---
title: "art board — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/art-board"
last_updated: "2026-07-13T19:46:38.990Z"
locale: en
meta:
  description: "art board shows a sweet-spot price point ($20.87 avg), but soft demand (-12.5% this quarter) keeps it on the watch list."
  "og:description": "art board shows a sweet-spot price point ($20.87 avg), but soft demand (-12.5% this quarter) keeps it on the watch list."
  "og:title": "art board — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **art board**

**Worth a look**

Shows a sweet-spot price point ($20.87 avg), but soft demand (-12.5% this quarter) keeps it on the watch list.

Market size 45Growth 19Conversion 53Competition 62Returns 85Price range 82Avg price 90Brand share 57Review moat 54Quality gap 25

**Avg price**

**Great****$20.87**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$6.90–$58.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,324.03**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$237K**

$237K/yr · 260K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**24 **▼falling

**Sellers**

**45**

**Top-5 brand share**

**71%**

**Open market**

**27%**

- Ampersand Art Supply45% - Falling in Art14% - Officemate4% - ArtBin3% - Mr. Pen3% - ESRICH3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$24K15%$36K20%$47K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ampersand Museum Series Hardbord for Painting and Mounting 1/8 Inch Depth 11X14 Inch (AMHB11)](https://m.media-amazon.com/images/I/51jexyz9dRL.jpg)**Ampersand Museum Series Hardbord for Painting and Mounting 1/8 Inch Depth 11X14 Inch (AMHB11)**Ampersand Art Supply**$9.77**4.7★1,564 rev](https://www.amazon.com/dp/B0027A79HI) [2![Ampersand Museum Series Hardbord for Painting and Mounting 1/8 Inch Depth 12X16 Inch (AMHB12)](https://m.media-amazon.com/images/I/51PTsYdamGL.jpg)**Ampersand Museum Series Hardbord for Painting and Mounting 1/8 Inch Depth 12X16 Inch (AMHB12)**Ampersand Art Supply**$12.21**4.7★1,564 rev](https://www.amazon.com/dp/B0053V1ADC) [3![Falling in Art 13x17 Professional Sketch Board Drawing Tote Board for Artists with Sturdy Clip and Rubber Bands Portable Art Clipboard for Classroom and Studio Drawing](https://m.media-amazon.com/images/I/41ioII6q+VL.jpg)**Falling in Art 13x17 Professional Sketch Board Drawing Tote Board for Artists with Sturdy Clip and Rubber Bands Portable Art Clipboard for Classroom and Studio Drawing**Falling in Art**$14.65**4.7★546 rev](https://www.amazon.com/dp/B0BN85W8RC) [4![Ampersand Art Supply Hardboard Wood Painting Panel: Museum Series Hardbord 14 x 18 1/8 Inch Flat Profile](https://m.media-amazon.com/images/I/51+qjMKpuGL.jpg)**Ampersand Art Supply Hardboard Wood Painting Panel: Museum Series Hardbord 14 x 18 1/8 Inch Flat Profile**Ampersand Art Supply**$14.27**4.7★1,564 rev](https://www.amazon.com/dp/B00A6WR09Q) [5![Officemate Artist Sketch Board with Handle Portable Drawing Board Tempered Hardboard Surface with Dual Clips & Rubber Band Art Board for Studio Classroom & Field Use 23 x 26 (83099)](https://m.media-amazon.com/images/I/31J2ErSiASL.jpg)**Officemate Artist Sketch Board with Handle Portable Drawing Board Tempered Hardboard Surface with Dual Clips & Rubber Band Art Board for Studio Classroom & Field Use 23 x 26 (83099)**Officemate**$33.86**4.4★319 rev](https://www.amazon.com/dp/B0BCSC9Y31)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pleinly Watercolor Stretching Board 1612 (2-Pack) Waterproof Birch Plywood Board for Taping Watercolor Paper Reduces Warping No-Flex Surface for Long-Lasting Use](https://m.media-amazon.com/images/I/31etl69noOL.jpg)**Pleinly Watercolor Stretching Board 1612 (2-Pack) Waterproof Birch Plywood Board for Taping Watercolor Paper Reduces Warping No-Flex Surface for Long-Lasting Use**PLEINLY**$20.34**3 rev5mo ago](https://www.amazon.com/dp/B0GHNPVS7G) [![Adjustable Beech Wood Tabletop Easels for Painting and Drawing Supplies - Portable Drafting Table & Art Stand 5-Position Desk Easel with Smooth Art Board for Studio Sketching (16.5 x 12.5)](https://m.media-amazon.com/images/I/31W3jqxIVaL.jpg)**Adjustable Beech Wood Tabletop Easels for Painting and Drawing Supplies - Portable Drafting Table & Art Stand 5-Position Desk Easel with Smooth Art Board for Studio Sketching (16.5 x 12.5)**TX liteart**$28.90**70 rev10mo ago](https://www.amazon.com/dp/B0FPM8CLJX) [![Frcctre 4 Pack 13x17 Inch Sketch Drawing Boards Portable Wooden Clipboards with Handle and Low-Profile Metal Clip for Sketching Drawing Painting Class Studio Art Supplies](https://m.media-amazon.com/images/I/41LGcqjCUoL.jpg)**Frcctre 4 Pack 13x17 Inch Sketch Drawing Boards Portable Wooden Clipboards with Handle and Low-Profile Metal Clip for Sketching Drawing Painting Class Studio Art Supplies**Frcctre**$20.88**18 rev1y ago](https://www.amazon.com/dp/B0F21DSCX9) [![CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters](https://m.media-amazon.com/images/I/51XOXCPmEDL.jpg)**CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters**CraftyCrocodile**$23.49**294 rev1y ago](https://www.amazon.com/dp/B0DTB5Y32H) [![Juvealoe Extra Large Clipboard 11 x 17 Clear Plastic Drawing Board](https://m.media-amazon.com/images/I/11ZYQHGUBsL.jpg)**Juvealoe Extra Large Clipboard 11 x 17 Clear Plastic Drawing Board**Juvealoe**$9.07**226 rev1y ago](https://www.amazon.com/dp/B0DMTHBFMF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Pleinly Watercolor Stretching Board 1612 (2-Pack) Waterproof Birch Plywood Board for Taping Watercolor Paper Reduces Warping No-Flex Surface for Long-Lasting Use](https://m.media-amazon.com/images/I/31etl69noOL.jpg)**Pleinly Watercolor Stretching Board 1612 (2-Pack) Waterproof Birch Plywood Board for Taping Watercolor Paper Reduces Warping No-Flex Surface for Long-Lasting Use**PLEINLY**$20.34**5.0★**▲ 341%**](https://www.amazon.com/dp/B0GHNPVS7G) [![CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters](https://m.media-amazon.com/images/I/51XOXCPmEDL.jpg)**CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters**CraftyCrocodile**$23.49**4.7★**▲ 313%**](https://www.amazon.com/dp/B0DTB5Y32H) [![Maped - Helix Wooden Lightweight Drawing Board 20 x 26 Inch - Ideal for Students - Sketching Outdoors - Lightweight Design - Premium All-Wooden Drawing Boards are Super Light and Portable](https://m.media-amazon.com/images/I/41eQMjJkGGL.jpg)**Maped - Helix Wooden Lightweight Drawing Board 20 x 26 Inch - Ideal for Students - Sketching Outdoors - Lightweight Design - Premium All-Wooden Drawing Boards are Super Light and Portable**Maped**$58.23**4.2★**▲ 144%**](https://www.amazon.com/dp/B004BNEN6Y) [![Ampersand Museum Series Claybord Panels for Paint and Ink 1/8 Inch Depth 11X14 Inch (CBS11)](https://m.media-amazon.com/images/I/31mgvTT03wL.jpg)**Ampersand Museum Series Claybord Panels for Paint and Ink 1/8 Inch Depth 11X14 Inch (CBS11)**Ampersand Art Supply**$12.68**4.5★**▲ 144%**](https://www.amazon.com/dp/B0027AEAZW) [![Ampersand Art Supply Hardboard Wood Painting Panel: Museum Series Hardbord 14 x 18 1/8 Inch Flat Profile](https://m.media-amazon.com/images/I/51+qjMKpuGL.jpg)**Ampersand Art Supply Hardboard Wood Painting Panel: Museum Series Hardbord 14 x 18 1/8 Inch Flat Profile**Ampersand Art Supply**$14.27**4.7★**▲ 127%**](https://www.amazon.com/dp/B00A6WR09Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Excellent quality”*

**Value For Money**14%

*“Great value”*

**Size-Overall**8%

*“Great fit”*

**Advertised Vs Actual Product**7%

*“Exactly what I needed”*

**Paint Quality**5%

*“smooth surface that holds paint beautifully”*

**Strength**5%

*“It is sturdy”*

**Durability**5%

*“Held up well”*

**Ease Of Use**4%

*“Ease of use”*

**Fun/Entertainment Experience**3%

*“Fun for projects”*

**Drawing Experience**3%

*“Nicely made sketch board”*

### **What buyers complain about **

**Quality-Overall**14%

*“Very expensive for the quality”*

**Size-Overall**11%

*“The size is incorrect”*

**Strength**8%

*“Little flimsy”*

**Thickness**7%

*“Thought the boards would be a little thicker”*

**Wood Quality**6%

*“Its not solid wood”*

**Weight Heavy**4%

*“It's bulky”*

**Paint Quality**4%

*“bends when painted”*

**Value For Money**3%

*“It is a little bit cheap”*

**Frame Quality**3%

*“Very thin, it seems like what comes in a picture frame”*

**Advertised Vs Actual Product**3%

*“Pictures dont represent what was received”*

### **Top return reasons **

**Size-Overall**39%

**Advertised Vs Actual Product**8%

**Thin**7%

**Value For Money**7%

**Material Quality**6%

**Defective Material/Parts**5%

**Thickness**4%

**Quality-Overall**2%

**Frame Quality**2%

**Color**2%