---
title: "art books for kids — Niche Verdict: Skip it (22/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/art-books-for-kids"
last_updated: "2026-07-14T03:50:28.677Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — art books for kids doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — art books for kids doesn't clear our bar today."
  "og:title": "art books for kids — Niche Verdict: Skip it (22/100) | Amazon United States - Flapen"
---

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# **art books for kids**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 5Growth 22Conversion 40Competition 2Returns 96Price range 0Avg price 39Brand share 0Review moat 22Quality gap 14

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$10.68**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-6.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,506.67**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$19K**

$19K/yr · 55K searches

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$9.71–$12.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **—flat

**Sellers**

**7**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Soucolor49% - Hapikalor21% - Fuxi18% - ZMLM7% - Cewei5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$3K30%$6K45%$9K60%$11K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners](https://m.media-amazon.com/images/I/41ABS9as04L.jpg)**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**4.8★9,621 rev](https://www.amazon.com/dp/B0B19J9FZM) [2![9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching](https://m.media-amazon.com/images/I/41z1XWA18lL.jpg)**9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching**Hapikalor**$10.46**4.8★2,072 rev](https://www.amazon.com/dp/B0DF77698M) [3![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**4.8★16,539 rev](https://www.amazon.com/dp/B0DC4NPMH9) [4![ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)](https://m.media-amazon.com/images/I/51WjM4f52eL.jpg)**ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)**ZMLM**$9.86**4.7★10,899 rev](https://www.amazon.com/dp/B08HMHWXWG) [5![9 x 12 Sketch Book Top Spiral Sketchbook 100 Sheets Sketch Pad (68 lb/100 GSM) Drawing Paper Pad Drawing Pad for Kids Artist Sketchbook for Drawing Illustration & Art Supplies.](https://m.media-amazon.com/images/I/41lklpBn-mL.jpg)**9 x 12 Sketch Book Top Spiral Sketchbook 100 Sheets Sketch Pad (68 lb/100 GSM) Drawing Paper Pad Drawing Pad for Kids Artist Sketchbook for Drawing Illustration & Art Supplies.**Cewei**$10.50**4.8★1,370 rev](https://www.amazon.com/dp/B0D7VHWKKV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**16,539 rev1y ago](https://www.amazon.com/dp/B0DC4NPMH9) [![9 x 12 Sketch Book Top Spiral Sketchbook 100 Sheets Sketch Pad (68 lb/100 GSM) Drawing Paper Pad Drawing Pad for Kids Artist Sketchbook for Drawing Illustration & Art Supplies.](https://m.media-amazon.com/images/I/41lklpBn-mL.jpg)**9 x 12 Sketch Book Top Spiral Sketchbook 100 Sheets Sketch Pad (68 lb/100 GSM) Drawing Paper Pad Drawing Pad for Kids Artist Sketchbook for Drawing Illustration & Art Supplies.**Cewei**$10.50**1,370 rev1y ago](https://www.amazon.com/dp/B0D7VHWKKV) [![9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching](https://m.media-amazon.com/images/I/41z1XWA18lL.jpg)**9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching**Hapikalor**$10.46**2,072 rev1y ago](https://www.amazon.com/dp/B0DF77698M) [![Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners](https://m.media-amazon.com/images/I/41ABS9as04L.jpg)**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**9,621 rev3y ago](https://www.amazon.com/dp/B0B19J9FZM) [![Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults](https://m.media-amazon.com/images/I/41rHWKq8DXL.jpg)**Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults**Fuxi**$11.02**16,539 rev5y ago](https://www.amazon.com/dp/B08TLK1ZSV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**4.8★**▲ 250%**](https://www.amazon.com/dp/B0DC4NPMH9) [![ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)](https://m.media-amazon.com/images/I/51WjM4f52eL.jpg)**ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)**ZMLM**$9.86**4.7★**▲ 140%**](https://www.amazon.com/dp/B08HMHWXWG) [![9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching](https://m.media-amazon.com/images/I/41z1XWA18lL.jpg)**9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching**Hapikalor**$10.46**4.8★**— 8%**](https://www.amazon.com/dp/B0DF77698M) [![Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners](https://m.media-amazon.com/images/I/41ABS9as04L.jpg)**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**4.8★**▼ 14%**](https://www.amazon.com/dp/B0B19J9FZM) [![Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults](https://m.media-amazon.com/images/I/41rHWKq8DXL.jpg)**Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults**Fuxi**$11.02**4.8★**▼ 22%**](https://www.amazon.com/dp/B08TLK1ZSV)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — -6.6% search growth over the last 90 days.

900700Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Drawing Experience**21%

*“Great for drawing”*

**Quality-Overall**18%

*“Good quality for the price my son has lots of fun with these easy cleanup”*

**Gifting Purpose**10%

*“Excellent gift choice”*

**Fun/Entertainment Experience**9%

*“Hours of fun”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Size-Overall**7%

*“Theyre also a great size”*

**Value For Money**6%

*“Reasonably priced”*

**Thickness**2%

*“a thick cover that feels durable”*

**Strength**2%

*“its very sturdy”*

**Creativity**2%

*“Cute and creative”*

### **What buyers complain about **

**Thickness**18%

*“It wasnt super thick”*

**Durability**17%

*“The thing fell apart quickly”*

**Value For Money**14%

*“I wouldn't buy it again even for a low price”*

**Quality-Overall**9%

*“Horrible quality”*

**Advertised Vs Actual Product**8%

*“fake advertisement”*

**Size-Overall**4%

*“Larger than expected”*

**Battery Inclusion**3%

*“No batteries is great for me”*

**Mess Free**3%

*“messy”*

**Paint Quality**3%

*“Damaged and bleeding oil and paint eVerywhere”*

**Material Quality**3%

*“It's cheaply made”*

### **Top return reasons **

**Size-Overall**51%

**Value For Money**14%

**Advertised Vs Actual Product**7%

**Weight Heavy**6%

**Quality-Overall**4%

**Color**2%

**Functionality-Overall**2%

**Thin**2%

**Gifting Purpose**2%

**Strength**2%