---
title: "brutfuner colored pencils — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/brutfuner-colored-pencils"
last_updated: "2026-07-14T03:47:11.340Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — brutfuner colored pencils doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — brutfuner colored pencils doesn't clear our bar today."
  "og:title": "brutfuner colored pencils — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
---

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# **brutfuner colored pencils**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 22Conversion 34Competition 0Returns 96Price range 83Avg price 95Brand share 0Review moat 25Quality gap 20

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$25.02**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.50–$35.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,602**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$52K**

$52K/yr · 76K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **—flat

**Sellers**

**5**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Ohuhu78% - KALOUR15% - SJ STAR-JOY7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$10K40%$21K60%$31K80%$41K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ohuhu Colored Pencils 72-color Oil-based for Adult Coloring Portrait Halawa](https://m.media-amazon.com/images/I/51bXPGLplqL.jpg)**Ohuhu Colored Pencils 72-color Oil-based for Adult Coloring Portrait Halawa**Ohuhu**$35.82**4.6★851 rev](https://www.amazon.com/dp/B0DGGP6HHD) [2![KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case](https://m.media-amazon.com/images/I/51hzfuDLAaL.jpg)**KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case**KALOUR**$31.94**4.8★3,205 rev](https://www.amazon.com/dp/B08N5WFZPR) [3![SJ STAR-JOY Gold Edition 120 Colored Pencils for Adult Coloring Premier Color Pencils for Layering Shading Blending Holiday Gifts for Artist Drawing Oil Based Colored Pencils](https://m.media-amazon.com/images/I/615YhmpjK-L.jpg)**SJ STAR-JOY Gold Edition 120 Colored Pencils for Adult Coloring Premier Color Pencils for Layering Shading Blending Holiday Gifts for Artist Drawing Oil Based Colored Pencils**SJ STAR-JOY**$20.84**4.6★2,279 rev](https://www.amazon.com/dp/B08GSBB53D) [4![KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners](https://m.media-amazon.com/images/I/519TDU1yzML.jpg)**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG)

### **Newest**

by launch date

[![Ohuhu Colored Pencils 72-color Oil-based for Adult Coloring Portrait Halawa](https://m.media-amazon.com/images/I/51bXPGLplqL.jpg)**Ohuhu Colored Pencils 72-color Oil-based for Adult Coloring Portrait Halawa**Ohuhu**$35.82**851 rev1y ago](https://www.amazon.com/dp/B0DGGP6HHD) [![KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners](https://m.media-amazon.com/images/I/519TDU1yzML.jpg)**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**12,073 rev3y ago](https://www.amazon.com/dp/B0BHYGM2XG) [![SJ STAR-JOY Gold Edition 120 Colored Pencils for Adult Coloring Premier Color Pencils for Layering Shading Blending Holiday Gifts for Artist Drawing Oil Based Colored Pencils](https://m.media-amazon.com/images/I/615YhmpjK-L.jpg)**SJ STAR-JOY Gold Edition 120 Colored Pencils for Adult Coloring Premier Color Pencils for Layering Shading Blending Holiday Gifts for Artist Drawing Oil Based Colored Pencils**SJ STAR-JOY**$20.84**2,279 rev5y ago](https://www.amazon.com/dp/B08GSBB53D) [![KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case](https://m.media-amazon.com/images/I/51hzfuDLAaL.jpg)**KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case**KALOUR**$31.94**3,205 rev5y ago](https://www.amazon.com/dp/B08N5WFZPR)

### **Trending**

90-day click momentum

[![KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case](https://m.media-amazon.com/images/I/51hzfuDLAaL.jpg)**KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case**KALOUR**$31.94**4.8★**▲ 35%**](https://www.amazon.com/dp/B08N5WFZPR) [![SJ STAR-JOY Gold Edition 120 Colored Pencils for Adult Coloring Premier Color Pencils for Layering Shading Blending Holiday Gifts for Artist Drawing Oil Based Colored Pencils](https://m.media-amazon.com/images/I/615YhmpjK-L.jpg)**SJ STAR-JOY Gold Edition 120 Colored Pencils for Adult Coloring Premier Color Pencils for Layering Shading Blending Holiday Gifts for Artist Drawing Oil Based Colored Pencils**SJ STAR-JOY**$20.84**4.6★**— 8%**](https://www.amazon.com/dp/B08GSBB53D) [![Ohuhu Colored Pencils 72-color Oil-based for Adult Coloring Portrait Halawa](https://m.media-amazon.com/images/I/51bXPGLplqL.jpg)**Ohuhu Colored Pencils 72-color Oil-based for Adult Coloring Portrait Halawa**Ohuhu**$35.82**4.6★**— 1%**](https://www.amazon.com/dp/B0DGGP6HHD) [![KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners](https://m.media-amazon.com/images/I/519TDU1yzML.jpg)**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★**▼ 19%**](https://www.amazon.com/dp/B0BHYGM2XG)

## **Demand**

Weekly Amazon search volume, last 14 weeks — -6.2% search growth over the last 90 days.

2K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**38%

*“Amazing colors”*

**Quality-Overall**12%

*“Good quality pencils”*

**Value For Money**10%

*“Good Value”*

**Pen/Pencil Quality**8%

*“great pencils”*

**Soft Feel**7%

*“They are smooth”*

**Ease Of Use**3%

*“making it easy to keep everything neat”*

**Drawing Experience**2%

*“drawing has become my hobby of choice”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Sharpness**1%

*“easy to sharpen”*

**Durability**1%

*“No breakage yet”*

### **What buyers complain about **

**Color**15%

*“Colors not as strong”*

**Quality-Overall**9%

*“Not as great as they were made to seem”*

**Sharpness**8%

*“Does not sharpen good”*

**Strength**6%

*“some of themare extremely brittle”*

**Durability**5%

*“Not durable”*

**Value For Money**4%

*“little cheaper”*

**Product Condition**4%

*“seem to have been used”*

**Size-Overall**2%

*“small”*

**Moist/Dry**1%

*“VERY DRY SPECIALLY FOR SHADING”*

**Locking Mechanism**1%

*“they didnt come secure at all”*

### **Top return reasons **

**Color**27%

**Advertised Vs Actual Product**11%

**Value For Money**11%

**Quality-Overall**9%

**Display Colors**8%

**Product Condition**6%

**Defective Material/Parts**4%

**Strength**4%

**Size-Overall**3%

**Functionality-Overall**2%