---
title: "black oil paint — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-oil-paint"
last_updated: "2026-07-14T03:00:04.380Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 96% of clicks) — black oil paint doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 96% of clicks) — black oil paint doesn't clear our bar today."
  "og:title": "black oil paint — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black oil paint**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 22Conversion 97Competition 20Returns 96Price range 29Avg price 45Brand share 9Review moat 25Quality gap 17

**Conversion**

**Incredible****15.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Okay****$11.37**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.90–$18.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,421.31**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$38K**

$38K/yr · 22K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**35**

**Top-5 brand share**

**96%**

**Open market**

**0%**

- Winsor & Newton58% - PHOENIX19% - Gamblin8% - MEEDEN6% - Mont Marte6% - Rust-Oleum4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$12K40%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Ivory Black](https://m.media-amazon.com/images/I/31rWfG7jbAL.jpg)**Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Ivory Black**Winsor & Newton**$8.17**4.8★17,670 rev](https://www.amazon.com/dp/B004M5BAOO) [2![Winsor & Newton Winton Oil Color 200ml (6.75-oz) Tube Ivory Black](https://m.media-amazon.com/images/I/310kh70SQLL.jpg)**Winsor & Newton Winton Oil Color 200ml (6.75-oz) Tube Ivory Black**Winsor & Newton**$18.17**4.8★17,670 rev](https://www.amazon.com/dp/B0009IN226) [3![MEEDEN Artist Grade Oil Paint: Mars Black - 60ml/2oz Tube - Professional Art Paints for Canvas Painting](https://m.media-amazon.com/images/I/31qTZH34BPL.jpg)**MEEDEN Artist Grade Oil Paint: Mars Black - 60ml/2oz Tube - Professional Art Paints for Canvas Painting**MEEDEN**$7.40**4.6★500 rev](https://www.amazon.com/dp/B0D1YBB3X3) [4![Mont Marte Oil Paint Premium 3.4 US fl.oz (100ml) Tube Ivory Black Heavy Body Paint Artist Quality Good Coverage Excellent Tinting Strength Ideal for Painting Canvas](https://m.media-amazon.com/images/I/414YvKDCd5L.jpg)**Mont Marte Oil Paint Premium 3.4 US fl.oz (100ml) Tube Ivory Black Heavy Body Paint Artist Quality Good Coverage Excellent Tinting Strength Ideal for Painting Canvas**Mont Marte**$6.90**4.5★2,648 rev](https://www.amazon.com/dp/B00I06U4DO) [5![PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals](https://m.media-amazon.com/images/I/31FHCGoWV4L.jpg)**PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals**PHOENIX**$8.99**4.8★164 rev](https://www.amazon.com/dp/B0F1WZHP8Q)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PHOENIX Ivory Black Oil Paint 200ml / 6.75 Fl oz](https://m.media-amazon.com/images/I/31mej-myzgL.jpg)**PHOENIX Ivory Black Oil Paint 200ml / 6.75 Fl oz**PHOENIX**$18.24**164 rev5mo ago](https://www.amazon.com/dp/B0GLML4HGC) [![PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals](https://m.media-amazon.com/images/I/31FHCGoWV4L.jpg)**PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals**PHOENIX**$8.99**164 rev1y ago](https://www.amazon.com/dp/B0F1WZHP8Q) [![PHOENIX Lamp Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals](https://m.media-amazon.com/images/I/31bfkIeX4UL.jpg)**PHOENIX Lamp Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals**PHOENIX**$8.91**164 rev1y ago](https://www.amazon.com/dp/B0F1X1444Y) [![PHOENIX Ivory Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Ivory Black 792](https://m.media-amazon.com/images/I/312abwNxmYL.jpg)**PHOENIX Ivory Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Ivory Black 792**PHOENIX**$10.34**235 rev1y ago](https://www.amazon.com/dp/B0DYTPWZMJ) [![PHOENIX Lamp Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Lamp Black 793](https://m.media-amazon.com/images/I/31OBt3eyO2L.jpg)**PHOENIX Lamp Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Lamp Black 793**PHOENIX**$10.24**235 rev1y ago](https://www.amazon.com/dp/B0DYV7PS3Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Rust-Oleum 7798502 Stops Rust Brush On Paint Quart Semi-Gloss Black](https://m.media-amazon.com/images/I/41zB9wZSCsL.jpg)**Rust-Oleum 7798502 Stops Rust Brush On Paint Quart Semi-Gloss Black**Rust-Oleum**$17.32**4.6★**▲ 293%**](https://www.amazon.com/dp/B0030DB2LK) [![PHOENIX Ivory Black Oil Paint 200ml / 6.75 Fl oz](https://m.media-amazon.com/images/I/31mej-myzgL.jpg)**PHOENIX Ivory Black Oil Paint 200ml / 6.75 Fl oz**PHOENIX**$18.24**4.8★**▲ 293%**](https://www.amazon.com/dp/B0GLML4HGC) [![PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals](https://m.media-amazon.com/images/I/31FHCGoWV4L.jpg)**PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals**PHOENIX**$8.99**4.8★**▲ 47%**](https://www.amazon.com/dp/B0F1WZHP8Q) [![Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Ivory Black](https://m.media-amazon.com/images/I/31rWfG7jbAL.jpg)**Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Ivory Black**Winsor & Newton**$8.17**4.8★**▲ 41%**](https://www.amazon.com/dp/B004M5BAOO) [![PHOENIX Lamp Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Lamp Black 793](https://m.media-amazon.com/images/I/31OBt3eyO2L.jpg)**PHOENIX Lamp Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Lamp Black 793**PHOENIX**$10.24**4.7★**— 5%**](https://www.amazon.com/dp/B0DYV7PS3Q)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 13 weeks — -6.9% search growth over the last 90 days.

450350Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paint Quality**18%

*“The size tube of lamp black paint is generous”*

**Quality-Overall**17%

*“Quality—great coverage”*

**Value For Money**15%

*“Good value”*

**Durability**13%

*“Its durable”*

**Spray/Flow**10%

*“Flowed nicely”*

**Rusts/Corrodes**5%

*“best rust paint in the world”*

**Color**5%

*“These oil paints are vibrant in color”*

**Engraving/Paint/Sublimation**5%

*“great paint”*

**Soft Feel**5%

*“feel very smooth”*

**Texture/Consistency-Overall**3%

*“The texture is smooth”*

### **What buyers complain about **

**Color**50%

*“Very pigmented”*

**Thickness**25%

*“Very thin consistency”*

**Leak-Proof**25%

*“It leaked inside the box”*

### **Top return reasons **

**Paint Quality**34%

**Size-Overall**27%

**Color**21%

**Advertised Vs Actual Product**7%

**Leak-Proof**4%

**Material Quality**2%

**Value For Money**2%

**Defective Material/Parts**1%

**Quality-Overall**1%

**Product Condition**1%