---
title: "black markers for coloring — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-markers-for-coloring"
last_updated: "2026-07-14T05:16:51.030Z"
locale: en
meta:
  description: "soft demand (-16.3% this quarter) — black markers for coloring doesn't clear our bar today."
  "og:description": "soft demand (-16.3% this quarter) — black markers for coloring doesn't clear our bar today."
  "og:title": "black markers for coloring — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **black markers for coloring**

**Skip it**

Soft demand (-16.3% this quarter) — this niche doesn't clear our bar today.

Market size 37Growth 17Conversion 84Competition 48Returns 97Price range 46Avg price 37Brand share 49Review moat 39Quality gap 42

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$4.75–$23.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,585.2**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$187K**

$187K/yr · 193K searches

**Avg price**

**Okay****$10.44**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**72**

**Top-5 brand share**

**76%**

**Open market**

**18%**

- Crayola35% - ARTISTRO12% - Janlaugh11% - Pentel11% - Hethrone7% - Mogyann6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$19K20%$37K30%$56K40%$75K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Washable Markers for Kids - Black (12ct) Bulk Broad Line Markers for School Classroom Essentials Teacher Classroom Must Haves for Elementary School](https://m.media-amazon.com/images/I/31YBUY+Fu8L.jpg)**Crayola Washable Markers for Kids - Black (12ct) Bulk Broad Line Markers for School Classroom Essentials Teacher Classroom Must Haves for Elementary School**Crayola**$9.34**4.7★2,863 rev](https://www.amazon.com/dp/B00934NGDC) [2![Crayola Broad Line Markers - Black (12ct) Markers for Kids Bulk School Supplies for Teachers Nontoxic Marker Refill with Reusable Box](https://m.media-amazon.com/images/I/41b7tbVycVL.jpg)**Crayola Broad Line Markers - Black (12ct) Markers for Kids Bulk School Supplies for Teachers Nontoxic Marker Refill with Reusable Box**Crayola**$8.97**4.8★4,210 rev](https://www.amazon.com/dp/B0044SCV4M) [3![ARTISTRO 5 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/51Jr1ReQUzL.jpg)**ARTISTRO 5 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$7.51**4.5★7,479 rev](https://www.amazon.com/dp/B0F2JKX1R9) [4![Pentel SES15C-24ST Brush Touch Sign Pen Set of 24 Colors](https://m.media-amazon.com/images/I/51MJ9WDW5YL.jpg)**Pentel SES15C-24ST Brush Touch Sign Pen Set of 24 Colors**Pentel**$23.58**4.7★2,074 rev](https://www.amazon.com/dp/B0BBZ3P542) [5![Hethrone Black Markers for Drawing - Brush Pens with Felt Tips for Artists - Calligraphy Pens 12 Pack](https://m.media-amazon.com/images/I/51-A09XAjOS.jpg)**Hethrone Black Markers for Drawing - Brush Pens with Felt Tips for Artists - Calligraphy Pens 12 Pack**Hethrone**$9.04**4.3★1,449 rev](https://www.amazon.com/dp/B092YZG64X)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Thboxes 12 Pack Black Drawing Pens Dual Tip Brush Fineliners Pens Washable Brush Tip Markers for Adults Art Drawing Sketching Journaling Calligraphy](https://m.media-amazon.com/images/I/51u5HsK1KwL.jpg)**Thboxes 12 Pack Black Drawing Pens Dual Tip Brush Fineliners Pens Washable Brush Tip Markers for Adults Art Drawing Sketching Journaling Calligraphy**Thboxes**$7.46**107 rev6mo ago](https://www.amazon.com/dp/B0FS7KMVPF) [![Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts](https://m.media-amazon.com/images/I/51ZPMO4FLCL.jpg)**Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts**Pagather**$6.79**4,424 rev7mo ago](https://www.amazon.com/dp/B0G3X1HK2J) [![ZSCM Black Duo Tip Marker Pens 12 Pack Fine & Brush Markers for Adult Coloring Books No Bleeding Jet Black Markers for Outlining Sketching Japanese Manga Calligraphy and Graphic Novels](https://m.media-amazon.com/images/I/41zPe6NdJ+L.jpg)**ZSCM Black Duo Tip Marker Pens 12 Pack Fine & Brush Markers for Adult Coloring Books No Bleeding Jet Black Markers for Outlining Sketching Japanese Manga Calligraphy and Graphic Novels**ZSCM QUALITY DECIDES THE FUTURE**$9.79**224 rev8mo ago](https://www.amazon.com/dp/B0FXL13N9S) [![ARTISTRO 5 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/51Jr1ReQUzL.jpg)**ARTISTRO 5 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$7.51**7,479 rev1y ago](https://www.amazon.com/dp/B0F2JKX1R9) [![Janlaugh 30 Pcs Mini Washable Markers Bulk Broad Line Conical Tip Washable Mark Pen Set Short Coloring Paint Pen for Kid Art Projects Teacher Student Toddler Party Favors Classroom Ages 6+(Black)](https://m.media-amazon.com/images/I/51RpUrhWO-L.jpg)**Janlaugh 30 Pcs Mini Washable Markers Bulk Broad Line Conical Tip Washable Mark Pen Set Short Coloring Paint Pen for Kid Art Projects Teacher Student Toddler Party Favors Classroom Ages 6+(Black)**Janlaugh**$10.93**63 rev1y ago](https://www.amazon.com/dp/B0DGTGT9YX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Thboxes 12 Pack Black Drawing Pens Dual Tip Brush Fineliners Pens Washable Brush Tip Markers for Adults Art Drawing Sketching Journaling Calligraphy](https://m.media-amazon.com/images/I/51u5HsK1KwL.jpg)**Thboxes 12 Pack Black Drawing Pens Dual Tip Brush Fineliners Pens Washable Brush Tip Markers for Adults Art Drawing Sketching Journaling Calligraphy**Thboxes**$7.46**4.3★**▲ 327%**](https://www.amazon.com/dp/B0FS7KMVPF) [![Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts](https://m.media-amazon.com/images/I/51ZPMO4FLCL.jpg)**Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts**Pagather**$6.79**4.6★**▲ 312%**](https://www.amazon.com/dp/B0G3X1HK2J) [![ARTISTRO 5 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/51Jr1ReQUzL.jpg)**ARTISTRO 5 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$7.51**4.5★**▲ 72%**](https://www.amazon.com/dp/B0F2JKX1R9) [![ZSCM Black Duo Tip Marker Pens 12 Pack Fine & Brush Markers for Adult Coloring Books No Bleeding Jet Black Markers for Outlining Sketching Japanese Manga Calligraphy and Graphic Novels](https://m.media-amazon.com/images/I/41zPe6NdJ+L.jpg)**ZSCM Black Duo Tip Marker Pens 12 Pack Fine & Brush Markers for Adult Coloring Books No Bleeding Jet Black Markers for Outlining Sketching Japanese Manga Calligraphy and Graphic Novels**ZSCM QUALITY DECIDES THE FUTURE**$9.79**4.2★**▲ 46%**](https://www.amazon.com/dp/B0FXL13N9S) [![Hethrone Black Markers for Drawing - Brush Pens with Felt Tips for Artists - Calligraphy Pens 12 Pack](https://m.media-amazon.com/images/I/51-A09XAjOS.jpg)**Hethrone Black Markers for Drawing - Brush Pens with Felt Tips for Artists - Calligraphy Pens 12 Pack**Hethrone**$9.04**4.3★**▲ 36%**](https://www.amazon.com/dp/B092YZG64X)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 21 weeks — -16.3% search growth over the last 90 days.

3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“Good quality pens”*

**Color**11%

*“Nice colors”*

**Value For Money**10%

*“Good for the price”*

**Pen/Pencil Quality**7%

*“Good quality pens”*

**Drawing Experience**7%

*“Great for drawing”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Nib/Tip Quality**4%

*“The fine tip is great”*

**Size-Overall**4%

*“Good size”*

**Ease Of Use**3%

*“Easy to Use”*

**Writing Experience**2%

*“they write very smoothly”*

### **What buyers complain about **

**Dry/Empty Ink**10%

*“Most of the pens are dried up”*

**Nib/Tip Quality**8%

*“have little pieces that start getting fuzzy at the tip”*

**Durability**8%

*“not very durable”*

**Color**7%

*“the black was too light”*

**Moist/Dry**7%

*“All Dried up”*

**Quality-Overall**5%

*“Not exactly the quality I was expecting”*

**Drying Time**5%

*“took a long time to dry”*

**Ink Leakage**4%

*“Ink ran out”*

**Paper Quality**3%

*“Terrible... They bleed SO bad as soon as you put the marker to any type of paper”*

**Thickness**2%

*“To thick, no fine point”*

### **Top return reasons **

**Size-Overall**11%

**Advertised Vs Actual Product**10%

**Ink Refill**9%

**Color**8%

**Functionality-Overall**7%

**Dry/Empty Ink**6%

**Paint Quality**5%

**Value For Money**5%

**Quality-Overall**3%

**Thickness**3%