---
title: "8x10 matted to 5x7 — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/8x10-matted-to-5x7"
last_updated: "2026-07-14T05:15:29.309Z"
locale: en
meta:
  description: "a small market ($28K/yr) — 8x10 matted to 5x7 doesn't clear our bar today."
  "og:description": "a small market ($28K/yr) — 8x10 matted to 5x7 doesn't clear our bar today."
  "og:title": "8x10 matted to 5x7 — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **8x10 matted to 5x7**

**Skip it**

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 42Conversion 74Competition 59Returns 54Price range 77Avg price 57Brand share 60Review moat 24Quality gap 25

**Price range**

**Great****$5.61–$48.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.89**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.9%**

return rate — above 6% kills the launch gate

**Growth**

**Okay****+13.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,981.52**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$28K**

$28K/yr · 32K searches

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**18**

**Top-5 brand share**

**69%**

**Open market**

**24%**

- Egofine25% - Prudiut16% - upsimples11% - Golden State Art10% - uxcell8% - ZBEIVAN7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$8K40%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut](https://m.media-amazon.com/images/I/31bjhM6ZXML.jpg)**Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut**Egofine**$7.05**4.6★1,861 rev](https://www.amazon.com/dp/B0DG8SSSDD) [2![Prudiut 15 Pack 8x10 Picture Mats Mixed Colors Frame Mattes for 5x7 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks](https://m.media-amazon.com/images/I/41wPYDEWOjL.jpg)**Prudiut 15 Pack 8x10 Picture Mats Mixed Colors Frame Mattes for 5x7 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks**Prudiut**$8.86**4.6★679 rev](https://www.amazon.com/dp/B0DSPQZ91X) [3![upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 Without Mat Wall Hanging Photo Frame Black 1 Pack](https://m.media-amazon.com/images/I/41cl1IBqVyL.jpg)**upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 Without Mat Wall Hanging Photo Frame Black 1 Pack**upsimples**$5.81**4.5★40,486 rev](https://www.amazon.com/dp/B0B1CNJL7N) [4![decorUhome 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 without Mat Wall & Tabletop Display Photo Frame Black 1 Pack](https://m.media-amazon.com/images/I/41cp76gHa6L.jpg)**decorUhome 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 without Mat Wall & Tabletop Display Photo Frame Black 1 Pack**decorUhome**$5.61**4.5★2,778 rev](https://www.amazon.com/dp/B0CQVCSHW2) [5![Picture Mats 8 x 10 for 5 x 7 Pictures Acid Free White Core Bevel Cut Frame Mattes for Display Art Measuring Cream](https://m.media-amazon.com/images/I/31Y4a-+TB7L.jpg)**Picture Mats 8 x 10 for 5 x 7 Pictures Acid Free White Core Bevel Cut Frame Mattes for Display Art Measuring Cream**uxcell**$6.33**4.5★47 rev](https://www.amazon.com/dp/B0FC2S9BR7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Picture Mats 8 x 10 for 5 x 7 Pictures Acid Free White Core Bevel Cut Frame Mattes for Display Art Measuring Cream](https://m.media-amazon.com/images/I/31Y4a-+TB7L.jpg)**Picture Mats 8 x 10 for 5 x 7 Pictures Acid Free White Core Bevel Cut Frame Mattes for Display Art Measuring Cream**uxcell**$6.33**47 rev1y ago](https://www.amazon.com/dp/B0FC2S9BR7) [![Picture Mats 8 x 10 for 5 x 7 Pictures Acid Free White Core Bevel Cut Frame Mattes for Display Art Measuring White](https://m.media-amazon.com/images/I/31tXKyFKpAL.jpg)**Picture Mats 8 x 10 for 5 x 7 Pictures Acid Free White Core Bevel Cut Frame Mattes for Display Art Measuring White**uxcell**$6.41**47 rev1y ago](https://www.amazon.com/dp/B0FC2V7ZJT) [![Prudiut 15 Pack 8x10 Picture Mats Mixed Colors Frame Mattes for 5x7 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks](https://m.media-amazon.com/images/I/41wPYDEWOjL.jpg)**Prudiut 15 Pack 8x10 Picture Mats Mixed Colors Frame Mattes for 5x7 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks**Prudiut**$8.86**679 rev1y ago](https://www.amazon.com/dp/B0DSPQZ91X) [![wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1](https://m.media-amazon.com/images/I/31offF7UUFL.jpg)**wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1**wallwisy**$9.92**940 rev1y ago](https://www.amazon.com/dp/B0DPV95XBD) [![Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut](https://m.media-amazon.com/images/I/31bjhM6ZXML.jpg)**Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut**Egofine**$7.05**1,861 rev1y ago](https://www.amazon.com/dp/B0DG8SSSDD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![10 Pack 8x10 Inches Picture Frame MatsAcid-Free Photo Frame Mat with 45 Bevel Cut for 5x7 Pictures Picture Matting for Artwork and Home Decor](https://m.media-amazon.com/images/I/417+OmWyaiL.jpg)**10 Pack 8x10 Inches Picture Frame MatsAcid-Free Photo Frame Mat with 45 Bevel Cut for 5x7 Pictures Picture Matting for Artwork and Home Decor**Bolsdoic**$7.87**4.4★**▲ 242%**](https://www.amazon.com/dp/B0FSZKRMHL) [![Picture Mats 8 x 10 for 5 x 7 Pictures Acid Free White Core Bevel Cut Frame Mattes for Display Art Measuring White](https://m.media-amazon.com/images/I/31tXKyFKpAL.jpg)**Picture Mats 8 x 10 for 5 x 7 Pictures Acid Free White Core Bevel Cut Frame Mattes for Display Art Measuring White**uxcell**$6.41**4.5★**▲ 180%**](https://www.amazon.com/dp/B0FC2V7ZJT) [![Golden State Art 8x10 Ornate Picture Frame for 5x7 Photo with Mat or 8 x 10 Prints without Mat Real Glass Wall & Tabletop Display(Color:Green Gold)](https://m.media-amazon.com/images/I/51Vjnd6o8IL.jpg)**Golden State Art 8x10 Ornate Picture Frame for 5x7 Photo with Mat or 8 x 10 Prints without Mat Real Glass Wall & Tabletop Display(Color:Green Gold)**Golden State Art**$17.11**4.8★**▲ 129%**](https://www.amazon.com/dp/B0CS87KYB4) [![ZBEIVAN 8x10 Black Picture Mats with Core Bevel Cut Frame Mattes for 5x7 Pictures - Pack of 5](https://m.media-amazon.com/images/I/31e1PZ18iRL.jpg)**ZBEIVAN 8x10 Black Picture Mats with Core Bevel Cut Frame Mattes for 5x7 Pictures - Pack of 5**ZBEIVAN**$6.89**4.5★**▲ 81%**](https://www.amazon.com/dp/B0D25ZJQ1C) [![Prudiut 15 Pack 8x10 White Picture Mats Frame Mattes for 5x7 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks](https://m.media-amazon.com/images/I/417XVxKtVtL.jpg)**Prudiut 15 Pack 8x10 White Picture Mats Frame Mattes for 5x7 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks**Prudiut**$8.81**4.6★**▲ 77%**](https://www.amazon.com/dp/B0C1C8WR9G)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +13.5% search growth over the last 90 days.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Frame Quality**28%

*“Frames are perfect”*

**Quality-Overall**18%

*“Excellent quality”*

**Color**12%

*“Great colors”*

**Value For Money**12%

*“Good Value”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Ease Of Use**3%

*“Easy to use”*

**Size-Overall**3%

*“True to size opening”*

**Strength**2%

*“are sturdy”*

**Assembly/Installation**2%

*“Put together well”*

**Efficiency**1%

*“Functional. work perfectly”*

### **What buyers complain about **

**Quality-Overall**19%

*“Seems cheap looking and quality”*

**Frame Quality**15%

*“these frames kind of suck”*

**Material Quality**14%

*“Definitely cheaply made out of plastic”*

**Advertised Vs Actual Product**6%

*“Product info wrong”*

**Strength**5%

*“Not particularly sturdy”*

**Size-Overall**4%

*“it is slightly bigger”*

**Color**3%

*“stand as black”*

**Defective Material/Parts**3%

*“Product arrived broken”*

**Value For Money**3%

*“some flaws, inexpensive”*

**Durability**3%

*“Breaks easily if you move it a lot”*

### **Top return reasons **

**Frame Quality**45%

**Size-Overall**29%

**Advertised Vs Actual Product**5%

**Quality-Overall**4%

**Material Quality**4%

**Color**3%

**Value For Money**3%

**Defective Material/Parts**1%

**Functionality-Overall**1%

**Strength**1%