---
title: "black halloween makeup — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-halloween-makeup"
last_updated: "2026-07-13T18:44:28.573Z"
locale: en
meta:
  description: "a small market ($17K/yr) — black halloween makeup doesn't clear our bar today."
  "og:description": "a small market ($17K/yr) — black halloween makeup doesn't clear our bar today."
  "og:title": "black halloween makeup — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black halloween makeup**

**Skip it**

A small market ($17K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 19Conversion 77Competition 39Returns 93Price range 14Avg price 21Brand share 42Review moat 21Quality gap 65

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****11,128.94**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$7.56**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$1.97–$17.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$17K**

$17K/yr · 30K searches

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▲rising

**Sellers**

**37**

**Top-5 brand share**

**80%**

**Open market**

**20%**

- BADCOLOR21% - BOBISUKA16% - NYX PROFESSIONAL MAKEUP15% - Mehron12% - Go Ho8% - MEICOLY8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$3K30%$5K40%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BADCOLOR Black Cream-Blendable Face Body Paint Stick for Adults Children Eye Black Softball Football Baseball Sports  Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties](https://m.media-amazon.com/images/I/41UhM1G9-AL.jpg)**BADCOLOR Black Cream-Blendable Face Body Paint Stick for Adults Children Eye Black Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties**BADCOLOR**$5.98**4.4★2,879 rev](https://www.amazon.com/dp/B0C3QP952N) [2![NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil Blendable Eyeshadow Stick & Eyeliner Pencil - Black Bean (Black)](https://m.media-amazon.com/images/I/2183Bad0YOL.jpg)**NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil Blendable Eyeshadow Stick & Eyeliner Pencil - Black Bean (Black)**NYX PROFESSIONAL MAKEUP**$5.57**4.3★86,374 rev](https://www.amazon.com/dp/B001TJXI5U) [3![Mehron Paradise Makeup AQ Pro Size | Stage & Screen Performance Face & Body Painting Beauty Cosplay and Halloween | Water Activated Face Paint Body Paint 1.4 oz (40 g) - Black | Made in the USA](https://m.media-amazon.com/images/I/51FGs3FvB7L.jpg)**Mehron Paradise Makeup AQ Pro Size | Stage & Screen Performance Face & Body Painting Beauty Cosplay and Halloween | Water Activated Face Paint Body Paint 1.4 oz (40 g) - Black | Made in the USA**Mehron**$16.19**4.5★19,225 rev](https://www.amazon.com/dp/B0052U3EB0) [4![BOBISUKA Blank in the Dark Black + White Oil Face Body Paint Set Large Capacity Professional Paint Palette Kit with Brushes for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Adults](https://m.media-amazon.com/images/I/41XVL8ebO7L.jpg)**BOBISUKA Blank in the Dark Black + White Oil Face Body Paint Set Large Capacity Professional Paint Palette Kit with Brushes for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Adults**BOBISUKA**$10.37**4.4★2,971 rev](https://www.amazon.com/dp/B0B3T64BF5) [5![Go Ho Makeup Clown Black Cream-Blendable Stick - Face Body Paint for Professional SFX Cosplay Costume - Safe Facepaint Nose & Lip Smacking Eye Black for Baseball/Football Sports Halloween](https://m.media-amazon.com/images/I/31kBMc4RbLL.jpg)**Go Ho Makeup Clown Black Cream-Blendable Stick - Face Body Paint for Professional SFX Cosplay Costume - Safe Facepaint Nose & Lip Smacking Eye Black for Baseball/Football Sports Halloween**Go Ho**$6.15**4.2★1,324 rev](https://www.amazon.com/dp/B09DYJT78C)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Black Eyeshadow Palette Liquid Lipstick Eyeliner Set with Mini Brush Smokey Eye Shadow Black Lip Gloss lip liner Set Smudge Proof Long-lasting Suitable for Halloween Cosplay Goth Witch Makeup](https://m.media-amazon.com/images/I/410w8vd2VnL.jpg)**Black Eyeshadow Palette Liquid Lipstick Eyeliner Set with Mini Brush Smokey Eye Shadow Black Lip Gloss lip liner Set Smudge Proof Long-lasting Suitable for Halloween Cosplay Goth Witch Makeup**Yeweian**$11.81**63 rev9mo ago](https://www.amazon.com/dp/B0FMS7D7M7) [![BOBISUKA Black Face Paint Stick Highly Pigmented Full Coverage Washable Cream Face & Body Paint for Halloween Skeleton Clown Zombie Cosplay SFX Stage Makeup Sports Eye Black Looks & Costume Party](https://m.media-amazon.com/images/I/41YGq5x5ubL.jpg)**BOBISUKA Black Face Paint Stick Highly Pigmented Full Coverage Washable Cream Face & Body Paint for Halloween Skeleton Clown Zombie Cosplay SFX Stage Makeup Sports Eye Black Looks & Costume Party**BOBISUKA**$6.02**270 rev10mo ago](https://www.amazon.com/dp/B0F9SZTCXR) [![Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX](https://m.media-amazon.com/images/I/41zEFmooWML.jpg)**Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX**Blue Squid**$5.10**1,066 rev11mo ago](https://www.amazon.com/dp/B0DXQHZP15) [![BOBISUKA Black Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Non-Toxic Washable](https://m.media-amazon.com/images/I/41nzDywCK4L.jpg)**BOBISUKA Black Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Non-Toxic Washable**BOBISUKA**$8.12**834 rev1y ago](https://www.amazon.com/dp/B0D9L9LG8Y) [![MEICOLY Black Face Body Paint Stick Waterproof Eye Black Baseball Softball Football Lacrosse Face Paint for Adults and Kids for Halloween SFX Cosplay Clown Skeleton Zombie Joker Makeup](https://m.media-amazon.com/images/I/41UXXUrvRkL.jpg)**MEICOLY Black Face Body Paint Stick Waterproof Eye Black Baseball Softball Football Lacrosse Face Paint for Adults and Kids for Halloween SFX Cosplay Clown Skeleton Zombie Joker Makeup**MEICOLY**$6.32**1,402 rev2y ago](https://www.amazon.com/dp/B0C4SSC3HY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bowitzki 30g Professional Face Paint Body Paint Water Based Face painting Makeup Safe for Adults Split Cake Single Color Halloween Christmas - Black](https://m.media-amazon.com/images/I/51MCQTtsb3L.jpg)**Bowitzki 30g Professional Face Paint Body Paint Water Based Face painting Makeup Safe for Adults Split Cake Single Color Halloween Christmas - Black**Bowitzki**$6.14**4.5★**▲ 1000%**](https://www.amazon.com/dp/B092C95GM9) [![MEICOLY Black Face Body Paint Stick Waterproof Eye Black Baseball Softball Football Lacrosse Face Paint for Adults and Kids for Halloween SFX Cosplay Clown Skeleton Zombie Joker Makeup](https://m.media-amazon.com/images/I/41UXXUrvRkL.jpg)**MEICOLY Black Face Body Paint Stick Waterproof Eye Black Baseball Softball Football Lacrosse Face Paint for Adults and Kids for Halloween SFX Cosplay Clown Skeleton Zombie Joker Makeup**MEICOLY**$6.32**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0C4SSC3HY) [![Bowitzki Face Body Paint Stick Eye Black Softball Football Baseball Sports  Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties Cream-Blendable (Black)](https://m.media-amazon.com/images/I/31B6+ocZhvL.jpg)**Bowitzki Face Body Paint Stick Eye Black Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties Cream-Blendable (Black)**Bowitzki**$4.01**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0G28NJCQM) [![MEICOLY 6 Color Bruise Wheel for Special Effects Hunting Camo Face Body Paint Kit Light Green Gamora Witch Face Paint Frost Bite Trauma SFX Makeup Kit Halloween Makeup with 3pcs Stipple Sponges](https://m.media-amazon.com/images/I/41De8TD-NHL.jpg)**MEICOLY 6 Color Bruise Wheel for Special Effects Hunting Camo Face Body Paint Kit Light Green Gamora Witch Face Paint Frost Bite Trauma SFX Makeup Kit Halloween Makeup with 3pcs Stipple Sponges**MEICOLY**$7.07**4.6★**▲ 571%**](https://www.amazon.com/dp/B099BQ8WD6) [![wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Charcoal](https://m.media-amazon.com/images/I/31z3uZHpJ0L.jpg)**wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Charcoal**wet n wild**$2.25**4.4★**▲ 363%**](https://www.amazon.com/dp/B082YPRCMM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.

7K5KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 37.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**13%

*“Worth the price”*

**Color**9%

*“Color is accurate”*

**Eyeliner Quality**8%

*“This eyeliner stays put for a long time”*

**Quality-Overall**8%

*“Best liner I have owned”*

**Durability**7%

*“Very durable”*

**Soft Feel**7%

*“It feels smooth”*

**Smudge Resistance**6%

*“Didn't smudge or run down my face”*

**Ease Of Use**4%

*“Easy to use”*

**Ease Of Application**4%

*“Easy to apply”*

**Advertised Vs Actual Product**4%

*“Work as it should”*

### **What buyers complain about **

**Durability**16%

*“Broke right away”*

**Smudge Resistance**15%

*“it will smudge”*

**Water Resistance**6%

*“splashing in water is really hard”*

**Quality-Overall**5%

*“QUALITY MATTERS”*

**Color**3%

*“I really like this product just not this color”*

**Size-Overall**3%

*“A BIGGER EYEPENCIL”*

**Adhesion/Stickiness**3%

*“But it doesnt stick well”*

**Thickness**2%

*“Thick lines”*

**Eyeliner Quality**2%

*“It isn't as well for a eyeliner”*

**Advertised Vs Actual Product**2%

*“This is NOT TRUE”*

### **Top return reasons **

**Color**17%

**Eyeliner Quality**15%

**Paint Quality**12%

**Advertised Vs Actual Product**7%

**Functionality-Overall**7%

**Size-Overall**4%

**Defective Material/Parts**3%

**Adhesion/Stickiness**3%

**Product Condition**3%

**Water Resistance**3%