---
title: "adult coloring book with markers — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/adult-coloring-book-with-markers"
last_updated: "2026-07-13T22:38:30.100Z"
locale: en
meta:
  description: "soft demand (-15.7% this quarter) — adult coloring book with markers doesn't clear our bar today."
  "og:description": "soft demand (-15.7% this quarter) — adult coloring book with markers doesn't clear our bar today."
  "og:title": "adult coloring book with markers — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **adult coloring book with markers**

**Skip it**

Soft demand (-15.7% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 17Conversion 54Competition 26Returns 86Price range 67Avg price 84Brand share 43Review moat 44Quality gap 38

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.52**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.51–$28.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,130**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$77K**

$77K/yr · 93K searches

**Growth**

**Bad****-15.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**17**

**Top-5 brand share**

**79%**

**Open market**

**16%**

- Jekohor42% - Prudiut19% - apolyone9% - CKMOREL4% - Halobios4% - Maybe Swearing Will Help4% - Open — no brand owns it (8 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$15K30%$23K40%$31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women](https://m.media-amazon.com/images/I/61gy1KCcxXL.jpg)**Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women**Jekohor**$17.76**4.6★654 rev](https://www.amazon.com/dp/B0DHVQSYNM) [2![78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift](https://m.media-amazon.com/images/I/51ASHuTIPOL.jpg)**78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift**Prudiut**$10.57**4.5★418 rev](https://www.amazon.com/dp/B0FN6RY9PN) [3![Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers](https://m.media-amazon.com/images/I/51d2oPNxaHL.jpg)**Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers**Jekohor**$18.09**4.6★1,034 rev](https://www.amazon.com/dp/B0D5LPCNS7) [4![Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book with 24 Colors Markers for Adult Anxiety Relief Gifts with 48 Pictures (Garden & Magic House)](https://m.media-amazon.com/images/I/61AsNb4YGDL.jpg)**Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book with 24 Colors Markers for Adult Anxiety Relief Gifts with 48 Pictures (Garden & Magic House)**apolyone**$20.61**4.5★635 rev](https://www.amazon.com/dp/B0D9Y8PW5D) [5![Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult](https://m.media-amazon.com/images/I/61riETmt7iL.jpg)**Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult**Halobios**$18.80**4.8★39 rev](https://www.amazon.com/dp/B0FHVNNVMQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her](https://m.media-amazon.com/images/I/51u1AzBoy1L.jpg)**Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her**Ospelelf**$18.83**45 rev6mo ago](https://www.amazon.com/dp/B0G1T1YG9H) [![Swear It Out to Feel Better Adult Coloring Book Set with Markers in a Case & Funny Stickers | Stress & Anxiety Relief Coloring Kit Relaxation Gift for Women](https://m.media-amazon.com/images/I/51BrSnGnF0L.jpg)**Swear It Out to Feel Better Adult Coloring Book Set with Markers in a Case & Funny Stickers | Stress & Anxiety Relief Coloring Kit Relaxation Gift for Women**INNMUSE**$16.96**38 rev7mo ago](https://www.amazon.com/dp/B0G2YR9GWT) [![78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift](https://m.media-amazon.com/images/I/51ASHuTIPOL.jpg)**78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift**Prudiut**$10.57**418 rev9mo ago](https://www.amazon.com/dp/B0FN6RY9PN) [![Jekohor Adult Coloring Book Coloring Books for Adults Relaxation with 36 Markers Funny Chill-Sweet Puns Includes 30 Pattern Anxiety Relief-The Perfect Mindfulness Stress-Relieving Gifts for Women](https://m.media-amazon.com/images/I/51Z60FH9d4L.jpg)**Jekohor Adult Coloring Book Coloring Books for Adults Relaxation with 36 Markers Funny Chill-Sweet Puns Includes 30 Pattern Anxiety Relief-The Perfect Mindfulness Stress-Relieving Gifts for Women**Jekohor**$18.49**1,034 rev9mo ago](https://www.amazon.com/dp/B0FQB9C1JQ) [![Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult](https://m.media-amazon.com/images/I/61riETmt7iL.jpg)**Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult**Halobios**$18.80**39 rev11mo ago](https://www.amazon.com/dp/B0FHVNNVMQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Swear It Out to Feel Better Adult Coloring Book Set with Markers in a Case & Funny Stickers | Stress & Anxiety Relief Coloring Kit Relaxation Gift for Women](https://m.media-amazon.com/images/I/51BrSnGnF0L.jpg)**Swear It Out to Feel Better Adult Coloring Book Set with Markers in a Case & Funny Stickers | Stress & Anxiety Relief Coloring Kit Relaxation Gift for Women**INNMUSE**$16.96**4.5★**▲ 149%**](https://www.amazon.com/dp/B0G2YR9GWT) [![Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult](https://m.media-amazon.com/images/I/61riETmt7iL.jpg)**Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult**Halobios**$18.80**4.8★**▲ 109%**](https://www.amazon.com/dp/B0FHVNNVMQ) [![CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn](https://m.media-amazon.com/images/I/61rTJPHLA7L.jpg)**CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn**CKMOREL**$19.74**4.5★**▲ 104%**](https://www.amazon.com/dp/B0F934BKMS) [![Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her](https://m.media-amazon.com/images/I/51u1AzBoy1L.jpg)**Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her**Ospelelf**$18.83**4.5★**▲ 99%**](https://www.amazon.com/dp/B0G1T1YG9H) [![AnyMark Alcohol Markers 60 Colors Dual Tip Art Coloring Markers Set for Adult Book Drawing Sketching Painting Chisel & Fine White Penholder](https://m.media-amazon.com/images/I/51m6QUezn0L.jpg)**AnyMark Alcohol Markers 60 Colors Dual Tip Art Coloring Markers Set for Adult Book Drawing Sketching Painting Chisel & Fine White Penholder**AnyMark**$16.62**4.4★**▲ 69%**](https://www.amazon.com/dp/B0BWH7CWFW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 75 weeks — -15.7% search growth over the last 90 days.

5K4KSpike '25Prime Day '25Holiday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**32%

*“Colors are pretty”*

**Quality-Overall**12%

*“Excellent product”*

**Fun/Entertainment Experience**9%

*“There are some fun designs”*

**Gifting Purpose**8%

*“Good gift”*

**Value For Money**7%

*“Excellent value”*

**Pen/Pencil Quality**5%

*“These markers are beautiful”*

**Design-Overall**3%

*“The designs are beautiful”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Ease Of Use**2%

*“Convenient and easy”*

**Drawing Experience**2%

*“Beautiful Illustrations”*

### **What buyers complain about **

**Color**12%

*“losing all the color”*

**Quality-Overall**10%

*“the quality control could be better”*

**Dry/Empty Ink**8%

*“Dry Markers”*

**Drying Time**6%

*“Dried out already”*

**Durability**4%

*“Do not last as long as I would like”*

**Moist/Dry**4%

*“Very streaky and dry out quick”*

**Nib/Tip Quality**3%

*“Brush tip is too loose”*

**Ink Leakage**3%

*“ink thing fell out”*

**Functionality-Overall**3%

*“didn't work”*

**Advertised Vs Actual Product**3%

*“Misleading”*

### **Top return reasons **

**Color**15%

**Advertised Vs Actual Product**12%

**Dry/Empty Ink**9%

**Ink Refill**8%

**Quality-Overall**7%

**Value For Money**7%

**Display Colors**6%

**Functionality-Overall**6%

**Paper Quality**5%

**Size-Overall**4%