--- title: "bubble letter charms — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/bubble-letter-charms" last_updated: "2026-07-10T01:31:45.648Z" locale: en meta: description: "a small market ($42K/yr) — bubble letter charms doesn't clear our bar today." "og:description": "a small market ($42K/yr) — bubble letter charms doesn't clear our bar today." "og:title": "bubble letter charms — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" --- Back to Flapen home # **bubble letter charms** **Skip it****53/100 ** a small market ($42K/yr) — bubble letter charms doesn't clear our bar today. **Market/yr** **$42K** **Growth (1y)** **+353.0%** **Products** **33** **Brands** **21** was 22 a year ago **Sellers** **23** **Price range** **$7.07–$37.39** **Returns** **3.6%** **Rating** **4.5★** **Skip it** Scored 53/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **89** ×0.30 Competition **71** ×0.20 Quality gap **44** ×0.10 Returns **71** ×0.10 ## **Demand** Weekly Amazon search volume, last 9 weeks — +353.0% year over year. 14K7KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26 ## **Competition** - SANNIX31% - Tondiamo11% - Mikovivi8% - Augshy5% - Fryokrbo5% - Starry5% - Other (15 brands)36% The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them. 21 brands and 23 sellers compete here. **Brands** **21 **▼falling was 22 a year ago **Sellers** **23** **Top 5 brand share** **59%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![SANNIX 26Pcs Letter Charms Initial Letter Charm for Jewelry Making Gold A-Z Alphabet Letter Charm Pendants for Bracelet Necklace Earrings Crafts Making](https://m.media-amazon.com/images/I/51EVxaWs9ZL.jpg) [**SANNIX 26Pcs Letter Charms Initial Letter Charm for Jewelry Making Gold A-Z Alphabet Letter Charm Pendants for Bracelet Necklace Earrings Crafts Making**](https://www.amazon.com/dp/B0DRV9HPHN) SANNIX$9.754.4★16618%▼falling 2 ![Mikovivi 26pcs Gold Letter Charms A-Z Glitter Bubble Alphabet Charms Initial Pendants Set for Jewelry Making Women Bracelets Necklaces Earrings DIY Craft Supplies](https://m.media-amazon.com/images/I/51BUrhGMAiL.jpg) [**Mikovivi 26pcs Gold Letter Charms A-Z Glitter Bubble Alphabet Charms Initial Pendants Set for Jewelry Making Women Bracelets Necklaces Earrings DIY Craft Supplies**](https://www.amazon.com/dp/B0FM79XWX4) Mikovivi$11.204.3★118%▲rising 3 ![SANNIX 26Pcs Letter Charms for Jewelry Making Silver A-Z Bubble Alphabet Charms DIY Initial Letter Pendants for Bracelets Necklaces Earrings Craft Supplies](https://m.media-amazon.com/images/I/41aTK8cIIlL.jpg) [**SANNIX 26Pcs Letter Charms for Jewelry Making Silver A-Z Bubble Alphabet Charms DIY Initial Letter Pendants for Bracelets Necklaces Earrings Craft Supplies**](https://www.amazon.com/dp/B0FNCQ7GY6) SANNIX$8.914.0★246%▲rising 4 ![SANNIX 156Pcs/6 Sets Letter Charms - ABC Alphabet Charms DIY Bracelets & Necklaces with 200Pcs Jump Rings for Jewelry Making KC Gold](https://m.media-amazon.com/images/I/51WTRfBT8xL.jpg) [**SANNIX 156Pcs/6 Sets Letter Charms - ABC Alphabet Charms DIY Bracelets & Necklaces with 200Pcs Jump Rings for Jewelry Making KC Gold**](https://www.amazon.com/dp/B0CSSRKHL4) SANNIX$8.524.4★3,2455%—flat 5 ![26Pcs 18K Gold Filled A-Z Alphabet Letters Charms for Jewelry Making Chunky Gold Initial Letter Charm Pendant Beads Trendy Bubble Slide Glitter Pendants for Women Bracelet Necklace Choker Making](https://m.media-amazon.com/images/I/51V8NlO7TmL.jpg) [**26Pcs 18K Gold Filled A-Z Alphabet Letters Charms for Jewelry Making Chunky Gold Initial Letter Charm Pendant Beads Trendy Bubble Slide Glitter Pendants for Women Bracelet Necklace Choker Making**](https://www.amazon.com/dp/B0DC4MFGL5) Fryokrbo$29.404.8★385%▼falling 6 ![Starry 52pcs Gold Bubbled A-Z Alphabet Letters Charms for Jewelry Making Gold Chunky Bubble Initial Letter Charm Pendant Beads Trendy Bubble Glitter Pendants for Women Bracelet Necklace Choker Making](https://m.media-amazon.com/images/I/51PvT3Jd7tL.jpg) [**Starry 52pcs Gold Bubbled A-Z Alphabet Letters Charms for Jewelry Making Gold Chunky Bubble Initial Letter Charm Pendant Beads Trendy Bubble Glitter Pendants for Women Bracelet Necklace Choker Making**](https://www.amazon.com/dp/B0FFHBGN4Q) Starry$26.204.9★75%▲rising 7 ![Tondiamo 52 Pcs 18 K Gold Bubbled A- Z Alphabet Letter Charms Initial Pendant Letters for Jewelry Making 3D Bubble Slide Glitter Trendy Chunky Charms Women DIY Bracelet Necklace Earrings(Gold Style D)](https://m.media-amazon.com/images/I/51vPv30yQiL.jpg) [**Tondiamo 52 Pcs 18 K Gold Bubbled A- Z Alphabet Letter Charms Initial Pendant Letters for Jewelry Making 3D Bubble Slide Glitter Trendy Chunky Charms Women DIY Bracelet Necklace Earrings(Gold Style D)**](https://www.amazon.com/dp/B0FHKNF4FF) Tondiamo$24.544.1★254%▲rising 8 ![Hoifu Boho Colorful Beaded Necklace with Gold Bubble Letter A-Z Pendant Handmade Trendy Beach Initial Necklace Chain 14K Gold-Plated Natural Stone Choker Perfect Jewelry Gift for Women (Gold A)](https://m.media-amazon.com/images/I/31805wuQhtL.jpg) [**Hoifu Boho Colorful Beaded Necklace with Gold Bubble Letter A-Z Pendant Handmade Trendy Beach Initial Necklace Chain 14K Gold-Plated Natural Stone Choker Perfect Jewelry Gift for Women (Gold A)**](https://www.amazon.com/dp/B0DYT35PDD) Hoifu$24.344.6★1024%▲rising 9 ![Tondiamo Gold Bubbled Charm for Jewelry Making Gold Letter Charm A- Z Alphabet Pendant Letters 3D Bubble Glitter Trendy Chunky Initial Alphabet for Women DIY Craft Bracelet Necklace(82 Pcs Style B)](https://m.media-amazon.com/images/I/51n2QM0ATGL.jpg) [**Tondiamo Gold Bubbled Charm for Jewelry Making Gold Letter Charm A- Z Alphabet Pendant Letters 3D Bubble Glitter Trendy Chunky Initial Alphabet for Women DIY Craft Bracelet Necklace(82 Pcs Style B)**](https://www.amazon.com/dp/B0FHJQZC71) Tondiamo$21.145.0★63%▲rising 10 ![BETITETO 26pcs A-Z Alphabet Letter Charms 18K Gold Plated Brass Tiny Puffy 3D Initial Pendants for DIY Jewelry Making Personalized Name Necklace Bracelets Gift Craft](https://m.media-amazon.com/images/I/51MMm5zbdUL.jpg) [**BETITETO 26pcs A-Z Alphabet Letter Charms 18K Gold Plated Brass Tiny Puffy 3D Initial Pendants for DIY Jewelry Making Personalized Name Necklace Bracelets Gift Craft**](https://www.amazon.com/dp/B0DS65MHW1) BETITETO$17.394.4★83%▼falling 11 ![AHANDMAKER 26 Pcs 18K Real Gold Plated Mini Letter Charms 6~7mm Small Brass Alphabet Beads A-Z Initial Charms Personalized Spacer Beads for DIY Craft Necklace Bracelet Keychains Jewelry Making for Women](https://m.media-amazon.com/images/I/51O9vgVG9QL.jpg) [**AHANDMAKER 26 Pcs 18K Real Gold Plated Mini Letter Charms 6~7mm Small Brass Alphabet Beads A-Z Initial Charms Personalized Spacer Beads for DIY Craft Necklace Bracelet Keychains Jewelry Making for Women**](https://www.amazon.com/dp/B0F5GYQYQL) AHANDMAKER$13.594.4★83%▲rising 12 ![Mextsio 26PCS Bubbled A-Z Alphabet Letter Charms 18K Gold Plated Pendants for Jewelry Making Initial Letter Charms for Bracelets Necklaces Earrings Keychains & DIY Crafts Supplies](https://m.media-amazon.com/images/I/41bRZuFeY6L.jpg) [**Mextsio 26PCS Bubbled A-Z Alphabet Letter Charms 18K Gold Plated Pendants for Jewelry Making Initial Letter Charms for Bracelets Necklaces Earrings Keychains & DIY Crafts Supplies**](https://www.amazon.com/dp/B0GHPFNGSR) Mextsio$9.645.0★13%▲rising 13 ![Augshy 700Pcs Gold Large Alphabet Letter Beads for Keychains Jewelry Crafts](https://m.media-amazon.com/images/I/51GwM9fsfkL.jpg) [**Augshy 700Pcs Gold Large Alphabet Letter Beads for Keychains Jewelry Crafts**](https://www.amazon.com/dp/B0FB3Y1RVH) Augshy$10.924.5★2,5813%—flat 14 ![stino No Tarnish Bubble Letter Charms for Jewelry Making 17mm (Large)](https://m.media-amazon.com/images/I/5137jZ-lmRL.jpg) [**stino No Tarnish Bubble Letter Charms for Jewelry Making 17mm (Large)**](https://www.amazon.com/dp/B0F1MTZ87D) stino$18.914.4★602%▼falling 15 ![26Pcs 18K Gold Filled A-Z Alphabet Letters Charms for Jewelry Making Chunky Gold Initial Letter Charm Pendant Beads Trendy Bubble Slide Glitter Pendants for Women Bracelet Necklace Choker Making (A)](https://m.media-amazon.com/images/I/4181itYTvuL.jpg) [**26Pcs 18K Gold Filled A-Z Alphabet Letters Charms for Jewelry Making Chunky Gold Initial Letter Charm Pendant Beads Trendy Bubble Slide Glitter Pendants for Women Bracelet Necklace Choker Making (A)**](https://www.amazon.com/dp/B0DSPV63HN) Leuaydo$29.574.9★192%—flat **~~Showing 15 of 33 — show all ~~** ## **Product shelf** All 33 tracked products in this niche. Top sellersNewestTrending [![SANNIX 26Pcs Letter Charms Initial Letter Charm for Jewelry Making Gold A-Z Alphabet Letter Charm Pendants for Bracelet Necklace Earrings Crafts Making](https://m.media-amazon.com/images/I/51EVxaWs9ZL.jpg)**SANNIX 26Pcs Letter Charms Initial Letter Charm for Jewelry Making Gold A-Z Alphabet Letter Charm Pendants for Bracelet Necklace Earrings Crafts Making** SANNIX**$9.75**4.4★166 reviews](https://www.amazon.com/dp/B0DRV9HPHN) [![Mikovivi 26pcs Gold Letter Charms A-Z Glitter Bubble Alphabet Charms Initial Pendants Set for Jewelry Making Women Bracelets Necklaces Earrings DIY Craft Supplies](https://m.media-amazon.com/images/I/51BUrhGMAiL.jpg)**Mikovivi 26pcs Gold Letter Charms A-Z Glitter Bubble Alphabet Charms Initial Pendants Set for Jewelry Making Women Bracelets Necklaces Earrings DIY Craft Supplies** Mikovivi**$11.20**4.3★11 reviews](https://www.amazon.com/dp/B0FM79XWX4) [![SANNIX 26Pcs Letter Charms for Jewelry Making Silver A-Z Bubble Alphabet Charms DIY Initial Letter Pendants for Bracelets Necklaces Earrings Craft Supplies](https://m.media-amazon.com/images/I/41aTK8cIIlL.jpg)**SANNIX 26Pcs Letter Charms for Jewelry Making Silver A-Z Bubble Alphabet Charms DIY Initial Letter Pendants for Bracelets Necklaces Earrings Craft Supplies** SANNIX**$8.91**4.0★24 reviews](https://www.amazon.com/dp/B0FNCQ7GY6) [![SANNIX 156Pcs/6 Sets Letter Charms - ABC Alphabet Charms DIY Bracelets & Necklaces with 200Pcs Jump Rings for Jewelry Making KC Gold](https://m.media-amazon.com/images/I/51WTRfBT8xL.jpg)**SANNIX 156Pcs/6 Sets Letter Charms - ABC Alphabet Charms DIY Bracelets & Necklaces with 200Pcs Jump Rings for Jewelry Making KC Gold** SANNIX**$8.52**4.4★3,245 reviews](https://www.amazon.com/dp/B0CSSRKHL4) [![26Pcs 18K Gold Filled A-Z Alphabet Letters Charms for Jewelry Making Chunky Gold Initial Letter Charm Pendant Beads Trendy Bubble Slide Glitter Pendants for Women Bracelet Necklace Choker Making](https://m.media-amazon.com/images/I/51V8NlO7TmL.jpg)**26Pcs 18K Gold Filled A-Z Alphabet Letters Charms for Jewelry Making Chunky Gold Initial Letter Charm Pendant Beads Trendy Bubble Slide Glitter Pendants for Women Bracelet Necklace Choker Making** Fryokrbo**$29.40**4.8★38 reviews](https://www.amazon.com/dp/B0DC4MFGL5) [![Starry 52pcs Gold Bubbled A-Z Alphabet Letters Charms for Jewelry Making Gold Chunky Bubble Initial Letter Charm Pendant Beads Trendy Bubble Glitter Pendants for Women Bracelet Necklace Choker Making](https://m.media-amazon.com/images/I/51PvT3Jd7tL.jpg)**Starry 52pcs Gold Bubbled A-Z Alphabet Letters Charms for Jewelry Making Gold Chunky Bubble Initial Letter Charm Pendant Beads Trendy Bubble Glitter Pendants for Women Bracelet Necklace Choker Making** Starry**$26.20**4.9★7 reviews](https://www.amazon.com/dp/B0FFHBGN4Q) [![Tondiamo 52 Pcs 18 K Gold Bubbled A- Z Alphabet Letter Charms Initial Pendant Letters for Jewelry Making 3D Bubble Slide Glitter Trendy Chunky Charms Women DIY Bracelet Necklace Earrings(Gold Style D)](https://m.media-amazon.com/images/I/51vPv30yQiL.jpg)**Tondiamo 52 Pcs 18 K Gold Bubbled A- Z Alphabet Letter Charms Initial Pendant Letters for Jewelry Making 3D Bubble Slide Glitter Trendy Chunky Charms Women DIY Bracelet Necklace Earrings(Gold Style D)** Tondiamo**$24.54**4.1★25 reviews](https://www.amazon.com/dp/B0FHKNF4FF) [![Hoifu Boho Colorful Beaded Necklace with Gold Bubble Letter A-Z Pendant Handmade Trendy Beach Initial Necklace Chain 14K Gold-Plated Natural Stone Choker Perfect Jewelry Gift for Women (Gold A)](https://m.media-amazon.com/images/I/31805wuQhtL.jpg)**Hoifu Boho Colorful Beaded Necklace with Gold Bubble Letter A-Z Pendant Handmade Trendy Beach Initial Necklace Chain 14K Gold-Plated Natural Stone Choker Perfect Jewelry Gift for Women (Gold A)** Hoifu**$24.34**4.6★102 reviews](https://www.amazon.com/dp/B0DYT35PDD) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**28% *“worked perfectly for creating custom pieces”* **Color**21% *“vibrant colors”* **Size-Overall**14% *“Size is perfect”* **Ease Of Use**4% *“So fun and easy to use”* **Advertised Vs Actual Product**3% *“look just like the picture”* **Embellishment/Embroidery Quality**3% *“These letters are beautiful”* **Gifting Purpose**3% *“my favorite charms makes gifting so simple with a bit of choice”* **Durability**3% *“they seem like they wont break easily”* **Value For Money**2% *“Great value”* **Efficiency**2% *“Working great”* ### **What buyers complain about ** **Size-Overall**22% *“the bag is really small”* **Quality-Overall**19% *“Cheap”* **Color**12% *“the gold was not a great color gold”* **Advertised Vs Actual Product**8% *“False advertising”* **Print Quality**7% *“Disappointed in the variety of letters”* **Smell**5% *“Never smelled something so bad”* **Product Condition**2% *“The clear box they came in looks old, used and broken”* **Storage Capacity**2% *“I will have to find another storage solution wont be able to keep them in the case”* **Material Quality**1% *“These are light plastic that breaks easily”* **Durability**1% *“Four broke on my first use”* #### **Top return reasons**- Size-Overall69% - Advertised Vs Actual Product6% - Color5% - Value For Money5% - Quality-Overall4% - Defective Material/Parts3% - Functionality-Overall2% - Thickness1% - Material Quality1% - Smell1%