---
title: "black paper notebook — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-paper-notebook"
last_updated: "2026-07-14T03:40:11.579Z"
locale: en
meta:
  description: "soft demand (-21.0% this quarter) — black paper notebook doesn't clear our bar today."
  "og:description": "soft demand (-21.0% this quarter) — black paper notebook doesn't clear our bar today."
  "og:title": "black paper notebook — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black paper notebook**

**Skip it**

Soft demand (-21.0% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 14Conversion 36Competition 73Returns 92Price range 50Avg price 54Brand share 77Review moat 47Quality gap 19

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.47**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.98–$25.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,760.78**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$85K**

$85K/yr · 236K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-21.0%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**23 **▼falling

**Sellers**

**70**

**Top-5 brand share**

**58%**

**Open market**

**36%**

- Prudiut18% - Wanshui15% - Notsu14% - W.A. Portman7% - Mifuner6% - BUKE5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![5 x 7 Premium Black Paper Mixed Media Sketchbook Small Travel Spiral Bound Black Journal Notebook 70 Sheets 110gsm Acid-Free Drawing Paper Art Supplies for Adults Beginners Artists.Black](https://m.media-amazon.com/images/I/31Sm+ODkdsL.jpg)**5 x 7 Premium Black Paper Mixed Media Sketchbook Small Travel Spiral Bound Black Journal Notebook 70 Sheets 110gsm Acid-Free Drawing Paper Art Supplies for Adults Beginners Artists.Black**Wanshui**$7.19**4.6★134 rev](https://www.amazon.com/dp/B0F4QPLPTV) [2![Notsu Pitch Black Paper Notebook B5 Dotted Journal | Minimalist Bullet Dot Grids with 160 Black Pages of Premium Thick 150gsm Paper Vegan Leather Hardcovers](https://m.media-amazon.com/images/I/514pwvnIrpL.jpg)**Notsu Pitch Black Paper Notebook B5 Dotted Journal | Minimalist Bullet Dot Grids with 160 Black Pages of Premium Thick 150gsm Paper Vegan Leather Hardcovers**Notsu**$21.57**4.7★130 rev](https://www.amazon.com/dp/B0D2YYYPVP) [3![50 Sheets Black Paper Sketchbook 98lb/160gsm Heavyweight Black Sketch Pad 5.88.3in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist](https://m.media-amazon.com/images/I/41KD0zFp1LL.jpg)**50 Sheets Black Paper Sketchbook 98lb/160gsm Heavyweight Black Sketch Pad 5.88.3in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist**Prudiut**$8.54**4.7★91 rev](https://www.amazon.com/dp/B0FQJPM9F5) [4![Mifuner Small 5x5in Black Notebooks 110gsm 82 Sheets/164 Pages mini blank sketchbooks Travel Journal Pocket Hardcover Paint Writing Notebook Blank Diary Memo Planner Sketchbook Black Paper](https://m.media-amazon.com/images/I/41Rnu9OtkXL.jpg)**Mifuner Small 5x5in Black Notebooks 110gsm 82 Sheets/164 Pages mini blank sketchbooks Travel Journal Pocket Hardcover Paint Writing Notebook Blank Diary Memo Planner Sketchbook Black Paper**Mifuner**$9.66**4.6★856 rev](https://www.amazon.com/dp/B0DHK78HVX) [5![Notsu Pitch Black Paper Notebook A5 Dotted Journal | Minimalist Bullet Dot Grids with 160 Black Pages of Premium Thick 150gsm Paper Vegan Leather Hardcovers](https://m.media-amazon.com/images/I/51ya9o1hYTL.jpg)**Notsu Pitch Black Paper Notebook A5 Dotted Journal | Minimalist Bullet Dot Grids with 160 Black Pages of Premium Thick 150gsm Paper Vegan Leather Hardcovers**Notsu**$19.85**4.7★130 rev](https://www.amazon.com/dp/B0D2Z6L633)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper](https://m.media-amazon.com/images/I/41T6KDuepTL.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper**SAKURA**$11.24**85 rev2mo ago](https://www.amazon.com/dp/B0GRWHCM1M) [![SuFly Black Paper Sketch Pad 60 Sheets Spiral Sketch Book 8.5 x 11 90lb/150gsm Black Paper Notebook for Colored Pencil Oil Pastels Chalk Charcoal | Sketch Pads for Adults & Art Supplies.](https://m.media-amazon.com/images/I/51lfT4r07hL.jpg)**SuFly Black Paper Sketch Pad 60 Sheets Spiral Sketch Book 8.5 x 11 90lb/150gsm Black Paper Notebook for Colored Pencil Oil Pastels Chalk Charcoal | Sketch Pads for Adults & Art Supplies.**SuFly**$12.81**4,343 rev7mo ago](https://www.amazon.com/dp/B0FRXWPH8J) [![Fuxi Black Paper Notebook 60 Sheets (90lb/150gsm) Spiral Sketchbook 8.5 x 11 Hardcover | Art Supplies for Adults Perfect for Gel Pens.](https://m.media-amazon.com/images/I/41qEnqU7vxL.jpg)**Fuxi Black Paper Notebook 60 Sheets (90lb/150gsm) Spiral Sketchbook 8.5 x 11 Hardcover | Art Supplies for Adults Perfect for Gel Pens.**Fuxi**$14.09**16,539 rev8mo ago](https://www.amazon.com/dp/B0FRZ9XMPQ) [![50 Sheets Black Paper Sketchbook 108 lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist](https://m.media-amazon.com/images/I/514a7hoDZ6L.jpg)**50 Sheets Black Paper Sketchbook 108 lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist**Prudiut**$7.80**300 rev9mo ago](https://www.amazon.com/dp/B0FSK5WPSC) [![50 Sheets Black Paper Sketchbook 98lb/160gsm Heavyweight Black Sketch Pad 5.88.3in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist](https://m.media-amazon.com/images/I/41KD0zFp1LL.jpg)**50 Sheets Black Paper Sketchbook 98lb/160gsm Heavyweight Black Sketch Pad 5.88.3in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist**Prudiut**$8.54**91 rev10mo ago](https://www.amazon.com/dp/B0FQJPM9F5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper](https://m.media-amazon.com/images/I/41T6KDuepTL.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper**SAKURA**$11.24**4.8★**▲ 402%**](https://www.amazon.com/dp/B0GRWHCM1M) [![30 Sheets Black Paper Sketchbook with 12 Color Gel Pen Set 98lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist](https://m.media-amazon.com/images/I/51UkyBOluKL.jpg)**30 Sheets Black Paper Sketchbook with 12 Color Gel Pen Set 98lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist**Prudiut**$8.07**4.6★**▲ 328%**](https://www.amazon.com/dp/B0FNM2VKGS) [![SuFly Black Paper Sketch Pad 60 Sheets Spiral Sketch Book 8.5 x 11 90lb/150gsm Black Paper Notebook for Colored Pencil Oil Pastels Chalk Charcoal | Sketch Pads for Adults & Art Supplies.](https://m.media-amazon.com/images/I/51lfT4r07hL.jpg)**SuFly Black Paper Sketch Pad 60 Sheets Spiral Sketch Book 8.5 x 11 90lb/150gsm Black Paper Notebook for Colored Pencil Oil Pastels Chalk Charcoal | Sketch Pads for Adults & Art Supplies.**SuFly**$12.81**4.8★**▲ 276%**](https://www.amazon.com/dp/B0FRXWPH8J) [![50 Sheets Black Paper Sketchbook 108 lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist](https://m.media-amazon.com/images/I/514a7hoDZ6L.jpg)**50 Sheets Black Paper Sketchbook 108 lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist**Prudiut**$7.80**4.7★**▲ 261%**](https://www.amazon.com/dp/B0FSK5WPSC) [![WA Portman Black Paper Sketchbook A4 (8.3 x 11.7) 140 GSM Acid-Free Black Paper Notebook 60 Pages (30 Sheets) Spiral Scrapbook Journal Mixed Media Sketch Drawing Pad for Kids & Adults](https://m.media-amazon.com/images/I/41uiXVvH-zL.jpg)**WA Portman Black Paper Sketchbook A4 (8.3 x 11.7) 140 GSM Acid-Free Black Paper Notebook 60 Pages (30 Sheets) Spiral Scrapbook Journal Mixed Media Sketch Drawing Pad for Kids & Adults**W.A. Portman**$11.20**4.7★**▲ 85%**](https://www.amazon.com/dp/B09FTNT394)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Build quality is great”*

**Paper Quality**9%

*“The paper is a joy to draw on”*

**Size-Overall**8%

*“Good size”*

**Value For Money**8%

*“great price”*

**Advertised Vs Actual Product**6%

*“is nicer than I expected”*

**Drawing Experience**6%

*“Nice quality drawing pad”*

**Color**5%

*“Great color”*

**Durability**5%

*“they have held up great”*

**Thickness**4%

*“Good thickness and really pretty”*

**Soft Feel**3%

*“Smooth”*

### **What buyers complain about **

**Adhesion/Stickiness**28%

*“Very weak adhesive”*

**Durability**7%

*“It's completely coming apart”*

**Quality-Overall**4%

*“I wish the pens were a little higher quality”*

**Thickness**3%

*“The paper is pretty thick”*

**Writing Experience**3%

*“it's hard to find pens to write on it”*

**Paper Quality**3%

*“the paper seems to disturb my white pen”*

**Color**3%

*“Dull color”*

**Moist/Dry**2%

*“the white markers were all dried up that I got”*

**Strength**2%

*“Very weak adhesive”*

**Functionality-Overall**2%

*“The pens didn't work well”*

### **Top return reasons **

**Size-Overall**56%

**Advertised Vs Actual Product**9%

**Color**7%

**Adhesion/Stickiness**7%

**Value For Money**7%

**Paper Quality**2%

**Quality-Overall**2%

**Paper Brightness**1%

**Functionality-Overall**1%

**Paint Quality**1%