---
title: "bead mat — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/bead-mat"
last_updated: "2026-07-10T02:28:48.440Z"
locale: en
meta:
  description: "a small market ($55K/yr) — bead mat doesn't clear our bar today."
  "og:description": "a small market ($55K/yr) — bead mat doesn't clear our bar today."
  "og:title": "bead mat — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **bead mat**

**Skip it****43/100 **

a small market ($55K/yr) — bead mat doesn't clear our bar today.

**Market/yr**

**$55K**

**Growth (1y)**

**+301.8%**

**Products**

**12**

**Brands**

**9**

was 9 a year ago

**Sellers**

**15**

**Price range**

**$5.20–$21.17**

**Returns**

**1.8%**

**Rating**

**4.5★**

**Skip it**

Scored 43/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**85**

 ×0.30

Competition

**16**

 ×0.20

Quality gap

**45**

 ×0.10

Returns

**86**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +301.8% year over year.

4K2KPrime Day '25Holiday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Competition**

- The Beadsmith67% - TUNQISM11% - hobbyworker4% - HSZCTUY4% - BENECREAT4% - Petoysoso3% - Other (3 brands)7%

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 15 sellers compete here.

**Brands**

**9 **—flat

was 9 a year ago

**Sellers**

**15**

**Top 5 brand share**

**89%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![The Beadsmith Beading Mats Set Double-Sided Stringing Work Mats 3-Pack 11 x 14 Washable Wrinkle-Free Soft-Touch Flocked Surface](https://m.media-amazon.com/images/I/31XbEpCGDML.jpg) [**The Beadsmith Beading Mats Set Double-Sided Stringing Work Mats 3-Pack 11 x 14 Washable Wrinkle-Free Soft-Touch Flocked Surface**](https://www.amazon.com/dp/B002SZ2QJ8)

The Beadsmith$8.174.7★1,89036%▼falling

2
![The Beadsmith Treasure Mat Tray and Mat - 11 x 14 Inches - Grey Flocked Tray with Cover - Non-Slip Rubber Base Mat - Design Board for Jewelry Making](https://m.media-amazon.com/images/I/31GxOQY91WL.jpg) [**The Beadsmith Treasure Mat Tray and Mat - 11 x 14 Inches - Grey Flocked Tray with Cover - Non-Slip Rubber Base Mat - Design Board for Jewelry Making**](https://www.amazon.com/dp/B09YKGB4QP)

The Beadsmith$20.094.6★28416%▲rising

3
![The Beadsmith Mini Bead Board - Grey Flocked 4 Straight Channels 5 Recessed Compartments 7.75 x 11.25 inches Design Boards for Creating Bracelets Necklaces and Other Jewelry](https://m.media-amazon.com/images/I/31cWjPvfvjL.jpg) [**The Beadsmith Mini Bead Board - Grey Flocked 4 Straight Channels 5 Recessed Compartments 7.75 x 11.25 inches Design Boards for Creating Bracelets Necklaces and Other Jewelry**](https://www.amazon.com/dp/B0013V73QE)

The Beadsmith$8.664.7★13,71712%▲rising

4
![TUNQISM 2 PCS Set Jewelry Bead Mats with Bead Scoop Board with Six Individual Grids Beading Trays DIY](https://m.media-amazon.com/images/I/41zozCysEbL.jpg) [**TUNQISM 2 PCS Set Jewelry Bead Mats with Bead Scoop Board with Six Individual Grids Beading Trays DIY**](https://www.amazon.com/dp/B0F1CMWBJJ)

TUNQISM$5.784.0★4011%▲rising

5
![hobbyworker Bead Mat Soft Perfect Stable Surface Flocking with Centimeter Scale 3 Pcs Set(L) and Stainless Steel Handy Tweezers with Scoop for Jewelry Making Beading Supplies](https://m.media-amazon.com/images/I/514dzqyCx2L.jpg) [**hobbyworker Bead Mat Soft Perfect Stable Surface Flocking with Centimeter Scale 3 Pcs Set(L) and Stainless Steel Handy Tweezers with Scoop for Jewelry Making Beading Supplies**](https://www.amazon.com/dp/B0B2JV1ZH7)

hobbyworker$21.174.5★2654%▼falling

6
![Bead Board for Jewelry Making Bamboo Beading Tray Design Mat for Necklaces Bracelets and Crafts. Portable Bracelet Sizer Jewelry Making Supplies](https://m.media-amazon.com/images/I/51AxrEHzWrL.jpg) [**Bead Board for Jewelry Making Bamboo Beading Tray Design Mat for Necklaces Bracelets and Crafts. Portable Bracelet Sizer Jewelry Making Supplies**](https://www.amazon.com/dp/B0F8VHVB23)

HSZCTUY$12.944.7★1924%▲rising

7
![BENECREAT 15Pcs Round Felt Bead Design Boards 1.55Inch Dark Gray Felt Beading Mat DIY Beading Boards Storage Tray for Jewelry Making Beading Supplies 8mm Thickness](https://m.media-amazon.com/images/I/51aIXXgnY3L.jpg) [**BENECREAT 15Pcs Round Felt Bead Design Boards 1.55Inch Dark Gray Felt Beading Mat DIY Beading Boards Storage Tray for Jewelry Making Beading Supplies 8mm Thickness**](https://www.amazon.com/dp/B0DTKFPBR8)

BENECREAT$11.114.4★304%—flat

8
![Petoysoso Bead Board for Jewelry Making Bamboo Beading Board for Jewelry Bracelet Making DIY Bracelet Bead Board](https://m.media-amazon.com/images/I/51VxadSd+mL.jpg) [**Petoysoso Bead Board for Jewelry Making Bamboo Beading Board for Jewelry Bracelet Making DIY Bracelet Bead Board**](https://www.amazon.com/dp/B0CGRV8PZF)

Petoysoso$9.034.8★2,4553%▼falling

9
![The Beadsmith Sticky Bead Mat 7.5 x 5.5 inches Medium Size Clear Color Anti-Slip Pad Rinse and Reuse Technology Ideal for Diamond Painting Jewelry Making Beads Sorting](https://m.media-amazon.com/images/I/31ni3Ou7aDL.jpg) [**The Beadsmith Sticky Bead Mat 7.5 x 5.5 inches Medium Size Clear Color Anti-Slip Pad Rinse and Reuse Technology Ideal for Diamond Painting Jewelry Making Beads Sorting**](https://www.amazon.com/dp/B00JSBBCDQ)

The Beadsmith$8.694.5★2,8173%—flat

10

![LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26](https://m.media-amazon.com/images/I/21NPZ8p7NTL.jpg) [**LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26**](https://www.amazon.com/dp/B0B8YV7G95)

LEOBRO$5.204.7★32,5213%▼falling

11

![Felt Bead Mat Bead Boards for Jewelry Making Beading Board with Beads Scoop for Jewelry Making Supplies DIY Art Crafts Centimeter Alphabetic Individual Grids 14x11inch](https://m.media-amazon.com/images/I/41mtgO+5zqL.jpg) [**Felt Bead Mat Bead Boards for Jewelry Making Beading Board with Beads Scoop for Jewelry Making Supplies DIY Art Crafts Centimeter Alphabetic Individual Grids 14x11inch**](https://www.amazon.com/dp/B0G569SY8C)

Xthrotsenk$6.483.5★23%▲rising

12

![Gartful 2 Pack Silicone Crafting Mats 15.7 x 11.8 Silicone Mat for Crafts Large Heat Resistant Sheet for Jewelry Casting Epoxy Resin Painting Counter Table Protector Placemat Nonstick Black](https://m.media-amazon.com/images/I/21s8ACQ5rCL.jpg) [**Gartful 2 Pack Silicone Crafting Mats 15.7 x 11.8 Silicone Mat for Crafts Large Heat Resistant Sheet for Jewelry Casting Epoxy Resin Painting Counter Table Protector Placemat Nonstick Black**](https://www.amazon.com/dp/B0B7RHNDV5)

Gartful$7.234.3★2,9942%—flat

## **Product shelf**

All 12 tracked products in this niche.

Top sellersNewestTrending

[![The Beadsmith Beading Mats Set Double-Sided Stringing Work Mats 3-Pack 11 x 14 Washable Wrinkle-Free Soft-Touch Flocked Surface](https://m.media-amazon.com/images/I/31XbEpCGDML.jpg)**The Beadsmith Beading Mats Set Double-Sided Stringing Work Mats 3-Pack 11 x 14 Washable Wrinkle-Free Soft-Touch Flocked Surface** The Beadsmith**$8.17**4.7★1,890 reviews](https://www.amazon.com/dp/B002SZ2QJ8) [![The Beadsmith Treasure Mat Tray and Mat - 11 x 14 Inches - Grey Flocked Tray with Cover - Non-Slip Rubber Base Mat - Design Board for Jewelry Making](https://m.media-amazon.com/images/I/31GxOQY91WL.jpg)**The Beadsmith Treasure Mat Tray and Mat - 11 x 14 Inches - Grey Flocked Tray with Cover - Non-Slip Rubber Base Mat - Design Board for Jewelry Making** The Beadsmith**$20.09**4.6★284 reviews](https://www.amazon.com/dp/B09YKGB4QP) [![The Beadsmith Mini Bead Board - Grey Flocked 4 Straight Channels 5 Recessed Compartments 7.75 x 11.25 inches Design Boards for Creating Bracelets Necklaces and Other Jewelry](https://m.media-amazon.com/images/I/31cWjPvfvjL.jpg)**The Beadsmith Mini Bead Board - Grey Flocked 4 Straight Channels 5 Recessed Compartments 7.75 x 11.25 inches Design Boards for Creating Bracelets Necklaces and Other Jewelry** The Beadsmith**$8.66**4.7★13,717 reviews](https://www.amazon.com/dp/B0013V73QE) [![TUNQISM 2 PCS Set Jewelry Bead Mats with Bead Scoop Board with Six Individual Grids Beading Trays DIY](https://m.media-amazon.com/images/I/41zozCysEbL.jpg)**TUNQISM 2 PCS Set Jewelry Bead Mats with Bead Scoop Board with Six Individual Grids Beading Trays DIY** TUNQISM**$5.78**4.0★40 reviews](https://www.amazon.com/dp/B0F1CMWBJJ) [![hobbyworker Bead Mat Soft Perfect Stable Surface Flocking with Centimeter Scale 3 Pcs Set(L) and Stainless Steel Handy Tweezers with Scoop for Jewelry Making Beading Supplies](https://m.media-amazon.com/images/I/514dzqyCx2L.jpg)**hobbyworker Bead Mat Soft Perfect Stable Surface Flocking with Centimeter Scale 3 Pcs Set(L) and Stainless Steel Handy Tweezers with Scoop for Jewelry Making Beading Supplies** hobbyworker**$21.17**4.5★265 reviews](https://www.amazon.com/dp/B0B2JV1ZH7) [![Bead Board for Jewelry Making Bamboo Beading Tray Design Mat for Necklaces Bracelets and Crafts. Portable Bracelet Sizer Jewelry Making Supplies](https://m.media-amazon.com/images/I/51AxrEHzWrL.jpg)**Bead Board for Jewelry Making Bamboo Beading Tray Design Mat for Necklaces Bracelets and Crafts. Portable Bracelet Sizer Jewelry Making Supplies** HSZCTUY**$12.94**4.7★192 reviews](https://www.amazon.com/dp/B0F8VHVB23) [![BENECREAT 15Pcs Round Felt Bead Design Boards 1.55Inch Dark Gray Felt Beading Mat DIY Beading Boards Storage Tray for Jewelry Making Beading Supplies 8mm Thickness](https://m.media-amazon.com/images/I/51aIXXgnY3L.jpg)**BENECREAT 15Pcs Round Felt Bead Design Boards 1.55Inch Dark Gray Felt Beading Mat DIY Beading Boards Storage Tray for Jewelry Making Beading Supplies 8mm Thickness** BENECREAT**$11.11**4.4★30 reviews](https://www.amazon.com/dp/B0DTKFPBR8) [![Petoysoso Bead Board for Jewelry Making Bamboo Beading Board for Jewelry Bracelet Making DIY Bracelet Bead Board](https://m.media-amazon.com/images/I/51VxadSd+mL.jpg)**Petoysoso Bead Board for Jewelry Making Bamboo Beading Board for Jewelry Bracelet Making DIY Bracelet Bead Board** Petoysoso**$9.03**4.8★2,455 reviews](https://www.amazon.com/dp/B0CGRV8PZF)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Good quality”*

**Ease Of Use**11%

*“It really comes in handy”*

**Advertised Vs Actual Product**10%

*“Exactly what I needed”*

**Size-Overall**10%

*“Nice size tray”*

**Strength**7%

*“Very sturdy”*

**Value For Money**5%

*“Excellent value”*

**Ease Of Cleaning**3%

*“cleanly with a knife”*

**Material Quality**3%

*“Fabric is fine”*

**Design-Overall**3%

*“Helpful Layout”*

**Durability**2%

*“quite durable”*

### **What buyers complain about **

**Thickness**23%

*“Not very thick”*

**Size-Overall**12%

*“the circles should be smaller”*

**Material Quality**11%

*“Thinner material than expected”*

**Strength**8%

*“It is very weak and pliable”*

**Adhesion/Stickiness**8%

*“Its Sticky”*

**Measurement/Reading Accuracy**5%

*“The printed measurements seem to be ever so slightly off”*

**Quality-Overall**4%

*“Very cheap quality item”*

**Durability**2%

*“It wont last”*

**Ease Of Cleaning**2%

*“holds dust and dirt and doesn't clean off easily”*

**Defective Material/Parts**2%

*“Came with a piece broken off”*

#### **Top return reasons**- Size-Overall41% - Thin15% - Material Quality8% - Advertised Vs Actual Product6% - Thickness4% - Adhesion/Stickiness4% - Quality-Overall4% - Defective Material/Parts3% - Strength3% - Value For Money2%