--- title: "blue clay beads — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/blue-clay-beads" last_updated: "2026-07-10T00:02:48.057Z" locale: en meta: description: "a small market ($22K/yr) — blue clay beads doesn't clear our bar today." "og:description": "a small market ($22K/yr) — blue clay beads doesn't clear our bar today." "og:title": "blue clay beads — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen" --- Back to Flapen home # **blue clay beads** **Skip it****33/100 ** a small market ($22K/yr) — blue clay beads doesn't clear our bar today. **Market/yr** **$22K** **Growth (1y)** **+39.8%** **Products** **17** **Brands** **13** was 14 a year ago **Sellers** **15** **Price range** **$4.85–$13.41** **Returns** **1.6%** **Rating** **4.7★** **Skip it** Scored 33/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **47** ×0.30 Competition **37** ×0.20 Quality gap **22** ×0.10 Returns **87** ×0.10 ## **Demand** Weekly Amazon search volume, last 102 weeks — +39.8% year over year. 4K2KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug, Sep, Nov · busiest ÷ quietest = 2.8× ## **Competition** - Acofect28% - MIIIM22% - THRELE17% - Looconi7% - fuceury6% - Gionlion4% - Other (7 brands)16% The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 15 sellers compete here. **Brands** **13 **▼falling was 14 a year ago **Sellers** **15** **Top 5 brand share** **80%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![2000pcs Royal Blue Clay Beads for Bracelets Making Heishi Polymer Disc Clay Bead Flat Spacer 6mm for Jewelry Earrings DIY Crafts](https://m.media-amazon.com/images/I/51ChglDwvrL.jpg) [**2000pcs Royal Blue Clay Beads for Bracelets Making Heishi Polymer Disc Clay Bead Flat Spacer 6mm for Jewelry Earrings DIY Crafts**](https://www.amazon.com/dp/B0CMV63KVT) Acofect$4.964.7★45328%▼falling 2 ![THRELE 3500pcs Blue Clay Beads for Bracelets Making 6mm Heishi Beads Polymer Flat Round Disc Clay for Jewelry Making Blue Bead Crafts](https://m.media-amazon.com/images/I/5114AX-L1CL.jpg) [**THRELE 3500pcs Blue Clay Beads for Bracelets Making 6mm Heishi Beads Polymer Flat Round Disc Clay for Jewelry Making Blue Bead Crafts**](https://www.amazon.com/dp/B0CSXSBQ1H) THRELE$6.774.7★40511%—flat 3 ![MIIIM Blue Clay Bead Bracelet Kit Heishi Beads Flat Clay Beads and Gold Spacer Beads for Jewelry Making Friendship Bracelet Beads Kit for Crafts Concert Raves Gifts](https://m.media-amazon.com/images/I/61YaqLYwSNL.jpg) [**MIIIM Blue Clay Bead Bracelet Kit Heishi Beads Flat Clay Beads and Gold Spacer Beads for Jewelry Making Friendship Bracelet Beads Kit for Crafts Concert Raves Gifts**](https://www.amazon.com/dp/B0CSFBCLC6) MIIIM$9.834.7★38411%▼falling 4 ![MIIIM 3600 PCS 10 Strands Polymer Clay Beads for Jewelry Making Vinyl Heishi Beads 6mm for Surfer Bracelets Necklace Making (Blue)](https://m.media-amazon.com/images/I/51osogKY4zL.jpg) [**MIIIM 3600 PCS 10 Strands Polymer Clay Beads for Jewelry Making Vinyl Heishi Beads 6mm for Surfer Bracelets Necklace Making (Blue)**](https://www.amazon.com/dp/B09P789WXD) MIIIM$7.784.7★1,1698%▲rising 5 ![Amaney 3000pcs Blue 6mm Heishi Beads Polymer Clay Beads for Jewelry Making Bracelets Necklace](https://m.media-amazon.com/images/I/51t+2OQUuhL.jpg) [**Amaney 3000pcs Blue 6mm Heishi Beads Polymer Clay Beads for Jewelry Making Bracelets Necklace**](https://www.amazon.com/dp/B0FCXZ8YCF) Looconi$4.934.4★2037%▲rising 6 ![6000+Pieces Polymer Clay Beads 6 Colors Clay Beads for Bracelets Making Heishi Beads Friendship Bracelet Making Kit for Girl Women Adults (Blue)](https://m.media-amazon.com/images/I/51wXMzTtvYL.jpg) [**6000+Pieces Polymer Clay Beads 6 Colors Clay Beads for Bracelets Making Heishi Beads Friendship Bracelet Making Kit for Girl Women Adults (Blue)**](https://www.amazon.com/dp/B0CNC93FGV) fuceury$8.004.5★816%▼falling 7 ![THRELE 4000pcs Navy Blue Clay Beads 6mm Heishi Bead Polymer Flat Round Disc Bulk Beads for Jewelry Making DIY Friendship Bracelet and Necklace Craft](https://m.media-amazon.com/images/I/51wt0xpv3WL.jpg) [**THRELE 4000pcs Navy Blue Clay Beads 6mm Heishi Bead Polymer Flat Round Disc Bulk Beads for Jewelry Making DIY Friendship Bracelet and Necklace Craft**](https://www.amazon.com/dp/B0CS2X1SGM) THRELE$7.404.9★1624%▲rising 8 ![Gionlion Clay Beads for Bracelets Blue Winter Clay Beads Bracelet Making kit with Golden Pearl Beads for Jewelry Making Charms Bracelet Kit and Crafts DIY Gifts for Women](https://m.media-amazon.com/images/I/61ux-rLfzSL.jpg) [**Gionlion Clay Beads for Bracelets Blue Winter Clay Beads Bracelet Making kit with Golden Pearl Beads for Jewelry Making Charms Bracelet Kit and Crafts DIY Gifts for Women**](https://www.amazon.com/dp/B0D9W3DVGS) Gionlion$8.464.6★1,0604%▼falling 9 ![Blue Clay Beads(6mm 4300 pcs) Clay Beads for Bracelet Making Kit Flat Round Polymer Spacer Heishi Beads for Jewelry Necklace](https://m.media-amazon.com/images/I/51yVqvbIHKL.jpg) [**Blue Clay Beads(6mm 4300 pcs) Clay Beads for Bracelet Making Kit Flat Round Polymer Spacer Heishi Beads for Jewelry Necklace**](https://www.amazon.com/dp/B0CJFDJRCD) FINEWEN$6.815.0★113%▲rising 10 ![MIIIM 3600 PCS 10 Strands Polymer Clay Beads for Jewelry Making Vinyl Heishi Beads 6mm for Surfer Bracelets Necklace Making (Royal Blue)](https://m.media-amazon.com/images/I/51gJ2kwxEqL.jpg) [**MIIIM 3600 PCS 10 Strands Polymer Clay Beads for Jewelry Making Vinyl Heishi Beads 6mm for Surfer Bracelets Necklace Making (Royal Blue)**](https://www.amazon.com/dp/B0CSW8QP8G) MIIIM$7.834.7★1,1693%▲rising 11 ![ADIIL 7200pcs Clay Beads Bracelet Making Kit 6mm Polymer Heishi Beads for Jewelry Making Friendship Bracelet Kit Birthday Gift for Adults Blue](https://m.media-amazon.com/images/I/517Jdb0CDFL.jpg) [**ADIIL 7200pcs Clay Beads Bracelet Making Kit 6mm Polymer Heishi Beads for Jewelry Making Friendship Bracelet Kit Birthday Gift for Adults Blue**](https://www.amazon.com/dp/B0CP438CRH) ADIIL$13.414.6★1,0623%—flat 12 ![Yochus 4000pcs Light Blue Clay Beads for Jewelry Making6mm Heishi Polymer Flat Round Disc Spacer Beads for Bracelet Necklace Earring DIY Craft](https://m.media-amazon.com/images/I/51nBN9N+VlL.jpg) [**Yochus 4000pcs Light Blue Clay Beads for Jewelry Making6mm Heishi Polymer Flat Round Disc Spacer Beads for Bracelet Necklace Earring DIY Craft**](https://www.amazon.com/dp/B0CZL3GBVP) Yochus$6.804.7★2903%—flat 13 ![Bundooraking 2000pcs Dark Blue Clay Round Beads (6mm) Clay Beads for Jewelry Making Bracelets Necklaces Small Pack](https://m.media-amazon.com/images/I/51j7su7f0fL.jpg) [**Bundooraking 2000pcs Dark Blue Clay Round Beads (6mm) Clay Beads for Jewelry Making Bracelets Necklaces Small Pack**](https://www.amazon.com/dp/B0CC8J2S5J) Bundooraking$4.854.7★6432%▼falling 14 ![JMUQ 28 Strands Blue Clay Beads Bracelet Making Kit Friendship Preppy Flat Polymer Clay Heishi Beads for Bracelets Jewelry Making Kit DIY Arts and Crafts Gifts](https://m.media-amazon.com/images/I/51Ml8by6WtL.jpg) [**JMUQ 28 Strands Blue Clay Beads Bracelet Making Kit Friendship Preppy Flat Polymer Clay Heishi Beads for Bracelets Jewelry Making Kit DIY Arts and Crafts Gifts**](https://www.amazon.com/dp/B0D171QN4M) JMUQ$7.944.6★3792%—flat 15 ![6000 Pcs Blue Clay Beads for Bracelets Making Funtopia Heishi Beads Polymer Clay Beads Flat Round Disc Clay Beads for Jewelry Making (6mm)](https://m.media-amazon.com/images/I/51jiRbdxo8L.jpg) [**6000 Pcs Blue Clay Beads for Bracelets Making Funtopia Heishi Beads Polymer Clay Beads Flat Round Disc Clay Beads for Jewelry Making (6mm)**](https://www.amazon.com/dp/B0C8MQXW4T) Funtopia$8.574.6★7622%▼falling **~~Showing 15 of 17 — show all ~~** ## **Product shelf** All 17 tracked products in this niche. Top sellersNewestTrending [![2000pcs Royal Blue Clay Beads for Bracelets Making Heishi Polymer Disc Clay Bead Flat Spacer 6mm for Jewelry Earrings DIY Crafts](https://m.media-amazon.com/images/I/51ChglDwvrL.jpg)**2000pcs Royal Blue Clay Beads for Bracelets Making Heishi Polymer Disc Clay Bead Flat Spacer 6mm for Jewelry Earrings DIY Crafts** Acofect**$4.96**4.7★453 reviews](https://www.amazon.com/dp/B0CMV63KVT) [![THRELE 3500pcs Blue Clay Beads for Bracelets Making 6mm Heishi Beads Polymer Flat Round Disc Clay for Jewelry Making Blue Bead Crafts](https://m.media-amazon.com/images/I/5114AX-L1CL.jpg)**THRELE 3500pcs Blue Clay Beads for Bracelets Making 6mm Heishi Beads Polymer Flat Round Disc Clay for Jewelry Making Blue Bead Crafts** THRELE**$6.77**4.7★405 reviews](https://www.amazon.com/dp/B0CSXSBQ1H) [![MIIIM Blue Clay Bead Bracelet Kit Heishi Beads Flat Clay Beads and Gold Spacer Beads for Jewelry Making Friendship Bracelet Beads Kit for Crafts Concert Raves Gifts](https://m.media-amazon.com/images/I/61YaqLYwSNL.jpg)**MIIIM Blue Clay Bead Bracelet Kit Heishi Beads Flat Clay Beads and Gold Spacer Beads for Jewelry Making Friendship Bracelet Beads Kit for Crafts Concert Raves Gifts** MIIIM**$9.83**4.7★384 reviews](https://www.amazon.com/dp/B0CSFBCLC6) [![MIIIM 3600 PCS 10 Strands Polymer Clay Beads for Jewelry Making Vinyl Heishi Beads 6mm for Surfer Bracelets Necklace Making (Blue)](https://m.media-amazon.com/images/I/51osogKY4zL.jpg)**MIIIM 3600 PCS 10 Strands Polymer Clay Beads for Jewelry Making Vinyl Heishi Beads 6mm for Surfer Bracelets Necklace Making (Blue)** MIIIM**$7.78**4.7★1,169 reviews](https://www.amazon.com/dp/B09P789WXD) [![Amaney 3000pcs Blue 6mm Heishi Beads Polymer Clay Beads for Jewelry Making Bracelets Necklace](https://m.media-amazon.com/images/I/51t+2OQUuhL.jpg)**Amaney 3000pcs Blue 6mm Heishi Beads Polymer Clay Beads for Jewelry Making Bracelets Necklace** Looconi**$4.93**4.4★203 reviews](https://www.amazon.com/dp/B0FCXZ8YCF) [![6000+Pieces Polymer Clay Beads 6 Colors Clay Beads for Bracelets Making Heishi Beads Friendship Bracelet Making Kit for Girl Women Adults (Blue)](https://m.media-amazon.com/images/I/51wXMzTtvYL.jpg)**6000+Pieces Polymer Clay Beads 6 Colors Clay Beads for Bracelets Making Heishi Beads Friendship Bracelet Making Kit for Girl Women Adults (Blue)** fuceury**$8.00**4.5★81 reviews](https://www.amazon.com/dp/B0CNC93FGV) [![THRELE 4000pcs Navy Blue Clay Beads 6mm Heishi Bead Polymer Flat Round Disc Bulk Beads for Jewelry Making DIY Friendship Bracelet and Necklace Craft](https://m.media-amazon.com/images/I/51wt0xpv3WL.jpg)**THRELE 4000pcs Navy Blue Clay Beads 6mm Heishi Bead Polymer Flat Round Disc Bulk Beads for Jewelry Making DIY Friendship Bracelet and Necklace Craft** THRELE**$7.40**4.9★162 reviews](https://www.amazon.com/dp/B0CS2X1SGM) [![Gionlion Clay Beads for Bracelets Blue Winter Clay Beads Bracelet Making kit with Golden Pearl Beads for Jewelry Making Charms Bracelet Kit and Crafts DIY Gifts for Women](https://m.media-amazon.com/images/I/61ux-rLfzSL.jpg)**Gionlion Clay Beads for Bracelets Blue Winter Clay Beads Bracelet Making kit with Golden Pearl Beads for Jewelry Making Charms Bracelet Kit and Crafts DIY Gifts for Women** Gionlion**$8.46**4.6★1,060 reviews](https://www.amazon.com/dp/B0D9W3DVGS) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Color**22% *“Pretty colors”* **Advertised Vs Actual Product**21% *“Exactly what I ordered”* **Fun/Entertainment Experience**9% *“Fun for crafts”* **Quality-Overall**9% *“Good Quality”* **Size-Overall**8% *“Good size”* **Ease Of Use**6% *“They were very easy to use”* **Brightness/Shine/Glow**6% *“Bright and beautiful”* **Gifting Purpose**6% *“Perfect gift for birthday or Christmas”* **Value For Money**6% *“Great value”* **Embellishment/Embroidery Quality**5% *“Beads are great”* ### **What buyers complain about ** **Color**38% *“Color is Iffy”* **Size-Overall**17% *“The beads are a bit smaller than in photo”* **Advertised Vs Actual Product**13% *“not at all similar to the photos”* **Quality-Overall**8% *“the quality is very poor”* **Thickness**8% *“its definitely not 1mm thick”* #### **Top return reasons**- Color44% - Size-Overall26% - Value For Money7% - Advertised Vs Actual Product6% - Material Quality4% - Quality-Overall4% - Display Colors2% - Functionality-Overall2% - Defective Material/Parts1% - Storage Capacity1%