---
title: "464 soy wax for candle making — Niche Verdict: Skip it (37&#x2F;100) | Amazon United States - Flapen"
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last_updated: "2026-07-10T00:37:12.025Z"
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  description: "a small market ($85K/yr) — 464 soy wax for candle making doesn't clear our bar today."
  "og:description": "a small market ($85K/yr) — 464 soy wax for candle making doesn't clear our bar today."
  "og:title": "464 soy wax for candle making — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

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# **464 soy wax for candle making**

**Skip it****37/100 **

a small market ($85K/yr) — 464 soy wax for candle making doesn't clear our bar today.

**Market/yr**

**$85K**

**Growth (1y)**

**+114.4%**

**Products**

**12**

**Brands**

**9**

was 11 a year ago

**Sellers**

**15**

**Price range**

**$17.14–$149.17**

**Returns**

**1.0%**

**Rating**

**4.6★**

**Skip it**

Scored 37/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**4**

 ×0.30

Growth

**67**

 ×0.30

Competition

**17**

 ×0.20

Quality gap

**27**

 ×0.10

Returns

**92**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +114.4% year over year.

2K831Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.0×

## **Competition**

- The Candlemaker's Store33% - Generic24% - American Soy Organics18% - Hearth & Harbor10% - Golden Brand5% - Ingredients Store4% - Other (3 brands)6%

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 15 sellers compete here.

**Brands**

**9 **▼falling

was 11 a year ago

**Sellers**

**15**

**Top 5 brand share**

**90%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![The Candlemakers Store Natural Soy 464 Wax for Candle-Making: 10 lb Flakes 115-120F Melt Point](https://m.media-amazon.com/images/I/31WoyEJ4FhL.jpg) [**The Candlemakers Store Natural Soy 464 Wax for Candle-Making: 10 lb Flakes 115-120F Melt Point**](https://www.amazon.com/dp/B001QN5O6A)

The Candlemaker's Store$35.504.5★1,79730%▼falling

2
![Golden Brands 464 Soy Wax 45 poundlb Box Golden Wax 464 Natural Soy Wax Flakes for Candle Making and DIY Projects All-Natural Paraffin-Free Candle Making Supplies by Golden Wax](https://m.media-amazon.com/images/I/21K2S6iLZOL.jpg) [**Golden Brands 464 Soy Wax 45 poundlb Box Golden Wax 464 Natural Soy Wax Flakes for Candle Making and DIY Projects All-Natural Paraffin-Free Candle Making Supplies by Golden Wax**](https://www.amazon.com/dp/B0BTQ6FPBT)

Generic$149.174.5★5624%▲rising

3
![Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts](https://m.media-amazon.com/images/I/51yb4L1ccPL.jpg) [**Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts**](https://www.amazon.com/dp/B09ZG8P7ZB)

Hearth & Harbor$33.264.6★6,50310%▲rising

4
![American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 25 lbs](https://m.media-amazon.com/images/I/31AcXnU4itL.jpg) [**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 25 lbs**](https://www.amazon.com/dp/B07WSFWW8N)

American Soy Organics$84.654.8★20,9679%▼falling

5
![American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs](https://m.media-amazon.com/images/I/41jMhyBg84L.jpg) [**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs**](https://www.amazon.com/dp/B0855LRHQ7)

American Soy Organics$22.984.8★20,9676%▲rising

6
![Golden Brand 464 Soy Wax Flakes All Natural Soy Wax Wholesale Wax for Candle Making Supplies (45 LB) White GW-464](https://m.media-amazon.com/images/I/41cVNSpQF+S.jpg) [**Golden Brand 464 Soy Wax Flakes All Natural Soy Wax Wholesale Wax for Candle Making Supplies (45 LB) White GW-464**](https://www.amazon.com/dp/B092RKVNJQ)

Golden Brand$144.754.6★1175%▼falling

7
![Natural Soy 464 Wax: 5 pound bag by Golden Foods](https://m.media-amazon.com/images/I/41m+czDYHQL.jpg) [**Natural Soy 464 Wax: 5 pound bag by Golden Foods**](https://www.amazon.com/dp/B001QMZCFE)

Ingredients Store$19.184.6★2574%▼falling

8
![American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 10 lbs](https://m.media-amazon.com/images/I/51Xx-HuzFzL.jpg) [**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 10 lbs**](https://www.amazon.com/dp/B07WRDQ373)

American Soy Organics$37.384.8★20,9673%▼falling

9
![The Candlemakers Store Natural Soy Wax 10 lb. Bag](https://m.media-amazon.com/images/I/41YY7ypw8vL.jpg) [**The Candlemakers Store Natural Soy Wax 10 lb. Bag**](https://www.amazon.com/dp/B00WZ6N1QW)

The Candlemaker's Store$33.964.6★9,0903%▼falling

10

![Etienne Alair Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts](https://m.media-amazon.com/images/I/51JpiqJQw3L.jpg) [**Etienne Alair Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts**](https://www.amazon.com/dp/B082P8T7V9)

Etienne Alair$31.194.7★4,5793%—flat

11

![TFC All Natural Premium Soy Flakes Golden Wax 464 Easy to Melt and Measure Candle Making Supplies for DIY Projects and Candle Making Kits (2 LB)](https://m.media-amazon.com/images/I/31V5oXIwZqL.jpg) [**TFC All Natural Premium Soy Flakes Golden Wax 464 Easy to Melt and Measure Candle Making Supplies for DIY Projects and Candle Making Kits (2 LB)**](https://www.amazon.com/dp/B0FJ7PR1HX)

The Flaming Candle$17.144.9★202%▲rising

12

![Grcdoyvl Pure Soy Wax Flakes DIY Soft Candle Natural Soy Wax for Candle Making 10 lb Bag](https://m.media-amazon.com/images/I/418Dz4viYoL.jpg) [**Grcdoyvl Pure Soy Wax Flakes DIY Soft Candle Natural Soy Wax for Candle Making 10 lb Bag**](https://www.amazon.com/dp/B0C173Z9M6)

Grcdoyvl$29.424.2★3212%▲rising

## **Product shelf**

All 12 tracked products in this niche.

Top sellersNewestTrending

[![The Candlemakers Store Natural Soy 464 Wax for Candle-Making: 10 lb Flakes 115-120F Melt Point](https://m.media-amazon.com/images/I/31WoyEJ4FhL.jpg)**The Candlemakers Store Natural Soy 464 Wax for Candle-Making: 10 lb Flakes 115-120F Melt Point** The Candlemaker's Store**$35.50**4.5★1,797 reviews](https://www.amazon.com/dp/B001QN5O6A) [![Golden Brands 464 Soy Wax 45 poundlb Box Golden Wax 464 Natural Soy Wax Flakes for Candle Making and DIY Projects All-Natural Paraffin-Free Candle Making Supplies by Golden Wax](https://m.media-amazon.com/images/I/21K2S6iLZOL.jpg)**Golden Brands 464 Soy Wax 45 poundlb Box Golden Wax 464 Natural Soy Wax Flakes for Candle Making and DIY Projects All-Natural Paraffin-Free Candle Making Supplies by Golden Wax** Generic**$149.17**4.5★56 reviews](https://www.amazon.com/dp/B0BTQ6FPBT) [![Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts](https://m.media-amazon.com/images/I/51yb4L1ccPL.jpg)**Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts** Hearth & Harbor**$33.26**4.6★6,503 reviews](https://www.amazon.com/dp/B09ZG8P7ZB) [![American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 25 lbs](https://m.media-amazon.com/images/I/31AcXnU4itL.jpg)**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 25 lbs** American Soy Organics**$84.65**4.8★20,967 reviews](https://www.amazon.com/dp/B07WSFWW8N) [![American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs](https://m.media-amazon.com/images/I/41jMhyBg84L.jpg)**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs** American Soy Organics**$22.98**4.8★20,967 reviews](https://www.amazon.com/dp/B0855LRHQ7) [![Golden Brand 464 Soy Wax Flakes All Natural Soy Wax Wholesale Wax for Candle Making Supplies (45 LB) White GW-464](https://m.media-amazon.com/images/I/41cVNSpQF+S.jpg)**Golden Brand 464 Soy Wax Flakes All Natural Soy Wax Wholesale Wax for Candle Making Supplies (45 LB) White GW-464** Golden Brand**$144.75**4.6★117 reviews](https://www.amazon.com/dp/B092RKVNJQ) [![Natural Soy 464 Wax: 5 pound bag by Golden Foods](https://m.media-amazon.com/images/I/41m+czDYHQL.jpg)**Natural Soy 464 Wax: 5 pound bag by Golden Foods** Ingredients Store**$19.18**4.6★257 reviews](https://www.amazon.com/dp/B001QMZCFE) [![American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 10 lbs](https://m.media-amazon.com/images/I/51Xx-HuzFzL.jpg)**American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 10 lbs** American Soy Organics**$37.38**4.8★20,967 reviews](https://www.amazon.com/dp/B07WRDQ373)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**30%

*“Great quality wax”*

**Ease Of Use**16%

*“Easy to use”*

**Smell**11%

*“It blended well with fragrance oils”*

**Value For Money**11%

*“Affordable”*

**Advertised Vs Actual Product**5%

*“As described”*

**Ease Of Cleaning**3%

*“gives a clean”*

**Heating**3%

*“These come in small crumbles that heat up beautifully”*

**Fun/Entertainment Experience**2%

*“Fun”*

**Color**2%

*“takes color great”*

**Texture/Consistency-Overall**1%

*“Great Texture, Great for Candle making I am starting a business so I'm very excited to use this amazing wax for Candles”*

### **What buyers complain about **

**Smell**13%

*“Sometimes I feel like the soy smell is a bit much”*

**Flammable**9%

*“It burn only in the middle even with very small glass container very bad product very disappointed never buy again”*

**Value For Money**8%

*“I wish you could get more for your $”*

**Quality-Overall**8%

*“not as good as other brands”*

**Color**7%

*“However, with this product the color is even just in one side, and in the other side it looks like an uneven melt and the color get more pail and with a separation of product”*

**Functionality-Overall**7%

*“Doesn't work well”*

**Heating**5%

*“I couldnt even fix them with a heat gun”*

**Hard Feel**4%

*“Too soft”*

**Natural Resource Wastage**3%

*“This caused a lot of waste”*

**Durability**3%

*“cracks are all the way down”*

#### **Top return reasons**- Value For Money24% - Advertised Vs Actual Product22% - Smell11% - Functionality-Overall9% - Size-Overall7% - Heating4% - Quality-Overall3% - Leak-Proof3% - Defective Material/Parts2% - Color2%