---
title: "black face paint — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-face-paint"
last_updated: "2026-07-14T01:39:54.323Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($4.01–$16.19) — black face paint doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($4.01–$16.19) — black face paint doesn't clear our bar today."
  "og:title": "black face paint — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **black face paint**

**Skip it**

Prices mostly outside the sweet spot ($4.01–$16.19) — this niche doesn't clear our bar today.

Market size 47Growth 39Conversion 84Competition 60Returns 48Price range 10Avg price 24Brand share 45Review moat 35Quality gap 62

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$257K**

$257K/yr · 321K searches

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+11.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,992.13**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$8.58**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$4.01–$16.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**33**

**Top-5 brand share**

**78%**

**Open market**

**16%**

- BOBISUKA34% - BADCOLOR24% - Bowitzki8% - Blue Squid7% - Moon Creations6% - MEICOLY5% - Open — no brand owns it (9 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$13K10%$26K15%$38K20%$51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BADCOLOR Black Cream-Blendable Face Body Paint Stick for Adults Children Eye Black Softball Football Baseball Sports  Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties](https://m.media-amazon.com/images/I/41UhM1G9-AL.jpg)**BADCOLOR Black Cream-Blendable Face Body Paint Stick for Adults Children Eye Black Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties**BADCOLOR**$5.98**4.4★2,879 rev](https://www.amazon.com/dp/B0C3QP952N) [2![BOBISUKA Blank in the Dark Black + White Oil Face Body Paint Set Large Capacity Professional Paint Palette Kit with Brushes for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Adults](https://m.media-amazon.com/images/I/41XVL8ebO7L.jpg)**BOBISUKA Blank in the Dark Black + White Oil Face Body Paint Set Large Capacity Professional Paint Palette Kit with Brushes for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Adults**BOBISUKA**$10.37**4.4★2,971 rev](https://www.amazon.com/dp/B0B3T64BF5) [3![Black Face Paint Stick | Body Crayon makeup for the Face & Body by Moon Creations - 0.12oz Eye Black Softball Football Baseball Sports for Halloween SFX Makeup Cosplay Joker Costume Parties](https://m.media-amazon.com/images/I/317mZdZDQhL.jpg)**Black Face Paint Stick | Body Crayon makeup for the Face & Body by Moon Creations - 0.12oz Eye Black Softball Football Baseball Sports for Halloween SFX Makeup Cosplay Joker Costume Parties**Moon Creations**$8.40**4.2★2,097 rev](https://www.amazon.com/dp/B07D19S1XZ) [4![Black & Clown White Face Body Paint with 3Pcs Painting Brushes Water Based SFX Makeup Palette for Kids & Adults Non-Toxic Facepaint for Halloween Cosplay Costume & Theater](https://m.media-amazon.com/images/I/51IYsdeAbtL.jpg)**Black & Clown White Face Body Paint with 3Pcs Painting Brushes Water Based SFX Makeup Palette for Kids & Adults Non-Toxic Facepaint for Halloween Cosplay Costume & Theater**BADCOLOR**$9.94**4.4★695 rev](https://www.amazon.com/dp/B0C7QHBD47) [5![Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX](https://m.media-amazon.com/images/I/41zEFmooWML.jpg)**Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX**Blue Squid**$5.10**4.1★1,066 rev](https://www.amazon.com/dp/B0DXQHZP15)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Janwana Black Face Body Paint Stick Full Coverage Cream Waterproof Non-Toxic Face Painingt for Halloween Softball Baseball Football Events Eye Black Skull Clown Cosplay SFX Makeup Costume Party](https://m.media-amazon.com/images/I/41-q6PLhi2L.jpg)**Janwana Black Face Body Paint Stick Full Coverage Cream Waterproof Non-Toxic Face Painingt for Halloween Softball Baseball Football Events Eye Black Skull Clown Cosplay SFX Makeup Costume Party**Janwana**$4.63**9 rev5mo ago](https://www.amazon.com/dp/B0GHPJVBZ7) [![BOBISUKA Black White Face Body Paint Water Based Face Painting Kit Body Paints with Brushes Non-Toxic Facepaint for Halloween Party Clown Joker Goth Skull SFX Makeup Costume Cosplay Stage Dress-Up](https://m.media-amazon.com/images/I/41JmF76SWML.jpg)**BOBISUKA Black White Face Body Paint Water Based Face Painting Kit Body Paints with Brushes Non-Toxic Facepaint for Halloween Party Clown Joker Goth Skull SFX Makeup Costume Cosplay Stage Dress-Up**BOBISUKA**$9.95**254 rev11mo ago](https://www.amazon.com/dp/B0FFSYTYK6) [![Black & White Face Paint Kit Large 50g Oil-Based Grease Makeup Jars with Remover 5 Brushes & 4 Sponges Halloween Cosplay & Stage SFX Makeup Set](https://m.media-amazon.com/images/I/41sAWjk9D8L.jpg)**Black & White Face Paint Kit Large 50g Oil-Based Grease Makeup Jars with Remover 5 Brushes & 4 Sponges Halloween Cosplay & Stage SFX Makeup Set**ecofavor**$10.27**187 rev11mo ago](https://www.amazon.com/dp/B0FK9Q5XSD) [![Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX](https://m.media-amazon.com/images/I/41zEFmooWML.jpg)**Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX**Blue Squid**$5.10**1,066 rev11mo ago](https://www.amazon.com/dp/B0DXQHZP15) [![BOBISUKA Black Face Body Paint Stick Sweatproof Eye Black Stick for Baseball Football Softball Sports Waterproof Face Painting for Skull Joker Vampire Halloween SFX Makeup Cosplay](https://m.media-amazon.com/images/I/41vWwN0AYcL.jpg)**BOBISUKA Black Face Body Paint Stick Sweatproof Eye Black Stick for Baseball Football Softball Sports Waterproof Face Painting for Skull Joker Vampire Halloween SFX Makeup Cosplay**BOBISUKA**$5.95**179 rev12mo ago](https://www.amazon.com/dp/B0FFGM69BP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Janwana Black Face Body Paint Stick Full Coverage Cream Waterproof Non-Toxic Face Painingt for Halloween Softball Baseball Football Events Eye Black Skull Clown Cosplay SFX Makeup Costume Party](https://m.media-amazon.com/images/I/41-q6PLhi2L.jpg)**Janwana Black Face Body Paint Stick Full Coverage Cream Waterproof Non-Toxic Face Painingt for Halloween Softball Baseball Football Events Eye Black Skull Clown Cosplay SFX Makeup Costume Party**Janwana**$4.63**4.3★**▲ 800%**](https://www.amazon.com/dp/B0GHPJVBZ7) [![Bowitzki Face Body Paint Stick Eye Black Softball Football Baseball Sports  Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties Cream-Blendable (Black)](https://m.media-amazon.com/images/I/31B6+ocZhvL.jpg)**Bowitzki Face Body Paint Stick Eye Black Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties Cream-Blendable (Black)**Bowitzki**$4.01**4.6★**▲ 533%**](https://www.amazon.com/dp/B0G28NJCQM) [![BOBISUKA Black Face Body Paint Stick Sweatproof Eye Black Stick for Baseball Football Softball Sports Waterproof Face Painting for Skull Joker Vampire Halloween SFX Makeup Cosplay](https://m.media-amazon.com/images/I/41vWwN0AYcL.jpg)**BOBISUKA Black Face Body Paint Stick Sweatproof Eye Black Stick for Baseball Football Softball Sports Waterproof Face Painting for Skull Joker Vampire Halloween SFX Makeup Cosplay**BOBISUKA**$5.95**4.2★**▲ 337%**](https://www.amazon.com/dp/B0FFGM69BP) [![Bowitzki 30g Professional Face Paint Body Paint Water Based Face painting Makeup Safe for Adults Split Cake Single Color Halloween Christmas - Black](https://m.media-amazon.com/images/I/51MCQTtsb3L.jpg)**Bowitzki 30g Professional Face Paint Body Paint Water Based Face painting Makeup Safe for Adults Split Cake Single Color Halloween Christmas - Black**Bowitzki**$6.14**4.5★**▲ 256%**](https://www.amazon.com/dp/B092C95GM9) [![BOBISUKA Halloween Black and White Face Body Paint Set Oil Based Face Painting Kit for Adult Non Toxic Large Capacity Facepaint for Cosplay Clown Skeleton Vampire Special Effects Makeup](https://m.media-amazon.com/images/I/41UkKWBOAOL.jpg)**BOBISUKA Halloween Black and White Face Body Paint Set Oil Based Face Painting Kit for Adult Non Toxic Large Capacity Facepaint for Cosplay Clown Skeleton Vampire Special Effects Makeup**BOBISUKA**$9.28**4.4★**▲ 254%**](https://www.amazon.com/dp/B0F1KF9S1Z)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.

45K35KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 22.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“Overall, this is a high-quality eye black product that performs well and feels premium”*

**Color**9%

*“Colors good”*

**Coverage**9%

*“Great coverage,”*

**Paint Quality**8%

*“Overall, its a reliable and practical paint stick that performs well for a variety of creative looks”*

**Ease Of Application**7%

*“easy to apply”*

**Ease Of Use**6%

*“Easy to use”*

**Value For Money**5%

*“Worth the buy”*

**Durability**5%

*“Works great and lasts”*

**Soft Feel**5%

*“It blends easily with a finger if you want to soften the edges”*

**Advertised Vs Actual Product**4%

*“Correct description”*

### **What buyers complain about **

**Smudge Resistance**12%

*“smudged a lot”*

**Paint Quality**10%

*“00 face paint”*

**Size-Overall**9%

*“Small”*

**Quality-Overall**7%

*“very cheap and doesn't blend out well”*

**Product Condition**4%

*“Recieved used product”*

**Value For Money**4%

*“Definitely not worth $10”*

**Thickness**4%

*“thin”*

**Oily/Greasy**4%

*“It's greasy - wore it a few hours for a party”*

**Color**3%

*“Eye black. Not black eye.”*

**Ease Of Use**3%

*“Comes off easily”*

### **Top return reasons **

**Paint Quality**31%

**Color**13%

**Advertised Vs Actual Product**8%

**Functionality-Overall**8%

**Size-Overall**7%

**Product Condition**5%

**Adhesion/Stickiness**4%

**Value For Money**3%

**Defective Material/Parts**2%

**Smudge Resistance**2%