---
title: "blue eye black — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/blue-eye-black"
last_updated: "2026-07-14T03:06:48.353Z"
locale: en
meta:
  description: "blue eye black shows demand growing +117.0% this quarter, but prices mostly outside the sweet spot ($5.08–$13.49) keeps it on the watch list."
  "og:description": "blue eye black shows demand growing +117.0% this quarter, but prices mostly outside the sweet spot ($5.08–$13.49) keeps it on the watch list."
  "og:title": "blue eye black — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **blue eye black**

**Worth a look**

Shows demand growing +117.0% this quarter, but prices mostly outside the sweet spot ($5.08–$13.49) keeps it on the watch list.

Market size 11Growth 95Conversion 92Competition 31Returns 87Price range 0Avg price 21Brand share 43Review moat 68Quality gap 60

**Growth**

**Incredible****+117.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****774.41**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****$7.53**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$46K**

$46K/yr · 53K searches

**Price range**

**Bad****$5.08–$13.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**79%**

**Open market**

**15%**

- DALVGFN18% - MEICOLY17% - CCbeauty17% - BADCOLOR14% - Wismee14% - Franklin Sports6% - Open — no brand owns it (4 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MEICOLY Royal Blue Eye Black Stick Waterproof Eye Black Baseball Softball Football Lacrosse Blue Face Body Paint Stick for Halloween SFX Avatar Smurf Mystique Alien SFX Makeup](https://m.media-amazon.com/images/I/41r+j55BCxL.jpg)**MEICOLY Royal Blue Eye Black Stick Waterproof Eye Black Baseball Softball Football Lacrosse Blue Face Body Paint Stick for Halloween SFX Avatar Smurf Mystique Alien SFX Makeup**MEICOLY**$6.54**4.2★1,402 rev](https://www.amazon.com/dp/B0CJ8RR66J) [2![DALVGFN ROYAL BLUE EYE BLACK STICK Anti-Glare Eyeblack For Baseball Football Softball Lacrosse Accessories Sweat-Proof Eye Black Grease Paint Smooth & Long Lasting Rich Full Coverage Color](https://m.media-amazon.com/images/I/315Irdo9PJL.jpg)**DALVGFN ROYAL BLUE EYE BLACK STICK Anti-Glare Eyeblack For Baseball Football Softball Lacrosse Accessories Sweat-Proof Eye Black Grease Paint Smooth & Long Lasting Rich Full Coverage Color**DALVGFN**$5.36**4.4★62 rev](https://www.amazon.com/dp/B0CXX591V6) [3![BADCOLOR Blue Face Body Paint Stick Eye Black Royal Blue Face Painting for Softball Football Baseball Lacrosse Professional Facepaint Makeup for Halloween Special Effects Cosplay Costume Parties](https://m.media-amazon.com/images/I/41ddxuLoQQL.jpg)**BADCOLOR Blue Face Body Paint Stick Eye Black Royal Blue Face Painting for Softball Football Baseball Lacrosse Professional Facepaint Makeup for Halloween Special Effects Cosplay Costume Parties**BADCOLOR**$5.94**4.4★2,879 rev](https://www.amazon.com/dp/B0C3QWVRPT) [4![CCbeauty Navy Blue Eye Black Stick for Multi Sports Anti-Glare EyeBlack For Baseball Football Softball Lacrosse Water-Proof Eye Black Grease Paint For Athletes & fans](https://m.media-amazon.com/images/I/31TuTz7AmhL.jpg)**CCbeauty Navy Blue Eye Black Stick for Multi Sports Anti-Glare EyeBlack For Baseball Football Softball Lacrosse Water-Proof Eye Black Grease Paint For Athletes & fans**CCbeauty**$5.90**4.6★98 rev](https://www.amazon.com/dp/B0CXXL1F57) [5![Light Blue Eye Black Stick for Baseball Football Softball Lacrosse Anti-Glare Under Eye Grease Stick for Athletes Sports Training Sports Eye Black](https://m.media-amazon.com/images/I/31ouSbT4ZYL.jpg)**Light Blue Eye Black Stick for Baseball Football Softball Lacrosse Anti-Glare Under Eye Grease Stick for Athletes Sports Training Sports Eye Black**Wismee**$5.58**4.6★72 rev](https://www.amazon.com/dp/B0D9Y2794Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CCbeauty Blue Glitter Eye Black Stick for Baseball Football Softball Lacrosse Sport Accessories Anti-Glare Eyeblack Waterproof Face Paint Last All Game Smooth Application High Pigmented Color](https://m.media-amazon.com/images/I/31YnVExV8LL.jpg)**CCbeauty Blue Glitter Eye Black Stick for Baseball Football Softball Lacrosse Sport Accessories Anti-Glare Eyeblack Waterproof Face Paint Last All Game Smooth Application High Pigmented Color**CCbeauty**$6.66**19 rev9mo ago](https://www.amazon.com/dp/B0FPWLP29B) [![Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Blue Fusion](https://m.media-amazon.com/images/I/41iOs+RYJ+L.jpg)**Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Blue Fusion**Franklin Sports**$13.49**2,323 rev9mo ago](https://www.amazon.com/dp/B0FS9FXY2D) [![Rawlings | Eye Black Stick | Retractable Tube/Glare Reduction | Adult & Youth Baseball/Softball | Blue](https://m.media-amazon.com/images/I/41D3YJd1BZL.jpg)**Rawlings | Eye Black Stick | Retractable Tube/Glare Reduction | Adult & Youth Baseball/Softball | Blue**Rawlings**$7.14**2,234 rev11mo ago](https://www.amazon.com/dp/B0DZ3258LH) [![Blue Squid PRO Blue Face Paint Stick - Waterproof Blue Body Paint for Skin Adults & Kids Eye Black Baseball Eyeblack Softball - Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports SFX](https://m.media-amazon.com/images/I/41z0VVAKCeL.jpg)**Blue Squid PRO Blue Face Paint Stick - Waterproof Blue Body Paint for Skin Adults & Kids Eye Black Baseball Eyeblack Softball - Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports SFX**Blue Squid**$5.08**1,066 rev11mo ago](https://www.amazon.com/dp/B0DYG82KDN) [![Maxcheck 3 Pcs Blue Eye Face Paint Blendable Safe Glare Reduction Football Face Paint for Sports Makeup Kids Adults Athletes Baseball Softball Players 3 Colors](https://m.media-amazon.com/images/I/41izMzcNFkL.jpg)**Maxcheck 3 Pcs Blue Eye Face Paint Blendable Safe Glare Reduction Football Face Paint for Sports Makeup Kids Adults Athletes Baseball Softball Players 3 Colors**Maxcheck**$10.85**134 rev12mo ago](https://www.amazon.com/dp/B0FHJ4KKWP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Maxcheck 3 Pcs Blue Eye Face Paint Blendable Safe Glare Reduction Football Face Paint for Sports Makeup Kids Adults Athletes Baseball Softball Players 3 Colors](https://m.media-amazon.com/images/I/41TP6yFOuJL.jpg)**Maxcheck 3 Pcs Blue Eye Face Paint Blendable Safe Glare Reduction Football Face Paint for Sports Makeup Kids Adults Athletes Baseball Softball Players 3 Colors**Maxcheck**$9.88**4.0★**▲ 98%**](https://www.amazon.com/dp/B0FHKRQ5M2) [![Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Blue Fusion](https://m.media-amazon.com/images/I/41iOs+RYJ+L.jpg)**Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Blue Fusion**Franklin Sports**$13.49**4.6★**▲ 97%**](https://www.amazon.com/dp/B0FS9FXY2D) [![Franklin Sports Premium Baseball Eye Black - All Sports Eyeblack Stick for Baseball Softball + Football Players - 3 Color Gold Fusion for Sun Glare - Vanilla/Gold](https://m.media-amazon.com/images/I/41Yeim41T-L.jpg)**Franklin Sports Premium Baseball Eye Black - All Sports Eyeblack Stick for Baseball Softball + Football Players - 3 Color Gold Fusion for Sun Glare - Vanilla/Gold**Franklin Sports**$11.98**4.6★**▲ 93%**](https://www.amazon.com/dp/B0F3J69RMC) [![Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans](https://m.media-amazon.com/images/I/51OV1Tc0tuL.jpg)**Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans**Dmsky**$9.12**4.6★**▲ 85%**](https://www.amazon.com/dp/B0FH4DSHWG) [![Rawlings | Eye Black Stick | Retractable Tube/Glare Reduction | Adult & Youth Baseball/Softball | Blue](https://m.media-amazon.com/images/I/41D3YJd1BZL.jpg)**Rawlings | Eye Black Stick | Retractable Tube/Glare Reduction | Adult & Youth Baseball/Softball | Blue**Rawlings**$7.14**4.6★**▲ 47%**](https://www.amazon.com/dp/B0DZ3258LH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +117.0% search growth over the last 90 days.

3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 7.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**44%

*“The colors are bright”*

**Quality-Overall**13%

*“Good quality product the team loves the multi colors”*

**Value For Money**8%

*“Super affordable”*

**Advertised Vs Actual Product**6%

*“Just what I wanted”*

**Soft Feel**4%

*“go on very creamy”*

**Ease Of Use**3%

*“Easy to use”*

**Durability**3%

*“Build up well”*

**Ease Of Application**2%

*“Easy application/good variety of colors”*

**Eco Friendliness**2%

*“Granddaughter got her teams colors and she was very happy with the application and sustainability”*

**Efficiency**2%

*“work pretty well”*

### **What buyers complain about **

**Color**18%

*“is not pigmented well”*

**Durability**12%

*“Broke off immediately”*

**Ease Of Use**9%

*“Hard to get off”*

**Brightness/Shine/Glow**8%

*“Im also not a fan of the glitter in it”*

**Size-Overall**6%

*“Tiny”*

**Advertised Vs Actual Product**5%

*“Not as advertised”*

**Oily/Greasy**4%

*“are very oily”*

**Ease Of Cleaning**4%

*“Face cleanser, make up remover- nothing worked”*

**Water Resistance**3%

*“These are not waterproof. which is ok bc I was using them for 6u ball”*

**Strength**3%

*“Not durable”*

### **Top return reasons **

**Color**38%

**Size-Overall**14%

**Paint Quality**9%

**Adhesion/Stickiness**7%

**Advertised Vs Actual Product**5%

**Functionality-Overall**5%

**Value For Money**4%

**Defective Material/Parts**3%

**Durability**2%

**Stain Resistance**2%