---
title: "black crayons — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-crayons"
last_updated: "2026-07-15T03:01:08.462Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — black crayons doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — black crayons doesn't clear our bar today."
  "og:title": "black crayons — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **black crayons**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 4Conversion 95Competition 6Returns 96Price range 22Avg price 42Brand share 0Review moat 89Quality gap 48

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****226.43**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$11.08**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$4.61–$17.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$55K**

$55K/yr · 41K searches

**Competition**

**Bad****92%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-41.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**19**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Crayola68% - Craytastic!21% - Lucky Art Crayonology7% - Tenceur4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$8K30%$17K45%$25K60%$33K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Crayons Black Single Color Crayon Refill 12 Count Bulk Crayons School Supplies](https://m.media-amazon.com/images/I/31PElcnoEeL.jpg)**Crayola Crayons Black Single Color Crayon Refill 12 Count Bulk Crayons School Supplies**Crayola**$4.61**4.8★881 rev](https://www.amazon.com/dp/B00ANSH1BU) [2![Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236](https://m.media-amazon.com/images/I/41u9TaaAxqL.jpg)**Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236**Craytastic!**$12.56**4.3★149 rev](https://www.amazon.com/dp/B0CMZF27W8) [3![Craytastic! Bulk Unwrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236](https://m.media-amazon.com/images/I/41C4-8d-L6L.jpg)**Craytastic! Bulk Unwrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236**Craytastic!**$13.29**4.2★187 rev](https://www.amazon.com/dp/B0C3DN1XBF) [4![Lucky Art Crayonology 80 Count Single Color Crayons Bulk Pack - BLACK single color crayon refill - Regular size crayons (5/16 x 3-1/2)](https://m.media-amazon.com/images/I/31bN0yHnimL.jpg)**Lucky Art Crayonology 80 Count Single Color Crayons Bulk Pack - BLACK single color crayon refill - Regular size crayons (5/16 x 3-1/2)**Lucky Art Crayonology**$15.88**4.6★151 rev](https://www.amazon.com/dp/B0C8BSR782) [5![Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black](https://m.media-amazon.com/images/I/519k58HOKEL.jpg)**Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black**Crayola**$6.83**5.0★7 rev](https://www.amazon.com/dp/B08G8Z7WW6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(Black)](https://m.media-amazon.com/images/I/61+BsRMweQL.jpg)**Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(Black)**Tenceur**$17.85**53 rev2y ago](https://www.amazon.com/dp/B0CCYHD1BT) [![Lucky Art Crayonology 80 Count Single Color Crayons Bulk Pack - BLACK single color crayon refill - Regular size crayons (5/16 x 3-1/2)](https://m.media-amazon.com/images/I/31bN0yHnimL.jpg)**Lucky Art Crayonology 80 Count Single Color Crayons Bulk Pack - BLACK single color crayon refill - Regular size crayons (5/16 x 3-1/2)**Lucky Art Crayonology**$15.88**151 rev3y ago](https://www.amazon.com/dp/B0C8BSR782) [![Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black](https://m.media-amazon.com/images/I/519k58HOKEL.jpg)**Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black**Crayola**$6.83**7 rev5y ago](https://www.amazon.com/dp/B08G8Z7WW6) [![CYO2696267 - CRAYON ALL BLK 12/BX](https://m.media-amazon.com/images/I/41V7Ctp4AvL.jpg)**CYO2696267 - CRAYON ALL BLK 12/BX**Crayola**$6.57**157 rev10y ago](https://www.amazon.com/dp/B07CYN2LGW) [![Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236](https://m.media-amazon.com/images/I/41u9TaaAxqL.jpg)**Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236**Craytastic!**$12.56**149 rev15y ago](https://www.amazon.com/dp/B0CMZF27W8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![CYO2696267 - CRAYON ALL BLK 12/BX](https://m.media-amazon.com/images/I/41V7Ctp4AvL.jpg)**CYO2696267 - CRAYON ALL BLK 12/BX**Crayola**$6.57**4.6★**▲ 160%**](https://www.amazon.com/dp/B07CYN2LGW) [![Crayola Crayons Black Single Color Crayon Refill 12 Count Bulk Crayons School Supplies](https://m.media-amazon.com/images/I/31PElcnoEeL.jpg)**Crayola Crayons Black Single Color Crayon Refill 12 Count Bulk Crayons School Supplies**Crayola**$4.61**4.8★**▲ 82%**](https://www.amazon.com/dp/B00ANSH1BU) [![Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black](https://m.media-amazon.com/images/I/519k58HOKEL.jpg)**Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black**Crayola**$6.83**5.0★**▼ 11%**](https://www.amazon.com/dp/B08G8Z7WW6) [![Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(Black)](https://m.media-amazon.com/images/I/61+BsRMweQL.jpg)**Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(Black)**Tenceur**$17.85**3.7★**▼ 36%**](https://www.amazon.com/dp/B0CCYHD1BT) [![Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236](https://m.media-amazon.com/images/I/41u9TaaAxqL.jpg)**Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236**Craytastic!**$12.56**4.3★**▼ 41%**](https://www.amazon.com/dp/B0CMZF27W8)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 35 weeks — -41.3% search growth over the last 90 days.

1K600Nov '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**33%

*“One color”*

**Advertised Vs Actual Product**25%

*“As advertised”*

**Value For Money**17%

*“Great deal for black crayons”*

**Efficiency**8%

*“Worked out very well”*

**Ease Of Cleaning**8%

*“with no mess to clean up”*

### **What buyers complain about **

**Durability**50%

*“Break easily”*

**Quality-Overall**17%

*“Poor quality”*

**Size-Overall**17%

*“Smaller than my child brain remembered”*

### **Top return reasons **

**Color**34%

**Size-Overall**33%

**Advertised Vs Actual Product**14%

**Defective Material/Parts**8%

**Quality-Overall**6%

**Durability**4%

**Value For Money**4%

**Smell**4%

**Moist/Dry**2%

**Residue**1%