---
title: "brown yarn — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/brown-yarn"
last_updated: "2026-07-10T02:33:24.163Z"
locale: en
meta:
  description: "a small market ($91K/yr) — brown yarn doesn't clear our bar today."
  "og:description": "a small market ($91K/yr) — brown yarn doesn't clear our bar today."
  "og:title": "brown yarn — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **brown yarn**

**Skip it****45/100 **

a small market ($91K/yr) — brown yarn doesn't clear our bar today.

**Market/yr**

**$91K**

**Growth (1y)**

**+229.3%**

**Products**

**20**

**Brands**

**10**

was 11 a year ago

**Sellers**

**50**

**Price range**

**$3.90–$16.19**

**Returns**

**1.5%**

**Rating**

**4.6★**

**Skip it**

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**5**

 ×0.30

Growth

**80**

 ×0.30

Competition

**38**

 ×0.20

Quality gap

**30**

 ×0.10

Returns

**88**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +229.3% year over year.

7K4KSpike '24Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

## **Competition**

- Red Heart55% - KECHE13% - Lion Brand Yarn10% - Caron6% - BambooMN5% - WSICSE3% - Other (4 brands)8%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 50 sellers compete here.

**Brands**

**10 **▼falling

was 11 a year ago

**Sellers**

**50**

**Top 5 brand share**

**89%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![RED HEART Super Saver Yarn Cafe Latte](https://m.media-amazon.com/images/I/41ZBKe7oofL.jpg) [**RED HEART Super Saver Yarn Cafe Latte**](https://www.amazon.com/dp/B0009PU08S)

Red Heart$4.094.7★32,22829%▲rising

2
![Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Brown](https://m.media-amazon.com/images/I/41k5gQLY22L.jpg) [**Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Brown**](https://www.amazon.com/dp/B0C4CKM6SZ)

KECHE$5.794.4★99213%▼falling

3
![Lion Brand Yarn Basic Stitch Anti-Pilling Yarn for Crocheting Knitting and Crafts Cocoa 1 Pack](https://m.media-amazon.com/images/I/41Efs2yyRnL.jpg) [**Lion Brand Yarn Basic Stitch Anti-Pilling Yarn for Crocheting Knitting and Crafts Cocoa 1 Pack**](https://www.amazon.com/dp/B08YFFF3BP)

Lion Brand Yarn$4.804.7★3,54610%▼falling

4
![Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Coffee Bean 100% Mercerized Cotton Yarn](https://m.media-amazon.com/images/I/51Tit63R5HL.jpg) [**Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Coffee Bean 100% Mercerized Cotton Yarn**](https://www.amazon.com/dp/B0D98LXP1Z)

Caron$11.974.6★2,6536%▼falling

5
![Red Heart Super Saver Caf Latte Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet](https://m.media-amazon.com/images/I/41ysGQLXEGL.jpg) [**Red Heart Super Saver Caf Latte Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet**](https://www.amazon.com/dp/B09W1KQB5H)

Red Heart$11.224.7★41,2816%▼falling

6
![JubileeYarn Amigurumi Select Yarn - DK Acrylic - Shades of Brown - 4 Skeins](https://m.media-amazon.com/images/I/51NWELJFxsL.jpg) [**JubileeYarn Amigurumi Select Yarn - DK Acrylic - Shades of Brown - 4 Skeins**](https://www.amazon.com/dp/B08DJ7FXN1)

BambooMN$12.824.4★1,4415%▼falling

7
![RED HEART Super Saver Yarn Buff](https://m.media-amazon.com/images/I/41kP7phVCaL.jpg) [**RED HEART Super Saver Yarn Buff**](https://www.amazon.com/dp/B001730RR0)

Red Heart$3.904.7★41,2813%▲rising

8
![4 PCS Crochet Yarn 560 Yard Soft Yarn for Crocheting Assorted Colors Fluffy Yarn for Crochet Hand Knitting Decorative Gifts 1 Skein/140 Yard-Brown](https://m.media-amazon.com/images/I/510c+gx8cDL.jpg) [**4 PCS Crochet Yarn 560 Yard Soft Yarn for Crocheting Assorted Colors Fluffy Yarn for Crochet Hand Knitting Decorative Gifts 1 Skein/140 Yard-Brown**](https://www.amazon.com/dp/B0D8BLSJ6W)

WSICSE$9.664.1★3693%▼falling

9
![Hobby Lobby I Love This Yarn - 4 Medium 100% Acrylic Yarn for Crocheting & Knitting Blankets Hats & Accessories Set of 2 160 Brown](https://m.media-amazon.com/images/I/51OyaAqOiFL.jpg) [**Hobby Lobby I Love This Yarn - 4 Medium 100% Acrylic Yarn for Crocheting & Knitting Blankets Hats & Accessories Set of 2 160 Brown**](https://www.amazon.com/dp/B0FN5HC8PT)

Hobby Lobby$10.564.8★2533%▲rising

10

![Red Heart Soft Toast Yarn - 3 Pack of 141g/5oz - Acrylic - 4 Medium (Worsted) - 256 Yards - Knitting/Crochet](https://m.media-amazon.com/images/I/413Vp5ivG7L.jpg) [**Red Heart Soft Toast Yarn - 3 Pack of 141g/5oz - Acrylic - 4 Medium (Worsted) - 256 Yards - Knitting/Crochet**](https://www.amazon.com/dp/B09VYKVS3L)

Red Heart$16.194.6★11,1963%▼falling

11

![Red Heart Super Saver Jumbo Yarn Cafe Latte](https://m.media-amazon.com/images/I/41NW6Lh11ML.jpg) [**Red Heart Super Saver Jumbo Yarn Cafe Latte**](https://www.amazon.com/dp/B0083LE41Y)

Red Heart$7.944.7★32,9582%▲rising

12

![Red Heart Super Saver Yarn 365 Coffee](https://m.media-amazon.com/images/I/41ZxTzgBDVL.jpg) [**Red Heart Super Saver Yarn 365 Coffee**](https://www.amazon.com/dp/B00M25PC8Q)

Red Heart$12.464.7★632%—flat

13

![RED HEART Soft Yarn Chocolate](https://m.media-amazon.com/images/I/511wMaeoadL.jpg) [**RED HEART Soft Yarn Chocolate**](https://www.amazon.com/dp/B0018HQR2O)

Red Heart$10.094.6★11,1962%▲rising

14

![RED HEART Super Saver yarn Latte Stripe](https://m.media-amazon.com/images/I/51-0tfUjnZL.jpg) [**RED HEART Super Saver yarn Latte Stripe**](https://www.amazon.com/dp/B0711GDJK9)

Red Heart$5.934.7★8162%▲rising

15

![Chunky Yarn for Crocheting and Knitting - Easy to Use Plush Chenille Super Bulky Yarn 100g/131yds - Ultra Soft Velvet Baby Blanket Yarn for Beginners & Amigurumi Projects Dark Coffee](https://m.media-amazon.com/images/I/41PlqzZXZWL.jpg) [**Chunky Yarn for Crocheting and Knitting - Easy to Use Plush Chenille Super Bulky Yarn 100g/131yds - Ultra Soft Velvet Baby Blanket Yarn for Beginners & Amigurumi Projects Dark Coffee**](https://www.amazon.com/dp/B0F59WW4N8)

Mooaske$5.644.0★882%▲rising

**~~Showing 15 of 20 — show all ~~**

## **Product shelf**

All 20 tracked products in this niche.

Top sellersNewestTrending

[![RED HEART Super Saver Yarn Cafe Latte](https://m.media-amazon.com/images/I/41ZBKe7oofL.jpg)**RED HEART Super Saver Yarn Cafe Latte** Red Heart**$4.09**4.7★32,228 reviews](https://www.amazon.com/dp/B0009PU08S) [![Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Brown](https://m.media-amazon.com/images/I/41k5gQLY22L.jpg)**Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Brown** KECHE**$5.79**4.4★992 reviews](https://www.amazon.com/dp/B0C4CKM6SZ) [![Lion Brand Yarn Basic Stitch Anti-Pilling Yarn for Crocheting Knitting and Crafts Cocoa 1 Pack](https://m.media-amazon.com/images/I/41Efs2yyRnL.jpg)**Lion Brand Yarn Basic Stitch Anti-Pilling Yarn for Crocheting Knitting and Crafts Cocoa 1 Pack** Lion Brand Yarn**$4.80**4.7★3,546 reviews](https://www.amazon.com/dp/B08YFFF3BP) [![Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Coffee Bean 100% Mercerized Cotton Yarn](https://m.media-amazon.com/images/I/51Tit63R5HL.jpg)**Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Coffee Bean 100% Mercerized Cotton Yarn** Caron**$11.97**4.6★2,653 reviews](https://www.amazon.com/dp/B0D98LXP1Z) [![Red Heart Super Saver Caf Latte Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet](https://m.media-amazon.com/images/I/41ysGQLXEGL.jpg)**Red Heart Super Saver Caf Latte Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet** Red Heart**$11.22**4.7★41,281 reviews](https://www.amazon.com/dp/B09W1KQB5H) [![JubileeYarn Amigurumi Select Yarn - DK Acrylic - Shades of Brown - 4 Skeins](https://m.media-amazon.com/images/I/51NWELJFxsL.jpg)**JubileeYarn Amigurumi Select Yarn - DK Acrylic - Shades of Brown - 4 Skeins** BambooMN**$12.82**4.4★1,441 reviews](https://www.amazon.com/dp/B08DJ7FXN1) [![RED HEART Super Saver Yarn Buff](https://m.media-amazon.com/images/I/41kP7phVCaL.jpg)**RED HEART Super Saver Yarn Buff** Red Heart**$3.90**4.7★41,281 reviews](https://www.amazon.com/dp/B001730RR0) [![4 PCS Crochet Yarn 560 Yard Soft Yarn for Crocheting Assorted Colors Fluffy Yarn for Crochet Hand Knitting Decorative Gifts 1 Skein/140 Yard-Brown](https://m.media-amazon.com/images/I/510c+gx8cDL.jpg)**4 PCS Crochet Yarn 560 Yard Soft Yarn for Crocheting Assorted Colors Fluffy Yarn for Crochet Hand Knitting Decorative Gifts 1 Skein/140 Yard-Brown** WSICSE**$9.66**4.1★369 reviews](https://www.amazon.com/dp/B0D8BLSJ6W)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“good color and good product,”*

**Value For Money**12%

*“Good deal”*

**Soft Feel**10%

*“Very soft and easy to use”*

**Color**9%

*“Cute color”*

**Advertised Vs Actual Product**9%

*“Exactly as advertised”*

**Strength**7%

*“Sturdy and easy to use dispenser”*

**Ease Of Use**5%

*“Easy to use”*

**Durability**5%

*“Didnt break when used for tree branches”*

**Gifting Purpose**4%

*“Pretty for presents or crafting”*

**Efficiency**2%

*“Works great”*

### **What buyers complain about **

**Thickness**21%

*“Appears thicker than it is”*

**Strength**11%

*“Very weak”*

**Advertised Vs Actual Product**8%

*“pic is misleading”*

**Durability**8%

*“Breaks easily”*

**Smell**7%

*“Smells a little funky”*

**Color**5%

*“Color Issue”*

**Size-Overall**5%

*“Much Longer Than I Expected”*

**Quality-Overall**5%

*“Not good quality”*

**Thin**3%

*“very thin”*

**Value For Money**2%

*“This should cost $3 tops”*

#### **Top return reasons**- Thin24% - Color19% - Size-Overall16% - Value For Money10% - Advertised Vs Actual Product7% - Thickness6% - Material Quality4% - Quality-Overall3% - Display Colors2% - Functionality-Overall2%