---
title: "art journal — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/art-journal"
last_updated: "2026-07-14T01:39:35.221Z"
locale: en
meta:
  description: "art journal shows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($77K/yr) keeps it on the watch list."
  "og:description": "art journal shows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($77K/yr) keeps it on the watch list."
  "og:title": "art journal — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **art journal**

**Worth a look**

Shows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($77K/yr) keeps it on the watch list.

Market size 19Growth 19Conversion 39Competition 94Returns 95Price range 69Avg price 55Brand share 96Review moat 24Quality gap 20

**Brand share**

**Incredible****29%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Price range**

**Good****$4.32–$38.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.65**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,228.46**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$77K**

$77K/yr · 196K searches

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

**Brands**

**57 **▼falling

**Sellers**

**143**

**Top-5 brand share**

**29%**

**Open market**

**67%**

- RETTACY7% - Prudiut6% - SAKURA5% - Leda Art Supply5% - DSTELIN5% - Canson5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 92 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)](https://m.media-amazon.com/images/I/31BCkahlMpL.jpg)**RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)**RETTACY**$7.83**4.8★3,063 rev](https://www.amazon.com/dp/B0DJPTFXT8) [2![A5 Sketchbook Lay Flat Softcover Sketch Book for Everyone Ideal for Ink Water Color Pen Pencils 160 Tear Resistant Pages Size: Medium Leda Art Supply](https://m.media-amazon.com/images/I/419P6p+3cuL.jpg)**A5 Sketchbook Lay Flat Softcover Sketch Book for Everyone Ideal for Ink Water Color Pen Pencils 160 Tear Resistant Pages Size: Medium Leda Art Supply**Leda Art Supply**$20.39**4.7★5,893 rev](https://www.amazon.com/dp/B019604Q40) [3![PAPERAGE Blank Journal Notebook (Black) 160 Pages Medium 5.6 in x 8 in - 100 GSM Thick Paper Hardcover Journaling Notebook for Work School Note Taking or Sketching](https://m.media-amazon.com/images/I/31q7M0xtjYL.jpg)**PAPERAGE Blank Journal Notebook (Black) 160 Pages Medium 5.6 in x 8 in - 100 GSM Thick Paper Hardcover Journaling Notebook for Work School Note Taking or Sketching**PAPERAGE**$11.68**4.8★65,101 rev](https://www.amazon.com/dp/B07PXL17NV) [4![DSTELIN Blank Spiral Notebook 1-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch (Black)](https://m.media-amazon.com/images/I/310IjMAvWsL.jpg)**DSTELIN Blank Spiral Notebook 1-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch (Black)**DSTELIN**$4.32**4.5★1,774 rev](https://www.amazon.com/dp/B09X4D1W2T) [5![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper](https://m.media-amazon.com/images/I/31ArDSUNU6L.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper**SAKURA**$11.18**4.8★85 rev](https://www.amazon.com/dp/B0GRX373W9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper](https://m.media-amazon.com/images/I/31ArDSUNU6L.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper**SAKURA**$11.18**85 rev2mo ago](https://www.amazon.com/dp/B0GRX373W9) [![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper](https://m.media-amazon.com/images/I/41T6KDuepTL.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper**SAKURA**$11.24**85 rev2mo ago](https://www.amazon.com/dp/B0GRWHCM1M) [![Sakura A5 Sketchbook & Pigma Micron Bundle - Japanese-Inspired Stationery Bundle for Illustration Work - A5 Sketchbook with 140 GSM Paper - Artist Gift Set - 3-Pack Fineliner Pen Set - 5.1 x 8.3](https://m.media-amazon.com/images/I/41g0IR1MHHL.jpg)**Sakura A5 Sketchbook & Pigma Micron Bundle - Japanese-Inspired Stationery Bundle for Illustration Work - A5 Sketchbook with 140 GSM Paper - Artist Gift Set - 3-Pack Fineliner Pen Set - 5.1 x 8.3**SAKURA**$18.62**56 rev2mo ago](https://www.amazon.com/dp/B0GRWNXRJR) [![Sakura A5 Notebook & Pigma Micron Bundle - Creative Set for Journaling Sketching & Writing - A5 Notebook with 140 GSM Paper - Archival Ink Pens - Stationery Bundle - 5.1 x 8.3](https://m.media-amazon.com/images/I/41PxYS107jL.jpg)**Sakura A5 Notebook & Pigma Micron Bundle - Creative Set for Journaling Sketching & Writing - A5 Notebook with 140 GSM Paper - Archival Ink Pens - Stationery Bundle - 5.1 x 8.3**SAKURA**$18.55**54 rev2mo ago](https://www.amazon.com/dp/B0GRX2Q8RL) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sakura A5 Sketchbook & Pigma Micron Bundle - Japanese-Inspired Stationery Bundle for Illustration Work - A5 Sketchbook with 140 GSM Paper - Artist Gift Set - 3-Pack Fineliner Pen Set - 5.1 x 8.3](https://m.media-amazon.com/images/I/41g0IR1MHHL.jpg)**Sakura A5 Sketchbook & Pigma Micron Bundle - Japanese-Inspired Stationery Bundle for Illustration Work - A5 Sketchbook with 140 GSM Paper - Artist Gift Set - 3-Pack Fineliner Pen Set - 5.1 x 8.3**SAKURA**$18.62**4.9★**▲ 369%**](https://www.amazon.com/dp/B0GRWNXRJR) [![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper](https://m.media-amazon.com/images/I/41T6KDuepTL.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper**SAKURA**$11.24**4.8★**▲ 363%**](https://www.amazon.com/dp/B0GRWHCM1M) [![Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Black)](https://m.media-amazon.com/images/I/418Bqy6IP8L.jpg)**Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Black)**Prudiut**$9.76**4.3★**▲ 355%**](https://www.amazon.com/dp/B0FR99G89V) [![Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper](https://m.media-amazon.com/images/I/31ArDSUNU6L.jpg)**Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper**SAKURA**$11.18**4.8★**▲ 353%**](https://www.amazon.com/dp/B0GRX373W9) [![Sakura A5 Notebook & Pigma Micron Bundle - Creative Set for Journaling Sketching & Writing - A5 Notebook with 140 GSM Paper - Archival Ink Pens - Stationery Bundle - 5.1 x 8.3](https://m.media-amazon.com/images/I/41PxYS107jL.jpg)**Sakura A5 Notebook & Pigma Micron Bundle - Creative Set for Journaling Sketching & Writing - A5 Notebook with 140 GSM Paper - Archival Ink Pens - Stationery Bundle - 5.1 x 8.3**SAKURA**$18.55**4.9★**▲ 344%**](https://www.amazon.com/dp/B0GRX2Q8RL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.

6K4KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Great Quality for Price”*

**Drawing Experience**14%

*“Great for drawing”*

**Size-Overall**11%

*“Fits easy in my bag”*

**Value For Money**7%

*“Best value”*

**Paper Quality**7%

*“Awesome paper”*

**Advertised Vs Actual Product**5%

*“Exactly what I needed”*

**Durability**4%

*“hold up really well”*

**Thickness**3%

*“Great thickness”*

**Gifting Purpose**3%

*“Birthday gift”*

**Ease Of Use**3%

*“Easy to use”*

### **What buyers complain about **

**Size-Overall**15%

*“awkward size”*

**Thickness**12%

*“Its thick”*

**Paper Quality**11%

*“Paper quality is poor”*

**Quality-Overall**7%

*“Not quality”*

**Durability**6%

*“Fell apart”*

**Color**3%

*“has a slightly yellowish color”*

**Advertised Vs Actual Product**3%

*“fake advertisement”*

**Value For Money**3%

*“I wish they were a little cheaper”*

**Adhesion/Stickiness**1%

*“Doesnt hold up to wet glue very well”*

**Paint Quality**1%

*“the pages are too thin for any kind of paint”*

### **Top return reasons **

**Size-Overall**60%

**Advertised Vs Actual Product**7%

**Value For Money**7%

**Paper Quality**6%

**Quality-Overall**3%

**Color**2%

**Thin**2%

**Thickness**2%

**Weight Heavy**2%

**Functionality-Overall**1%