---
title: "blue tempera paint — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/blue-tempera-paint"
last_updated: "2026-07-13T18:57:01.057Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 95% of clicks) — blue tempera paint doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 95% of clicks) — blue tempera paint doesn't clear our bar today."
  "og:title": "blue tempera paint — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **blue tempera paint**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 43Conversion 97Competition 38Returns 96Price range 55Avg price 95Brand share 11Review moat 35Quality gap 24

**Conversion**

**Incredible****16.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$28.74**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$0.61–$155.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+14.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,999.59**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$57K**

$57K/yr · 12K searches

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**52**

**Top-5 brand share**

**95%**

**Open market**

**3%**

- Colorations43% - Crayola26% - Prang15% - Handy Art10% - Apple Barrel2% - School Smart1% - Open — no brand owns it (3 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Washable Tempera Paint For Kids Blue Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle](https://m.media-amazon.com/images/I/31aIxa9vMdL.jpg)**Crayola Washable Tempera Paint For Kids Blue Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle**Crayola**$10.68**4.7★2,537 rev](https://www.amazon.com/dp/B000QE2WVA) [2![Colorations Paraben-Free Tempera Paint for Kids - Blue 16 Ounce Bottle Non-Toxic and Made in The USA](https://m.media-amazon.com/images/I/313Yad11AXL.jpg)**Colorations Paraben-Free Tempera Paint for Kids - Blue 16 Ounce Bottle Non-Toxic and Made in The USA**Colorations**$6.82**4.8★41 rev](https://www.amazon.com/dp/B0DQDWCGHG) [3![Prang Washable Tempera Paint Blue 16 Oz. 1 Count](https://m.media-amazon.com/images/I/417pbQ1Y92L.jpg)**Prang Washable Tempera Paint Blue 16 Oz. 1 Count**Prang**$5.09**4.5★2,549 rev](https://www.amazon.com/dp/B0017D9K7S) [4![Handy Art Little Masters Washable Tempera Paint Blue Half Gallon 64 oz](https://m.media-amazon.com/images/I/31SvmZpYYKL.jpg)**Handy Art Little Masters Washable Tempera Paint Blue Half Gallon 64 oz**Handy Art**$11.08**4.6★2,146 rev](https://www.amazon.com/dp/B0723H9S15) [5![Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size Vibrant Blue. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies](https://m.media-amazon.com/images/I/316YZ4yT9ZL.jpg)**Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size Vibrant Blue. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$21.10**4.6★209 rev](https://www.amazon.com/dp/B0DNF2Y52X)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Colorations Simply Washable Tempera Paint Gallon - 6 Colors](https://m.media-amazon.com/images/I/513VFsFjo-L.jpg)**Colorations Simply Washable Tempera Paint Gallon - 6 Colors**Colorations**$97.67**3 rev1y ago](https://www.amazon.com/dp/B0F7J1C5ZQ) [![Colorations Paraben-Free Tempera Paint for Kids - Blue 16 Ounce Bottle Non-Toxic and Made in The USA](https://m.media-amazon.com/images/I/313Yad11AXL.jpg)**Colorations Paraben-Free Tempera Paint for Kids - Blue 16 Ounce Bottle Non-Toxic and Made in The USA**Colorations**$6.82**41 rev1y ago](https://www.amazon.com/dp/B0DQDWCGHG) [![Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Yellow. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies](https://m.media-amazon.com/images/I/41ODjuHS5YL.jpg)**Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Yellow. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$16.70**346 rev1y ago](https://www.amazon.com/dp/B0DNKJSB9T) [![Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA](https://m.media-amazon.com/images/I/51OugEwvfpL.jpg)**Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA**Colorations**$20.93**105 rev1y ago](https://www.amazon.com/dp/B0DNLQWMF5) [![Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size Vibrant Blue. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies](https://m.media-amazon.com/images/I/316YZ4yT9ZL.jpg)**Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size Vibrant Blue. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$21.10**209 rev1y ago](https://www.amazon.com/dp/B0DNF2Y52X)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Colorations Paraben-Free Tempera Paint for Kids - Blue 16 Ounce Bottle Non-Toxic and Made in The USA](https://m.media-amazon.com/images/I/313Yad11AXL.jpg)**Colorations Paraben-Free Tempera Paint for Kids - Blue 16 Ounce Bottle Non-Toxic and Made in The USA**Colorations**$6.82**4.8★**▲ 159%**](https://www.amazon.com/dp/B0DQDWCGHG) [![Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle](https://m.media-amazon.com/images/I/415rVml8KEL.jpg)**Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle**Cra-Z-Art**$10.06**4.4★**▲ 100%**](https://www.amazon.com/dp/B0BRX4VTBV) [![Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Red Non-Toxic and Made in The USA](https://m.media-amazon.com/images/I/4157rEkfymL.jpg)**Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Red Non-Toxic and Made in The USA**Colorations**$21.71**4.6★**▲ 91%**](https://www.amazon.com/dp/B0DNF12GZ5) [![Prang Washable Tempera Paint Blue 32 Oz. 1 Count](https://m.media-amazon.com/images/I/41O41MzrKJL.jpg)**Prang Washable Tempera Paint Blue 32 Oz. 1 Count**Prang**$9.09**4.5★**▲ 89%**](https://www.amazon.com/dp/B000RNDKCK) [![Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Yellow. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies](https://m.media-amazon.com/images/I/41ODjuHS5YL.jpg)**Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Yellow. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$16.70**4.6★**▲ 78%**](https://www.amazon.com/dp/B0DNKJSB9T)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +14.6% search growth over the last 90 days.

900700Prime Day '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**22%

*“Vibrant colour”*

**Ease Of Cleaning**15%

*“Super easy to wash off”*

**Washability**11%

*“Super easy to wash off”*

**Quality-Overall**8%

*“Good quality, easy to wash off”*

**Paint Quality**7%

*“Good paint”*

**Value For Money**6%

*“Great value”*

**Engraving/Paint/Sublimation**4%

*“The perfect paint for my kids”*

**Advertised Vs Actual Product**3%

*“Came out just right”*

**Ease Of Use**3%

*“easy to use”*

**Size-Overall**3%

*“Nice size”*

### **What buyers complain about **

**Paint Quality**16%

*“This is terrible quality paint”*

**Smell**15%

*“Chemical smell”*

**Color**13%

*“Colors different than advertised”*

**Leak-Proof**10%

*“Three bottles leaked”*

**Stain Resistance**6%

*“Permanently stains anything it touches”*

**Quality-Overall**6%

*“Average quality”*

**Size-Overall**3%

*“Small”*

**Product Condition**3%

*“The rest had been used to some degree”*

**Thickness**2%

*“Thin consistency too”*

**Durability**2%

*“Broken in less then 3 months”*

### **Top return reasons **

**Paint Quality**40%

**Color**15%

**Value For Money**12%

**Size-Overall**8%

**Advertised Vs Actual Product**7%

**Leak-Proof**5%

**Product Condition**4%

**Smell**2%

**Functionality-Overall**2%

**Quality-Overall**1%