---
title: "amazon basics colored pencils — Niche Verdict: Skip it (24/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/amazon-basics-colored-pencils"
last_updated: "2026-07-13T18:56:59.862Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — amazon basics colored pencils doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — amazon basics colored pencils doesn't clear our bar today."
  "og:title": "amazon basics colored pencils — Niche Verdict: Skip it (24/100) | Amazon United States - Flapen"
---

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# **amazon basics colored pencils**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 29Conversion 24Competition 0Returns 97Price range 48Avg price 55Brand share 0Review moat 11Quality gap 17

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$12.58**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.13–$24.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+3.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****30,190**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$11K**

$11K/yr · 45K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**28**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Amazon Basics80% - KALOUR10% - Shuttle Art5% - Crayola5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%25%$3K50%$5K75%$8K100%$11K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor](https://m.media-amazon.com/images/I/41v6mz32jgL.jpg)**Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor**Amazon Basics**$24.01**4.7★32,366 rev](https://www.amazon.com/dp/B07D94BYN7) [2![KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners](https://m.media-amazon.com/images/I/519TDU1yzML.jpg)**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG) [3![Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching](https://m.media-amazon.com/images/I/51ZvER-NmmL.jpg)**Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching**Shuttle Art**$9.67**4.7★26,530 rev](https://www.amazon.com/dp/B0C85KHW6D) [4![Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+](https://m.media-amazon.com/images/I/51lzLx6NcNL.jpg)**Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+**Crayola**$5.13**4.8★49,791 rev](https://www.amazon.com/dp/B00006RVTS)

### **Newest**

by launch date

[![Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching](https://m.media-amazon.com/images/I/51ZvER-NmmL.jpg)**Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching**Shuttle Art**$9.67**26,530 rev3y ago](https://www.amazon.com/dp/B0C85KHW6D) [![KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners](https://m.media-amazon.com/images/I/519TDU1yzML.jpg)**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**12,073 rev3y ago](https://www.amazon.com/dp/B0BHYGM2XG) [![Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor](https://m.media-amazon.com/images/I/41v6mz32jgL.jpg)**Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor**Amazon Basics**$24.01**32,366 rev7y ago](https://www.amazon.com/dp/B07D94BYN7) [![Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+](https://m.media-amazon.com/images/I/51lzLx6NcNL.jpg)**Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+**Crayola**$5.13**49,791 rev20y ago](https://www.amazon.com/dp/B00006RVTS)

### **Trending**

90-day click momentum

[![Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor](https://m.media-amazon.com/images/I/41v6mz32jgL.jpg)**Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor**Amazon Basics**$24.01**4.7★**▲ 24%**](https://www.amazon.com/dp/B07D94BYN7) [![Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching](https://m.media-amazon.com/images/I/51ZvER-NmmL.jpg)**Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching**Shuttle Art**$9.67**4.7★**▼ 30%**](https://www.amazon.com/dp/B0C85KHW6D) [![KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners](https://m.media-amazon.com/images/I/519TDU1yzML.jpg)**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★**▼ 37%**](https://www.amazon.com/dp/B0BHYGM2XG) [![Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+](https://m.media-amazon.com/images/I/51lzLx6NcNL.jpg)**Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+**Crayola**$5.13**4.8★**▼ 61%**](https://www.amazon.com/dp/B00006RVTS)

## **Demand & seasonality**

Weekly Amazon search volume, last 95 weeks — +3.1% search growth over the last 90 days.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jun, Aug, Dec · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**37%

*“Vivid colors”*

**Quality-Overall**12%

*“Good quality pencils”*

**Value For Money**10%

*“Good Value”*

**Pen/Pencil Quality**8%

*“Beautiful pencils”*

**Soft Feel**4%

*“Smoothness”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Drawing Experience**2%

*“drawing has become my hobby of choice”*

**Sharpness**2%

*“Delivered sharp and in a nice tin”*

**Ease Of Use**2%

*“making it easy to keep everything neat”*

**Durability**1%

*“last highly recommended”*

### **What buyers complain about **

**Color**14%

*“The color options aren't great”*

**Sharpness**10%

*“Does not sharpen good”*

**Quality-Overall**9%

*“Disappointed in the quality”*

**Durability**7%

*“Not durable”*

**Strength**5%

*“I was surprised by how fragile these pencils are”*

**Product Condition**4%

*“seem to have been used”*

**Value For Money**3%

*“little cheaper”*

**Display Colors**3%

*“The color options aren't great”*

**Size-Overall**2%

*“Short pencils”*

**Nib/Tip Quality**2%

*“Broken tips”*

### **Top return reasons **

**Color**24%

**Value For Money**18%

**Quality-Overall**9%

**Advertised Vs Actual Product**8%

**Product Condition**7%

**Display Colors**6%

**Defective Material/Parts**5%

**Size-Overall**3%

**Strength**2%

**Functionality-Overall**2%