---
title: "black makeup — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-makeup"
last_updated: "2026-07-13T23:58:21.747Z"
locale: en
meta:
  description: "a small market ($33K/yr) — black makeup doesn't clear our bar today."
  "og:description": "a small market ($33K/yr) — black makeup doesn't clear our bar today."
  "og:title": "black makeup — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black makeup**

**Skip it**

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 53Conversion 79Competition 23Returns 44Price range 35Avg price 30Brand share 18Review moat 36Quality gap 68

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+24.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.7%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,886.64**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$5.10–$20.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.63**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$33K**

$33K/yr · 42K searches

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▼falling

**Sellers**

**19**

**Top-5 brand share**

**93%**

**Open market**

**3%**

- BOBISUKA48% - MEICOLY17% - Mehron12% - Blue Squid10% - BADCOLOR7% - Go Ho4% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$7K30%$10K40%$13K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BOBISUKA Black Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Non-Toxic Washable](https://m.media-amazon.com/images/I/41nzDywCK4L.jpg)**BOBISUKA Black Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Non-Toxic Washable**BOBISUKA**$8.12**4.5★834 rev](https://www.amazon.com/dp/B0D9L9LG8Y) [2![MEICOLY Black Cream Face Body Paint 2.37Oz Large Tube Water Based Clown Black Makeup Body Paint for Adults and Kids Halloween SFX Skull Joker Zombie Vampire Skeleton Goth Spider Cosplay Makeup](https://m.media-amazon.com/images/I/31mcH+TujmL.jpg)**MEICOLY Black Cream Face Body Paint 2.37Oz Large Tube Water Based Clown Black Makeup Body Paint for Adults and Kids Halloween SFX Skull Joker Zombie Vampire Skeleton Goth Spider Cosplay Makeup**MEICOLY**$9.00**4.4★2,110 rev](https://www.amazon.com/dp/B0B7GCDXKG) [3![Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX](https://m.media-amazon.com/images/I/41zEFmooWML.jpg)**Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX**Blue Squid**$5.10**4.1★1,066 rev](https://www.amazon.com/dp/B0DXQHZP15) [4![Mehron Paradise Makeup AQ Pro Size | Stage & Screen Performance Face & Body Painting Beauty Cosplay and Halloween | Water Activated Face Paint Body Paint 1.4 oz (40 g) - Black | Made in the USA](https://m.media-amazon.com/images/I/51FGs3FvB7L.jpg)**Mehron Paradise Makeup AQ Pro Size | Stage & Screen Performance Face & Body Painting Beauty Cosplay and Halloween | Water Activated Face Paint Body Paint 1.4 oz (40 g) - Black | Made in the USA**Mehron**$16.19**4.5★19,225 rev](https://www.amazon.com/dp/B0052U3EB0) [5![BADCOLOR Black Cream-Blendable Face Body Paint Stick for Adults Children Eye Black Softball Football Baseball Sports  Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties](https://m.media-amazon.com/images/I/41UhM1G9-AL.jpg)**BADCOLOR Black Cream-Blendable Face Body Paint Stick for Adults Children Eye Black Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties**BADCOLOR**$5.98**4.4★2,879 rev](https://www.amazon.com/dp/B0C3QP952N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BOBISUKA Black Face Paint Stick Highly Pigmented Full Coverage Washable Cream Face & Body Paint for Halloween Skeleton Clown Zombie Cosplay SFX Stage Makeup Sports Eye Black Looks & Costume Party](https://m.media-amazon.com/images/I/41YGq5x5ubL.jpg)**BOBISUKA Black Face Paint Stick Highly Pigmented Full Coverage Washable Cream Face & Body Paint for Halloween Skeleton Clown Zombie Cosplay SFX Stage Makeup Sports Eye Black Looks & Costume Party**BOBISUKA**$6.02**270 rev10mo ago](https://www.amazon.com/dp/B0F9SZTCXR) [![Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX](https://m.media-amazon.com/images/I/41zEFmooWML.jpg)**Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX**Blue Squid**$5.10**1,066 rev11mo ago](https://www.amazon.com/dp/B0DXQHZP15) [![BOBISUKA Black Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Non-Toxic Washable](https://m.media-amazon.com/images/I/41nzDywCK4L.jpg)**BOBISUKA Black Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Non-Toxic Washable**BOBISUKA**$8.12**834 rev1y ago](https://www.amazon.com/dp/B0D9L9LG8Y) [![Black Face Paint Blendable Cream Body Painting Kit Eye Black for Sports Baseball Softball Football Facepaint for Skull Joker Vampire Halloween Skeleton Cosplay Costume Parties 21.fl oz (60ml)](https://m.media-amazon.com/images/I/41Tjeove7BL.jpg)**Black Face Paint Blendable Cream Body Painting Kit Eye Black for Sports Baseball Softball Football Facepaint for Skull Joker Vampire Halloween Skeleton Cosplay Costume Parties 21.fl oz (60ml)**BOBISUKA**$7.08**416 rev2y ago](https://www.amazon.com/dp/B0C9LGRRF4) [![MEICOLY Black Cream Face Body Paint 2.37Oz Large Tube Water Based Clown Black Makeup Body Paint for Adults and Kids Halloween SFX Skull Joker Zombie Vampire Skeleton Goth Spider Cosplay Makeup](https://m.media-amazon.com/images/I/31mcH+TujmL.jpg)**MEICOLY Black Cream Face Body Paint 2.37Oz Large Tube Water Based Clown Black Makeup Body Paint for Adults and Kids Halloween SFX Skull Joker Zombie Vampire Skeleton Goth Spider Cosplay Makeup**MEICOLY**$9.00**2,110 rev2y ago](https://www.amazon.com/dp/B0B7GCDXKG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BOBISUKA Black Face Body Paint Stick Eye Black Sticks for Sports Baseball Softball Football Waterproof Eyeblack Painting Kit for Halloween Skeleton Skull SFX Cosplay Special Effects Costume Makeup](https://m.media-amazon.com/images/I/41adUOWpv9L.jpg)**BOBISUKA Black Face Body Paint Stick Eye Black Sticks for Sports Baseball Softball Football Waterproof Eyeblack Painting Kit for Halloween Skeleton Skull SFX Cosplay Special Effects Costume Makeup**BOBISUKA**$7.29**4.4★**▲ 229%**](https://www.amazon.com/dp/B0BZ3YVZPQ) [![BOBISUKA Black Face and Body Paint Professional Oil Based Cream Paint Palette For Halloween Cosplay Party Clown Stage Sfx Makeup - Non Toxic For Adults & Kids (Large 70g/2.46oz)](https://m.media-amazon.com/images/I/41c8CBWz+1S.jpg)**BOBISUKA Black Face and Body Paint Professional Oil Based Cream Paint Palette For Halloween Cosplay Party Clown Stage Sfx Makeup - Non Toxic For Adults & Kids (Large 70g/2.46oz)**BOBISUKA**$6.11**4.3★**▲ 83%**](https://www.amazon.com/dp/B0963GN8D3) [![Go Ho Black Face Body Paint Washable(2.37oz/pc) Water Based Cream Face Paint Vampire Skeleton Zombie Clown Makeup Black Body Paint for SFX Cosplay Costumes Festivals Halloween Makeup](https://m.media-amazon.com/images/I/41k-kH0h02L.jpg)**Go Ho Black Face Body Paint Washable(2.37oz/pc) Water Based Cream Face Paint Vampire Skeleton Zombie Clown Makeup Black Body Paint for SFX Cosplay Costumes Festivals Halloween Makeup**Go Ho**$8.78**4.4★**▲ 32%**](https://www.amazon.com/dp/B0B7W3TLNC) [![Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX](https://m.media-amazon.com/images/I/41zEFmooWML.jpg)**Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX**Blue Squid**$5.10**4.1★**▲ 31%**](https://www.amazon.com/dp/B0DXQHZP15) [![BOBISUKA Black Face Paint Stick Highly Pigmented Full Coverage Washable Cream Face & Body Paint for Halloween Skeleton Clown Zombie Cosplay SFX Stage Makeup Sports Eye Black Looks & Costume Party](https://m.media-amazon.com/images/I/41YGq5x5ubL.jpg)**BOBISUKA Black Face Paint Stick Highly Pigmented Full Coverage Washable Cream Face & Body Paint for Halloween Skeleton Clown Zombie Cosplay SFX Stage Makeup Sports Eye Black Looks & Costume Party**BOBISUKA**$6.02**4.3★**▲ 22%**](https://www.amazon.com/dp/B0F9SZTCXR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +24.8% search growth over the last 90 days.

5K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 11.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Coverage**16%

*“Great coverage,”*

**Value For Money**10%

*“very good product for the price”*

**Ease Of Cleaning**8%

*“Easy clean up”*

**Paint Quality**7%

*“I don't really want to tell anyone how much I love this body paint”*

**Quality-Overall**7%

*“Excellent quality”*

**Ease Of Use**6%

*“Easy to use”*

**Soft Feel**6%

*“also smooth”*

**Moist/Dry**5%

*“It didn't take terribly long to 'dry'”*

**Advertised Vs Actual Product**4%

*“Goes on as advertised”*

**Smudge Resistance**4%

*“Great product, not smearing or running”*

### **What buyers complain about **

**Size-Overall**14%

*“Small”*

**Smudge Resistance**13%

*“smudged a lot”*

**Oily/Greasy**8%

*“It's greasy - wore it a few hours for a party”*

**Smell**6%

*“Stink”*

**Quality-Overall**6%

*“very cheap and doesn't blend out well”*

**Product Condition**6%

*“Recieved used product”*

**Durability**5%

*“AND BROKE ON THE FIRST USE”*

**Skin Health**3%

*“It irritated my skin”*

**Water Resistance**3%

*“splashing in water is really hard”*

**Allergies**3%

*“It irritated my skin”*

### **Top return reasons **

**Paint Quality**30%

**Color**12%

**Size-Overall**10%

**Functionality-Overall**9%

**Advertised Vs Actual Product**8%

**Product Condition**5%

**Adhesion/Stickiness**4%

**Defective Material/Parts**3%

**Smudge Resistance**2%

**Stain Resistance**2%