---
title: "9x12 sketchbook — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/9x12-sketchbook"
last_updated: "2026-07-14T21:04:41.633Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — 9x12 sketchbook doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — 9x12 sketchbook doesn't clear our bar today."
  "og:title": "9x12 sketchbook — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **9x12 sketchbook**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 45Growth 14Conversion 65Competition 41Returns 96Price range 49Avg price 50Brand share 0Review moat 21Quality gap 14

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.05**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.39–$23.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$242K**

$242K/yr · 346K searches

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****10,449.4**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-22.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▼falling

**Sellers**

**70**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Strathmore78% - Fuxi6% - Soucolor6% - SuFly5% - UCREATE5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$24K20%$48K30%$73K40%$97K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Strathmore 400 Series Sketch Pad 9x12 inch 100 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students](https://m.media-amazon.com/images/I/51PcwiIiwoL.jpg)**Strathmore 400 Series Sketch Pad 9x12 inch 100 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students**Strathmore**$12.05**4.8★33,832 rev](https://www.amazon.com/dp/B0027A39PY) [2![Strathmore 400 Series Sketch Pad 5.5x8.5 inch 100 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students](https://m.media-amazon.com/images/I/51TNmOUwVaL.jpg)**Strathmore 400 Series Sketch Pad 5.5x8.5 inch 100 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students**Strathmore**$7.42**4.8★33,832 rev](https://www.amazon.com/dp/B004O7EFMO) [3![Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults](https://m.media-amazon.com/images/I/41rHWKq8DXL.jpg)**Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults**Fuxi**$11.02**4.8★16,539 rev](https://www.amazon.com/dp/B08TLK1ZSV) [4![Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners](https://m.media-amazon.com/images/I/41ABS9as04L.jpg)**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**4.8★9,621 rev](https://www.amazon.com/dp/B0B19J9FZM) [5![Strathmore 300 Series Wire Bound Sketch Pad 50 lb. Paper 9 X 12 inches 100 Sheets (350-9)](https://m.media-amazon.com/images/I/51UtxV+khXL.jpg)**Strathmore 300 Series Wire Bound Sketch Pad 50 lb. Paper 9 X 12 inches 100 Sheets (350-9)**Strathmore**$9.44**4.8★2,317 rev](https://www.amazon.com/dp/B0027ACAPY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SuFly Sketch Book 9x12 Drawing Paper Pad-68lb/100gsm Top Spiral Sketchbook Hardcover 100 Sheets Sketch Pad for Kids Classroom Art Supplies for Adults-Sketchpad for Drawing Illustration & Art Stuff](https://m.media-amazon.com/images/I/41DrrLDS64L.jpg)**SuFly Sketch Book 9x12 Drawing Paper Pad-68lb/100gsm Top Spiral Sketchbook Hardcover 100 Sheets Sketch Pad for Kids Classroom Art Supplies for Adults-Sketchpad for Drawing Illustration & Art Stuff**SuFly**$10.87**2,561 rev2y ago](https://www.amazon.com/dp/B0CNZ6X6T2) [![Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners](https://m.media-amazon.com/images/I/41ABS9as04L.jpg)**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**9,621 rev3y ago](https://www.amazon.com/dp/B0B19J9FZM) [![9 x 12 Sketchbook 68lb/100gsm Sketch Pad 100 Sheets Spiral Bound Acid Free Drawing Paper with Hard Cover Art Paper for Drawing and Painting for Graphite Pencil Charcoal Pastels for Kids & Adults](https://m.media-amazon.com/images/I/51VBVJlgWxL.jpg)**9 x 12 Sketchbook 68lb/100gsm Sketch Pad 100 Sheets Spiral Bound Acid Free Drawing Paper with Hard Cover Art Paper for Drawing and Painting for Graphite Pencil Charcoal Pastels for Kids & Adults**SuFly**$12.20**4,343 rev5y ago](https://www.amazon.com/dp/B095WLW5DL) [![Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults](https://m.media-amazon.com/images/I/41rHWKq8DXL.jpg)**Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults**Fuxi**$11.02**16,539 rev5y ago](https://www.amazon.com/dp/B08TLK1ZSV) [![UCreate Poly Cover Sketch Book Heavyweight 9 x 12 Black 75 Sheets](https://m.media-amazon.com/images/I/31CFjjNLPAL.jpg)**UCreate Poly Cover Sketch Book Heavyweight 9 x 12 Black 75 Sheets**UCREATE**$8.12**13,629 rev7y ago](https://www.amazon.com/dp/B07T3NGD8B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Strathmore 500 Series Softcover Mixed Media Journal 90 lb. Paper 5.5 X 8.5 inches 64 Pages (567-5)](https://m.media-amazon.com/images/I/51FLrRPfr4L.jpg)**Strathmore 500 Series Softcover Mixed Media Journal 90 lb. Paper 5.5 X 8.5 inches 64 Pages (567-5)**Strathmore**$18.26**4.7★**▲ 385%**](https://www.amazon.com/dp/B00KF5T7AY) [![Strathmore 400 Series Sketch Pad Toned Tan 5.5x8.5 inch 50 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students](https://m.media-amazon.com/images/I/413VPoey2VL.jpg)**Strathmore 400 Series Sketch Pad Toned Tan 5.5x8.5 inch 50 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students**Strathmore**$7.14**4.8★**▲ 174%**](https://www.amazon.com/dp/B008D2TU2G) [![Strathmore 400 Series Wire Bound Sketch Pad 60 lb. Paper 11 X 14 inches White 100 Sheets (455-4)](https://m.media-amazon.com/images/I/414IocMEigL.jpg)**Strathmore 400 Series Wire Bound Sketch Pad 60 lb. Paper 11 X 14 inches White 100 Sheets (455-4)**Strathmore**$14.86**4.8★**▲ 95%**](https://www.amazon.com/dp/B000KNJTBI) [![Strathmore 500 Series Hardcover Mixed Media Journal 90 lb. Vellum Paper 5.5 X 8.5 inches 64 Pages (566-5)](https://m.media-amazon.com/images/I/51q1fwteB6L.jpg)**Strathmore 500 Series Hardcover Mixed Media Journal 90 lb. Vellum Paper 5.5 X 8.5 inches 64 Pages (566-5)**Strathmore**$16.89**4.7★**▲ 90%**](https://www.amazon.com/dp/B008HTCZOU) [![Strathmore 400 Series Sketch Pad 9x12 inch 100 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students](https://m.media-amazon.com/images/I/51PcwiIiwoL.jpg)**Strathmore 400 Series Sketch Pad 9x12 inch 100 Sheets - Artist Sketchbook for Drawing Illustration Art Class Students**Strathmore**$12.05**4.8★**▲ 89%**](https://www.amazon.com/dp/B0027A39PY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 8.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Drawing Experience**29%

*“Great for drawing”*

**Quality-Overall**22%

*“Nice people, quality and great for sketching”*

**Size-Overall**9%

*“Good size”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Value For Money**6%

*“Worth the money”*

**Gifting Purpose**6%

*“Its a good gift”*

**Durability**3%

*“Durable”*

**Thickness**2%

*“a thick cover that feels durable”*

**Ease Of Use**2%

*“ease of use”*

**Strength**2%

*“Its a sturdy”*

### **What buyers complain about **

**Durability**20%

*“breaks a lot”*

**Thickness**17%

*“The paper feels thick- like card stock”*

**Quality-Overall**9%

*“Very poor quality”*

**Material Quality**6%

*“It's cheaply made”*

**Color**6%

*“has a yellow-y color with ghosting”*

**Advertised Vs Actual Product**6%

*“fake advertisement”*

**Paint Quality**4%

*“Damaged and bleeding oil and paint eVerywhere”*

**Size-Overall**4%

*“Please READ return for us please They were just too big”*

**Value For Money**2%

*“I wouldn't buy it again even for a low price”*

**Product Condition**2%

*“It was not a like new product”*

### **Top return reasons **

**Size-Overall**59%

**Value For Money**11%

**Advertised Vs Actual Product**8%

**Quality-Overall**3%

**Weight Heavy**2%

**Color**2%

**Thin**2%

**Defective Material/Parts**1%

**Functionality-Overall**1%

**Thickness**1%