---
title: "blank notebook — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/blank-notebook"
last_updated: "2026-07-14T01:37:13.761Z"
locale: en
meta:
  description: "blank notebook shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "blank notebook shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "blank notebook — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **blank notebook**

**Worth a look**

Shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 36Growth 21Conversion 39Competition 88Returns 95Price range 75Avg price 49Brand share 93Review moat 24Quality gap 20

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Great****$4.32–$47.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.90**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$179K**

$179K/yr · 485K searches

**Review moat**

**Bad****5,636.49**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

**Brands**

**57 **▲rising

**Sellers**

**161**

**Top-5 brand share**

**42%**

**Open market**

**55%**

- DSTELIN17% - Prudiut8% - RETTACY6% - PAPERAGE5% - Pentalic4% - ZCZN4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$7K6%$11K8%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 84 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![DSTELIN Blank Spiral Notebook 2-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch 100GSM (Black)](https://m.media-amazon.com/images/I/31LxT77OwhL.jpg)**DSTELIN Blank Spiral Notebook 2-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch 100GSM (Black)**DSTELIN**$6.07**4.6★4,046 rev](https://www.amazon.com/dp/B0BHH42JZ1) [2![RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)](https://m.media-amazon.com/images/I/31BCkahlMpL.jpg)**RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)**RETTACY**$7.83**4.8★3,063 rev](https://www.amazon.com/dp/B0DJPTFXT8) [3![Soft Cover Spiral Notebook Journal 2-Pack Blank Sketch Book Pad Wirebound Memo Notepads Diary Notebook Planner with Unlined Paper 100 Pages/ 50 Sheets 7.5 inch x 5.1 inch (Brown)](https://m.media-amazon.com/images/I/41BoSONzg1L.jpg)**Soft Cover Spiral Notebook Journal 2-Pack Blank Sketch Book Pad Wirebound Memo Notepads Diary Notebook Planner with Unlined Paper 100 Pages/ 50 Sheets 7.5 inch x 5.1 inch (Brown)**DSTELIN**$5.87**4.6★10,082 rev](https://www.amazon.com/dp/B07CRF884D) [4![PAPERAGE Blank Journal Notebook (Black) 160 Pages Medium 5.6 in x 8 in - 100 GSM Thick Paper Hardcover Journaling Notebook for Work School Note Taking or Sketching](https://m.media-amazon.com/images/I/31q7M0xtjYL.jpg)**PAPERAGE Blank Journal Notebook (Black) 160 Pages Medium 5.6 in x 8 in - 100 GSM Thick Paper Hardcover Journaling Notebook for Work School Note Taking or Sketching**PAPERAGE**$11.68**4.8★65,101 rev](https://www.amazon.com/dp/B07PXL17NV) [5![Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)](https://m.media-amazon.com/images/I/41E4Bw3sW9L.jpg)**Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)**Prudiut**$9.35**4.3★244 rev](https://www.amazon.com/dp/B0F4R6TQ3B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper](https://m.media-amazon.com/images/I/31ArDSUNU6L.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper**SAKURA**$11.18**85 rev2mo ago](https://www.amazon.com/dp/B0GRX373W9) [![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper](https://m.media-amazon.com/images/I/41T6KDuepTL.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper**SAKURA**$11.24**85 rev2mo ago](https://www.amazon.com/dp/B0GRWHCM1M) [![LABUK 8 Pack Blank Kraft Notebooks Journals Notebook Sketch Drawing Pad Book Bulk for Kids Junk Journal A5 60 Pages 8.3 x 5.5 inches](https://m.media-amazon.com/images/I/31a1DF8bcAL.jpg)**LABUK 8 Pack Blank Kraft Notebooks Journals Notebook Sketch Drawing Pad Book Bulk for Kids Junk Journal A5 60 Pages 8.3 x 5.5 inches**LABUK**$7.31**61 rev8mo ago](https://www.amazon.com/dp/B0FXKJ9BPQ) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV) [![Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Black)](https://m.media-amazon.com/images/I/418Bqy6IP8L.jpg)**Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Black)**Prudiut**$9.76**244 rev9mo ago](https://www.amazon.com/dp/B0FR99G89V)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper](https://m.media-amazon.com/images/I/31ArDSUNU6L.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper**SAKURA**$11.18**4.8★**▲ 350%**](https://www.amazon.com/dp/B0GRX373W9) [![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper](https://m.media-amazon.com/images/I/41T6KDuepTL.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper**SAKURA**$11.24**4.8★**▲ 340%**](https://www.amazon.com/dp/B0GRWHCM1M) [![Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Black)](https://m.media-amazon.com/images/I/418Bqy6IP8L.jpg)**Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Black)**Prudiut**$9.76**4.3★**▲ 289%**](https://www.amazon.com/dp/B0FR99G89V) [![Hardcover Large Size 9 x 12 Sketch Pads for Drawing 110 Sheets 80lb/120GSM Mixed Media Pad - Acid Free Paper Bleedproof Hardbound Sketchbook Professional Grade (Pack of 1)](https://m.media-amazon.com/images/I/4130WLe9EcL.jpg)**Hardcover Large Size 9 x 12 Sketch Pads for Drawing 110 Sheets 80lb/120GSM Mixed Media Pad - Acid Free Paper Bleedproof Hardbound Sketchbook Professional Grade (Pack of 1)**TX liteart**$15.46**4.5★**▲ 275%**](https://www.amazon.com/dp/B0FF39LPQ2) [![LABUK 8 Pack Blank Kraft Notebooks Journals Notebook Sketch Drawing Pad Book Bulk for Kids Junk Journal A5 60 Pages 8.3 x 5.5 inches](https://m.media-amazon.com/images/I/31a1DF8bcAL.jpg)**LABUK 8 Pack Blank Kraft Notebooks Journals Notebook Sketch Drawing Pad Book Bulk for Kids Junk Journal A5 60 Pages 8.3 x 5.5 inches**LABUK**$7.31**4.8★**▲ 244%**](https://www.amazon.com/dp/B0FXKJ9BPQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Amazing quality”*

**Size-Overall**11%

*“Fits easy in my bag”*

**Drawing Experience**11%

*“Good quality drawing pad”*

**Paper Quality**9%

*“Great paper”*

**Value For Money**8%

*“Best value”*

**Advertised Vs Actual Product**5%

*“As described”*

**Durability**4%

*“hold up really well”*

**Ease Of Use**3%

*“Easy to use”*

**Thickness**3%

*“the thickness is very satisfying”*

**Strength**3%

*“holds up great”*

### **What buyers complain about **

**Size-Overall**16%

*“awkward size”*

**Paper Quality**13%

*“Paper is thin”*

**Thickness**11%

*“THIN paper”*

**Durability**7%

*“Fell apart”*

**Quality-Overall**5%

*“Low quality”*

**Value For Money**3%

*“I wish they were a little cheaper”*

**Color**2%

*“Not for watercolor”*

**Advertised Vs Actual Product**2%

*“fake advertisement”*

**Paint Quality**1%

*“the pages are too thin for any kind of paint”*

**Water Resistance**1%

*“Disappointed/water damage”*

### **Top return reasons **

**Size-Overall**62%

**Value For Money**7%

**Paper Quality**7%

**Advertised Vs Actual Product**6%

**Quality-Overall**3%

**Weight Heavy**2%

**Color**2%

**Thin**2%

**Thickness**2%

**Defective Material/Parts**1%