---
title: "black colored pencils only — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-colored-pencils-only"
last_updated: "2026-07-14T01:53:26.595Z"
locale: en
meta:
  description: "a small market ($33K/yr) — black colored pencils only doesn't clear our bar today."
  "og:description": "a small market ($33K/yr) — black colored pencils only doesn't clear our bar today."
  "og:title": "black colored pencils only — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **black colored pencils only**

**Skip it**

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 22Conversion 67Competition 40Returns 98Price range 46Avg price 38Brand share 21Review moat 49Quality gap 45

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,604.78**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$2.65–$25.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.61**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$33K**

$33K/yr · 52K searches

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**64**

**Top-5 brand share**

**92%**

**Open market**

**4%**

- sqzrmdcg41% - Prismacolor20% - Cezanne13% - PATIKIL13% - Faber-Castell5% - Sanford4% - Open — no brand owns it (3 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$3K15%$5K20%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![sqzrmdcg 36 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/41tqNumFpyL.jpg)**sqzrmdcg 36 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$8.71**4.0★115 rev](https://www.amazon.com/dp/B0FN7LDG4Q) [2![Cezanne Creative Mark Premium Colored Pencils Black Set of 12 - Highly-Pigmented Coloring Pencils for Drawing Blending Coloring and More](https://m.media-amazon.com/images/I/51y3j74p7US.jpg)**Cezanne Creative Mark Premium Colored Pencils Black Set of 12 - Highly-Pigmented Coloring Pencils for Drawing Blending Coloring and More**Cezanne**$9.27**4.6★1,115 rev](https://www.amazon.com/dp/B08TZS7YD4) [3![sqzrmdcg 24 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/41qIikSH7yL.jpg)**sqzrmdcg 24 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$7.68**4.0★115 rev](https://www.amazon.com/dp/B0FN7DTZM9) [4![sqzrmdcg 12 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/41NOdR3On8L.jpg)**sqzrmdcg 12 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$6.13**4.0★115 rev](https://www.amazon.com/dp/B0GJJQJ6D8) [5![PATIKIL Black Colored Pencils Set 12 Pcs Oil Color Pencils Wooden Coloring Drawing Pencil for Artists Art Painting](https://m.media-amazon.com/images/I/5131ELmghWL.jpg)**PATIKIL Black Colored Pencils Set 12 Pcs Oil Color Pencils Wooden Coloring Drawing Pencil for Artists Art Painting**PATIKIL**$7.92**4.5★249 rev](https://www.amazon.com/dp/B0D87SSL2S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![sqzrmdcg 12 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/41NOdR3On8L.jpg)**sqzrmdcg 12 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$6.13**115 rev5mo ago](https://www.amazon.com/dp/B0GJJQJ6D8) [![sqzrmdcg 36 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/41tqNumFpyL.jpg)**sqzrmdcg 36 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$8.71**115 rev10mo ago](https://www.amazon.com/dp/B0FN7LDG4Q) [![sqzrmdcg 24 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/41qIikSH7yL.jpg)**sqzrmdcg 24 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$7.68**115 rev10mo ago](https://www.amazon.com/dp/B0FN7DTZM9) [![sqzrmdcg 24PCS Erasable Colored Pencils with Eraser Pre Sharpened Pencil 2 HB - Ideal for Checking Grading Tests & Office/School Supplies (Black)](https://m.media-amazon.com/images/I/51QJ9HnbINL.jpg)**sqzrmdcg 24PCS Erasable Colored Pencils with Eraser Pre Sharpened Pencil 2 HB - Ideal for Checking Grading Tests & Office/School Supplies (Black)**sqzrmdcg**$6.96**165 rev10mo ago](https://www.amazon.com/dp/B0FN421NLD) [![sqzrmdcg 60 Pack Bulk Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/51QRXygIbSL.jpg)**sqzrmdcg 60 Pack Bulk Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$14.72**8 rev10mo ago](https://www.amazon.com/dp/B0GVDCQ5ZK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![sqzrmdcg 60 Pack Bulk Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/51QRXygIbSL.jpg)**sqzrmdcg 60 Pack Bulk Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$14.72**4.5★**▲ 340%**](https://www.amazon.com/dp/B0GVDCQ5ZK) [![sqzrmdcg 12 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/41NOdR3On8L.jpg)**sqzrmdcg 12 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$6.13**4.0★**▲ 229%**](https://www.amazon.com/dp/B0GJJQJ6D8) [![sqzrmdcg 36 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/41tqNumFpyL.jpg)**sqzrmdcg 36 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$8.71**4.0★**▲ 125%**](https://www.amazon.com/dp/B0FN7LDG4Q) [![sqzrmdcg 24PCS Erasable Colored Pencils with Eraser Pre Sharpened Pencil 2 HB - Ideal for Checking Grading Tests & Office/School Supplies (Black)](https://m.media-amazon.com/images/I/51QJ9HnbINL.jpg)**sqzrmdcg 24PCS Erasable Colored Pencils with Eraser Pre Sharpened Pencil 2 HB - Ideal for Checking Grading Tests & Office/School Supplies (Black)**sqzrmdcg**$6.96**4.2★**▲ 76%**](https://www.amazon.com/dp/B0FN421NLD) [![sqzrmdcg 24 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom](https://m.media-amazon.com/images/I/41qIikSH7yL.jpg)**sqzrmdcg 24 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$7.68**4.0★**▲ 71%**](https://www.amazon.com/dp/B0FN7DTZM9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -6.1% search growth over the last 90 days.

3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pen/Pencil Quality**19%

*“Good pencil”*

**Color**16%

*“the color is awesome”*

**Value For Money**12%

*“Good value”*

**Quality-Overall**6%

*“Very Decent Pencils”*

**Soft Feel**5%

*“They are soft”*

**Drawing Experience**5%

*“A good value for your or childrens drawing”*

**Advertised Vs Actual Product**5%

*“Item as described”*

**Writing Experience**4%

*“They also write nice”*

**Durability**3%

*“Don't break easy”*

**Sharpness**3%

*“they sharpen easily”*

### **What buyers complain about **

**Color**26%

*“NOT BLACK”*

**Sharpness**9%

*“There was no way to get it to sharpen to a point”*

**Quality-Overall**9%

*“very cheap pencil”*

**Durability**8%

*“it feels like it will break”*

**Value For Money**5%

*“Works Well, But Price for Quantity is a Bit High”*

**Nib/Tip Quality**5%

*“IN ORDER TO MAKE DARKER YOU HAVE TO REALLY PUSH DOWN HARD AND THE TIP BREAKS”*

**Ease Of Use**4%

*“I was pressing hard too”*

**Product Condition**3%

*“Received an obviously used item”*

**Writing Experience**3%

*“Writes very similar to a normal pencil”*

**Hard Feel**3%

*“They are hard”*

### **Top return reasons **

**Color**32%

**Advertised Vs Actual Product**16%

**Value For Money**9%

**Sharpness**8%

**Quality-Overall**7%

**Writing Experience**4%

**Display Colors**3%

**Functionality-Overall**2%

**Durability**2%

**Soft Feel**2%