---
title: "adult coloring books bulk — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/adult-coloring-books-bulk"
last_updated: "2026-07-14T02:23:13.156Z"
locale: en
meta:
  description: "adult coloring books bulk shows low returns (1.0%), but soft demand (-22.3% this quarter) keeps it on the watch list."
  "og:description": "adult coloring books bulk shows low returns (1.0%), but soft demand (-22.3% this quarter) keeps it on the watch list."
  "og:title": "adult coloring books bulk — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **adult coloring books bulk**

**Worth a look**

Shows low returns (1.0%), but soft demand (-22.3% this quarter) keeps it on the watch list.

Market size 45Growth 14Conversion 36Competition 86Returns 95Price range 74Avg price 77Brand share 64Review moat 61Quality gap 32

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.69**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.24–$39.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,051.83**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$238K**

$238K/yr · 532K searches

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-22.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

**Brands**

**27 **▲rising

**Sellers**

**39**

**Top-5 brand share**

**67%**

**Open market**

**29%**

- ZICOTO29% - ColorIt18% - ADEVIAN10% - apolyone5% - Kalysky5% - RYVE5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5K4%$10K6%$14K8%$19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 81 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Beautiful Adult Coloring Book Set of 2 for Relaxation - Sassy Motivational and Funny Color Books - The Perfect Stress-Relieving Gift for Women](https://m.media-amazon.com/images/I/518YKqJnCnL.jpg)**Beautiful Adult Coloring Book Set of 2 for Relaxation - Sassy Motivational and Funny Color Books - The Perfect Stress-Relieving Gift for Women**ZICOTO**$6.55**4.7★467 rev](https://www.amazon.com/dp/B0FG72BG68) [2![Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women with Easy & Simple to Color Pages](https://m.media-amazon.com/images/I/61RXUHP1GRL.jpg)**Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women with Easy & Simple to Color Pages**ZICOTO**$10.93**4.7★760 rev](https://www.amazon.com/dp/B0DZY2V81Z) [3![Adult Coloring Book for Women Coloring Books for Adults Relaxation Spiral Bound Adult Coloring Book for Women Relaxation Page One Sided Design Thick Paper Non-Bleed Mindfulness Gifts Arts and Crafts to Relax Anxiety and Depression 30 Pages of DREAM GARDEN](https://m.media-amazon.com/images/I/5146eVaUp1L.jpg)**Adult Coloring Book for Women Coloring Books for Adults Relaxation Spiral Bound Adult Coloring Book for Women Relaxation Page One Sided Design Thick Paper Non-Bleed Mindfulness Gifts Arts and Crafts to Relax Anxiety and Depression 30 Pages of DREAM GARDEN**ADEVIAN**$9.27**4.5★1,366 rev](https://www.amazon.com/dp/B0CX57S4HF) [4![Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women](https://m.media-amazon.com/images/I/51UwAyDQn-L.jpg)**Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women**ZICOTO**$7.51**4.7★300 rev](https://www.amazon.com/dp/B0FPQRPHR6) [5![Kalysky Adult Coloring Books Set:3 Coloring Books for Adults Animal Flowers & Other Themes Designs.Coloring Books for Adults to Relax and Relieve Anxiety](https://m.media-amazon.com/images/I/61h3Z2h+Z+L.jpg)**Kalysky Adult Coloring Books Set:3 Coloring Books for Adults Animal Flowers & Other Themes Designs.Coloring Books for Adults to Relax and Relieve Anxiety**Kalysky**$15.45**4.6★3,234 rev](https://www.amazon.com/dp/B0BTM7KBXC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Coloring Books for Adults Relaxation Set of 2 Funny Swear Word Adult Coloring Book for Women Relaxation Gifts for Women(Floral Design)](https://m.media-amazon.com/images/I/51wd957dpkL.jpg)**Coloring Books for Adults Relaxation Set of 2 Funny Swear Word Adult Coloring Book for Women Relaxation Gifts for Women(Floral Design)**underbartliv**$6.24**20 rev2mo ago](https://www.amazon.com/dp/B0GT4C3GRT) [![Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Cake](https://m.media-amazon.com/images/I/61Xm-4KX21L.jpg)**Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Cake**ADEVIAN**$8.60**39 rev4mo ago](https://www.amazon.com/dp/B0GQ9V8Z7M) [![Pastoral Coloring Book for Adults Spiral Coloring Book for Women 30 Pages Single-Sided Small Relaxing Coloring Book Stress-Relief Gifts for Mom & Self-Care](https://m.media-amazon.com/images/I/51SZAym6N6L.jpg)**Pastoral Coloring Book for Adults Spiral Coloring Book for Women 30 Pages Single-Sided Small Relaxing Coloring Book Stress-Relief Gifts for Mom & Self-Care**Gemmapylor**$9.69**89 rev5mo ago](https://www.amazon.com/dp/B0GM6FLZQZ) [![Animals Adult Coloring Book for Women with Spiral Binding Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens](https://m.media-amazon.com/images/I/51JddrLblzL.jpg)**Animals Adult Coloring Book for Women with Spiral Binding Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens**Gemmapylor**$9.83**89 rev5mo ago](https://www.amazon.com/dp/B0GM6CSWJN) [![Adult Coloring Book Set of 2 Funny Pun & Motivational Swear Coloring Books for Stress Relief Relaxation and Birthday Gifts for Women Arts and Crafts for Adults](https://m.media-amazon.com/images/I/51pANGD+CJL.jpg)**Adult Coloring Book Set of 2 Funny Pun & Motivational Swear Coloring Books for Stress Relief Relaxation and Birthday Gifts for Women Arts and Crafts for Adults**INNMUSE**$8.31**32 rev5mo ago](https://www.amazon.com/dp/B0GKXYD37H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Cake](https://m.media-amazon.com/images/I/61Xm-4KX21L.jpg)**Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Cake**ADEVIAN**$8.60**4.3★**▲ 420%**](https://www.amazon.com/dp/B0GQ9V8Z7M) [![Flower Coloring Book for Adults Spiral Bound Floral Coloring Books 41 Unique Patterns 130GSM Anti-Bleed Paper 12 Premium Colored Pencils Stress Relief & Mindfulness Gift for Women 8.5 x 11in](https://m.media-amazon.com/images/I/61S0QlOWwKL.jpg)**Flower Coloring Book for Adults Spiral Bound Floral Coloring Books 41 Unique Patterns 130GSM Anti-Bleed Paper 12 Premium Colored Pencils Stress Relief & Mindfulness Gift for Women 8.5 x 11in**FLYING EAGLE**$15.80**4.5★**▲ 406%**](https://www.amazon.com/dp/B0GD1665R3) [![Pastoral Coloring Book for Adults Spiral Coloring Book for Women 30 Pages Single-Sided Small Relaxing Coloring Book Stress-Relief Gifts for Mom & Self-Care](https://m.media-amazon.com/images/I/51SZAym6N6L.jpg)**Pastoral Coloring Book for Adults Spiral Coloring Book for Women 30 Pages Single-Sided Small Relaxing Coloring Book Stress-Relief Gifts for Mom & Self-Care**Gemmapylor**$9.69**4.4★**▲ 405%**](https://www.amazon.com/dp/B0GM6FLZQZ) [![Adult Coloring Book Set of 2 Funny Pun & Motivational Swear Coloring Books for Stress Relief Relaxation and Birthday Gifts for Women Arts and Crafts for Adults](https://m.media-amazon.com/images/I/51pANGD+CJL.jpg)**Adult Coloring Book Set of 2 Funny Pun & Motivational Swear Coloring Books for Stress Relief Relaxation and Birthday Gifts for Women Arts and Crafts for Adults**INNMUSE**$8.31**4.7★**▲ 396%**](https://www.amazon.com/dp/B0GKXYD37H) [![Animals Adult Coloring Book for Women with Spiral Binding Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens](https://m.media-amazon.com/images/I/51JddrLblzL.jpg)**Animals Adult Coloring Book for Women with Spiral Binding Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens**Gemmapylor**$9.83**4.4★**▲ 390%**](https://www.amazon.com/dp/B0GM6CSWJN)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**37%

*“Colors are vibrant”*

**Quality-Overall**12%

*“These were well-made”*

**Fun/Entertainment Experience**9%

*“Fun Gifts”*

**Design-Overall**8%

*“The designs are elegant”*

**Gifting Purpose**6%

*“Beautiful Gift”*

**Value For Money**5%

*“Great buy”*

**Size-Overall**4%

*“Like the small size”*

**Advertised Vs Actual Product**2%

*“Just what I needed”*

**Ease Of Use**2%

*“Easy to Use”*

**Image/Picture Clarity**2%

*“Great pictures”*

### **What buyers complain about **

**Color**19%

*“Didnt think I would ever actually color it”*

**Size-Overall**14%

*“size is not what I expected”*

**Print Quality**7%

*“Small print”*

**Quality-Overall**6%

*“the physical quality isn't that awesome”*

**Value For Money**4%

*“Not worth the price”*

**Advertised Vs Actual Product**3%

*“Some of the pictures were a little bit too detailed for me”*

**Display Colors**3%

*“now you cant color that page because the ink has seeped through”*

**Thickness**3%

*“The pages are thick”*

**Design-Overall**3%

*“Could be more of a variety in designs”*

**Functionality-Overall**2%

*“That the markers do t work”*

### **Top return reasons **

**Advertised Vs Actual Product**21%

**Size-Overall**20%

**Color**14%

**Display Colors**7%

**Design-Overall**7%

**Value For Money**6%

**Quality-Overall**5%

**Print Quality**4%

**Functionality-Overall**3%

**Thickness**2%