---
title: "black paper roll — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-paper-roll"
last_updated: "2026-07-14T05:04:26.038Z"
locale: en
meta:
  description: "strong incumbent ratings (4.7★) — black paper roll doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.7★) — black paper roll doesn't clear our bar today."
  "og:title": "black paper roll — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **black paper roll**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 52Growth 57Conversion 82Competition 29Returns 49Price range 77Avg price 95Brand share 24Review moat 28Quality gap 20

**Avg price**

**Incredible****$22.80**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$6.56–$44.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+30.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$323K**

$323K/yr · 163K searches

**Returns**

**Okay****3.1%**

return rate — above 6% kills the launch gate

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,736.56**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**90%**

**Open market**

**6%**

- PH PERKHOMY53% - SMART&CASUAL13% - Vanhench10% - Paclord10% - Papersaurus4% - Moretoes3% - Open — no brand owns it (3 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$32K20%$65K30%$97K40%$129K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PerkHomy Black Wrapping Paper Roll Kraft Paper for Gift Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table (Black 17.5 x 80)](https://m.media-amazon.com/images/I/41td8NTv6eL.jpg)**PerkHomy Black Wrapping Paper Roll Kraft Paper for Gift Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table (Black 17.5 x 80)**PH PERKHOMY**$10.24**4.7★5,280 rev](https://www.amazon.com/dp/B0CSWZ34RG) [2![SMART&CASUAL Black Wrapping Paper 17.8 x 760 (63) Kraft Craft Paper Roll for Gift Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Black 17.8 x 63)](https://m.media-amazon.com/images/I/41WcSKbz3NL.jpg)**SMART&CASUAL Black Wrapping Paper 17.8 x 760 (63) Kraft Craft Paper Roll for Gift Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Black 17.8 x 63)**SMART&CASUAL**$9.00**4.6★1,614 rev](https://www.amazon.com/dp/B0CX5G5GFX) [3![Paclord 36 x 1200 USA Made Black Kraft Paper Roll 45 lbs Thickness American Quality Paper for School Crafts Art Bulletin Board - Odorless Non-Toxic Safe for Kids](https://m.media-amazon.com/images/I/41t4TwaxMgL.jpg)**Paclord 36 x 1200 USA Made Black Kraft Paper Roll 45 lbs Thickness American Quality Paper for School Crafts Art Bulletin Board - Odorless Non-Toxic Safe for Kids**Paclord**$38.69**4.7★294 rev](https://www.amazon.com/dp/B0CMMT4PMM) [4![PerkHomy 36 x 1 440 (120) Black Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Black 36 x 120)](https://m.media-amazon.com/images/I/41Ct+TGcNQL.jpg)**PerkHomy 36 x 1 440 (120) Black Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Black 36 x 120)**PH PERKHOMY**$37.49**4.7★1,167 rev](https://www.amazon.com/dp/B0D8ZHKSJS) [5![PerkHomy 36 x 2 400 (200) Black Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Black 36 x 200)](https://m.media-amazon.com/images/I/41GtcBJOgAL.jpg)**PerkHomy 36 x 2 400 (200) Black Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Black 36 x 200)**PH PERKHOMY**$44.75**4.7★1,424 rev](https://www.amazon.com/dp/B0D1VXQXK6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bryco Goods 36 x 1200 (100) Black Kraft Paper Roll - Made in USA - Ideal for Bulletin Board Packing Shipping Arts & Crafts Bouquet Gift Wrapping Table Covering](https://m.media-amazon.com/images/I/314fZpxIhZL.jpg)**Bryco Goods 36 x 1200 (100) Black Kraft Paper Roll - Made in USA - Ideal for Bulletin Board Packing Shipping Arts & Crafts Bouquet Gift Wrapping Table Covering**Bryco Goods**$31.31**33,466 rev8mo ago](https://www.amazon.com/dp/B0FY72GQKF) [![Moretoes 36 x 1 200(100) Black Kraft Paper Roll for Bulletin Board Wrapping Paper Roll for Gift Packing Craft Banner Art Table Covering Bouquet Flower Packing Moving Shipping 85GSM](https://m.media-amazon.com/images/I/31zR-l3UFCL.jpg)**Moretoes 36 x 1 200(100) Black Kraft Paper Roll for Bulletin Board Wrapping Paper Roll for Gift Packing Craft Banner Art Table Covering Bouquet Flower Packing Moving Shipping 85GSM**Moretoes**$27.90**153 rev9mo ago](https://www.amazon.com/dp/B0FVXKY4Q2) [![24x 1200Black Kraft Wrapping Paper Roll for Bulletin Board Poster Gift Wrapping Craft Construction Paper for Easel Drawing Painting Art Supplies Packing Table Covering Bouquet Flower Christmas](https://m.media-amazon.com/images/I/31tPlr4EFAL.jpg)**24x 1200Black Kraft Wrapping Paper Roll for Bulletin Board Poster Gift Wrapping Craft Construction Paper for Easel Drawing Painting Art Supplies Packing Table Covering Bouquet Flower Christmas**WAUPPY**$24.71**30 rev9mo ago](https://www.amazon.com/dp/B0FS79ZH98) [![PerkHomy Black Kraft Paper Roll 17.5 x 760 (63) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Black 17.5 x 63)](https://m.media-amazon.com/images/I/41y1vy4eF4L.jpg)**PerkHomy Black Kraft Paper Roll 17.5 x 760 (63) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Black 17.5 x 63)**PH PERKHOMY**$7.93**974 rev1y ago](https://www.amazon.com/dp/B0FFZ581SZ) [![Vanhench 36x1500 (125) Black Wrapping Paper Solid Color Kraft Paper Roll for Bulletin Board Poster Construction Art Crafts Birthday Flower Bouquet Gift Wrapping Paper 80GSM 55LB](https://m.media-amazon.com/images/I/41SelWvFfhL.jpg)**Vanhench 36x1500 (125) Black Wrapping Paper Solid Color Kraft Paper Roll for Bulletin Board Poster Construction Art Crafts Birthday Flower Bouquet Gift Wrapping Paper 80GSM 55LB**Vanhench**$36.83**2,795 rev1y ago](https://www.amazon.com/dp/B0DHL8GLPY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bryco Goods 36 x 1200 (100) Black Kraft Paper Roll - Made in USA - Ideal for Bulletin Board Packing Shipping Arts & Crafts Bouquet Gift Wrapping Table Covering](https://m.media-amazon.com/images/I/314fZpxIhZL.jpg)**Bryco Goods 36 x 1200 (100) Black Kraft Paper Roll - Made in USA - Ideal for Bulletin Board Packing Shipping Arts & Crafts Bouquet Gift Wrapping Table Covering**Bryco Goods**$31.31**4.7★**▲ 298%**](https://www.amazon.com/dp/B0FY72GQKF) [![Black Construction Paper Roll 36 x 100 ft Made in USA 36 Bulletin Board Paper for Classroom & School Teachers & Kids](https://m.media-amazon.com/images/I/31SgfgUNk9L.jpg)**Black Construction Paper Roll 36 x 100 ft Made in USA 36 Bulletin Board Paper for Classroom & School Teachers & Kids**Paclord**$37.76**4.6★**▲ 275%**](https://www.amazon.com/dp/B0DD2PK8M2) [![Moretoes 36 x 1 200(100) Black Kraft Paper Roll for Bulletin Board Wrapping Paper Roll for Gift Packing Craft Banner Art Table Covering Bouquet Flower Packing Moving Shipping 85GSM](https://m.media-amazon.com/images/I/31zR-l3UFCL.jpg)**Moretoes 36 x 1 200(100) Black Kraft Paper Roll for Bulletin Board Wrapping Paper Roll for Gift Packing Craft Banner Art Table Covering Bouquet Flower Packing Moving Shipping 85GSM**Moretoes**$27.90**4.3★**▲ 155%**](https://www.amazon.com/dp/B0FVXKY4Q2) [![24x 1200Black Kraft Wrapping Paper Roll for Bulletin Board Poster Gift Wrapping Craft Construction Paper for Easel Drawing Painting Art Supplies Packing Table Covering Bouquet Flower Christmas](https://m.media-amazon.com/images/I/31tPlr4EFAL.jpg)**24x 1200Black Kraft Wrapping Paper Roll for Bulletin Board Poster Gift Wrapping Craft Construction Paper for Easel Drawing Painting Art Supplies Packing Table Covering Bouquet Flower Christmas**WAUPPY**$24.71**4.9★**▲ 97%**](https://www.amazon.com/dp/B0FS79ZH98) [![Vanhench Black Wrapping Paper Roll 17.5x 963 (80 1/4FT) for Gift Kraft Craft Bulletin Board Paper Art Construction Poster Birthday Floral Bouquet Flower Packing Moving Shipping Supplies 80GSM 55LB](https://m.media-amazon.com/images/I/31faN81xGoL.jpg)**Vanhench Black Wrapping Paper Roll 17.5x 963 (80 1/4FT) for Gift Kraft Craft Bulletin Board Paper Art Construction Poster Birthday Floral Bouquet Flower Packing Moving Shipping Supplies 80GSM 55LB**Vanhench**$12.14**4.7★**▲ 94%**](https://www.amazon.com/dp/B0CMPWXFZM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.

7K5KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 3.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Thickness**18%

*“Thick and durable”*

**Value For Money**13%

*“Good Amount for price”*

**Color**11%

*“Shining color”*

**Advertised Vs Actual Product**9%

*“Exactly as we hoped for”*

**Quality-Overall**9%

*“Good quality”*

**Size-Overall**8%

*“Perfect size”*

**Durability**6%

*“Nice quality and durable”*

**Ease Of Use**4%

*“Easy to Use”*

**Drawing Experience**3%

*“has been a nice addition to creating”*

**Gifting Purpose**3%

*“Excellent for gift wrapping”*

### **What buyers complain about **

**Thickness**50%

*“THIN THIN THIN”*

**Instructions/User Manual/Troubleshooting**10%

*“not what i expected this is very similar to instruction paper”*

**Weight Light**10%

*“Too thin/lightweight”*

**Ease Of Use**10%

*“is not very easy to use”*

**Adhesion/Stickiness**7%

*“Is not adhesive tho will need to use a good amount of tape”*

### **Top return reasons **

**Size-Overall**46%

**Value For Money**11%

**Advertised Vs Actual Product**11%

**Color**9%

**Thin**6%

**Material Quality**5%

**Thickness**3%

**Paper Quality**2%

**Adhesion/Stickiness**1%

**Quality-Overall**1%