---
title: "brown wrapping paper — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/brown-wrapping-paper"
last_updated: "2026-07-14T04:23:42.439Z"
locale: en
meta:
  description: "brown wrapping paper shows a $4.2M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list."
  "og:description": "brown wrapping paper shows a $4.2M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list."
  "og:title": "brown wrapping paper — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **brown wrapping paper**

**Worth a look**

Shows a $4.2M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 97Growth 48Conversion 82Competition 42Returns 72Price range 61Avg price 81Brand share 2Review moat 23Quality gap 22

**Market size**

**Incredible****$4.2M**

$4.2M/yr · 2.7M searches

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.25**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$5.31–$29.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+18.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****7,037.43**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▼falling

**Sellers**

**8**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- PH PERKHOMY41% - Vanhench25% - SMART&CASUAL19% - Bryco Goods11% - Moretoes3% - Donyang1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$167K8%$333K12%$500K16%$666K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB](https://m.media-amazon.com/images/I/41Sf-YEnE+L.jpg)**PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB**PH PERKHOMY**$7.32**4.7★5,280 rev](https://www.amazon.com/dp/B0C1RC5Y7F) [2![Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB](https://m.media-amazon.com/images/I/31i9+BVpDCL.jpg)**Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB**Vanhench**$7.63**4.7★5,921 rev](https://www.amazon.com/dp/B0BQTYYVZH) [3![SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)](https://m.media-amazon.com/images/I/41lypegr2EL.jpg)**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**4.6★1,614 rev](https://www.amazon.com/dp/B0CX5D7W62) [4![PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)](https://m.media-amazon.com/images/I/41XI1T8j7-L.jpg)**PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)**PH PERKHOMY**$6.02**4.7★974 rev](https://www.amazon.com/dp/B0CM224177) [5![Large Brown Kraft Paper Roll - 36 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Postal Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover or Table Runner](https://m.media-amazon.com/images/I/31kcnejzTgL.jpg)**Large Brown Kraft Paper Roll - 36 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Postal Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover or Table Runner**Bryco Goods**$23.88**4.7★33,466 rev](https://www.amazon.com/dp/B07KKP6D3Z)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)](https://m.media-amazon.com/images/I/41b03NIuL5L.jpg)**SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)**SMART&CASUAL**$25.76**39 rev4mo ago](https://www.amazon.com/dp/B0GDF3PP56) [![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**1,614 rev6mo ago](https://www.amazon.com/dp/B0GCSLM1MN) [![Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM](https://m.media-amazon.com/images/I/31AMIpwXbIL.jpg)**Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM**Moretoes**$21.07**153 rev10mo ago](https://www.amazon.com/dp/B0FQNNMPZ3) [![PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)](https://m.media-amazon.com/images/I/41KvfFQVywL.jpg)**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**5,280 rev1y ago](https://www.amazon.com/dp/B0DH3KNDM5) [![SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)](https://m.media-amazon.com/images/I/41ekvFDb7jL.jpg)**SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)**SMART&CASUAL**$27.07**119 rev1y ago](https://www.amazon.com/dp/B0DG9BNSHB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)](https://m.media-amazon.com/images/I/41b03NIuL5L.jpg)**SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)**SMART&CASUAL**$25.76**4.4★**▲ 316%**](https://www.amazon.com/dp/B0GDF3PP56) [![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**4.6★**▲ 266%**](https://www.amazon.com/dp/B0GCSLM1MN) [![Vanhench 36x 2400 (200) Brown Wrapping Paper Roll Bulletin Board Paper Kraft/Craft Paper Birthday Valentines Bouquet Flower Gift Packing Art Poster Crafting Moving Shipping Supplies 70GSM 55LB](https://m.media-amazon.com/images/I/41eX-FEpE3L.jpg)**Vanhench 36x 2400 (200) Brown Wrapping Paper Roll Bulletin Board Paper Kraft/Craft Paper Birthday Valentines Bouquet Flower Gift Packing Art Poster Crafting Moving Shipping Supplies 70GSM 55LB**Vanhench**$29.92**4.7★**▲ 248%**](https://www.amazon.com/dp/B0CP1RQNVK) [![SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)](https://m.media-amazon.com/images/I/41lypegr2EL.jpg)**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**4.6★**▲ 111%**](https://www.amazon.com/dp/B0CX5D7W62) [![SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)](https://m.media-amazon.com/images/I/41ekvFDb7jL.jpg)**SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)**SMART&CASUAL**$27.07**4.7★**▲ 108%**](https://www.amazon.com/dp/B0DG9BNSHB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +18.3% search growth over the last 90 days.

120K80KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“The quality of the part is really good, it hold up and is thick”*

**Value For Money**11%

*“Great deal”*

**Thickness**8%

*“Nice thickness”*

**Ease Of Use**7%

*“easy to use”*

**Advertised Vs Actual Product**6%

*“As described”*

**Durability**6%

*“Held up well”*

**Size-Overall**5%

*“Good Fit”*

**Color**4%

*“The color looks very rich”*

**Paper Quality**4%

*“The paper is sturdy”*

**Gifting Purpose**3%

*“it makes each gift that much more special”*

### **What buyers complain about **

**Thickness**36%

*“Definitely not thick as I had hoped”*

**Size-Overall**11%

*“Incorrect size”*

**Color**5%

*“Color very yellow”*

**Advertised Vs Actual Product**3%

*“Deceiving picture makes it appear that its larger than it actually is”*

**Smell**3%

*“It smells like stinky armpits”*

**Paint Quality**3%

*“paint soaked through quickly”*

**Durability**3%

*“just not very durable”*

**Weight Heavy**3%

*“Not Heavy Duty”*

**Thin**3%

*“Thin”*

**Strength**3%

*“Not heavy duty”*

### **Top return reasons **

**Size-Overall**57%

**Value For Money**12%

**Advertised Vs Actual Product**6%

**Color**6%

**Thin**5%

**Thickness**2%

**Functionality-Overall**1%

**Quality-Overall**1%

**Paper Quality**1%

**Material Quality**1%