---
title: "adult coloring book spiral bound — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/adult-coloring-book-spiral-bound"
last_updated: "2026-07-13T22:36:10.904Z"
locale: en
meta:
  description: "adult coloring book spiral bound shows low returns (0.9%), but soft demand (-20.0% this quarter) keeps it on the watch list."
  "og:description": "adult coloring book spiral bound shows low returns (0.9%), but soft demand (-20.0% this quarter) keeps it on the watch list."
  "og:title": "adult coloring book spiral bound — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **adult coloring book spiral bound**

**Worth a look**

Shows low returns (0.9%), but soft demand (-20.0% this quarter) keeps it on the watch list.

Market size 49Growth 15Conversion 33Competition 76Returns 96Price range 61Avg price 52Brand share 56Review moat 70Quality gap 35

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Review moat**

**Good****707.31**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.55–$28.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$12.27**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$266K**

$266K/yr · 822K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-20.0%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**20 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**71%**

**Open market**

**24%**

- ZICOTO42% - ADEVIAN12% - VYRANA7% - apolyone5% - Kalysky5% - RYVE4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8K6%$16K9%$24K12%$32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 49 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women](https://m.media-amazon.com/images/I/51UwAyDQn-L.jpg)**Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women**ZICOTO**$7.51**4.7★300 rev](https://www.amazon.com/dp/B0FPQRPHR6) [2![Beautiful Adult Coloring Book Set of 2 for Relaxation - Sassy Motivational and Funny Color Books - The Perfect Stress-Relieving Gift for Women](https://m.media-amazon.com/images/I/518YKqJnCnL.jpg)**Beautiful Adult Coloring Book Set of 2 for Relaxation - Sassy Motivational and Funny Color Books - The Perfect Stress-Relieving Gift for Women**ZICOTO**$6.55**4.7★467 rev](https://www.amazon.com/dp/B0FG72BG68) [3![Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women with Easy & Simple to Color Pages](https://m.media-amazon.com/images/I/61RXUHP1GRL.jpg)**Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women with Easy & Simple to Color Pages**ZICOTO**$10.93**4.7★760 rev](https://www.amazon.com/dp/B0DZY2V81Z) [4![Adult Coloring Book for Women Coloring Books for Adults Relaxation Spiral Bound Adult Coloring Book for Women Relaxation Page One Sided Design Thick Paper Non-Bleed Mindfulness Gifts Arts and Crafts to Relax Anxiety and Depression 30 Pages of DREAM GARDEN](https://m.media-amazon.com/images/I/5146eVaUp1L.jpg)**Adult Coloring Book for Women Coloring Books for Adults Relaxation Spiral Bound Adult Coloring Book for Women Relaxation Page One Sided Design Thick Paper Non-Bleed Mindfulness Gifts Arts and Crafts to Relax Anxiety and Depression 30 Pages of DREAM GARDEN**ADEVIAN**$9.27**4.5★1,366 rev](https://www.amazon.com/dp/B0CX57S4HF) [5![Beautiful Adult Coloring Book Set of 2 for Relaxation - Inspirational Adventures and Landmarks Scenery for the Spirit of Wanderlust - Perfect Stress-Relieving Gift for Women (Journeys & Cities 2)](https://m.media-amazon.com/images/I/512s9VZO2eL.jpg)**Beautiful Adult Coloring Book Set of 2 for Relaxation - Inspirational Adventures and Landmarks Scenery for the Spirit of Wanderlust - Perfect Stress-Relieving Gift for Women (Journeys & Cities 2)**ZICOTO**$8.19**4.5★826 rev](https://www.amazon.com/dp/B0D9ZBZXTQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![4-Pack Spiral Bound Coloring Books for Adults - Relaxing Arts & Crafts Gifts for Women - 96 Simple & Cute Single-Sided Patterns(Sweet & Fun & Creative & Seaside)](https://m.media-amazon.com/images/I/616TUMnb5fL.jpg)**4-Pack Spiral Bound Coloring Books for Adults - Relaxing Arts & Crafts Gifts for Women - 96 Simple & Cute Single-Sided Patterns(Sweet & Fun & Creative & Seaside)**apolyone**$22.54**27 rev3mo ago](https://www.amazon.com/dp/B0GV485921) [![Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Corner](https://m.media-amazon.com/images/I/51KtSrUyN-L.jpg)**Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Corner**ADEVIAN**$8.78**39 rev4mo ago](https://www.amazon.com/dp/B0GQB9LP4F) [![Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Cake](https://m.media-amazon.com/images/I/61Xm-4KX21L.jpg)**Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Cake**ADEVIAN**$8.60**39 rev4mo ago](https://www.amazon.com/dp/B0GQ9V8Z7M) [![Pastoral Coloring Book for Adults Spiral Coloring Book for Women 30 Pages Single-Sided Small Relaxing Coloring Book Stress-Relief Gifts for Mom & Self-Care](https://m.media-amazon.com/images/I/51SZAym6N6L.jpg)**Pastoral Coloring Book for Adults Spiral Coloring Book for Women 30 Pages Single-Sided Small Relaxing Coloring Book Stress-Relief Gifts for Mom & Self-Care**Gemmapylor**$9.69**89 rev5mo ago](https://www.amazon.com/dp/B0GM6FLZQZ) [![Animals Adult Coloring Book for Women with Spiral Binding Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens](https://m.media-amazon.com/images/I/51JddrLblzL.jpg)**Animals Adult Coloring Book for Women with Spiral Binding Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens**Gemmapylor**$9.83**89 rev5mo ago](https://www.amazon.com/dp/B0GM6CSWJN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![4-Pack Spiral Bound Coloring Books for Adults - Relaxing Arts & Crafts Gifts for Women - 96 Simple & Cute Single-Sided Patterns(Sweet & Fun & Creative & Seaside)](https://m.media-amazon.com/images/I/616TUMnb5fL.jpg)**4-Pack Spiral Bound Coloring Books for Adults - Relaxing Arts & Crafts Gifts for Women - 96 Simple & Cute Single-Sided Patterns(Sweet & Fun & Creative & Seaside)**apolyone**$22.54**4.2★**▲ 364%**](https://www.amazon.com/dp/B0GV485921) [![Pastoral Coloring Book for Adults Spiral Coloring Book for Women 30 Pages Single-Sided Small Relaxing Coloring Book Stress-Relief Gifts for Mom & Self-Care](https://m.media-amazon.com/images/I/51SZAym6N6L.jpg)**Pastoral Coloring Book for Adults Spiral Coloring Book for Women 30 Pages Single-Sided Small Relaxing Coloring Book Stress-Relief Gifts for Mom & Self-Care**Gemmapylor**$9.69**4.4★**▲ 352%**](https://www.amazon.com/dp/B0GM6FLZQZ) [![Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Corner](https://m.media-amazon.com/images/I/51KtSrUyN-L.jpg)**Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book for Adults and Teens Featuring Cute Single-Sided Pages Bold and Easy Simple and Big Designs for Relaxation - Corner**ADEVIAN**$8.78**4.3★**▲ 350%**](https://www.amazon.com/dp/B0GQB9LP4F) [![Animals Adult Coloring Book for Women with Spiral Binding Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens](https://m.media-amazon.com/images/I/51JddrLblzL.jpg)**Animals Adult Coloring Book for Women with Spiral Binding Funny Coloring Book for Stress Relief 30 Pages Single-Sided Printing Relaxation Gifts for Women Men Teens**Gemmapylor**$9.83**4.4★**▲ 347%**](https://www.amazon.com/dp/B0GM6CSWJN) [![Flower Coloring Book for Adults Spiral Bound Floral Coloring Books 41 Unique Patterns 130GSM Anti-Bleed Paper 12 Premium Colored Pencils Stress Relief & Mindfulness Gift for Women 8.5 x 11in](https://m.media-amazon.com/images/I/61S0QlOWwKL.jpg)**Flower Coloring Book for Adults Spiral Bound Floral Coloring Books 41 Unique Patterns 130GSM Anti-Bleed Paper 12 Premium Colored Pencils Stress Relief & Mindfulness Gift for Women 8.5 x 11in**FLYING EAGLE**$15.80**4.5★**▲ 346%**](https://www.amazon.com/dp/B0GD1665R3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 79 weeks — -20.0% search growth over the last 90 days.

25K15KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**34%

*“I like all the color options”*

**Quality-Overall**12%

*“Amazing Quality”*

**Fun/Entertainment Experience**10%

*“Fun for toddler”*

**Design-Overall**8%

*“Great craftsmanship”*

**Value For Money**6%

*“Great buy”*

**Gifting Purpose**6%

*“Beautiful Gift”*

**Size-Overall**4%

*“Like the small size”*

**Ease Of Use**3%

*“Easy to Use”*

**Advertised Vs Actual Product**2%

*“Just what I needed”*

**Thickness**2%

*“The sheets are thick”*

### **What buyers complain about **

**Color**20%

*“making it difficult to color”*

**Size-Overall**14%

*“size is not what I expected”*

**Print Quality**7%

*“Small print”*

**Quality-Overall**5%

*“Bad quality”*

**Value For Money**4%

*“Not worth the price”*

**Display Colors**4%

*“now you cant color that page because the ink has seeped through”*

**Thickness**3%

*“The paper feels thin”*

**Design-Overall**3%

*“Could be more of a variety in designs”*

**Advertised Vs Actual Product**3%

*“Not as described”*

**Functionality-Overall**2%

*“Alcohol markers and crayons dont work at all”*

### **Top return reasons **

**Size-Overall**22%

**Advertised Vs Actual Product**21%

**Color**12%

**Display Colors**8%

**Design-Overall**8%

**Value For Money**6%

**Quality-Overall**4%

**Print Quality**4%

**Functionality-Overall**2%

**Gifting Purpose**2%