---
title: "5x7 canvas — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/5x7-canvas"
last_updated: "2026-07-14T01:39:51.789Z"
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meta:
  description: "5x7 canvas shows searches that convert (12.3% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "5x7 canvas shows searches that convert (12.3% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "5x7 canvas — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **5x7 canvas**

**Worth a look**

Shows searches that convert (12.3% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 41Growth 38Conversion 95Competition 61Returns 86Price range 75Avg price 79Brand share 23Review moat 24Quality gap 18

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.70**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.79–$39.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$211K**

$211K/yr · 103K searches

**Growth**

**Okay****+10.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,134.42**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**12**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- ESRICH28% - Simetufy28% - PHOENIX17% - BAKEYBA10% - FUMILE8% - FIXSMITH4% - Open — no brand owns it (4 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8K8%$17K12%$25K16%$34K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Simetufy 12 Pack 5x7 Inch Small Flat Canvas Boards for Painting Gesso Primed Acid-Free 100% Cotton Blank Canvas Panels for Kids Non Toxic](https://m.media-amazon.com/images/I/414XkyGouwL.jpg)**Simetufy 12 Pack 5x7 Inch Small Flat Canvas Boards for Painting Gesso Primed Acid-Free 100% Cotton Blank Canvas Panels for Kids Non Toxic**Simetufy**$8.80**4.8★3,553 rev](https://www.amazon.com/dp/B0CNT3C66N) [2![PHOENIX Small Painting Canvas Panels 5x7 Inch 24 Bulk Pack - 8 Oz Triple Primed 100% Cotton Acid Free Canvas Boards for Painting White Blank Flat Canvas Boards for Acrylic Oil Paints](https://m.media-amazon.com/images/I/51xOZn8kCIL.jpg)**PHOENIX Small Painting Canvas Panels 5x7 Inch 24 Bulk Pack - 8 Oz Triple Primed 100% Cotton Acid Free Canvas Boards for Painting White Blank Flat Canvas Boards for Acrylic Oil Paints**PHOENIX**$13.53**4.7★19,343 rev](https://www.amazon.com/dp/B092HZL8ZG) [3![5x7 Inch Canvas Boards for Painting 8 Pack Primed Acid-Free Blank Canvas Panels Mini Canvas for Beginners & Artist Small Canvases for Painting for Classroom and Painting Parties.](https://m.media-amazon.com/images/I/51zcCSaiwLL.jpg)**5x7 Inch Canvas Boards for Painting 8 Pack Primed Acid-Free Blank Canvas Panels Mini Canvas for Beginners & Artist Small Canvases for Painting for Classroom and Painting Parties.**FUMILE**$6.79**4.7★440 rev](https://www.amazon.com/dp/B0DJXKXZWL) [4![ESRICH Small Canvases for Painting 6 Pack Canvas 5x7 Inch Stretched Canvas 2/5 Profile Primed Acid Free Painting Canvas for Kids for Oil Paint Watercolor Acrylic Paint Gouache &Tempera.](https://m.media-amazon.com/images/I/41c8U541j6L.jpg)**ESRICH Small Canvases for Painting 6 Pack Canvas 5x7 Inch Stretched Canvas 2/5 Profile Primed Acid Free Painting Canvas for Kids for Oil Paint Watercolor Acrylic Paint Gouache &Tempera.**ESRICH**$8.87**4.6★1,374 rev](https://www.amazon.com/dp/B0D3V2DPSJ) [5![ESRICH 5x7IN Small Canvases for Painting 12 Pack Mini Canvas Boards Cotton Painting Canvas Primed Acid Free Mini Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache&Tempera.](https://m.media-amazon.com/images/I/51-qpJADsuL.jpg)**ESRICH 5x7IN Small Canvases for Painting 12 Pack Mini Canvas Boards Cotton Painting Canvas Primed Acid Free Mini Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache&Tempera.**ESRICH**$8.40**4.6★1,027 rev](https://www.amazon.com/dp/B0D2NQMB6D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ESRICH Small Canvases for Painting 5x7 4 Pack Stretched Canvases for Painting 5/8 Profile Primed Acid Free Painting Canvas for Kids for Oil Paint Watercolor Acrylic Paint Gouache Tempera.](https://m.media-amazon.com/images/I/51Y6o5VY96L.jpg)**ESRICH Small Canvases for Painting 5x7 4 Pack Stretched Canvases for Painting 5/8 Profile Primed Acid Free Painting Canvas for Kids for Oil Paint Watercolor Acrylic Paint Gouache Tempera.**ESRICH**$7.71**249 rev4mo ago](https://www.amazon.com/dp/B0GJZ7CSM2) [![40 Pack 5x7 Inch Canvas Boards Small Canvas Panels for Kids Painting 100% Cotton White Blank for Acrylic Oil Watercolor Paint](https://m.media-amazon.com/images/I/51sm5zlAOqL.jpg)**40 Pack 5x7 Inch Canvas Boards Small Canvas Panels for Kids Painting 100% Cotton White Blank for Acrylic Oil Watercolor Paint**BAKEYBA**$16.44**403 rev4mo ago](https://www.amazon.com/dp/B0GRXRTT38) [![BAKEYBA 100 Pack 5x7 Inch Small Painting Canvas Boards for Kids Blank Canvas Panels White 100% Cotton for Acrylics Oil Watercolor Tempera Paints Art Class Supplies](https://m.media-amazon.com/images/I/51qmMH+3CmL.jpg)**BAKEYBA 100 Pack 5x7 Inch Small Painting Canvas Boards for Kids Blank Canvas Panels White 100% Cotton for Acrylics Oil Watercolor Tempera Paints Art Class Supplies**BAKEYBA**$30.13**403 rev8mo ago](https://www.amazon.com/dp/B0FWBQJ64S) [![Simetufy 5x7inch 30 Pack Small Canvas Panels for Painting Mini Canvas Boards Primed Acid Free for Watercolor Acrylic Paint](https://m.media-amazon.com/images/I/41ZFzDp2lHL.jpg)**Simetufy 5x7inch 30 Pack Small Canvas Panels for Painting Mini Canvas Boards Primed Acid Free for Watercolor Acrylic Paint**Simetufy**$14.76**3,553 rev1y ago](https://www.amazon.com/dp/B0F8MWRVCF) [![Simetufy 5x7 inch 120 Pack Small Painting Canvas Boards- Gesso Primed Acid-Free 100% Cotton Canvas Panels for Acrylics Oil Watercolor Tempera Paints](https://m.media-amazon.com/images/I/413t0dVtB+L.jpg)**Simetufy 5x7 inch 120 Pack Small Painting Canvas Boards- Gesso Primed Acid-Free 100% Cotton Canvas Panels for Acrylics Oil Watercolor Tempera Paints**Simetufy**$39.25**872 rev1y ago](https://www.amazon.com/dp/B0F32HB4ZL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![40 Pack 5x7 Inch Canvas Boards Small Canvas Panels for Kids Painting 100% Cotton White Blank for Acrylic Oil Watercolor Paint](https://m.media-amazon.com/images/I/51sm5zlAOqL.jpg)**40 Pack 5x7 Inch Canvas Boards Small Canvas Panels for Kids Painting 100% Cotton White Blank for Acrylic Oil Watercolor Paint**BAKEYBA**$16.44**4.7★**▲ 245%**](https://www.amazon.com/dp/B0GRXRTT38) [![ESRICH Small Canvases for Painting 5x7 4 Pack Stretched Canvases for Painting 5/8 Profile Primed Acid Free Painting Canvas for Kids for Oil Paint Watercolor Acrylic Paint Gouache Tempera.](https://m.media-amazon.com/images/I/51Y6o5VY96L.jpg)**ESRICH Small Canvases for Painting 5x7 4 Pack Stretched Canvases for Painting 5/8 Profile Primed Acid Free Painting Canvas for Kids for Oil Paint Watercolor Acrylic Paint Gouache Tempera.**ESRICH**$7.71**4.6★**▲ 218%**](https://www.amazon.com/dp/B0GJZ7CSM2) [![Canvas Board for Painting 12 Pack 5 x 7 Inch Canvas Panels Primed White Blank Canvases 100% Cotton Art Canvas for Acrylic Oil Watercolor Tempera Paints](https://m.media-amazon.com/images/I/416tz4i2C8L.jpg)**Canvas Board for Painting 12 Pack 5 x 7 Inch Canvas Panels Primed White Blank Canvases 100% Cotton Art Canvas for Acrylic Oil Watercolor Tempera Paints**conda**$9.79**4.7★**▲ 162%**](https://www.amazon.com/dp/B06WD5SVYW) [![Simetufy 5x7 Inch 96 Pack Small Painting Canvas Boards Mini Blank Canvas Panels Primed Acid Free for Oil Paint Watercolor Acrylic Paint](https://m.media-amazon.com/images/I/41BPLntE9HL.jpg)**Simetufy 5x7 Inch 96 Pack Small Painting Canvas Boards Mini Blank Canvas Panels Primed Acid Free for Oil Paint Watercolor Acrylic Paint**Simetufy**$29.09**4.7★**▲ 152%**](https://www.amazon.com/dp/B0DNHLVMB9) [![Simetufy 5x7inch 30 Pack Small Canvas Panels for Painting Mini Canvas Boards Primed Acid Free for Watercolor Acrylic Paint](https://m.media-amazon.com/images/I/41ZFzDp2lHL.jpg)**Simetufy 5x7inch 30 Pack Small Canvas Panels for Painting Mini Canvas Boards Primed Acid Free for Watercolor Acrylic Paint**Simetufy**$14.76**4.8★**▲ 108%**](https://www.amazon.com/dp/B0F8MWRVCF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.

4K3KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Good Quality”*

**Value For Money**19%

*“Inexpensive party craft”*

**Advertised Vs Actual Product**16%

*“As described”*

**Size-Overall**15%

*“Perfect size”*

**Design-Overall**8%

*“are great to test your concept designs”*

**Paint Quality**7%

*“are easy to paint on”*

**Weight Light**2%

*“Bulk and decent”*

**Material Quality**2%

*“A wonderful craft material for a kid's keepsake art”*

**Print Quality**2%

*“Perfect for art projects with paw prints”*

**Fun/Entertainment Experience**2%

*“Fun to use”*

### **What buyers complain about **

**Quality-Overall**27%

*“garbage”*

**Size-Overall**14%

*“Small canvases”*

**Paint Quality**14%

*“literally detariorated under my paint”*

**Compatibility-Overall**9%

*“It don't work with these boards”*

**Thickness**9%

*“Very thin canvas”*

**Strength**7%

*“you can see how sloppy it is”*

**Shape/Style**5%

*“Wasn't a true rectangle”*

**Material Quality**5%

*“Very cheap feeling”*

**Design-Overall**2%

*“Very sloppy construction the photo attached is of the back of the canvas”*

**Durability**2%

*“Light weight and not durable”*

### **Top return reasons **

**Size-Overall**79%

**Value For Money**5%

**Advertised Vs Actual Product**4%

**Thin**3%

**Material Quality**2%

**Thickness**2%

**Frame Quality**1%

**Quality-Overall**1%

**Stretchability/Expandability/Elasticity**1%

**Paint Quality**1%