---
title: "36 paper roll — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/36-paper-roll"
last_updated: "2026-07-14T00:56:10.831Z"
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meta:
  description: "a small market ($68K/yr) — 36 paper roll doesn't clear our bar today."
  "og:description": "a small market ($68K/yr) — 36 paper roll doesn't clear our bar today."
  "og:title": "36 paper roll — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **36 paper roll**

**Skip it**

A small market ($68K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 51Conversion 83Competition 51Returns 72Price range 66Avg price 95Brand share 31Review moat 23Quality gap 23

**Avg price**

**Incredible****$33.27**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$6.02–$133.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+21.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,446.37**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$68K**

$68K/yr · 23K searches

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**37**

**Top-5 brand share**

**86%**

**Open market**

**10%**

- PH PERKHOMY40% - Creative Paper Co17% - Bryco Goods13% - SMART&CASUAL11% - Pacon5% - Vanhench4% - Open — no brand owns it (6 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$7K15%$10K20%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PerkHomy 48 x 1 440 (120) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 48 x 120)](https://m.media-amazon.com/images/I/41RnfxCB4JL.jpg)**PerkHomy 48 x 1 440 (120) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 48 x 120)**PH PERKHOMY**$37.34**4.7★1,167 rev](https://www.amazon.com/dp/B0D9T64XQP) [2![Made in USA Kraft Paper Wide Jumbo Roll 48 x 1200 (100ft) Ideal for Gift Wrapping Art Craft Postal Packing Shipping Floor Protection Dunnage Parcel Table Runner 100% Recycled Material](https://m.media-amazon.com/images/I/31QhBXWd7nL.jpg)**Made in USA Kraft Paper Wide Jumbo Roll 48 x 1200 (100ft) Ideal for Gift Wrapping Art Craft Postal Packing Shipping Floor Protection Dunnage Parcel Table Runner 100% Recycled Material**Creative Paper Co**$32.33**4.7★1,089 rev](https://www.amazon.com/dp/B07RM93M9T) [3![PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)](https://m.media-amazon.com/images/I/41hG8+3a5CL.jpg)**PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)**PH PERKHOMY**$29.54**4.7★1,424 rev](https://www.amazon.com/dp/B0CQZ1TYX9) [4![Bryco Goods 48 x 200 (2400) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom](https://m.media-amazon.com/images/I/31EOYsks6xL.jpg)**Bryco Goods 48 x 200 (2400) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom**Bryco Goods**$45.52**4.7★33,466 rev](https://www.amazon.com/dp/B0FY79XCPF) [5![SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)](https://m.media-amazon.com/images/I/41ekvFDb7jL.jpg)**SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)**SMART&CASUAL**$27.07**4.7★119 rev](https://www.amazon.com/dp/B0DG9BNSHB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bryco Goods 48 x 100 (1200) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom](https://m.media-amazon.com/images/I/31GYnpsZatL.jpg)**Bryco Goods 48 x 100 (1200) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom**Bryco Goods**$34.89**33,466 rev3mo ago](https://www.amazon.com/dp/B0GRWR7ZZZ) [![SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)](https://m.media-amazon.com/images/I/41b03NIuL5L.jpg)**SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)**SMART&CASUAL**$25.76**39 rev4mo ago](https://www.amazon.com/dp/B0GDF3PP56) [![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**1,614 rev6mo ago](https://www.amazon.com/dp/B0GCSLM1MN) [![Bryco Goods 48 x 200 (2400) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom](https://m.media-amazon.com/images/I/31EOYsks6xL.jpg)**Bryco Goods 48 x 200 (2400) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom**Bryco Goods**$45.52**33,466 rev8mo ago](https://www.amazon.com/dp/B0FY79XCPF) [![Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM](https://m.media-amazon.com/images/I/31AMIpwXbIL.jpg)**Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM**Moretoes**$21.07**153 rev10mo ago](https://www.amazon.com/dp/B0FQNNMPZ3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bryco Goods 48 x 100 (1200) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom](https://m.media-amazon.com/images/I/31GYnpsZatL.jpg)**Bryco Goods 48 x 100 (1200) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom**Bryco Goods**$34.89**4.7★**▲ 323%**](https://www.amazon.com/dp/B0GRWR7ZZZ) [![GUTAG 36 x 1200 (100) Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36x1200)](https://m.media-amazon.com/images/I/4192KX3tTDL.jpg)**GUTAG 36 x 1200 (100) Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36x1200)**GUTAG**$19.93**4.3★**▲ 321%**](https://www.amazon.com/dp/B0FVLBJYN6) [![SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)](https://m.media-amazon.com/images/I/41b03NIuL5L.jpg)**SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)**SMART&CASUAL**$25.76**4.4★**▲ 308%**](https://www.amazon.com/dp/B0GDF3PP56) [![SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**4.6★**▲ 307%**](https://www.amazon.com/dp/B0GCSLM1MN) [![Bryco Goods 48 x 200 (2400) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom](https://m.media-amazon.com/images/I/31EOYsks6xL.jpg)**Bryco Goods 48 x 200 (2400) Brown Kraft Paper Roll - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom**Bryco Goods**$45.52**4.7★**▲ 174%**](https://www.amazon.com/dp/B0FY79XCPF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +21.8% search growth over the last 90 days.

450350Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“its quality was consistent throughout the roll”*

**Value For Money**9%

*“Good value”*

**Thickness**8%

*“Is your not looking for a thick grocery bag type this is great”*

**Advertised Vs Actual Product**7%

*“Just what I needed”*

**Paper Quality**7%

*“The paper is sturdy”*

**Size-Overall**7%

*“The size is manageable”*

**Color**5%

*“Color is accurate in picture”*

**Ease Of Use**5%

*“easy to use”*

**Durability**4%

*“Very durable”*

**Weight Heavy**2%

*“Heavy duty”*

### **What buyers complain about **

**Thickness**38%

*“This material was too thin for me”*

**Color**7%

*“Color very yellow”*

**Quality-Overall**6%

*“not the best”*

**Size-Overall**5%

*“Incorrect size”*

**Paint Quality**5%

*“paint soaked through quickly”*

**Advertised Vs Actual Product**5%

*“Deceiving picture makes it appear that its larger than it actually is”*

**Durability**4%

*“just not very durable”*

**Weight Heavy**4%

*“Not Heavy Duty”*

**Strength**3%

*“It is extremely flimsy”*

**Tear Resistance**2%

*“also tears very easily”*

### **Top return reasons **

**Size-Overall**46%

**Value For Money**14%

**Color**9%

**Advertised Vs Actual Product**7%

**Thin**7%

**Thickness**4%

**Paper Quality**3%

**Quality-Overall**2%

**Functionality-Overall**1%

**Display Colors**1%