---
title: "acrylic gouache — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/acrylic-gouache"
last_updated: "2026-07-14T04:57:31.541Z"
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  description: "brand-locked demand (top 5 brands take 96% of clicks) — acrylic gouache doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 96% of clicks) — acrylic gouache doesn't clear our bar today."
  "og:title": "acrylic gouache — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **acrylic gouache**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 22Conversion 33Competition 55Returns 93Price range 88Avg price 95Brand share 9Review moat 68Quality gap 23

**Avg price**

**Incredible****$34.36**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$8.93–$80.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****794.56**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$95K**

$95K/yr · 105K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **—flat

**Sellers**

**61**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- Turner Colour Works45% - Holbein39% - ARTEZA7% - Liquitex4% - ABEIER2% - SUI Gouache2% - Open — no brand owns it (2 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$9K15%$14K20%$19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Turner acrylic gouache 24 colors set school (japan import) by Turner color](https://m.media-amazon.com/images/I/518yn9g9QmL.jpg)**Turner acrylic gouache 24 colors set school (japan import) by Turner color**Turner Colour Works**$27.50**4.6★2,259 rev](https://www.amazon.com/dp/B001NGOGQO) [2![Holbein Acrylic Designer Gouache - Set of 18 12 ml Tubes](https://m.media-amazon.com/images/I/51wA5ufxPGL.jpg)**Holbein Acrylic Designer Gouache - Set of 18 12 ml Tubes**Holbein**$49.14**4.7★164 rev](https://www.amazon.com/dp/B06VVJF9K2) [3![Turner Acryl Gouache Yusuke Nakamura 40th Anniversary Set of 12 11ml Tubes (limited edition)](https://m.media-amazon.com/images/I/51GnN-xd7TL.jpg)**Turner Acryl Gouache Yusuke Nakamura 40th Anniversary Set of 12 11ml Tubes (limited edition)**Turner Colour Works**$17.56**4.7★198 rev](https://www.amazon.com/dp/B07YPZFW7V) [4![Holbein Acryla Gouache Colors School Set Of 12](https://m.media-amazon.com/images/I/51xI55Ze5xL.jpg)**Holbein Acryla Gouache Colors School Set Of 12**Holbein**$33.30**4.7★148 rev](https://www.amazon.com/dp/B01BDCUN14) [5![ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media](https://m.media-amazon.com/images/I/51erGbs4ThL.jpg)**ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media**ARTEZA**$32.91**4.4★176 rev](https://www.amazon.com/dp/B0B15BBDZC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SUI Gouache Professional Artist Acrylic Gouache Paint Set 24-Color Premium Set (20ml Tubes) | High-Opacity Satin Finish Acrylic Gouache for Illustrators Designers & Fine Art Painting](https://m.media-amazon.com/images/I/41RAAxWfynL.jpg)**SUI Gouache Professional Artist Acrylic Gouache Paint Set 24-Color Premium Set (20ml Tubes) | High-Opacity Satin Finish Acrylic Gouache for Illustrators Designers & Fine Art Painting**SUI Gouache**$64.43**21 rev1y ago](https://www.amazon.com/dp/B0F93S441V) [![HOLBEIN ACRYLIC GOUACHE Made in Japan Acrylic Gouache (Opaque Acrylic Resin Paint) 0.7 fl oz (20 ml) Pastel Color 12 Color Set](https://m.media-amazon.com/images/I/51TUCJ4pFUL.jpg)**HOLBEIN ACRYLIC GOUACHE Made in Japan Acrylic Gouache (Opaque Acrylic Resin Paint) 0.7 fl oz (20 ml) Pastel Color 12 Color Set**Holbein**$70.66**69 rev2y ago](https://www.amazon.com/dp/B09D927CG9) [![Artme HIMI Gouache Paint Set 36 Colors x 12ml Twin Jelly Cup Design with 3 Paint Brushes and a Palette in a Carrying Case Perfect for Artists Students Gouache Opaque Watercolor Painting](https://m.media-amazon.com/images/I/41DZQPMdYbL.jpg)**Artme HIMI Gouache Paint Set 36 Colors x 12ml Twin Jelly Cup Design with 3 Paint Brushes and a Palette in a Carrying Case Perfect for Artists Students Gouache Opaque Watercolor Painting**Artme**$22.32**572 rev2y ago](https://www.amazon.com/dp/B0CLCKQ9WW) [![HIMI Gouache Paint Set 48 Colors x 0.4oz Twin Cup Jelly Design bouns 3 Brushes & a Palette Non-Toxic Opaque Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists](https://m.media-amazon.com/images/I/41G31cWVaWL.jpg)**HIMI Gouache Paint Set 48 Colors x 0.4oz Twin Cup Jelly Design bouns 3 Brushes & a Palette Non-Toxic Opaque Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists**ABEIER**$28.72**593 rev2y ago](https://www.amazon.com/dp/B0CJF5LCDK) [![HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 36 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Purple Case)](https://m.media-amazon.com/images/I/417Ivqkc-+L.jpg)**HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 36 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Purple Case)**HIMI**$22.73**1,112 rev2y ago](https://www.amazon.com/dp/B0CFL29Q36)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Turner Acrylic Paint Set Artist Acryl Gouache - Super Concentrated Vibrant Acrylics Fast Drying Velvety Matte Finish - [Set of 24 | 20 ml Tubes]](https://m.media-amazon.com/images/I/41buijJtthL.jpg)**Turner Acrylic Paint Set Artist Acryl Gouache - Super Concentrated Vibrant Acrylics Fast Drying Velvety Matte Finish - \[Set of 24 | 20 ml Tubes\]**Turner Colour Works**$44.81**4.7★**▲ 84%**](https://www.amazon.com/dp/B001NGOH0O) [![Turner Acryl Gouache Yusuke Nakamura Set of 12 11ml Tubes](https://m.media-amazon.com/images/I/51bF+7bwEML.jpg)**Turner Acryl Gouache Yusuke Nakamura Set of 12 11ml Tubes**Turner Colour Works**$16.11**4.6★**▲ 66%**](https://www.amazon.com/dp/B07J1GM5Y6) [![ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media](https://m.media-amazon.com/images/I/51erGbs4ThL.jpg)**ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media**ARTEZA**$32.91**4.4★**▲ 46%**](https://www.amazon.com/dp/B0B15BBDZC) [![HOLBEIN ACRYLIC GOUACHE Made in Japan Acrylic Gouache (Opaque Acrylic Resin Paint) 0.7 fl oz (20 ml) Pastel Color 12 Color Set](https://m.media-amazon.com/images/I/51TUCJ4pFUL.jpg)**HOLBEIN ACRYLIC GOUACHE Made in Japan Acrylic Gouache (Opaque Acrylic Resin Paint) 0.7 fl oz (20 ml) Pastel Color 12 Color Set**Holbein**$70.66**4.7★**▲ 42%**](https://www.amazon.com/dp/B09D927CG9) [![HIMI Gouache Paint Set 48 Colors x 0.4oz Twin Cup Jelly Design bouns 3 Brushes & a Palette Non-Toxic Opaque Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists](https://m.media-amazon.com/images/I/41G31cWVaWL.jpg)**HIMI Gouache Paint Set 48 Colors x 0.4oz Twin Cup Jelly Design bouns 3 Brushes & a Palette Non-Toxic Opaque Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists**ABEIER**$28.72**4.6★**▲ 34%**](https://www.amazon.com/dp/B0CJF5LCDK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

3K2KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**35%

*“Vibrant colors”*

**Quality-Overall**15%

*“excellent gouache product”*

**Engraving/Paint/Sublimation**6%

*“I was very happy with the paints”*

**Fun/Entertainment Experience**5%

*“Kids Fun Activity”*

**Gifting Purpose**5%

*“Gift”*

**Value For Money**4%

*“affordable”*

**Ease Of Use**4%

*“Good for beginners”*

**Advertised Vs Actual Product**3%

*“As shown”*

**Suitability Beginner**3%

*“It's easy to use, affordable, and great for beginners”*

**Creativity**2%

*“The Hobby Crafter: Fun set, bright colors, mixed consistency”*

### **What buyers complain about **

**Color**20%

*“Not sure if these color were actually good”*

**Paint Quality**9%

*“They are tiny tubes of incredibly overpriced acrylic paint”*

**Value For Money**7%

*“Holbein acrylic gouache is more expensive than Arteza”*

**Quality-Overall**7%

*“Questionable quality”*

**Texture/Consistency-Overall**5%

*“The consistency of this gouache is inconsistent across the palette”*

**Ease Of Cleaning**5%

*“Not easy to clean that”*

**Size-Overall**4%

*“was anticipating a much smaller pallet”*

**Mess Free**3%

*“messy”*

**Ease Of Use**2%

*“which can be difficult”*

**Product Condition**2%

*“the package I received was previously opened and used”*

### **Top return reasons **

**Color**19%

**Paint Quality**13%

**Size-Overall**12%

**Value For Money**7%

**Advertised Vs Actual Product**7%

**Quality-Overall**6%

**Material Quality**5%

**Ease Of Use**4%

**Product Condition**4%

**Texture/Consistency-Overall**4%