---
title: "black clay — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-clay"
last_updated: "2026-07-10T03:35:08.871Z"
locale: en
meta:
  description: "a small market ($66K/yr) — black clay doesn't clear our bar today."
  "og:description": "a small market ($66K/yr) — black clay doesn't clear our bar today."
  "og:title": "black clay — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black clay**

**Skip it****49/100 **

a small market ($66K/yr) — black clay doesn't clear our bar today.

**Market/yr**

**$66K**

**Growth (1y)**

**+158.5%**

**Products**

**27**

**Brands**

**14**

was 13 a year ago

**Sellers**

**71**

**Price range**

**$4.63–$24.42**

**Returns**

**1.3%**

**Rating**

**4.4★**

**Skip it**

Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**72**

 ×0.30

Competition

**61**

 ×0.20

Quality gap

**50**

 ×0.10

Returns

**89**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 91 weeks — +158.5% year over year.

2K750Spike '25Spike '26Oct '24Jan '25May '25Aug '25Dec '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Oct · busiest ÷ quietest = 1.7×

## **Competition**

- Wolwefa23% - Sculpey22% - STAEDTLER12% - CALPALMY11% - ReArt8% - ifergoo6% - Other (8 brands)19%

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 71 sellers compete here.

**Brands**

**14 **▲rising

was 13 a year ago

**Sellers**

**71**

**Top 5 brand share**

**75%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Wolwefa Air Dry Clay 6.3OZ Black Molding Clay Soft Modeling Clay for Kids Age 3-12 Air Dry Clay for Adults Light Weight Air Dry Clay Perfect Clay for Crafts Gift for Children and Artists](https://m.media-amazon.com/images/I/41+mqrb3+nL.jpg) [**Wolwefa Air Dry Clay 6.3OZ Black Molding Clay Soft Modeling Clay for Kids Age 3-12 Air Dry Clay for Adults Light Weight Air Dry Clay Perfect Clay for Crafts Gift for Children and Artists**](https://www.amazon.com/dp/B0CX5PD9VK)

Wolwefa$7.344.4★17713%▲rising

2
![Staedtler FIMO Soft Polymer Clay - -Oven Bake Clay for Jewelry Sculpting Crafting Black 8020-9](https://m.media-amazon.com/images/I/51+wucXRSOL.jpg) [**Staedtler FIMO Soft Polymer Clay - -Oven Bake Clay for Jewelry Sculpting Crafting Black 8020-9**](https://www.amazon.com/dp/B000N6M9AK)

STAEDTLER$4.954.4★13,94312%▼falling

3
![Moldable Cosplay Foam Clay (Black) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping](https://m.media-amazon.com/images/I/51TOm7CPvYL.jpg) [**Moldable Cosplay Foam Clay (Black) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping**](https://www.amazon.com/dp/B082NNL9RQ)

CALPALMY$13.534.5★6,12111%▲rising

4
![Sculpey Premo Polymer Oven-Bake Clay Black Non Toxic 2 oz. bar Great for jewelry making holiday DIY mixed media and home dcor projects. Premium clay perfect for clayers and artists.](https://m.media-amazon.com/images/I/411bFVpKvrL.jpg) [**Sculpey Premo Polymer Oven-Bake Clay Black Non Toxic 2 oz. bar Great for jewelry making holiday DIY mixed media and home dcor projects. Premium clay perfect for clayers and artists.**](https://www.amazon.com/dp/B00114LS4Q)

Sculpey$5.964.4★2,1297%▼falling

5
![ReArt Polymer Oven-Bake Clay Black Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects](https://m.media-amazon.com/images/I/31FumVmsYmL.jpg) [**ReArt Polymer Oven-Bake Clay Black Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects**](https://www.amazon.com/dp/B0FLJGS6BG)

ReArt$12.794.7★207%▲rising

6
![LitoJoy Black Air Dry Foam Clay 1.1lbs/ 500g - Soft Modeling Clay for Art Projects Cosplay Props DIY Crafts (Light Weight & Easy to Use)](https://m.media-amazon.com/images/I/417lCrFDePL.jpg) [**LitoJoy Black Air Dry Foam Clay 1.1lbs/ 500g - Soft Modeling Clay for Art Projects Cosplay Props DIY Crafts (Light Weight & Easy to Use)**](https://www.amazon.com/dp/B0F2HRLFLY)

LitoJoy$14.484.8★1026%▲rising

7
![Wolwefa Air Dry Clay 36 Packs Black Air Dry Foam Clay 19oz Soft Modeling Clay Super Light Weight Air Dry Clay Perfect for Arts Crafts](https://m.media-amazon.com/images/I/41WUMTuNO7L.jpg) [**Wolwefa Air Dry Clay 36 Packs Black Air Dry Foam Clay 19oz Soft Modeling Clay Super Light Weight Air Dry Clay Perfect for Arts Crafts**](https://www.amazon.com/dp/B0D9MHZ3N2)

Wolwefa$13.164.1★1865%▲rising

8
![Sculpey Premo: Polymer Clay: Black - 8oz Pack - Oven Bake Clay Non-Toxic Advanced Techniques Sculpting-Jewelry-Craft Projects Adults Art Supplies](https://m.media-amazon.com/images/I/31eZ9KjlKyL.jpg) [**Sculpey Premo: Polymer Clay: Black - 8oz Pack - Oven Bake Clay Non-Toxic Advanced Techniques Sculpting-Jewelry-Craft Projects Adults Art Supplies**](https://www.amazon.com/dp/B007QNEDK2)

Sculpey$12.074.6★9544%▼falling

9
![ifergoo Black Air Dry Clay DIY Creative Modeling Clay for Kids Super Light Magic Foam Clay for Kids Age 3-12 Soft No-Sticky & Non-Toxic Molding Clay for School Art & Craft Project(100g/3.5oz)](https://m.media-amazon.com/images/I/41+wg7JA3IL.jpg) [**ifergoo Black Air Dry Clay DIY Creative Modeling Clay for Kids Super Light Magic Foam Clay for Kids Age 3-12 Soft No-Sticky & Non-Toxic Molding Clay for School Art & Craft Project(100g/3.5oz)**](https://www.amazon.com/dp/B0CSW393TJ)

ifergoo$6.474.2★5264%—flat

10

![100g Foam Clay Air Dry Clay for Adults Colored Foam Clay Black Air Dry Ultra Light Clay Non-Toxic Non-Sticky Ideal Gift for Boys and Girls](https://m.media-amazon.com/images/I/21JUJ2PfqtL.jpg) [**100g Foam Clay Air Dry Clay for Adults Colored Foam Clay Black Air Dry Ultra Light Clay Non-Toxic Non-Sticky Ideal Gift for Boys and Girls**](https://www.amazon.com/dp/B0C7P9YT7R)

Wolwefa$6.774.1★1673%—flat

11

![Activa Plus Clay Black 1.1lb (500g) - Natural Self Hardening Air-Dry Clay - Professional Clay for Modeling Arts & Crafts](https://m.media-amazon.com/images/I/413KHiGtVzL.jpg) [**Activa Plus Clay Black 1.1lb (500g) - Natural Self Hardening Air-Dry Clay - Professional Clay for Modeling Arts & Crafts**](https://www.amazon.com/dp/B0CF6B9XTN)

Activa$12.824.0★123%▲rising

12

![Sculpey III Polymer Oven-Bake Clay Black Non Toxic 8 oz. bar Great for Modeling Sculpting Holiday DIY Mixed Media and School Projects. Great for Kids and Beginners!](https://m.media-amazon.com/images/I/31oOUJVSxfL.jpg) [**Sculpey III Polymer Oven-Bake Clay Black Non Toxic 8 oz. bar Great for Modeling Sculpting Holiday DIY Mixed Media and School Projects. Great for Kids and Beginners!**](https://www.amazon.com/dp/B003O2VCXK)

Sculpey$11.554.8★1,0523%▼falling

13

![Sculpey Souffl: Polymer Clay: Poppy Seed - 7oz Pack -Suede Finish Lightweight Oven Bake Clay Non-Toxic Sculpting Jewelry-Craft Projects Supplies](https://m.media-amazon.com/images/I/31ndSgv8kGL.jpg) [**Sculpey Souffl: Polymer Clay: Poppy Seed - 7oz Pack -Suede Finish Lightweight Oven Bake Clay Non-Toxic Sculpting Jewelry-Craft Projects Supplies**](https://www.amazon.com/dp/B084PW6ZPQ)

Sculpey$11.894.7★992%▼falling

14

![Sculpey S31-042 III Polymer Clay 1-Pound Black 1/pkg](https://m.media-amazon.com/images/I/31MJ51SF+OL.jpg) [**Sculpey S31-042 III Polymer Clay 1-Pound Black 1/pkg**](https://www.amazon.com/dp/B001C4TZ1I)

Sculpey$18.534.7★7112%▼falling

15

![BOHS Black Modeling Foam Clay - 1.1 Lbs Air Dry Crack-Free Non-staining -for Figures & Sculptures Cosplay Kids Education Slime Add-ins 500g](https://m.media-amazon.com/images/I/41AoLQCpagL.jpg) [**BOHS Black Modeling Foam Clay - 1.1 Lbs Air Dry Crack-Free Non-staining -for Figures & Sculptures Cosplay Kids Education Slime Add-ins 500g**](https://www.amazon.com/dp/B07T2X12FL)

BOHS$13.634.7★3,3132%▼falling

**~~Showing 15 of 27 — show all ~~**

## **Product shelf**

All 27 tracked products in this niche.

Top sellersNewestTrending

[![Wolwefa Air Dry Clay 6.3OZ Black Molding Clay Soft Modeling Clay for Kids Age 3-12 Air Dry Clay for Adults Light Weight Air Dry Clay Perfect Clay for Crafts Gift for Children and Artists](https://m.media-amazon.com/images/I/41+mqrb3+nL.jpg)**Wolwefa Air Dry Clay 6.3OZ Black Molding Clay Soft Modeling Clay for Kids Age 3-12 Air Dry Clay for Adults Light Weight Air Dry Clay Perfect Clay for Crafts Gift for Children and Artists** Wolwefa**$7.34**4.4★177 reviews](https://www.amazon.com/dp/B0CX5PD9VK) [![Staedtler FIMO Soft Polymer Clay - -Oven Bake Clay for Jewelry Sculpting Crafting Black 8020-9](https://m.media-amazon.com/images/I/51+wucXRSOL.jpg)**Staedtler FIMO Soft Polymer Clay - -Oven Bake Clay for Jewelry Sculpting Crafting Black 8020-9** STAEDTLER**$4.95**4.4★13,943 reviews](https://www.amazon.com/dp/B000N6M9AK) [![Moldable Cosplay Foam Clay (Black) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping](https://m.media-amazon.com/images/I/51TOm7CPvYL.jpg)**Moldable Cosplay Foam Clay (Black) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping** CALPALMY**$13.53**4.5★6,121 reviews](https://www.amazon.com/dp/B082NNL9RQ) [![Sculpey Premo Polymer Oven-Bake Clay Black Non Toxic 2 oz. bar Great for jewelry making holiday DIY mixed media and home dcor projects. Premium clay perfect for clayers and artists.](https://m.media-amazon.com/images/I/411bFVpKvrL.jpg)**Sculpey Premo Polymer Oven-Bake Clay Black Non Toxic 2 oz. bar Great for jewelry making holiday DIY mixed media and home dcor projects. Premium clay perfect for clayers and artists.** Sculpey**$5.96**4.4★2,129 reviews](https://www.amazon.com/dp/B00114LS4Q) [![ReArt Polymer Oven-Bake Clay Black Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects](https://m.media-amazon.com/images/I/31FumVmsYmL.jpg)**ReArt Polymer Oven-Bake Clay Black Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects** ReArt**$12.79**4.7★20 reviews](https://www.amazon.com/dp/B0FLJGS6BG) [![LitoJoy Black Air Dry Foam Clay 1.1lbs/ 500g - Soft Modeling Clay for Art Projects Cosplay Props DIY Crafts (Light Weight & Easy to Use)](https://m.media-amazon.com/images/I/417lCrFDePL.jpg)**LitoJoy Black Air Dry Foam Clay 1.1lbs/ 500g - Soft Modeling Clay for Art Projects Cosplay Props DIY Crafts (Light Weight & Easy to Use)** LitoJoy**$14.48**4.8★102 reviews](https://www.amazon.com/dp/B0F2HRLFLY) [![Wolwefa Air Dry Clay 36 Packs Black Air Dry Foam Clay 19oz Soft Modeling Clay Super Light Weight Air Dry Clay Perfect for Arts Crafts](https://m.media-amazon.com/images/I/41WUMTuNO7L.jpg)**Wolwefa Air Dry Clay 36 Packs Black Air Dry Foam Clay 19oz Soft Modeling Clay Super Light Weight Air Dry Clay Perfect for Arts Crafts** Wolwefa**$13.16**4.1★186 reviews](https://www.amazon.com/dp/B0D9MHZ3N2) [![Sculpey Premo: Polymer Clay: Black - 8oz Pack - Oven Bake Clay Non-Toxic Advanced Techniques Sculpting-Jewelry-Craft Projects Adults Art Supplies](https://m.media-amazon.com/images/I/31eZ9KjlKyL.jpg)**Sculpey Premo: Polymer Clay: Black - 8oz Pack - Oven Bake Clay Non-Toxic Advanced Techniques Sculpting-Jewelry-Craft Projects Adults Art Supplies** Sculpey**$12.07**4.6★954 reviews](https://www.amazon.com/dp/B007QNEDK2)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**15%

*“Ease of use”*

**Fun/Entertainment Experience**15%

*“Fun for kids and adults”*

**Value For Money**11%

*“Worth it”*

**Quality-Overall**10%

*“Excellent product, complies with the advertising”*

**Creativity**4%

*“So fun for crafting”*

**Material Quality**3%

*“Overall, this is a fun, versatile, and reliable sculpting material thats perfect for creative projects”*

**Gifting Purpose**3%

*“Very good value for a gift”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Soft Feel**3%

*“Soft”*

**Engraving/Paint/Sublimation**2%

*“It takes paint really well”*

### **What buyers complain about **

**Durability**15%

*“breakable”*

**Color**10%

*“Not White”*

**Moist/Dry**9%

*“A little slow to dry”*

**Hard Feel**6%

*“It's so hard and brittle”*

**Ease Of Use**5%

*“Not easy to use”*

**Quality-Overall**4%

*“Garbage”*

**Product Condition**4%

*“used when it arrived”*

**Strength**3%

*“very fragile and breaks easy”*

**Adhesion/Stickiness**3%

*“Sticky”*

**Thickness**3%

*“first off it was very thick”*

#### **Top return reasons**- Material Quality18% - Moist/Dry15% - Value For Money13% - Size-Overall7% - Color7% - Advertised Vs Actual Product6% - Hard Feel5% - Functionality-Overall5% - Texture/Consistency-Overall3% - Adhesion/Stickiness3%