---
title: "black and white tissue paper — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/black-and-white-tissue-paper"
last_updated: "2026-07-14T01:01:43.344Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($4.37–$13.82) — black and white tissue paper doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($4.37–$13.82) — black and white tissue paper doesn't clear our bar today."
  "og:title": "black and white tissue paper — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **black and white tissue paper**

**Skip it**

Prices mostly outside the sweet spot ($4.37–$13.82) — this niche doesn't clear our bar today.

Market size 12Growth 26Conversion 92Competition 72Returns 82Price range 0Avg price 22Brand share 67Review moat 62Quality gap 16

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,012.65**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$7.96**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$50K**

$50K/yr · 55K searches

**Price range**

**Bad****$4.37–$13.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**65%**

**Open market**

**31%**

- PLULON30% - BEISHIDA9% - LIAPAWPAW9% - Flexicore Packaging9% - MR FIVE8% - SANNIX5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![60 Sheets Grey Tissue Paper Bulk PLULON Gift Wrapping Tissue Paper for Packaging 14 x 20 Inch Art Crafts for Gift Bags Decorative Floral Wedding Birthday Party Decor](https://m.media-amazon.com/images/I/41TBqGbISRL.jpg)**60 Sheets Grey Tissue Paper Bulk PLULON Gift Wrapping Tissue Paper for Packaging 14 x 20 Inch Art Crafts for Gift Bags Decorative Floral Wedding Birthday Party Decor**PLULON**$5.54**4.8★495 rev](https://www.amazon.com/dp/B0CCKXRPWJ) [2![PLULON 60 Sheets Black White Grey Tissue Paper Bulks Gift Wrap Tissue Paper Sheets for Packaging Birthday Gift Wrapping Birthday Wedding Holiday 14 x 20 Inch](https://m.media-amazon.com/images/I/414IRngeA1L.jpg)**PLULON 60 Sheets Black White Grey Tissue Paper Bulks Gift Wrap Tissue Paper Sheets for Packaging Birthday Gift Wrapping Birthday Wedding Holiday 14 x 20 Inch**PLULON**$5.78**4.8★3,294 rev](https://www.amazon.com/dp/B0CCL24VF3) [3![Flexicore Packaging Black Pin Stripe Print Gift Wrap Tissue Paper Size: 15 Inch X 20 Inch | Count: 10 Sheets | Color: Black Pin Stripe](https://m.media-amazon.com/images/I/51sYp-nHjFL.jpg)**Flexicore Packaging Black Pin Stripe Print Gift Wrap Tissue Paper Size: 15 Inch X 20 Inch | Count: 10 Sheets | Color: Black Pin Stripe**Flexicore Packaging**$5.84**4.6★606 rev](https://www.amazon.com/dp/B07VQM8RTS) [4![LIAPAWPAW Vintage Floral Tissue Paper Black and White Flower Pattern Botanical Gift Wrapping Tissue Paper for Gift Bags Craft Packaging for Wedding Birthday Spring Party Decor 30 Sheets 20x14in](https://m.media-amazon.com/images/I/61tFgIMk1aL.jpg)**LIAPAWPAW Vintage Floral Tissue Paper Black and White Flower Pattern Botanical Gift Wrapping Tissue Paper for Gift Bags Craft Packaging for Wedding Birthday Spring Party Decor 30 Sheets 20x14in**LIAPAWPAW**$6.98**4.8★60 rev](https://www.amazon.com/dp/B0GCRMD9J7) [5![PLULON 120 Sheets Gray Tissue Paper for Gift Bags Gift Wrapping Paper Tissue Bulk for Crafts Packaging Birthday Baby Shower Wedding Holiday Flower Bachelorette Bridal Party Decorations](https://m.media-amazon.com/images/I/41Jy9kycRWL.jpg)**PLULON 120 Sheets Gray Tissue Paper for Gift Bags Gift Wrapping Paper Tissue Bulk for Crafts Packaging Birthday Baby Shower Wedding Holiday Flower Bachelorette Bridal Party Decorations**PLULON**$7.22**4.6★151 rev](https://www.amazon.com/dp/B0F8H1XYW3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Luckonway 40 Sheets Black Stripe Tissue Paper Bulk 20 x 14 Inches Black and White Tissue Paper Premium Gift Wrapping Paper for Gift Bags Birthday Holiday Decor(Black Stripe)](https://m.media-amazon.com/images/I/51+x8JGgRIL.jpg)**Luckonway 40 Sheets Black Stripe Tissue Paper Bulk 20 x 14 Inches Black and White Tissue Paper Premium Gift Wrapping Paper for Gift Bags Birthday Holiday Decor(Black Stripe)**Luckonway**$5.98**3 rev4mo ago](https://www.amazon.com/dp/B0GRMSXRC5) [![BEISHIDA Black and White Diamond Tissue Paper Bulk Holiday Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Birthday Graduation Wedding DIY Crafts-50 Sheets](https://m.media-amazon.com/images/I/51Ij3Ikkd8L.jpg)**BEISHIDA Black and White Diamond Tissue Paper Bulk Holiday Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Birthday Graduation Wedding DIY Crafts-50 Sheets**BEISHIDA**$7.73**9 rev5mo ago](https://www.amazon.com/dp/B0GGGD7XKT) [![LIAPAWPAW Vintage Floral Tissue Paper Black and White Flower Pattern Botanical Gift Wrapping Tissue Paper for Gift Bags Craft Packaging for Wedding Birthday Spring Party Decor 30 Sheets 20x14in](https://m.media-amazon.com/images/I/61tFgIMk1aL.jpg)**LIAPAWPAW Vintage Floral Tissue Paper Black and White Flower Pattern Botanical Gift Wrapping Tissue Paper for Gift Bags Craft Packaging for Wedding Birthday Spring Party Decor 30 Sheets 20x14in**LIAPAWPAW**$6.98**60 rev6mo ago](https://www.amazon.com/dp/B0GCRMD9J7) [![AVXINSOK 100 Sheets Black Striped Tissue Paper 14 x 20 Inches Black and White Striped Gift Wrapping Tissue Paper for Gift Bags Wedding Birthday Party Packaging Crafts](https://m.media-amazon.com/images/I/51Qea7ptBqL.jpg)**AVXINSOK 100 Sheets Black Striped Tissue Paper 14 x 20 Inches Black and White Striped Gift Wrapping Tissue Paper for Gift Bags Wedding Birthday Party Packaging Crafts**AVXINSOK**$9.88**67 rev9mo ago](https://www.amazon.com/dp/B0FR3BQ4BX) [![BEISHIDA 100 Sheets Black and White Tissue Paper Bulk Twill Stripes Dots Stars Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Birthday Graduation DIY Crafts Holiday Flowers](https://m.media-amazon.com/images/I/517qZTECR4L.jpg)**BEISHIDA 100 Sheets Black and White Tissue Paper Bulk Twill Stripes Dots Stars Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Birthday Graduation DIY Crafts Holiday Flowers**BEISHIDA**$10.00**93 rev10mo ago](https://www.amazon.com/dp/B0FP57MLH7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Luckonway 40 Sheets Black Stripe Tissue Paper Bulk 20 x 14 Inches Black and White Tissue Paper Premium Gift Wrapping Paper for Gift Bags Birthday Holiday Decor(Black Stripe)](https://m.media-amazon.com/images/I/51+x8JGgRIL.jpg)**Luckonway 40 Sheets Black Stripe Tissue Paper Bulk 20 x 14 Inches Black and White Tissue Paper Premium Gift Wrapping Paper for Gift Bags Birthday Holiday Decor(Black Stripe)**Luckonway**$5.98**5.0★**▲ 314%**](https://www.amazon.com/dp/B0GRMSXRC5) [![BEISHIDA 100 Sheets Black and White Tissue Paper Bulk Twill Stripes Dots Stars Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Birthday Graduation DIY Crafts Holiday Flowers](https://m.media-amazon.com/images/I/517qZTECR4L.jpg)**BEISHIDA 100 Sheets Black and White Tissue Paper Bulk Twill Stripes Dots Stars Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Birthday Graduation DIY Crafts Holiday Flowers**BEISHIDA**$10.00**4.8★**▲ 251%**](https://www.amazon.com/dp/B0FP57MLH7) [![LIAPAWPAW Vintage Floral Tissue Paper Black and White Flower Pattern Botanical Gift Wrapping Tissue Paper for Gift Bags Craft Packaging for Wedding Birthday Spring Party Decor 30 Sheets 20x14in](https://m.media-amazon.com/images/I/61tFgIMk1aL.jpg)**LIAPAWPAW Vintage Floral Tissue Paper Black and White Flower Pattern Botanical Gift Wrapping Tissue Paper for Gift Bags Craft Packaging for Wedding Birthday Spring Party Decor 30 Sheets 20x14in**LIAPAWPAW**$6.98**4.8★**▲ 175%**](https://www.amazon.com/dp/B0GCRMD9J7) [![BEISHIDA Black Pin Stripe Tissue Paper Bulk Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Easter Birthday Graduation DIY Crafts Holiday Flowers-30 Sheets](https://m.media-amazon.com/images/I/51ZQZz7BUZL.jpg)**BEISHIDA Black Pin Stripe Tissue Paper Bulk Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Easter Birthday Graduation DIY Crafts Holiday Flowers-30 Sheets**BEISHIDA**$6.99**4.8★**▲ 154%**](https://www.amazon.com/dp/B0FP57KB56) [![BEISHIDA Black and White Diamond Tissue Paper Bulk Holiday Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Birthday Graduation Wedding DIY Crafts-50 Sheets](https://m.media-amazon.com/images/I/51Ij3Ikkd8L.jpg)**BEISHIDA Black and White Diamond Tissue Paper Bulk Holiday Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Birthday Graduation Wedding DIY Crafts-50 Sheets**BEISHIDA**$7.73**4.2★**▲ 153%**](https://www.amazon.com/dp/B0GGGD7XKT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.

2K1KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**30%

*“Good quality”*

**Color**14%

*“Color”*

**Value For Money**10%

*“Great value”*

**Design-Overall**9%

*“Clean and nice design”*

**Brightness/Shine/Glow**7%

*“Pretty glitter”*

**Advertised Vs Actual Product**7%

*“Accurate description”*

**Gifting Purpose**5%

*“Worked well with the gift bags I had”*

**Strength**4%

*“Its held up well even with heavier items”*

**Durability**4%

*“durable great price”*

**Size-Overall**4%

*“Good size”*

### **What buyers complain about **

**Size-Overall**20%

*“smaller than i was thinking”*

**Color**11%

*“Not white”*

**Brightness/Shine/Glow**11%

*“Glitter falls off”*

**Smell**8%

*“Bad smell”*

**Ease Of Use**7%

*“Horrible to use”*

**Thickness**4%

*“they are a little thicker than regular tissue paper”*

**Wrinkles**4%

*“I have purchased this product a few times and was satisfied, however; this tissue was so badly wrinkled, and some had ragged edges, some was ripped and the color was not at all what I was expecting”*

**Advertised Vs Actual Product**4%

*“False adverting”*

**Flatness**2%

*“they come flat”*

**Material Quality**2%

*“These are made about a funky fabric”*

### **Top return reasons **

**Color**20%

**Size-Overall**19%

**Value For Money**16%

**Advertised Vs Actual Product**12%

**Material Quality**9%

**Quality-Overall**5%

**Brightness/Shine/Glow**3%

**Thin**3%

**Smell**2%

**Design-Overall**2%