---
title: "acrylic medium — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
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last_updated: "2026-07-15T02:51:55.717Z"
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  description: "soft demand (-5.3% this quarter) — acrylic medium doesn't clear our bar today."
  "og:description": "soft demand (-5.3% this quarter) — acrylic medium doesn't clear our bar today."
  "og:title": "acrylic medium — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **acrylic medium**

**Skip it**

Soft demand (-5.3% this quarter) — this niche doesn't clear our bar today.

Market size 52Growth 22Conversion 83Competition 31Returns 96Price range 73Avg price 76Brand share 24Review moat 27Quality gap 22

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.36**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.99–$33.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$332K**

$332K/yr · 239K searches

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,784.53**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-5.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**28**

**Top-5 brand share**

**90%**

**Open market**

**7%**

- Liquitex60% - Mont Marte18% - Artecho5% - Nicpro4% - GOLDEN3% - KOVIEDE2% - Open — no brand owns it (4 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$33K20%$66K30%$100K40%$133K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Liquitex Professional Matte Medium 237ml (8-oz)](https://m.media-amazon.com/images/I/31hYbvkD3CL.jpg)**Liquitex Professional Matte Medium 237ml (8-oz)**Liquitex**$15.13**4.8★2,091 rev](https://www.amazon.com/dp/B000IYWYNE) [2![Liquitex Professional Effects Medium 118ml (4-oz) Flow Aid](https://m.media-amazon.com/images/I/41rU2f2hFaL.jpg)**Liquitex Professional Effects Medium 118ml (4-oz) Flow Aid**Liquitex**$12.26**4.8★3,717 rev](https://www.amazon.com/dp/B000KNPM46) [3![MONT MARTE Premium Acrylic Flow Medium 250ml](https://m.media-amazon.com/images/I/315J4saeRUL.jpg)**MONT MARTE Premium Acrylic Flow Medium 250ml**Mont Marte**$8.80**4.6★2,811 rev](https://www.amazon.com/dp/B07N7YQRBM) [4![Artecho Pouring Effects Medium 8oz / 236ml Acrylic Medium for Acrylic Paint](https://m.media-amazon.com/images/I/31TaXKU21sL.jpg)**Artecho Pouring Effects Medium 8oz / 236ml Acrylic Medium for Acrylic Paint**Artecho**$8.34**4.5★1,072 rev](https://www.amazon.com/dp/B0C85QMF5M) [5![Liquitex Professional Matte Medium 473ml (16-oz)](https://m.media-amazon.com/images/I/41Yvb+kr5dL.jpg)**Liquitex Professional Matte Medium 473ml (16-oz)**Liquitex**$24.28**4.7★15,149 rev](https://www.amazon.com/dp/B000KNLFDS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g](https://m.media-amazon.com/images/I/51lmib8jh8L.jpg)**Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g**Endhokn**$18.46**137 rev10mo ago](https://www.amazon.com/dp/B0FQTQ2FM8) [![KOVIEDE 16.9 fl oz (500 mL) Acrylic Pouring Medium Improves Flow and Consistency for Fluid Art](https://m.media-amazon.com/images/I/31y388OKPDL.jpg)**KOVIEDE 16.9 fl oz (500 mL) Acrylic Pouring Medium Improves Flow and Consistency for Fluid Art**KOVIEDE**$13.98**64 rev10mo ago](https://www.amazon.com/dp/B0FP4CPNH5) [![Nicpro Pouring Medium for Acrylic Paint 8.45oz / 250ml Acrylic Paint Thinner Acrylics Flow Medium Improve Flow Consistency](https://m.media-amazon.com/images/I/31Q6p-jvX-L.jpg)**Nicpro Pouring Medium for Acrylic Paint 8.45oz / 250ml Acrylic Paint Thinner Acrylics Flow Medium Improve Flow Consistency**Nicpro**$9.68**751 rev1y ago](https://www.amazon.com/dp/B0DSZJCVCH) [![Falling in Art Clear Gel Acrylic Medium 500ML/16.9Oz Gloss Gel Medium for Acrylic Paint Ideal for Texture Layering and Extending Paint](https://m.media-amazon.com/images/I/41mwozGyABL.jpg)**Falling in Art Clear Gel Acrylic Medium 500ML/16.9Oz Gloss Gel Medium for Acrylic Paint Ideal for Texture Layering and Extending Paint**Falling in Art**$14.77**154 rev1y ago](https://www.amazon.com/dp/B0DGXH956N) [![Nicpro Pouring Medium for Acrylic Paint 69oz / 2040ml Acrylic Paint Thinner Acrylics Flow Medium Improve Flow Consistency](https://m.media-amazon.com/images/I/31rfxQC4EfL.jpg)**Nicpro Pouring Medium for Acrylic Paint 69oz / 2040ml Acrylic Paint Thinner Acrylics Flow Medium Improve Flow Consistency**Nicpro**$25.37**751 rev1y ago](https://www.amazon.com/dp/B0DFM9FTNC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g](https://m.media-amazon.com/images/I/51lmib8jh8L.jpg)**Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g**Endhokn**$18.46**4.6★**▲ 153%**](https://www.amazon.com/dp/B0FQTQ2FM8) [![Liquitex Professional Matte Medium 473ml (16-oz)](https://m.media-amazon.com/images/I/41Yvb+kr5dL.jpg)**Liquitex Professional Matte Medium 473ml (16-oz)**Liquitex**$24.28**4.7★**▲ 95%**](https://www.amazon.com/dp/B000KNLFDS) [![KOVIEDE 16.9 fl oz (500 mL) Acrylic Pouring Medium Improves Flow and Consistency for Fluid Art](https://m.media-amazon.com/images/I/31y388OKPDL.jpg)**KOVIEDE 16.9 fl oz (500 mL) Acrylic Pouring Medium Improves Flow and Consistency for Fluid Art**KOVIEDE**$13.98**4.4★**▲ 88%**](https://www.amazon.com/dp/B0FP4CPNH5) [![Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White](https://m.media-amazon.com/images/I/31-Ryg-KUWL.jpg)**Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White**Liquitex**$9.27**4.8★**▲ 36%**](https://www.amazon.com/dp/B000KNDMLG) [![Liquitex Professional Fluid Medium 237ml (8-oz) Gloss](https://m.media-amazon.com/images/I/31yk1G8xP+L.jpg)**Liquitex Professional Fluid Medium 237ml (8-oz) Gloss**Liquitex**$15.07**4.8★**▲ 21%**](https://www.amazon.com/dp/B000IXQAJY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.

5K3KSpike '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paint Quality**18%

*“Makes paint flow and blend beautifully”*

**Quality-Overall**16%

*“Good quality gesso”*

**Advertised Vs Actual Product**9%

*“Better than expected”*

**Ease Of Use**9%

*“Easy to use”*

**Efficiency**5%

*“Gets the job done well”*

**Value For Money**5%

*“Its well worth the money”*

**Texture/Consistency-Overall**4%

*“Smooth textures and easy to use”*

**Color**3%

*“it held the color without dulling down”*

**Thickness**3%

*“It does a good job of thinning the paint so it goes on more smoothly”*

**Coverage**3%

*“Great coverage”*

### **What buyers complain about **

**Paint Quality**15%

*“it doesnt blend well with the paint”*

**Ease Of Use**9%

*“Unable to use”*

**Thickness**9%

*“The paste itself is extremely thick”*

**Moist/Dry**9%

*“Not very happy with this for my needs takes too long to dry and turn hard”*

**Color**6%

*“I'm not going to test other colors”*

**Leak-Proof**5%

*“Leaked”*

**Product Condition**4%

*“looked like it had been used”*

**Material Quality**3%

*“is like the cheap acrylics”*

**Brightness/Shine/Glow**3%

*“Too shiny”*

**Smell**3%

*“Intense odor,”*

### **Top return reasons **

**Advertised Vs Actual Product**15%

**Value For Money**12%

**Paint Quality**12%

**Functionality-Overall**10%

**Leak-Proof**8%

**Color**8%

**Size-Overall**6%

**Material Quality**5%

**Thin**5%

**Moist/Dry**4%