---
title: "art book — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/art-book"
last_updated: "2026-07-13T22:38:33.709Z"
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meta:
  description: "strong incumbent ratings (4.8★) — art book doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.8★) — art book doesn't clear our bar today."
  "og:title": "art book — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

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# **art book**

**Skip it**

Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.

Market size 17Growth 27Conversion 17Competition 23Returns 96Price range 75Avg price 74Brand share 51Review moat 24Quality gap 16

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$6.07–$41.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.92**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+1.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,543.94**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$68K**

$68K/yr · 333K searches

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**15 **▲rising

**Sellers**

**92**

**Top-5 brand share**

**74%**

**Open market**

**21%**

- KEVIN&SASA CRAFTS19% - Soucolor17% - Fuxi16% - DSTELIN11% - UCREATE11% - Forvencer5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$7K15%$10K20%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults](https://m.media-amazon.com/images/I/31jhjoVrINL.jpg)**8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults**KEVIN&SASA CRAFTS**$8.82**4.8★1,596 rev](https://www.amazon.com/dp/B0CMBF13BK) [2![Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners](https://m.media-amazon.com/images/I/41ABS9as04L.jpg)**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**4.8★9,621 rev](https://www.amazon.com/dp/B0B19J9FZM) [3![Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults](https://m.media-amazon.com/images/I/41rHWKq8DXL.jpg)**Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults**Fuxi**$11.02**4.8★16,539 rev](https://www.amazon.com/dp/B08TLK1ZSV) [4![DSTELIN Blank Spiral Notebook 2-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch 100GSM (Black)](https://m.media-amazon.com/images/I/31LxT77OwhL.jpg)**DSTELIN Blank Spiral Notebook 2-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch 100GSM (Black)**DSTELIN**$6.07**4.6★4,046 rev](https://www.amazon.com/dp/B0BHH42JZ1) [5![UCreate Poly Cover Sketch Book Heavyweight 9 x 12 Black 75 Sheets](https://m.media-amazon.com/images/I/31CFjjNLPAL.jpg)**UCreate Poly Cover Sketch Book Heavyweight 9 x 12 Black 75 Sheets**UCREATE**$8.12**4.8★13,629 rev](https://www.amazon.com/dp/B07T3NGD8B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Point Character Drawing 2 by Taco](https://m.media-amazon.com/images/I/41rAtHK2SyL.jpg)**Point Character Drawing 2 by Taco**Generic**$41.62**15 rev8mo ago](https://www.amazon.com/dp/B0G1RCQRPH) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV) [![Armaf Odyssey Artisto The Red Edition Woody Sweet Tropical Warm Spicy Eau de Parfum Spray Long-Lasting Fragrance for Unisex 3.40 Ounce / 100 ml](https://m.media-amazon.com/images/I/31IWOZ5rKkL.jpg)**Armaf Odyssey Artisto The Red Edition Woody Sweet Tropical Warm Spicy Eau de Parfum Spray Long-Lasting Fragrance for Unisex 3.40 Ounce / 100 ml**Armaf**$33.87**498 rev9mo ago](https://www.amazon.com/dp/B0F9NKP788) [![Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts](https://m.media-amazon.com/images/I/41cscwMV8bL.jpg)**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**816 rev1y ago](https://www.amazon.com/dp/B0F2DV8SJ8) [![9 x 12 Sketch Book Top Spiral Sketchbook 100 Sheets Sketch Pad (68 lb/100 GSM) Drawing Paper Pad Drawing Pad for Kids Artist Sketchbook for Drawing Illustration & Art Supplies.](https://m.media-amazon.com/images/I/41lklpBn-mL.jpg)**9 x 12 Sketch Book Top Spiral Sketchbook 100 Sheets Sketch Pad (68 lb/100 GSM) Drawing Paper Pad Drawing Pad for Kids Artist Sketchbook for Drawing Illustration & Art Supplies.**Cewei**$10.50**1,370 rev1y ago](https://www.amazon.com/dp/B0D7VHWKKV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Point Character Drawing 2 by Taco](https://m.media-amazon.com/images/I/41rAtHK2SyL.jpg)**Point Character Drawing 2 by Taco**Generic**$41.62**4.8★**▲ 360%**](https://www.amazon.com/dp/B0G1RCQRPH) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★**▲ 307%**](https://www.amazon.com/dp/B0FS61GHFV) [![DSTELIN Blank Spiral Notebook 2-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch 100GSM (Black)](https://m.media-amazon.com/images/I/31LxT77OwhL.jpg)**DSTELIN Blank Spiral Notebook 2-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch 100GSM (Black)**DSTELIN**$6.07**4.6★**▲ 164%**](https://www.amazon.com/dp/B0BHH42JZ1) [![Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts](https://m.media-amazon.com/images/I/41cscwMV8bL.jpg)**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**4.8★**▲ 139%**](https://www.amazon.com/dp/B0F2DV8SJ8) [![Forvencer 2 Pack Blank Spiral Notebook 8x 5.6Hardcover Sketch Book 100GSM Thick Paper Art Sketchbook for Women & Adult 100 pages / 50 Sheets Drawing Book Journal for School Office Drawing Green](https://m.media-amazon.com/images/I/41iXr04fSNL.jpg)**Forvencer 2 Pack Blank Spiral Notebook 8x 5.6Hardcover Sketch Book 100GSM Thick Paper Art Sketchbook for Women & Adult 100 pages / 50 Sheets Drawing Book Journal for School Office Drawing Green**Forvencer**$6.23**4.5★**▲ 123%**](https://www.amazon.com/dp/B0D8PW2CWW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Excellent product”*

**Drawing Experience**18%

*“Good quality drawing pad”*

**Value For Money**9%

*“Great deal”*

**Size-Overall**8%

*“Great size”*

**Advertised Vs Actual Product**6%

*“As Advertised”*

**Smell**5%

*“Amazing smell”*

**Paper Quality**4%

*“A solid choice for paper lovers”*

**Gifting Purpose**4%

*“Birthday gift”*

**Durability**3%

*“super durable”*

**Thickness**3%

*“a thick cover that feels durable”*

### **What buyers complain about **

**Paper Quality**13%

*“Quality of paper is not good”*

**Thickness**12%

*“THIN paper”*

**Size-Overall**12%

*“the sizing is of awkward length”*

**Durability**8%

*“breaks a lot”*

**Quality-Overall**7%

*“Horrible quality”*

**Advertised Vs Actual Product**5%

*“FALSE ADVERTISING”*

**Value For Money**4%

*“so expensive now”*

**Smell**3%

*“it smells very cheap This is the very first time I did not like one of their fragrances”*

**Color**3%

*“has a slightly yellowish color”*

**Strength**2%

*“cheap and flimsy”*

### **Top return reasons **

**Size-Overall**60%

**Value For Money**9%

**Advertised Vs Actual Product**6%

**Paper Quality**5%

**Quality-Overall**4%

**Thin**3%

**Color**2%

**Weight Heavy**2%

**Defective Material/Parts**1%

**Gifting Purpose**1%