---
title: "black tempera paint — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-tempera-paint"
last_updated: "2026-07-13T18:57:01.773Z"
locale: en
meta:
  description: "a small market ($58K/yr) — black tempera paint doesn't clear our bar today."
  "og:description": "a small market ($58K/yr) — black tempera paint doesn't clear our bar today."
  "og:title": "black tempera paint — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **black tempera paint**

**Skip it**

A small market ($58K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 21Conversion 94Competition 48Returns 95Price range 55Avg price 52Brand share 23Review moat 25Quality gap 27

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$0.61–$32.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.25**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,767.78**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-7.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$58K**

$58K/yr · 40K searches

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**81**

**Top-5 brand share**

**91%**

**Open market**

**4%**

- Prang39% - Crayola23% - Colorations12% - Handy Art10% - Apple Barrel6% - The Pencil Grip5% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Prang Washable Tempera Paint Black 16 Oz. 1 Count](https://m.media-amazon.com/images/I/41f5Hd7aKqL.jpg)**Prang Washable Tempera Paint Black 16 Oz. 1 Count**Prang**$5.69**4.5★2,549 rev](https://www.amazon.com/dp/B001E6ETL0) [2![Crayola Washable Paint Black 16 oz.](https://m.media-amazon.com/images/I/41-f49cnLzL.jpg)**Crayola Washable Paint Black 16 oz.**Crayola**$6.08**4.6★1,814 rev](https://www.amazon.com/dp/B00021TNY6) [3![Handy Art Little Masters Washable Tempera Paint Black Half Gallon 64 oz](https://m.media-amazon.com/images/I/31OB9lYwquL.jpg)**Handy Art Little Masters Washable Tempera Paint Black Half Gallon 64 oz**Handy Art**$12.27**4.6★2,146 rev](https://www.amazon.com/dp/B0723H9RS9) [4![Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Black. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies](https://m.media-amazon.com/images/I/41NgbGu0iVL.jpg)**Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Black. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$19.37**4.6★346 rev](https://www.amazon.com/dp/B0DNF28LHJ) [5![Prang Washable Tempera Paint Black 32 Oz. 1 Count](https://m.media-amazon.com/images/I/414NyyEUAyL.jpg)**Prang Washable Tempera Paint Black 32 Oz. 1 Count**Prang**$10.07**4.5★467 rev](https://www.amazon.com/dp/B000F8R276)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Black. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies](https://m.media-amazon.com/images/I/41NgbGu0iVL.jpg)**Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Black. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$19.37**346 rev1y ago](https://www.amazon.com/dp/B0DNF28LHJ) [![Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Black Non-Toxic and Made in The USA Classroom Must Haves Bulk Arts and Crafts Supplies](https://m.media-amazon.com/images/I/31fkvbarsBL.jpg)**Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Black Non-Toxic and Made in The USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$20.99**209 rev1y ago](https://www.amazon.com/dp/B0DNF3YM7T) [![Sortnic Baby Hand and Footprint Paint with Sponge Head 2.54 fl oz Non-Toxic & Acid-Free Washable Baby Safe Paint for Newborn Keepsakes Dog Nose & Paw Prints Ideal New Mom Gift - Black](https://m.media-amazon.com/images/I/41lVhY3fi2L.jpg)**Sortnic Baby Hand and Footprint Paint with Sponge Head 2.54 fl oz Non-Toxic & Acid-Free Washable Baby Safe Paint for Newborn Keepsakes Dog Nose & Paw Prints Ideal New Mom Gift - Black**Sortnic**$9.93**266 rev1y ago](https://www.amazon.com/dp/B0DFM6CCVD) [![Kwik Stix Solid Tempera Paint Sticks 12 Pack of Black Same Color Washable Quick Dry (90 Seconds) ASTM Certified Non-Toxic Allergen-Free Kids & Toddler Art Supplies for Home School & Crafts](https://m.media-amazon.com/images/I/51YCFXSADfL.jpg)**Kwik Stix Solid Tempera Paint Sticks 12 Pack of Black Same Color Washable Quick Dry (90 Seconds) ASTM Certified Non-Toxic Allergen-Free Kids & Toddler Art Supplies for Home School & Crafts**The Pencil Grip**$15.38**129 rev3y ago](https://www.amazon.com/dp/B0BPDL3BBG) [![Handy Art Little Masters Washable Tempera Paint Black Half Gallon 64 oz](https://m.media-amazon.com/images/I/31OB9lYwquL.jpg)**Handy Art Little Masters Washable Tempera Paint Black Half Gallon 64 oz**Handy Art**$12.27**2,146 rev9y ago](https://www.amazon.com/dp/B0723H9RS9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Prang Ready-to-Use Tempera Paint Black 16 Oz. 1 Count](https://m.media-amazon.com/images/I/41ouHaveTiL.jpg)**Prang Ready-to-Use Tempera Paint Black 16 Oz. 1 Count**Prang**$8.74**4.6★**▲ 192%**](https://www.amazon.com/dp/B001AZ0AM2) [![Crayola Premier Tempera Paint For Kids - Black (16oz) Kids Classroom Supplies Great For Arts & Crafts Non Toxic Easy Squeeze Bottle](https://m.media-amazon.com/images/I/31WL6LAYwFL.jpg)**Crayola Premier Tempera Paint For Kids - Black (16oz) Kids Classroom Supplies Great For Arts & Crafts Non Toxic Easy Squeeze Bottle**Crayola**$10.61**4.7★**▲ 130%**](https://www.amazon.com/dp/B0000AQMT6) [![Prang Washable Tempera Paint Red 16 Oz. 1 Count](https://m.media-amazon.com/images/I/41cPs10azEL.jpg)**Prang Washable Tempera Paint Red 16 Oz. 1 Count**Prang**$5.28**4.5★**▲ 106%**](https://www.amazon.com/dp/B000QE2WDS) [![Sortnic Baby Hand and Footprint Paint with Sponge Head 2.54 fl oz Non-Toxic & Acid-Free Washable Baby Safe Paint for Newborn Keepsakes Dog Nose & Paw Prints Ideal New Mom Gift - Black](https://m.media-amazon.com/images/I/41lVhY3fi2L.jpg)**Sortnic Baby Hand and Footprint Paint with Sponge Head 2.54 fl oz Non-Toxic & Acid-Free Washable Baby Safe Paint for Newborn Keepsakes Dog Nose & Paw Prints Ideal New Mom Gift - Black**Sortnic**$9.93**4.4★**▲ 81%**](https://www.amazon.com/dp/B0DFM6CCVD) [![Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20504 Black](https://m.media-amazon.com/images/I/31xRw0ClbCL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20504 Black**Apple Barrel**$0.61**4.7★**▲ 65%**](https://www.amazon.com/dp/B0012JQD5Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 90 weeks — -7.3% search growth over the last 90 days.

1K750Prime Day '25Spike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paint Quality**16%

*“Great paint”*

**Quality-Overall**15%

*“Excellent Product”*

**Value For Money**12%

*“Worth it”*

**Color**11%

*“Color is good”*

**Ease Of Cleaning**9%

*“Cleanup was quick”*

**Ease Of Use**5%

*“Easy to use”*

**Efficiency**4%

*“it does the job ig”*

**Durability**4%

*“it has held up”*

**Coverage**3%

*“Good coverage”*

**Advertised Vs Actual Product**3%

*“As advertised”*

### **What buyers complain about **

**Paint Quality**31%

*“Black paint”*

**Quality-Overall**13%

*“Cheap”*

**Color**10%

*“Black turned green”*

**Weight Heavy**6%

*“then started going heavy”*

**Smell**4%

*“Smell wasn't as strong”*

**Ease Of Cleaning**3%

*“Messy”*

**Suitable For Outdoor**3%

*“NOT FOR FISH TANKS”*

**Ease Of Use**3%

*“This was extremely difficult to get off my sons feet”*

**Thickness**2%

*“Using on cement and pavement, usually need to thin it because it is very thick”*

**Smudge Resistance**2%

*“Need to be very careful with whatever you are making a print on or it can smudge”*

### **Top return reasons **

**Paint Quality**47%

**Value For Money**19%

**Color**10%

**Size-Overall**5%

**Functionality-Overall**4%

**Leak-Proof**3%

**Advertised Vs Actual Product**2%

**Quality-Overall**2%

**Product Condition**1%

**Display Colors**1%