---
title: "9x12 canvas — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/9x12-canvas"
last_updated: "2026-07-13T21:08:09.677Z"
locale: en
meta:
  description: "9x12 canvas shows searches that convert (14.1% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "9x12 canvas shows searches that convert (14.1% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "9x12 canvas — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **9x12 canvas**

**Worth a look**

Shows searches that convert (14.1% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 31Growth 20Conversion 96Competition 60Returns 84Price range 85Avg price 95Brand share 36Review moat 24Quality gap 18

**Conversion**

**Incredible****14.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$24.31**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.84–$64.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$145K**

$145K/yr · 42K searches

**Review moat**

**Bad****5,426.78**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**12**

**Top-5 brand share**

**83%**

**Open market**

**11%**

- ESRICH43% - Simetufy19% - BAKEYBA10% - KEFF7% - FIXSMITH5% - PHOENIX5% - Open — no brand owns it (5 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$7K10%$15K15%$22K20%$29K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ESRICH Canvas Boards for Painting 5 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.](https://m.media-amazon.com/images/I/41iuv3jmB7L.jpg)**ESRICH Canvas Boards for Painting 5 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.**ESRICH**$9.77**4.6★2,374 rev](https://www.amazon.com/dp/B0DXKRBV45) [2![ESRICH Stretched Canvas for Painting 2 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.](https://m.media-amazon.com/images/I/41EeEDU-HyL.jpg)**ESRICH Stretched Canvas for Painting 2 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.**ESRICH**$9.44**4.6★249 rev](https://www.amazon.com/dp/B0DZXBZSMK) [3![Simetufy 24 Pack 9 x 12 inch Flat Canvas Boards for Painting- 8oz Gesso Primed Acid-Free 100% Cotton Canvas Panels for Acrylics Oil Watercolor Tempera Paints](https://m.media-amazon.com/images/I/41OdKpy4iBL.jpg)**Simetufy 24 Pack 9 x 12 inch Flat Canvas Boards for Painting- 8oz Gesso Primed Acid-Free 100% Cotton Canvas Panels for Acrylics Oil Watercolor Tempera Paints**Simetufy**$25.02**4.8★921 rev](https://www.amazon.com/dp/B0BVSXSBZJ) [4![KEFF 12-Pack Bulk Canvas Boards 9x12 Canvas for Acrylic Oil Watercolor Tempera - 100% Cotton Primed Painting Canvas](https://m.media-amazon.com/images/I/41bVZunuYdL.jpg)**KEFF 12-Pack Bulk Canvas Boards 9x12 Canvas for Acrylic Oil Watercolor Tempera - 100% Cotton Primed Painting Canvas**KEFF**$14.64**4.8★7,934 rev](https://www.amazon.com/dp/B0CH8ZK2D9) [5![ESRICH Stretched Canvas for Painting 12 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.](https://m.media-amazon.com/images/I/41hl26tHIfL.jpg)**ESRICH Stretched Canvas for Painting 12 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.**ESRICH**$25.17**4.7★3,174 rev](https://www.amazon.com/dp/B0D9BDGS5B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ESRICH Canvas Boards for Painting 3 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.](https://m.media-amazon.com/images/I/41H1-MM0AbL.jpg)**ESRICH Canvas Boards for Painting 3 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.**ESRICH**$7.84**631 rev5mo ago](https://www.amazon.com/dp/B0G4W5S96T) [![ESRICH Stretched Canvas for Painting 5 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.](https://m.media-amazon.com/images/I/41A3MLjg4oL.jpg)**ESRICH Stretched Canvas for Painting 5 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.**ESRICH**$15.20**366 rev8mo ago](https://www.amazon.com/dp/B0FN7V9YYJ) [![Canvases for Painting 28 Pack 9 x 12 inch Blank Painting Canvas Boards Primed Acid-Free 100% Cotton Canvas Panels for Acrylic Oil Tempera Watercolor Art Supplies for All Skill Level](https://m.media-amazon.com/images/I/515gxG-+P6L.jpg)**Canvases for Painting 28 Pack 9 x 12 inch Blank Painting Canvas Boards Primed Acid-Free 100% Cotton Canvas Panels for Acrylic Oil Tempera Watercolor Art Supplies for All Skill Level**YONEVALON**$26.81**648 rev1y ago](https://www.amazon.com/dp/B0F1CMGX5F) [![ESRICH Stretched Canvas for Painting 2 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.](https://m.media-amazon.com/images/I/41EeEDU-HyL.jpg)**ESRICH Stretched Canvas for Painting 2 Pack 9x12 Inch Canvas Value Pack Primed Acid-Free Cotton Blank Canvases Painting Canvas for Oil & Acrylic Paint.**ESRICH**$9.44**249 rev1y ago](https://www.amazon.com/dp/B0DZXBZSMK) [![ESRICH Canvas Boards for Painting 5 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.](https://m.media-amazon.com/images/I/41iuv3jmB7L.jpg)**ESRICH Canvas Boards for Painting 5 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.**ESRICH**$9.77**2,374 rev1y ago](https://www.amazon.com/dp/B0DXKRBV45)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ESRICH Canvas Boards for Painting 3 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.](https://m.media-amazon.com/images/I/41H1-MM0AbL.jpg)**ESRICH Canvas Boards for Painting 3 Pack 9x12 Canvases for Painting Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.**ESRICH**$7.84**4.6★**▲ 158%**](https://www.amazon.com/dp/B0G4W5S96T) [![Canvas Boards 24 Pack 9x12 Inch Painting Canvas Panels 100% Cotton White Blank Art Supplies for Acrylics Oil Watercolor Tempera Paints](https://m.media-amazon.com/images/I/51kpJaGx0XL.jpg)**Canvas Boards 24 Pack 9x12 Inch Painting Canvas Panels 100% Cotton White Blank Art Supplies for Acrylics Oil Watercolor Tempera Paints**BAKEYBA**$23.73**4.6★**▲ 140%**](https://www.amazon.com/dp/B0DGKT84XN) [![Simetufy 36Pack 9x12 Inch Canvas Boards for Painting Bulk Blank Art Canvases for Novices Gesso Primed 100% Cotton Canvas Panels for Acrylic Oil Watercolor Tempera Paint](https://m.media-amazon.com/images/I/51lVbQI6oyL.jpg)**Simetufy 36Pack 9x12 Inch Canvas Boards for Painting Bulk Blank Art Canvases for Novices Gesso Primed 100% Cotton Canvas Panels for Acrylic Oil Watercolor Tempera Paint**Simetufy**$32.38**4.7★**▲ 104%**](https://www.amazon.com/dp/B0DNHLNBGJ) [![Canvases for Painting 28 Pack 9 x 12 inch Blank Painting Canvas Boards Primed Acid-Free 100% Cotton Canvas Panels for Acrylic Oil Tempera Watercolor Art Supplies for All Skill Level](https://m.media-amazon.com/images/I/515gxG-+P6L.jpg)**Canvases for Painting 28 Pack 9 x 12 inch Blank Painting Canvas Boards Primed Acid-Free 100% Cotton Canvas Panels for Acrylic Oil Tempera Watercolor Art Supplies for All Skill Level**YONEVALON**$26.81**4.8★**▲ 102%**](https://www.amazon.com/dp/B0F1CMGX5F) [![BAKEYBA Canvas Boards 60 Pack 9x12 Inch Painting Canvas Panels White Blank 100% Cotton Art Supplies for Acrylics Oil Watercolor Tempera Paints](https://m.media-amazon.com/images/I/41otNtXZLnL.jpg)**BAKEYBA Canvas Boards 60 Pack 9x12 Inch Painting Canvas Panels White Blank 100% Cotton Art Supplies for Acrylics Oil Watercolor Tempera Paints**BAKEYBA**$54.32**4.6★**▲ 100%**](https://www.amazon.com/dp/B0DGL1XKJG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.

1K750Spike '24Holiday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**33%

*“These are well-made”*

**Value For Money**20%

*“these were affordable”*

**Paint Quality**11%

*“take paint very well specially for acrylics”*

**Material Quality**7%

*“Nice material”*

**Size-Overall**6%

*“it helps re-size”*

**Advertised Vs Actual Product**6%

*“As described”*

**Efficiency**4%

*“Works well”*

**Design-Overall**2%

**Ease Of Cleaning**2%

**Texture/Consistency-Overall**2%

*“Amazing texture”*

### **What buyers complain about **

**Size-Overall**21%

*“Bigger”*

**Quality-Overall**14%

*“Not great in the quality department”*

**Strength**14%

*“The boards were flimsy”*

**Thickness**14%

*“Thin”*

**Smell**7%

*“the canvas board has a strong chemical smell”*

**Functionality-Overall**7%

*“Not for showing my work”*

**Advertised Vs Actual Product**7%

*“No one mentioned this”*

### **Top return reasons **

**Size-Overall**45%

**Advertised Vs Actual Product**9%

**Thin**8%

**Frame Quality**7%

**Value For Money**7%

**Material Quality**7%

**Stretchability/Expandability/Elasticity**3%

**Thickness**3%

**Quality-Overall**2%

**Paint Quality**2%