---
title: "blue cardstock — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/blue-cardstock"
last_updated: "2026-07-14T06:12:18.691Z"
locale: en
meta:
  description: "blue cardstock shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "blue cardstock shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "blue cardstock — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **blue cardstock**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 43Conversion 89Competition 69Returns 94Price range 43Avg price 54Brand share 71Review moat 75Quality gap 20

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****510.3**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.52**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+14.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$5.19–$22.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$184K**

$184K/yr · 140K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▼falling

**Sellers**

**97**

**Top-5 brand share**

**63%**

**Open market**

**32%**

- FLIPPED26% - Astrobrights16% - TUXIYA8% - Neenah7% - WEKOOSE6% - Uncle Paul6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$15K12%$22K16%$29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cardstock 8.5 x 11 30 Sheets Cardstock Paper 85 lb/230 gsm Blue Card Stock for Printer Drawing Gift tags Invitations Cards etc (Royal blue 30 Sheets)](https://m.media-amazon.com/images/I/31jbRJ0iR6L.jpg)**Cardstock 8.5 x 11 30 Sheets Cardstock Paper 85 lb/230 gsm Blue Card Stock for Printer Drawing Gift tags Invitations Cards etc (Royal blue 30 Sheets)**FLIPPED**$5.98**4.7★814 rev](https://www.amazon.com/dp/B0F7HDPMQK) [2![Astrobrights Mega Collection Colored Cardstock Bright Blue 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91628)](https://m.media-amazon.com/images/I/41rqIslLGYL.jpg)**Astrobrights Mega Collection Colored Cardstock Bright Blue 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91628)**Astrobrights**$17.87**4.8★600 rev](https://www.amazon.com/dp/B07Q2WWDNX) [3![Astrobrights Color Card Stock 8 1/2 x 11 FSC Certified 30% Recycled 65 Lb Lunar Blue Pack of 250](https://m.media-amazon.com/images/I/41RXmgOlSJL.jpg)**Astrobrights Color Card Stock 8 1/2 x 11 FSC Certified 30% Recycled 65 Lb Lunar Blue Pack of 250**Astrobrights**$17.10**4.7★415 rev](https://www.amazon.com/dp/B000095S4P) [4![Cardstock 8.5 x 11 65Lb Cover Card Stock Royal Blue 180gsm Cover Cardstock for Printer Copy Card Stock Paper for Printing Invitations Gift tags Christmas Card (Royal blue 40 Sheets)](https://m.media-amazon.com/images/I/31HucIhYrPL.jpg)**Cardstock 8.5 x 11 65Lb Cover Card Stock Royal Blue 180gsm Cover Cardstock for Printer Copy Card Stock Paper for Printing Invitations Gift tags Christmas Card (Royal blue 40 Sheets)**FLIPPED**$5.96**4.8★306 rev](https://www.amazon.com/dp/B0FLQ29VHZ) [5![Blues Cardstock 8.5 x 11 Craft Paper Cover Stock Stash Pack- Blue Tones Assorted Colored Scrapbook Paper 80lb Card Stock for Construction Crafts Embossing Quilling Cardmaking-30 Sheets](https://m.media-amazon.com/images/I/414lC5mKiFL.jpg)**Blues Cardstock 8.5 x 11 Craft Paper Cover Stock Stash Pack- Blue Tones Assorted Colored Scrapbook Paper 80lb Card Stock for Construction Crafts Embossing Quilling Cardmaking-30 Sheets**WEKOOSE**$9.90**4.7★225 rev](https://www.amazon.com/dp/B0CN5MQ6VT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations](https://m.media-amazon.com/images/I/41ew2HuqvCL.jpg)**40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations**TUXIYA**$7.86**53 rev2mo ago](https://www.amazon.com/dp/B0GSJS55G2) [![80 Sheets 8.5 x 11 Blue Cardstock 4 Assorted Blue Colored Card Stock Paper 65lb/180gsm Printer Paper Card Making DIY Crafts School Supplies Party Decorations Festive Decor.](https://m.media-amazon.com/images/I/31MbJSvrfCL.jpg)**80 Sheets 8.5 x 11 Blue Cardstock 4 Assorted Blue Colored Card Stock Paper 65lb/180gsm Printer Paper Card Making DIY Crafts School Supplies Party Decorations Festive Decor.**YINUOYOUJIA**$13.90**8 rev4mo ago](https://www.amazon.com/dp/B0GS9B75NR) [![100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper Card Making DIY Crafts School Supplies Party Decorations](https://m.media-amazon.com/images/I/41+ZmF1vmQL.jpg)**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$15.03**141 rev5mo ago](https://www.amazon.com/dp/B0GFDPST9W) [![25 Sheets 5 Blue Colors Cardstock Paper 8.5 X 11 Doubled-sided Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Scrapbooking DIY Cards Making Party Decor Printer UAP13MXBL25](https://m.media-amazon.com/images/I/31NsWrAkVrL.jpg)**25 Sheets 5 Blue Colors Cardstock Paper 8.5 X 11 Doubled-sided Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Scrapbooking DIY Cards Making Party Decor Printer UAP13MXBL25**Uncle Paul**$7.17**1,439 rev6mo ago](https://www.amazon.com/dp/B0G6Z4YWBS) [![Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Blue 500 Sheets](https://m.media-amazon.com/images/I/31u-PvVgTaL.jpg)**Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Blue 500 Sheets**Amazon Basics**$10.39**299 rev9mo ago](https://www.amazon.com/dp/B0DZBD3XN4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations](https://m.media-amazon.com/images/I/41ew2HuqvCL.jpg)**40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations**TUXIYA**$7.86**4.8★**▲ 229%**](https://www.amazon.com/dp/B0GSJS55G2) [![80 Sheets 8.5 x 11 Blue Cardstock 4 Assorted Blue Colored Card Stock Paper 65lb/180gsm Printer Paper Card Making DIY Crafts School Supplies Party Decorations Festive Decor.](https://m.media-amazon.com/images/I/31MbJSvrfCL.jpg)**80 Sheets 8.5 x 11 Blue Cardstock 4 Assorted Blue Colored Card Stock Paper 65lb/180gsm Printer Paper Card Making DIY Crafts School Supplies Party Decorations Festive Decor.**YINUOYOUJIA**$13.90**4.7★**▲ 223%**](https://www.amazon.com/dp/B0GS9B75NR) [![100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper Card Making DIY Crafts School Supplies Party Decorations](https://m.media-amazon.com/images/I/41+ZmF1vmQL.jpg)**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$15.03**4.8★**▲ 184%**](https://www.amazon.com/dp/B0GFDPST9W) [![25 Sheets 5 Blue Colors Cardstock Paper 8.5 X 11 Doubled-sided Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Scrapbooking DIY Cards Making Party Decor Printer UAP13MXBL25](https://m.media-amazon.com/images/I/31NsWrAkVrL.jpg)**25 Sheets 5 Blue Colors Cardstock Paper 8.5 X 11 Doubled-sided Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Scrapbooking DIY Cards Making Party Decor Printer UAP13MXBL25**Uncle Paul**$7.17**4.7★**▲ 137%**](https://www.amazon.com/dp/B0G6Z4YWBS) [![Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Blue 500 Sheets](https://m.media-amazon.com/images/I/31u-PvVgTaL.jpg)**Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Blue 500 Sheets**Amazon Basics**$10.39**4.7★**▲ 107%**](https://www.amazon.com/dp/B0DZBD3XN4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.

4K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**25%

*“The colors are bright”*

**Quality-Overall**22%

*“the quality feels consistent throughout the pack”*

**Paper Quality**21%

*“Great paper”*

**Advertised Vs Actual Product**7%

*“As described”*

**Paper Brightness**4%

*“Good quality paper”*

**Weight Heavy**3%

*“its also not a heavy cardstock”*

**Strength**3%

*“It isnt flimsy,”*

**Thickness**2%

*“Medium thickness a great value for the price”*

**Value For Money**2%

*“The quantity is generous”*

**Drawing Experience**2%

*“Good for crafting”*

### **What buyers complain about **

**Paper Quality**34%

*“Very poor quality several papers damaged paper came out of package”*

**Color**24%

*“Color was not accurate”*

**Thickness**19%

*“Wrong thickness”*

**Advertised Vs Actual Product**7%

*“False advertising”*

**Quality-Overall**4%

*“Poor quality overall”*

**Value For Money**4%

*“Not a Great Value”*

### **Top return reasons **

**Color**52%

**Paper Quality**10%

**Display Colors**8%

**Size-Overall**5%

**Value For Money**5%

**Paper Brightness**4%

**Advertised Vs Actual Product**3%

**Thin**2%

**Quality-Overall**2%

**Thickness**2%