---
title: "airbrush medium — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/airbrush-medium"
last_updated: "2026-07-13T23:57:44.180Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 94% of clicks) — airbrush medium doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 94% of clicks) — airbrush medium doesn't clear our bar today."
  "og:title": "airbrush medium — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **airbrush medium**

**Skip it**

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 65Growth 21Conversion 97Competition 24Returns 97Price range 50Avg price 95Brand share 15Review moat 24Quality gap 21

**Conversion**

**Incredible****15.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$24.74**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$609K**

$609K/yr · 158K searches

**Price range**

**Good****$7.13–$175.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****5,727.06**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**57**

**Top-5 brand share**

**94%**

**Open market**

**4%**

- Vallejo61% - The Army Painter20% - U.S. Art Supply8% - Nicpro3% - Liquitex3% - HOMY ARTY2% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$61K20%$122K30%$183K40%$244K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Vallejo - Airbrush Thinner for Acrylic Paints 200 ml (6.76 fl.oz.)](https://m.media-amazon.com/images/I/21gzQOChSsL.jpg)**Vallejo - Airbrush Thinner for Acrylic Paints 200 ml (6.76 fl.oz.)**Vallejo**$15.01**4.8★19,412 rev](https://www.amazon.com/dp/B002X6DTHK) [2![Vallejo - Airbrush Flow Improver for Acrylic Paints 200 ml. (6.76 fl.oz.)](https://m.media-amazon.com/images/I/21agT6fPw0L.jpg)**Vallejo - Airbrush Flow Improver for Acrylic Paints 200 ml. (6.76 fl.oz.)**Vallejo**$14.48**4.8★7,338 rev](https://www.amazon.com/dp/B00QD780G0) [3![The Army Painter Airbrush Medium 100ml Acrylic Paint Thinner Flow Improver for Airbrushing and Painting Wargaming Miniatures Perfect for Warhammer & Dnd Figures](https://m.media-amazon.com/images/I/31ncj0DVKkL.jpg)**The Army Painter Airbrush Medium 100ml Acrylic Paint Thinner Flow Improver for Airbrushing and Painting Wargaming Miniatures Perfect for Warhammer & Dnd Figures**The Army Painter**$9.80**4.7★2,025 rev](https://www.amazon.com/dp/B086L54VDR) [4![U.S. Art Supply 4-Ounce Airbrush Thinner Reducer and Extender Base for Acrylic Paints - Airbrush Paint Thinner Reduces Viscosity Improves Flow Thins Acrylic Pouring Paint](https://m.media-amazon.com/images/I/31fUFCxULzL.jpg)**U.S. Art Supply 4-Ounce Airbrush Thinner Reducer and Extender Base for Acrylic Paints - Airbrush Paint Thinner Reduces Viscosity Improves Flow Thins Acrylic Pouring Paint**U.S. Art Supply**$8.98**4.5★1,130 rev](https://www.amazon.com/dp/B00QXXNBZY) [5![Vallejo - Airbrush Flow Improver for Acrylic Paints 60 ml (2.02 fl.oz.)](https://m.media-amazon.com/images/I/31LfTyMIidL.jpg)**Vallejo - Airbrush Flow Improver for Acrylic Paints 60 ml (2.02 fl.oz.)**Vallejo**$9.63**4.8★7,338 rev](https://www.amazon.com/dp/B00QD780FQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![The Army Painter Airbrush Starter Bundle incl. Air Starter Set DipIt Brush Anti-Shine Varnish Cleaner and Medium for D&D Warhammer & Wargaming](https://m.media-amazon.com/images/I/51oPaQlc9-L.jpg)**The Army Painter Airbrush Starter Bundle incl. Air Starter Set DipIt Brush Anti-Shine Varnish Cleaner and Medium for D&D Warhammer & Wargaming**The Army Painter**$61.24**26 rev1y ago](https://www.amazon.com/dp/B0FGDJKYBW) [![FansArriche Airbrush Flow Improver 250 ml (8.45 oz) Bottle for Acrylic Airbrush Paints Reduce Clogs and Improve Acrylic Paint Flows](https://m.media-amazon.com/images/I/31enfiANI9L.jpg)**FansArriche Airbrush Flow Improver 250 ml (8.45 oz) Bottle for Acrylic Airbrush Paints Reduce Clogs and Improve Acrylic Paint Flows**FansArriche**$11.94**99 rev1y ago](https://www.amazon.com/dp/B0DTKHC5N4) [![Nicpro Professional Airbrush Thinner 8.45 oz Bottle Airbrush Paint Thinner for Acrylic Paints Water-Based Air Brush Fluid Medium Improves Acrylic Paint Flow for Model Wood Canvas Metal Plastic](https://m.media-amazon.com/images/I/31mAtnf2MOL.jpg)**Nicpro Professional Airbrush Thinner 8.45 oz Bottle Airbrush Paint Thinner for Acrylic Paints Water-Based Air Brush Fluid Medium Improves Acrylic Paint Flow for Model Wood Canvas Metal Plastic**Nicpro**$9.91**291 rev1y ago](https://www.amazon.com/dp/B0DHVG6FZ7) [![HOMY ARTY Airbrush Thinner - 16.9 Fl Oz Water-Based Acrylic Paint Thinner to Improve Color Flow for Shoes Clothes Metal and Plastic Models](https://m.media-amazon.com/images/I/415ZcDeHE5L.jpg)**HOMY ARTY Airbrush Thinner - 16.9 Fl Oz Water-Based Acrylic Paint Thinner to Improve Color Flow for Shoes Clothes Metal and Plastic Models**HOMY ARTY**$14.33**208 rev1y ago](https://www.amazon.com/dp/B0DFH3RZN4) [![The Army Painter Warpaints Air Starter Set 12 x 18 mL Pre-Thinned Acrylic Airbrush Paints incl. 1 Metallic & 1 Grey 100 mL Primer - Air Brush Paint Kit for Models and Miniature Painting](https://m.media-amazon.com/images/I/51GJvLR58GL.jpg)**The Army Painter Warpaints Air Starter Set 12 x 18 mL Pre-Thinned Acrylic Airbrush Paints incl. 1 Metallic & 1 Grey 100 mL Primer - Air Brush Paint Kit for Models and Miniature Painting**The Army Painter**$37.10**643 rev4y ago](https://www.amazon.com/dp/B09BDDML9G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![The Army Painter Airbrush Starter Bundle incl. Air Starter Set DipIt Brush Anti-Shine Varnish Cleaner and Medium for D&D Warhammer & Wargaming](https://m.media-amazon.com/images/I/51oPaQlc9-L.jpg)**The Army Painter Airbrush Starter Bundle incl. Air Starter Set DipIt Brush Anti-Shine Varnish Cleaner and Medium for D&D Warhammer & Wargaming**The Army Painter**$61.24**4.8★**▲ 249%**](https://www.amazon.com/dp/B0FGDJKYBW) [![Vallejo - Airbrush Thinner for Acrylic Paints 32 ml (1.08 fl.oz.)](https://m.media-amazon.com/images/I/21E5Tx3tBgL.jpg)**Vallejo - Airbrush Thinner for Acrylic Paints 32 ml (1.08 fl.oz.)**Vallejo**$7.92**4.8★**▲ 122%**](https://www.amazon.com/dp/B007D1R6QU) [![HOMY ARTY Airbrush Thinner - 16.9 Fl Oz Water-Based Acrylic Paint Thinner to Improve Color Flow for Shoes Clothes Metal and Plastic Models](https://m.media-amazon.com/images/I/415ZcDeHE5L.jpg)**HOMY ARTY Airbrush Thinner - 16.9 Fl Oz Water-Based Acrylic Paint Thinner to Improve Color Flow for Shoes Clothes Metal and Plastic Models**HOMY ARTY**$14.33**4.5★**▲ 74%**](https://www.amazon.com/dp/B0DFH3RZN4) [![Liquitex Professional Effects Medium  237ml (8-oz) Airbrush Medium](https://m.media-amazon.com/images/I/31GlIsmFT2L.jpg)**Liquitex Professional Effects Medium 237ml (8-oz) Airbrush Medium**Liquitex**$17.23**4.7★**▲ 67%**](https://www.amazon.com/dp/B001US2NQA) [![The Army Painter Airbrush Medium 100ml Acrylic Paint Thinner Flow Improver for Airbrushing and Painting Wargaming Miniatures Perfect for Warhammer & Dnd Figures](https://m.media-amazon.com/images/I/31ncj0DVKkL.jpg)**The Army Painter Airbrush Medium 100ml Acrylic Paint Thinner Flow Improver for Airbrushing and Painting Wargaming Miniatures Perfect for Warhammer & Dnd Figures**The Army Painter**$9.80**4.7★**▲ 37%**](https://www.amazon.com/dp/B086L54VDR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 4.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Advertised Vs Actual Product**17%

*“As advertised”*

**Paint Quality**16%

*“Great paints”*

**Efficiency**11%

*“Works Well”*

**Quality-Overall**9%

*“Excellent product”*

**Color**8%

*“color is nice but”*

**Ease Of Cleaning**7%

*“Does a good job cleaning”*

**Thickness**6%

*“Great thinner”*

**Engraving/Paint/Sublimation**5%

*“Great paints”*

**Water Resistance**3%

*“Does not make it watery”*

**Value For Money**3%

*“good value”*

### **What buyers complain about **

**Thickness**24%

*“Not thin enough out of the bottle”*

**Leak-Proof**15%

*“Bottle leaks and is difficult to pour without making a mess so I transferred the thinner to a different bottle”*

**Value For Money**12%

*“its far too expensive. not that I found anything cheaper”*

**Functionality-Overall**7%

*“Doesnt work”*

**Moist/Dry**6%

*“disappointing- old and dried out”*

**Color**4%

*“Good colors bad handling”*

**Jamming/Clogging**4%

*“clogged my airbrush”*

**Ease Of Cleaning**4%

*“it just wasn't cleaning as well as I had hoped”*

**Quality-Overall**3%

*“Garbage”*

**Paint Quality**2%

*“Cuts Through Acrylic Paints”*

### **Top return reasons **

**Leak-Proof**19%

**Thickness**19%

**Thin**11%

**Functionality-Overall**11%

**Paint Quality**10%

**Advertised Vs Actual Product**9%

**Color**5%

**Size-Overall**5%

**Value For Money**3%

**Compatibility-Overall**2%