---
title: "black gesso — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-gesso"
last_updated: "2026-07-13T18:58:19.919Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 83% of clicks) — black gesso doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 83% of clicks) — black gesso doesn't clear our bar today."
  "og:title": "black gesso — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **black gesso**

**Skip it**

A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 19Conversion 97Competition 14Returns 96Price range 77Avg price 77Brand share 26Review moat 30Quality gap 19

**Conversion**

**Incredible****14.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.88**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.69–$36.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,515**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-12.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$70K**

$70K/yr · 29K searches

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▼falling

**Sellers**

**29**

**Top-5 brand share**

**89%**

**Open market**

**6%**

- Liquitex42% - U.S. Art Supply23% - Artecho10% - GOLDEN7% - Falling in Art7% - Handy Art5% - Open — no brand owns it (2 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$21K40%$28K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Liquitex Professional Gesso Surface Prep Medium 237ml (8-oz) Black](https://m.media-amazon.com/images/I/31exoZ4jYJL.jpg)**Liquitex Professional Gesso Surface Prep Medium 237ml (8-oz) Black**Liquitex**$15.57**4.8★8,830 rev](https://www.amazon.com/dp/B000KNDMNE) [2![U.S. Art Supply Black Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists](https://m.media-amazon.com/images/I/41F+BnvGrnL.jpg)**U.S. Art Supply Black Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists**U.S. Art Supply**$15.00**4.7★5,543 rev](https://www.amazon.com/dp/B07GYZC9FQ) [3![Artecho Black Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting](https://m.media-amazon.com/images/I/41mBV7W9DKL.jpg)**Artecho Black Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting**Artecho**$13.84**4.7★238 rev](https://www.amazon.com/dp/B0DSKYXTHX) [4![Falling in Art Black Gesso Primer for Acrylic Painting 16.9Oz Non-Toxic Canvas Primer Gesso Surface Prep Medium](https://m.media-amazon.com/images/I/51UpnFTAFIL.jpg)**Falling in Art Black Gesso Primer for Acrylic Painting 16.9Oz Non-Toxic Canvas Primer Gesso Surface Prep Medium**Falling in Art**$13.53**4.7★185 rev](https://www.amazon.com/dp/B0DGXHRZ6N) [5![Mont Marte Black Gesso 16.9oz (500ml) Universal Primer Suitable for all Paints Including Acrylic and Oil](https://m.media-amazon.com/images/I/41sjIqubR3L.jpg)**Mont Marte Black Gesso 16.9oz (500ml) Universal Primer Suitable for all Paints Including Acrylic and Oil**Mont Marte**$14.83**4.7★2,474 rev](https://www.amazon.com/dp/B07X2FNK78)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Artecho Black Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting](https://m.media-amazon.com/images/I/41mBV7W9DKL.jpg)**Artecho Black Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting**Artecho**$13.84**238 rev1y ago](https://www.amazon.com/dp/B0DSKYXTHX) [![Falling in Art Black Gesso Primer for Acrylic Painting 16.9Oz Non-Toxic Canvas Primer Gesso Surface Prep Medium](https://m.media-amazon.com/images/I/51UpnFTAFIL.jpg)**Falling in Art Black Gesso Primer for Acrylic Painting 16.9Oz Non-Toxic Canvas Primer Gesso Surface Prep Medium**Falling in Art**$13.53**185 rev1y ago](https://www.amazon.com/dp/B0DGXHRZ6N) [![GRANOTONE Acrylic Gesso Water Base | Matte Finish | Interior/Exterior Use | Long Lasting For Acrylic Painting | Non-Toxic Universal Gesso Finish Primer Black](https://m.media-amazon.com/images/I/41BlFEX72fL.jpg)**GRANOTONE Acrylic Gesso Water Base | Matte Finish | Interior/Exterior Use | Long Lasting For Acrylic Painting | Non-Toxic Universal Gesso Finish Primer Black**GRANOTONE**$8.69**585 rev5y ago](https://www.amazon.com/dp/B08W2K4N7G) [![Mont Marte Black Gesso 16.9oz (500ml) Universal Primer Suitable for all Paints Including Acrylic and Oil](https://m.media-amazon.com/images/I/41sjIqubR3L.jpg)**Mont Marte Black Gesso 16.9oz (500ml) Universal Primer Suitable for all Paints Including Acrylic and Oil**Mont Marte**$14.83**2,474 rev6y ago](https://www.amazon.com/dp/B07X2FNK78) [![U.S. Art Supply Black Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists](https://m.media-amazon.com/images/I/41F+BnvGrnL.jpg)**U.S. Art Supply Black Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists**U.S. Art Supply**$15.00**5,543 rev7y ago](https://www.amazon.com/dp/B07GYZC9FQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Handy Art Acrylic Gesso 16 oz Black Primer for Canvas Wood & Artist Painting Surfaces Enhances Acrylic Paint Adhesion Low Viscosity Thick Coverage Certified Safe & AP Non-Toxic Made in USA](https://m.media-amazon.com/images/I/41wmVkAgkoL.jpg)**Handy Art Acrylic Gesso 16 oz Black Primer for Canvas Wood & Artist Painting Surfaces Enhances Acrylic Paint Adhesion Low Viscosity Thick Coverage Certified Safe & AP Non-Toxic Made in USA**Handy Art**$11.78**4.6★**▲ 42%**](https://www.amazon.com/dp/B007TIE4IU) [![Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White](https://m.media-amazon.com/images/I/31-Ryg-KUWL.jpg)**Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White**Liquitex**$9.27**4.8★**▲ 18%**](https://www.amazon.com/dp/B000KNDMLG) [![Artecho Black Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting](https://m.media-amazon.com/images/I/41mBV7W9DKL.jpg)**Artecho Black Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting**Artecho**$13.84**4.7★**▲ 15%**](https://www.amazon.com/dp/B0DSKYXTHX) [![GOLDEN Black Gesso 32 fl. oz. Jar Professional Acrylic Gesso Opaque](https://m.media-amazon.com/images/I/41EmqS54VvL.jpg)**GOLDEN Black Gesso 32 fl. oz. Jar Professional Acrylic Gesso Opaque**GOLDEN**$36.76**4.8★**▲ 13%**](https://www.amazon.com/dp/B0006IJZBG) [![Liquitex Professional Gesso Surface Prep Medium 237ml (8-oz) Black](https://m.media-amazon.com/images/I/31exoZ4jYJL.jpg)**Liquitex Professional Gesso Surface Prep Medium 237ml (8-oz) Black**Liquitex**$15.57**4.8★**— 8%**](https://www.amazon.com/dp/B000KNDMNE)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

700500Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paint Quality**20%

*“Great tooth for paint adherence on my fine art”*

**Quality-Overall**14%

*“Very good, as expected”*

**Coverage**11%

*“Great coverage”*

**Advertised Vs Actual Product**10%

*“As described”*

**Efficiency**8%

*“Gets the job done well”*

**Ease Of Use**7%

*“easy to use”*

**Smell**4%

*“No heavy odors”*

**Thickness**4%

*“Right thickness, easy to use,and good quality”*

**Color**3%

*“Black and perfect”*

**Value For Money**2%

*“as good as the high priced”*

### **What buyers complain about **

**Paint Quality**17%

*“it seemed like there were little dried up bits of something in the paint that I had to keep picking out”*

**Material Quality**13%

*“is like the cheap acrylics”*

**Ease Of Cleaning**13%

*“there was a small mess”*

**Quality-Overall**6%

*“the price was lower so I feared the quality would suffer”*

**Thickness**6%

*“though just a little thick”*

**Smell**5%

*“There is very little smell to it”*

**Product Condition**4%

*“Maybe it was old”*

### **Top return reasons **

**Advertised Vs Actual Product**17%

**Value For Money**17%

**Color**16%

**Paint Quality**12%

**Material Quality**7%

**Size-Overall**6%

**Functionality-Overall**5%

**Leak-Proof**5%

**Moist/Dry**3%

**Quality-Overall**2%