---
title: "aida cloth 18 count — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/aida-cloth-18-count"
last_updated: "2026-07-14T02:43:23.124Z"
locale: en
meta:
  description: "a small market ($49K/yr) — aida cloth 18 count doesn't clear our bar today."
  "og:description": "a small market ($49K/yr) — aida cloth 18 count doesn't clear our bar today."
  "og:title": "aida cloth 18 count — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **aida cloth 18 count**

**Skip it**

A small market ($49K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 12Conversion 73Competition 63Returns 79Price range 54Avg price 59Brand share 58Review moat 76Quality gap 33

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****474.59**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.02**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.72–$25.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$49K**

$49K/yr · 56K searches

**Growth**

**Bad****-25.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▲rising

**Sellers**

**27**

**Top-5 brand share**

**70%**

**Open market**

**21%**

- MYFAMIREA19% - KCS16% - Donmon15% - CANFOISON11% - Caydo10% - Design Works Crafts8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cross Stitch Aida Fabric 18 Count 59 by 39 Inch Large Size Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration](https://m.media-amazon.com/images/I/51GFOmdudAL.jpg)**Cross Stitch Aida Fabric 18 Count 59 by 39 Inch Large Size Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration**MYFAMIREA**$17.73**4.7★1,098 rev](https://www.amazon.com/dp/B09S5VVKB4) [2![Aida Cloth 18 Count Cross Stitch Fabric 1928inch (18CT White)](https://m.media-amazon.com/images/I/511fPLcb1tL.jpg)**Aida Cloth 18 Count Cross Stitch Fabric 1928inch (18CT White)**Donmon**$12.51**4.6★1,147 rev](https://www.amazon.com/dp/B09LCFRXS2) [3![CANFOISON Aida Cloth Big Size 18 Count White Cross Stitch Fabric 39 inch by 60 inch](https://m.media-amazon.com/images/I/51Ohq8y1OVS.jpg)**CANFOISON Aida Cloth Big Size 18 Count White Cross Stitch Fabric 39 inch by 60 inch**CANFOISON**$17.50**4.7★503 rev](https://www.amazon.com/dp/B08XZ5S4J5) [4![Charles Craft Silver Label Aida 18 Count 15X18 Soft Tube-White](https://m.media-amazon.com/images/I/31f5+DW7T4L.jpg)**Charles Craft Silver Label Aida 18 Count 15X18 Soft Tube-White**DMC**$6.74**4.8★682 rev](https://www.amazon.com/dp/B002PNZJWO) [5![Caydo 60 by 39-Inch 18 Count Classic Reserve Aida Cloth Big Size White Cross Stitch Cloth Fabric](https://m.media-amazon.com/images/I/61G4dQxJs4L.jpg)**Caydo 60 by 39-Inch 18 Count Classic Reserve Aida Cloth Big Size White Cross Stitch Cloth Fabric**Caydo**$17.66**4.5★1,603 rev](https://www.amazon.com/dp/B07N78T13W)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![RIOLIS - Zweigart 18 ct Beige Aida 3428/264 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching](https://m.media-amazon.com/images/I/311g0VW0ZyL.jpg)**RIOLIS - Zweigart 18 ct Beige Aida 3428/264 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching**RIOLIS**$8.72**3 rev3mo ago](https://www.amazon.com/dp/B0GVF1CNS6) [![RIOLIS - Zweigart 18 ct White Aida 3428/100 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching](https://m.media-amazon.com/images/I/31Orb+CNhkL.jpg)**RIOLIS - Zweigart 18 ct White Aida 3428/100 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching**RIOLIS**$8.32**3 rev3mo ago](https://www.amazon.com/dp/B0GVDWRGMZ) [![Aida Kit 18 Count 12x18 Inch 6 Pcs Cross Stitch Fabric Kit Includes 18 Count 3 Black Cloth and 3 Cloth White Cotton 18 Ct Aida Cross Stitch Fabric for Needlework and Embroidery](https://m.media-amazon.com/images/I/31cLHzVTQrL.jpg)**Aida Kit 18 Count 12x18 Inch 6 Pcs Cross Stitch Fabric Kit Includes 18 Count 3 Black Cloth and 3 Cloth White Cotton 18 Ct Aida Cross Stitch Fabric for Needlework and Embroidery**YARRD**$14.10**123 rev1y ago](https://www.amazon.com/dp/B0F947JYKP) [![6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White](https://m.media-amazon.com/images/I/41dj7+liDnL.jpg)**6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White**MYFAMIREA**$7.70**1,098 rev1y ago](https://www.amazon.com/dp/B0F246VM4X) [![Caydo 59 x 39 Inch Beige Aida Cloth 18 Count Classic Reserve Aida Cloth Large Size Cross Stitch Fabric for Needlework](https://m.media-amazon.com/images/I/41D6LfvYJaL.jpg)**Caydo 59 x 39 Inch Beige Aida Cloth 18 Count Classic Reserve Aida Cloth Large Size Cross Stitch Fabric for Needlework**Caydo**$18.74**1,603 rev1y ago](https://www.amazon.com/dp/B0DQPZ5YHY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![RIOLIS - Zweigart 18 ct White Aida 3428/100 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching](https://m.media-amazon.com/images/I/31Orb+CNhkL.jpg)**RIOLIS - Zweigart 18 ct White Aida 3428/100 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching**RIOLIS**$8.32**3.4★**▲ 342%**](https://www.amazon.com/dp/B0GVDWRGMZ) [![RIOLIS - Zweigart 18 ct Beige Aida 3428/264 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching](https://m.media-amazon.com/images/I/311g0VW0ZyL.jpg)**RIOLIS - Zweigart 18 ct Beige Aida 3428/264 19.7x19.7 Cross Stitch Fabric 18 ct Aida Cloth for Embroidery & Needlepoint Cotton Cloth for Cross Stitching**RIOLIS**$8.72**3.4★**▲ 342%**](https://www.amazon.com/dp/B0GVF1CNS6) [![Essentials By Leisure Arts Aida Cloth 18 Count Ivory Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 15X18](https://m.media-amazon.com/images/I/21Y7Vxdz0tL.jpg)**Essentials By Leisure Arts Aida Cloth 18 Count Ivory Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 15X18**Essentials By Leisure Arts**$8.73**4.0★**▲ 204%**](https://www.amazon.com/dp/B0C1LQVJRW) [![Essentials By Leisure Arts Aida Cloth 18 Count Beige Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 15X18](https://m.media-amazon.com/images/I/21x04xu+VdL.jpg)**Essentials By Leisure Arts Aida Cloth 18 Count Beige Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 15X18**Essentials By Leisure Arts**$6.41**4.6★**▲ 189%**](https://www.amazon.com/dp/B09TG7JGV5) [![Essentials By Leisure Arts Aida Cloth 18 Count Beige Tan Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 15X18](https://m.media-amazon.com/images/I/2121mbTAlWL.jpg)**Essentials By Leisure Arts Aida Cloth 18 Count Beige Tan Cross Stitch Fabric Embroidery Fabric Cross Stitch Supplies for Crafting Stitching and Sewing Projects 15X18**Essentials By Leisure Arts**$7.45**5.0★**▲ 112%**](https://www.amazon.com/dp/B0C1LJ52Y9)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — -25.7% search growth over the last 90 days.

2K1KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Well made 14 ct”*

**Advertised Vs Actual Product**18%

*“As advertised”*

**Upholstery/Fabric Quality**16%

*“Sturdy cloth, great fabric count”*

**Stitch/Finish/Polish**12%

*“Great price and was easy to stitch on”*

**Size-Overall**8%

*“Perfect size”*

**Value For Money**8%

*“Good price for this Aida fabric”*

**Material Quality**5%

*“The Best Adia Fabric PERIOD”*

**Color**5%

*“Beautiful colors”*

**Soft Feel**3%

*“Good Quality and Can Be Softened”*

**Stiffness**1%

*“soft not stiff”*

### **What buyers complain about **

**Quality-Overall**19%

*“Not good quality at all”*

**Material Quality**16%

*“One sheet of material for that kind of money”*

**Advertised Vs Actual Product**13%

*“Photo doesn't show up on the black”*

**Size-Overall**9%

*“Large than I expected”*

**Stitch/Finish/Polish**6%

*“extra threads make it impossible to figure out where stitches should be”*

**Color**6%

*“It is whiter than the hat”*

**Color Fading/Discoloration**6%

*“Fuzz and discoloration throughout”*

**Stain Resistance**6%

*“Arrived with a stain on both sides of fabric”*

**Value For Money**3%

*“Should cost less because of this”*

**Hard Feel**3%

*“Not soft”*

### **Top return reasons **

**Material Quality**40%

**Size-Overall**22%

**Advertised Vs Actual Product**11%

**Color**9%

**Stitch/Finish/Polish**4%

**Value For Money**4%

**Hard Feel**2%

**Quality-Overall**2%

**Stain Resistance**1%

**Upholstery/Fabric Quality**1%