---
title: "art paper roll — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/art-paper-roll"
last_updated: "2026-07-14T04:04:07.811Z"
locale: en
meta:
  description: "a small market ($63K/yr) — art paper roll doesn't clear our bar today."
  "og:description": "a small market ($63K/yr) — art paper roll doesn't clear our bar today."
  "og:title": "art paper roll — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **art paper roll**

**Skip it**

A small market ($63K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 34Conversion 73Competition 45Returns 77Price range 70Avg price 83Brand share 30Review moat 24Quality gap 22

**Avg price**

**Great****$18.01**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.01–$35.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+7.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,311.52**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$63K**

$63K/yr · 52K searches

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**13**

**Top-5 brand share**

**87%**

**Open market**

**8%**

- PH PERKHOMY52% - SMART&CASUAL12% - Vanhench11% - Donyang7% - Phinus6% - Creative Paper Co5% - Open — no brand owns it (3 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$25K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)](https://m.media-amazon.com/images/I/41KvfFQVywL.jpg)**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**4.7★5,280 rev](https://www.amazon.com/dp/B0DH3KNDM5) [2![PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)](https://m.media-amazon.com/images/I/41hG8+3a5CL.jpg)**PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)**PH PERKHOMY**$29.54**4.7★1,424 rev](https://www.amazon.com/dp/B0CQZ1TYX9) [3![Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB](https://m.media-amazon.com/images/I/31LYpTzVq0L.jpg)**Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB**Vanhench**$9.20**4.7★5,921 rev](https://www.amazon.com/dp/B0CDL6KKD9) [4![White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies](https://m.media-amazon.com/images/I/31YUk+y0oWL.jpg)**White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies**Donyang**$7.33**4.6★2,039 rev](https://www.amazon.com/dp/B0C743LQ3M) [5![SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)](https://m.media-amazon.com/images/I/41ekvFDb7jL.jpg)**SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)**SMART&CASUAL**$27.07**4.7★119 rev](https://www.amazon.com/dp/B0DG9BNSHB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**1,614 rev6mo ago](https://www.amazon.com/dp/B0GCSLM1MN) [![PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper](https://m.media-amazon.com/images/I/41+dCC3jI+L.jpg)**PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper**PH PERKHOMY**$6.01**173 rev9mo ago](https://www.amazon.com/dp/B0FT8X22L8) [![Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM](https://m.media-amazon.com/images/I/31AMIpwXbIL.jpg)**Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM**Moretoes**$21.07**153 rev10mo ago](https://www.amazon.com/dp/B0FQNNMPZ3) [![PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)](https://m.media-amazon.com/images/I/41KvfFQVywL.jpg)**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**5,280 rev1y ago](https://www.amazon.com/dp/B0DH3KNDM5) [![SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)](https://m.media-amazon.com/images/I/41ekvFDb7jL.jpg)**SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)**SMART&CASUAL**$27.07**119 rev1y ago](https://www.amazon.com/dp/B0DG9BNSHB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**4.6★**▲ 250%**](https://www.amazon.com/dp/B0GCSLM1MN) [![SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper](https://m.media-amazon.com/images/I/41EYcjzXaeL.jpg)**SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper**SMART&CASUAL**$8.33**4.6★**▲ 166%**](https://www.amazon.com/dp/B0CX5BLT95) [![SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)](https://m.media-amazon.com/images/I/41ekvFDb7jL.jpg)**SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)**SMART&CASUAL**$27.07**4.7★**▲ 149%**](https://www.amazon.com/dp/B0DG9BNSHB) [![Bryco Goods White Kraft Paper Roll - 36 x 100 (1200) - Made in USA - Banner Paper for Painting Easel Use Bulletin Boards Wall Dcor Gift Wrapping and Childrens Projects](https://m.media-amazon.com/images/I/319C2MzpLlL.jpg)**Bryco Goods White Kraft Paper Roll - 36 x 100 (1200) - Made in USA - Banner Paper for Painting Easel Use Bulletin Boards Wall Dcor Gift Wrapping and Childrens Projects**Bryco Goods**$26.98**4.7★**▲ 120%**](https://www.amazon.com/dp/B07VPXHL83) [![Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM](https://m.media-amazon.com/images/I/31AMIpwXbIL.jpg)**Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM**Moretoes**$21.07**4.3★**▲ 110%**](https://www.amazon.com/dp/B0FQNNMPZ3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.

2K1KSpike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Great quality flip board”*

**Value For Money**10%

*“Great deal”*

**Size-Overall**7%

*“Is true to size”*

**Thickness**6%

*“Nice thickness”*

**Ease Of Use**6%

*“Convenient”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Paper Quality**5%

*“good easel paper”*

**Durability**5%

*“Very durable and easy to work with”*

**Color**4%

*“The color looks very rich”*

**Gifting Purpose**2%

*“Good for gift wrapping”*

### **What buyers complain about **

**Thickness**29%

*“Its thick paper”*

**Adhesion/Stickiness**10%

*“Adhesive not great”*

**Size-Overall**8%

*“Its very small”*

**Color**5%

*“Color very yellow”*

**Smell**5%

*“I will note that it smells like burnt rubber”*

**Strength**4%

*“Not heavy duty”*

**Durability**4%

*“just not very durable”*

**Paint Quality**4%

*“paint soaked through quickly”*

**Quality-Overall**2%

*“not the best”*

**Value For Money**2%

*“little bit expensive though for what it is”*

### **Top return reasons **

**Size-Overall**56%

**Value For Money**11%

**Advertised Vs Actual Product**6%

**Color**5%

**Thin**5%

**Thickness**2%

**Adhesion/Stickiness**2%

**Paper Quality**2%

**Functionality-Overall**2%

**Quality-Overall**1%