---
title: "aida cloth 16 count — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/aida-cloth-16-count"
last_updated: "2026-07-15T03:33:23.674Z"
locale: en
meta:
  description: "a small market ($47K/yr) — aida cloth 16 count doesn't clear our bar today."
  "og:description": "a small market ($47K/yr) — aida cloth 16 count doesn't clear our bar today."
  "og:title": "aida cloth 16 count — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **aida cloth 16 count**

**Skip it**

A small market ($47K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 14Conversion 73Competition 44Returns 85Price range 38Avg price 62Brand share 28Review moat 74Quality gap 23

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****537**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.44**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$7.70–$19.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$47K**

$47K/yr · 51K searches

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**25**

**Top-5 brand share**

**88%**

**Open market**

**12%**

- DMC25% - KCS23% - MYFAMIREA19% - Donmon9% - SEWCRANE6% - Luca-S6% - Open — no brand owns it (4 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![DMC GD1636-6750 Classic Reserve Gold Label Aida Fabric Box White 16 Count](https://m.media-amazon.com/images/I/21vVFYoBFiL.jpg)**DMC GD1636-6750 Classic Reserve Gold Label Aida Fabric Box White 16 Count**DMC**$9.17**4.7★111 rev](https://www.amazon.com/dp/B00114LY3G) [2![Cross Stitch Aida Fabric 16 Count 59 by 39 Inch Large Size Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration](https://m.media-amazon.com/images/I/51X0LvmjhmL.jpg)**Cross Stitch Aida Fabric 16 Count 59 by 39 Inch Large Size Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration**MYFAMIREA**$17.43**4.7★1,098 rev](https://www.amazon.com/dp/B0C4GPYL96) [3![KCS 16CT Counted Cotton Cross Stitch Aida Cloth Fabric (19 x 28 Cream)](https://m.media-amazon.com/images/I/51n3MzcpnsS.jpg)**KCS 16CT Counted Cotton Cross Stitch Aida Cloth Fabric (19 x 28 Cream)**KCS**$11.87**4.6★377 rev](https://www.amazon.com/dp/B07RCDG1P6) [4![16 Count White Aida Cotton Embroidery Fabric with Washable Grid Lines 16 Holes Per Inch Perfect for Cross Stitch and Needlework (29 W x 39 L)](https://m.media-amazon.com/images/I/61H930u4xVL.jpg)**16 Count White Aida Cotton Embroidery Fabric with Washable Grid Lines 16 Holes Per Inch Perfect for Cross Stitch and Needlework (29 W x 39 L)**SEWCRANE**$16.93**4.8★42 rev](https://www.amazon.com/dp/B0DJK488JD) [5![Zweigart Aida 16 Count Cross Stitch Fabric Rustic (3321) 19.7 x 19.7 100% Cotton Embroidery Cloth for Needlework & Crafts](https://m.media-amazon.com/images/I/51Bd5NookJL.jpg)**Zweigart Aida 16 Count Cross Stitch Fabric Rustic (3321) 19.7 x 19.7 100% Cotton Embroidery Cloth for Needlework & Crafts**Luca-S**$9.76**4.6★32 rev](https://www.amazon.com/dp/B0FN44PYXG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![16 Count Aida Cloth Cross Stitch White Cross Stitch Fabric Classic Reserve Cross-Stitch Aida Cloth White Cross-Stitch Canvas for Embroidery 39 inch by 62 inch](https://m.media-amazon.com/images/I/41k6Dy3pvOL.jpg)**16 Count Aida Cloth Cross Stitch White Cross Stitch Fabric Classic Reserve Cross-Stitch Aida Cloth White Cross-Stitch Canvas for Embroidery 39 inch by 62 inch**Lyksgir**$17.76**1 rev4mo ago](https://www.amazon.com/dp/B0GQGY5RMB) [![Zweigart Aida 16 Count Cross Stitch Fabric Rustic (3321) 19.7 x 19.7 100% Cotton Embroidery Cloth for Needlework & Crafts](https://m.media-amazon.com/images/I/51Bd5NookJL.jpg)**Zweigart Aida 16 Count Cross Stitch Fabric Rustic (3321) 19.7 x 19.7 100% Cotton Embroidery Cloth for Needlework & Crafts**Luca-S**$9.76**32 rev10mo ago](https://www.amazon.com/dp/B0FN44PYXG) [![Aida Cloth 16 Count Cross Stitch Fabric 1928inch (16CT Black)](https://m.media-amazon.com/images/I/51FmT9z3rWL.jpg)**Aida Cloth 16 Count Cross Stitch Fabric 1928inch (16CT Black)**Donmon**$13.81**1,147 rev1y ago](https://www.amazon.com/dp/B0FD9WRYGT) [![KCS 16CT Counted Cotton Cross Stitch Aida Cloth Fabric (Oatmeal 19 x 28)](https://m.media-amazon.com/images/I/61vvWvQYsWL.jpg)**KCS 16CT Counted Cotton Cross Stitch Aida Cloth Fabric (Oatmeal 19 x 28)**KCS**$11.96**377 rev1y ago](https://www.amazon.com/dp/B0F8HJR53S) [![6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White](https://m.media-amazon.com/images/I/41dj7+liDnL.jpg)**6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White**MYFAMIREA**$7.70**1,098 rev1y ago](https://www.amazon.com/dp/B0F246VM4X)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![16 Count Aida Cloth Cross Stitch White Cross Stitch Fabric Classic Reserve Cross-Stitch Aida Cloth White Cross-Stitch Canvas for Embroidery 39 inch by 62 inch](https://m.media-amazon.com/images/I/41k6Dy3pvOL.jpg)**16 Count Aida Cloth Cross Stitch White Cross Stitch Fabric Classic Reserve Cross-Stitch Aida Cloth White Cross-Stitch Canvas for Embroidery 39 inch by 62 inch**Lyksgir**$17.76**5.0★**▲ 300%**](https://www.amazon.com/dp/B0GQGY5RMB) [![KCS 16CT Counted Cotton Cross Stitch Aida Cloth Fabric (Oatmeal 19 x 28)](https://m.media-amazon.com/images/I/61vvWvQYsWL.jpg)**KCS 16CT Counted Cotton Cross Stitch Aida Cloth Fabric (Oatmeal 19 x 28)**KCS**$11.96**4.6★**▲ 103%**](https://www.amazon.com/dp/B0F8HJR53S) [![Aida Cloth 16 Count Cross Stitch Fabric 1928inch (16CT Black)](https://m.media-amazon.com/images/I/51FmT9z3rWL.jpg)**Aida Cloth 16 Count Cross Stitch Fabric 1928inch (16CT Black)**Donmon**$13.81**4.6★**▲ 64%**](https://www.amazon.com/dp/B0FD9WRYGT) [![KCS 16CT Counted Cotton Cross Stitch Aida Cloth Fabric (19 x 28 Khaki)](https://m.media-amazon.com/images/I/51NsLGttPzL.jpg)**KCS 16CT Counted Cotton Cross Stitch Aida Cloth Fabric (19 x 28 Khaki)**KCS**$11.88**4.6★**▲ 61%**](https://www.amazon.com/dp/B0CBRVGFKD) [![16 Count White Aida Cotton Embroidery Fabric with Washable Grid Lines 16 Holes Per Inch Perfect for Cross Stitch and Needlework (29 W x 39 L)](https://m.media-amazon.com/images/I/61H930u4xVL.jpg)**16 Count White Aida Cotton Embroidery Fabric with Washable Grid Lines 16 Holes Per Inch Perfect for Cross Stitch and Needlework (29 W x 39 L)**SEWCRANE**$16.93**4.8★**▲ 59%**](https://www.amazon.com/dp/B0DJK488JD)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 14 weeks — -23.0% search growth over the last 90 days.

1K750Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Well made 14 ct”*

**Upholstery/Fabric Quality**18%

*“Good fabric”*

**Advertised Vs Actual Product**16%

*“As advertised”*

**Size-Overall**10%

*“This is the perfect size for the project Im starting on”*

**Stitch/Finish/Polish**9%

*“Great price and was easy to stitch on”*

**Value For Money**8%

*“Good price for this Aida fabric”*

**Color**5%

*“Color great”*

**Material Quality**4%

*“Seems like good quality Aida cloth”*

**Ease Of Use**3%

*“so much easier to keep track of where you are”*

**Soft Feel**3%

*“Good Quality and Can Be Softened”*

### **What buyers complain about **

**Quality-Overall**25%

*“Not a good quality”*

**Stitch/Finish/Polish**12%

*“As such, it is very difficult to stitch on and it made my hand hurt”*

**Upholstery/Fabric Quality**10%

*“The worst Aida cloth I have ever stitched on”*

**Size-Overall**7%

*“so now it wont even be the right size for my project”*

**Color Fading/Discoloration**7%

*“Fuzz and discoloration throughout”*

**Strength**7%

*“It didn't feel as sturdy as most Aida I'm used to”*

**Color**7%

*“It is whiter than the hat”*

**Shape/Style**3%

*“went out of shape”*

**Hard Feel**3%

*“Not soft”*

**Ease Of Use**3%

*“hard to work with”*

### **Top return reasons **

**Material Quality**44%

**Size-Overall**20%

**Color**11%

**Advertised Vs Actual Product**6%

**Stitch/Finish/Polish**5%

**Value For Money**5%

**Quality-Overall**2%

**Stain Resistance**1%

**Hard Feel**1%

**Thickness**1%