fine Point and Brush Tip for Adult Coloring Books Bullet Journals Planners Note Taking Coloring Writing](https://m.media-amazon.com/images/I/51HTj574nrL.jpg)**Piochoo Dual Brush Marker Pens 24 Colored Markers Fine Point and Brush Tip for Adult Coloring Books Bullet Journals Planners Note Taking Coloring Writing**Piochoo**$8.29**4.6★7,521 rev](https://www.amazon.com/dp/B089QJ9L77)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Vintage Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct](https://m.media-amazon.com/images/I/41IlkfyR+7L.jpg)**WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Vintage Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct**WRITECH**$14.24**44 rev6mo ago](https://www.amazon.com/dp/B0GFDG1334) [![WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Pastel Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct](https://m.media-amazon.com/images/I/4120aI6CfEL.jpg)**WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Pastel Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct**WRITECH**$15.46**44 rev6mo ago](https://www.amazon.com/dp/B0GFD8LPW3) [![Grabie Erasable Gel Pens Medium Point 0.7 mm Erasable Pens Make Mistakes Disappear for Drawing Writing Planner Pack of 9 Assorted Colors(Rustic Reverie)](https://m.media-amazon.com/images/I/41u61W4XpmL.jpg)**Grabie Erasable Gel Pens Medium Point 0.7 mm Erasable Pens Make Mistakes Disappear for Drawing Writing Planner Pack of 9 Assorted Colors(Rustic Reverie)**Grabie**$15.11**3,040 rev9mo ago](https://www.amazon.com/dp/B0FT2DDYSW) [![Taja Gel Pens 6 Pcs Quick Dry Black Gel Ink Pens 0.5mm Fine Point Smooth Writing Pens for Journaling and Note Taking Cute Aesthetic Pens for Women & Men-Pastel](https://m.media-amazon.com/images/I/418NUWzRCyL.jpg)**Taja Gel Pens 6 Pcs Quick Dry Black Gel Ink Pens 0.5mm Fine Point Smooth Writing Pens for Journaling and Note Taking Cute Aesthetic Pens for Women & Men-Pastel**Taja**$4.89**1,433 rev9mo ago](https://www.amazon.com/dp/B0FRG41FZC) [![Zebra Pen - Premium 12-Pack Journaling Set - No Bleed MILDLINER Highlighters CLiCKART Pens & SARASA Gel Pen - Assorted Colors for Note-Taking Bible Study Journaling and Creative Planning (14012)](https://m.media-amazon.com/images/I/51vMRbJ-m0L.jpg)**Zebra Pen - Premium 12-Pack Journaling Set - No Bleed MILDLINER Highlighters CLiCKART Pens & SARASA Gel Pen - Assorted Colors for Note-Taking Bible Study Journaling and Creative Planning (14012)**Zebra Pen**$18.72**27 rev10mo ago](https://www.amazon.com/dp/B0FPL83LWN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Pastel Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct](https://m.media-amazon.com/images/I/4120aI6CfEL.jpg)**WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Pastel Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct**WRITECH**$15.46**4.7★**▲ 700%**](https://www.amazon.com/dp/B0GFD8LPW3) [![WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Vintage Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct](https://m.media-amazon.com/images/I/41IlkfyR+7L.jpg)**WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Vintage Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct**WRITECH**$14.24**4.7★**▲ 688%**](https://www.amazon.com/dp/B0GFDG1334) [![PAPERAGE Felt Tip Fine Point Pens (0.4mm) 12 Pack Colored Pens For Journaling Notebooks Planners Calendars & Drawing Great for School Office & Home (Pastel)](https://m.media-amazon.com/images/I/51eHtF05wGL.jpg)**PAPERAGE Felt Tip Fine Point Pens (0.4mm) 12 Pack Colored Pens For Journaling Notebooks Planners Calendars & Drawing Great for School Office & Home (Pastel)**PAPERAGE**$9.88**4.3★**▲ 510%**](https://www.amazon.com/dp/B0F6VVBTY8) [![Zebra Pen - Premium 12-Pack Journaling Set - No Bleed MILDLINER Highlighters CLiCKART Pens & SARASA Gel Pen - Assorted Colors for Note-Taking Bible Study Journaling and Creative Planning (14012)](https://m.media-amazon.com/images/I/51vMRbJ-m0L.jpg)**Zebra Pen - Premium 12-Pack Journaling Set - No Bleed MILDLINER Highlighters CLiCKART Pens & SARASA Gel Pen - Assorted Colors for Note-Taking Bible Study Journaling and Creative Planning (14012)**Zebra Pen**$18.72**4.9★**▲ 351%**](https://www.amazon.com/dp/B0FPL83LWN) [![Zebra Pen - Creative 10-Pack Journaling Set - No Bleed MILDLINER Highlighters & CLiCKART Pens - Assorted Colors for Note-Taking Bible Study Bullet Journaling and Creative Planning (14010)](https://m.media-amazon.com/images/I/41p-IqTTX6L.jpg)**Zebra Pen - Creative 10-Pack Journaling Set - No Bleed MILDLINER Highlighters & CLiCKART Pens - Assorted Colors for Note-Taking Bible Study Bullet Journaling and Creative Planning (14010)**Zebra Pen**$13.34**4.8★**▲ 344%**](https://www.amazon.com/dp/B0FPLNH5JC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -33.8% search growth over the last 90 days.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 6.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**19%

*“Colors are accurate”*

**Writing Experience**18%

*“Easy to write”*

**Quality-Overall**8%

*“solid quality”*

**Pen/Pencil Quality**5%

*“Great Markers”*

**Value For Money**4%

*“Excellent value”*

**Erasability**4%

*“Erases great”*

**Smudge Resistance**3%

*“No smears”*

**Soft Feel**2%

*“Smooth and easy”*

**Advertised Vs Actual Product**2%

*“As described”*

**Ease Of Use**2%

*“Easy to hold”*

### **What buyers complain about **

**Writing Experience**11%

*“Not smooth writing”*

**Color**9%

*“Wrong colors”*

**Dry/Empty Ink**7%

*“Dry marker”*

**Ink Leakage**7%

*“The ink leaks”*

**Durability**5%

*“after like a week”*

**Quality-Overall**4%

*“Awful Quality”*

**Functionality-Overall**3%

*“not Functional”*

**Value For Money**3%

*“They arent cheap”*

**Moist/Dry**3%

*“Dried Up”*

**Paper Quality**3%

*“make the paper look odd”*

### **Top return reasons **

**Ink Refill**14%

**Color**12%

**Writing Experience**9%

**Functionality-Overall**8%

**Value For Money**7%

**Advertised Vs Actual Product**6%

**Dry/Empty Ink**6%

**Size-Overall**4%

**Quality-Overall**3%

**Display Colors**3%