---
title: "blue paper roll — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/blue-paper-roll"
last_updated: "2026-07-14T05:05:05.474Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 95% of clicks) — blue paper roll doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 95% of clicks) — blue paper roll doesn't clear our bar today."
  "og:title": "blue paper roll — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **blue paper roll**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 64Conversion 54Competition 52Returns 70Price range 80Avg price 84Brand share 12Review moat 48Quality gap 20

**Avg price**

**Great****$18.68**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.32–$47.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Growth**

**Good****+42.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,664.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$62K**

$62K/yr · 74K searches

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**71**

**Top-5 brand share**

**95%**

**Open market**

**1%**

- PH PERKHOMY42% - SMART&CASUAL33% - Teacher Created Resources10% - Donyang5% - Fadeless4% - Shindel4% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SMART&CASUAL 17.8 x 760 (63) Light Blue Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Light Blue 17.8 x 63)](https://m.media-amazon.com/images/I/41JpmxQRVWL.jpg)**SMART&CASUAL 17.8 x 760 (63) Light Blue Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Light Blue 17.8 x 63)**SMART&CASUAL**$9.27**4.6★1,614 rev](https://www.amazon.com/dp/B0D7D3J9Y1) [2![PerkHomy 17.8 x 1 440 (120) Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Blue 17.8 x 120)](https://m.media-amazon.com/images/I/41RrcHtpmIL.jpg)**PerkHomy 17.8 x 1 440 (120) Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Blue 17.8 x 120)**PH PERKHOMY**$14.81**4.7★1,167 rev](https://www.amazon.com/dp/B0D8ZJHHZK) [3![SMART&CASUAL 17.8 x 760 (63) Blue Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Blue 17.8 x 63)](https://m.media-amazon.com/images/I/411lhAj9A2L.jpg)**SMART&CASUAL 17.8 x 760 (63) Blue Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Blue 17.8 x 63)**SMART&CASUAL**$9.66**4.6★1,614 rev](https://www.amazon.com/dp/B0D7D51XV4) [4![PerkHomy Blue Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bulletin Board Bouquet Flower Kids Wall Art Craft Packing Moving Shipping Parcel Postal Floor Covering Table Runner 80GSM 55LB](https://m.media-amazon.com/images/I/41TC3YIVg7L.jpg)**PerkHomy Blue Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bulletin Board Bouquet Flower Kids Wall Art Craft Packing Moving Shipping Parcel Postal Floor Covering Table Runner 80GSM 55LB**PH PERKHOMY**$10.69**4.7★5,280 rev](https://www.amazon.com/dp/B0CSX1VHT5) [5![PerkHomy 36 x 1 440 (120) Light Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Light Blue 36 x 120)](https://m.media-amazon.com/images/I/41RX7pVsMKL.jpg)**PerkHomy 36 x 1 440 (120) Light Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Light Blue 36 x 120)**PH PERKHOMY**$36.04**4.7★1,167 rev](https://www.amazon.com/dp/B0D8ZJ1JDF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PerkHomy 24 x 1 440 (120) Lake Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Lake Blue 24 x 120)](https://m.media-amazon.com/images/I/415o-fBjbML.jpg)**PerkHomy 24 x 1 440 (120) Lake Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Lake Blue 24 x 120)**PH PERKHOMY**$24.76**1,167 rev1y ago](https://www.amazon.com/dp/B0D9T6GZD8) [![PerkHomy 17.8 x 1 440 (120) Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Blue 17.8 x 120)](https://m.media-amazon.com/images/I/41RrcHtpmIL.jpg)**PerkHomy 17.8 x 1 440 (120) Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Blue 17.8 x 120)**PH PERKHOMY**$14.81**1,167 rev1y ago](https://www.amazon.com/dp/B0D8ZJHHZK) [![PerkHomy 36 x 1 440 (120) Light Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Light Blue 36 x 120)](https://m.media-amazon.com/images/I/41RX7pVsMKL.jpg)**PerkHomy 36 x 1 440 (120) Light Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Light Blue 36 x 120)**PH PERKHOMY**$36.04**1,167 rev1y ago](https://www.amazon.com/dp/B0D8ZJ1JDF) [![PerkHomy 17.8 x 1 440 (120) Light Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Light Blue 17.8 x 120)](https://m.media-amazon.com/images/I/41UhSBw04EL.jpg)**PerkHomy 17.8 x 1 440 (120) Light Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Light Blue 17.8 x 120)**PH PERKHOMY**$15.59**1,167 rev1y ago](https://www.amazon.com/dp/B0D8ZKBSFK) [![PerkHomy 36 x 2 400 (200) Lake Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Lake Blue 36 x 200)](https://m.media-amazon.com/images/I/41b76ytjYgL.jpg)**PerkHomy 36 x 2 400 (200) Lake Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Lake Blue 36 x 200)**PH PERKHOMY**$44.21**1,424 rev2y ago](https://www.amazon.com/dp/B0D1VXXX4F)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper](https://m.media-amazon.com/images/I/41EYcjzXaeL.jpg)**SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper**SMART&CASUAL**$8.33**4.6★**▲ 288%**](https://www.amazon.com/dp/B0CX5BLT95) [![Colorations Prima-Color Fade-Resistant Paper Rolls Blue Arts and Crafts 48 x 60 Drawing Finger Painting Paint Watercolor Wall Art Bulletin Boards Kids Crafts](https://m.media-amazon.com/images/I/31nKCCmDEmL.jpg)**Colorations Prima-Color Fade-Resistant Paper Rolls Blue Arts and Crafts 48 x 60 Drawing Finger Painting Paint Watercolor Wall Art Bulletin Boards Kids Crafts**Colorations**$24.49**4.6★**▲ 254%**](https://www.amazon.com/dp/B01HZMNWEQ) [![SMART&CASUAL Light Blue Paper Roll 15 x 450 (37.5) Kraft for Art Craft Supplies Gift Wrapping Moving Packing Kids Painting Drawing Paint Easel Poster Chart Paper](https://m.media-amazon.com/images/I/41GvRT16QRL.jpg)**SMART&CASUAL Light Blue Paper Roll 15 x 450 (37.5) Kraft for Art Craft Supplies Gift Wrapping Moving Packing Kids Painting Drawing Paint Easel Poster Chart Paper**SMART&CASUAL**$8.32**4.7★**▲ 101%**](https://www.amazon.com/dp/B0D2RS9HCD) [![PerkHomy 36 x 1 440 (120) Light Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Light Blue 36 x 120)](https://m.media-amazon.com/images/I/41RX7pVsMKL.jpg)**PerkHomy 36 x 1 440 (120) Light Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Light Blue 36 x 120)**PH PERKHOMY**$36.04**4.7★**▲ 70%**](https://www.amazon.com/dp/B0D8ZJ1JDF) [![SMART&CASUAL 17.8 x 760 (63) Lake Blue Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Lake Blue 17.8 x 63)](https://m.media-amazon.com/images/I/413DxQPu2zL.jpg)**SMART&CASUAL 17.8 x 760 (63) Lake Blue Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Lake Blue 17.8 x 63)**SMART&CASUAL**$9.21**4.6★**▲ 59%**](https://www.amazon.com/dp/B0D7D32WNV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +42.4% search growth over the last 90 days.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 5.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**24%

*“Good quality”*

**Ease Of Use**13%

*“Useful”*

**Value For Money**9%

*“Good deal”*

**Thickness**9%

*“Is the perfect thickness for folding corners”*

**Color**8%

*“Colors are bright”*

**Durability**7%

*“From crafts to wrapping to drawing this stuff is durable and long lasting”*

**Flexibility**6%

*“still flexible and easy to fold neatly around books of different sizes”*

**Advertised Vs Actual Product**5%

*“Gets the job done”*

**Size-Overall**3%

*“Perfect size worth the investment”*

**Gifting Purpose**3%

*“Gift wrap”*

### **What buyers complain about **

**Thickness**42%

*“fairly thin material”*

**Thin**13%

*“Thin”*

**Smell**8%

*“Smells Horrible”*

**Weight Heavy**4%

*“Not heavy duty”*

**Durability**4%

*“rips very easy”*

**Strength**4%

*“Not heavy duty”*

**Color**4%

*“the color listed as Brown is actually what I would call Tan Coffee color is Brown”*

**Value For Money**4%

*“little bit expensive though for what it is”*

### **Top return reasons **

**Size-Overall**49%

**Color**18%

**Value For Money**11%

**Advertised Vs Actual Product**5%

**Thin**3%

**Functionality-Overall**2%

**Material Quality**2%

**Display Colors**2%

**Thickness**2%

**Quality-Overall**1%