---
title: "2b pencils — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
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last_updated: "2026-07-13T21:43:40.371Z"
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  description: "a small market ($63K/yr) — 2b pencils doesn't clear our bar today."
  "og:description": "a small market ($63K/yr) — 2b pencils doesn't clear our bar today."
  "og:title": "2b pencils — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **2b pencils**

**Skip it**

A small market ($63K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 16Conversion 72Competition 63Returns 99Price range 54Avg price 36Brand share 32Review moat 21Quality gap 19

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.33–$27.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.26**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****11,675.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$63K**

$63K/yr · 93K searches

**Growth**

**Bad****-17.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**151**

**Top-5 brand share**

**86%**

**Open market**

**10%**

- STAEDTLER53% - BAZIC PRODUCTS13% - Faber-Castell11% - M&G5% - Amazon Basics4% - Emraw4% - Open — no brand owns it (6 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$10K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BAZIC #2B Premium Wood Pencil Blue 12 Per Pack (760-24P)](https://m.media-amazon.com/images/I/41rgb8jpoFL.jpg)**BAZIC #2B Premium Wood Pencil Blue 12 Per Pack (760-24P)**BAZIC PRODUCTS**$4.96**4.5★572 rev](https://www.amazon.com/dp/B0019ILQ3M) [2![STAEDTLER Mars Lumograph 2B Graphite Art Drawing Pencil 6 Pencils](https://m.media-amazon.com/images/I/31h+eU0fBtL.jpg)**STAEDTLER Mars Lumograph 2B Graphite Art Drawing Pencil 6 Pencils**STAEDTLER**$9.09**4.8★833 rev](https://www.amazon.com/dp/B0BX7865QY) [3![STAEDTLER Mars Lumograph Black Drawing Pencils Set: 6 Pack Carbon Blend for Deep Black Tones Professional Artists Pencils 8BHB Grades Storage Tin For Sketching Shading & Fine Art Drawing](https://m.media-amazon.com/images/I/511apsGzoKL.jpg)**STAEDTLER Mars Lumograph Black Drawing Pencils Set: 6 Pack Carbon Blend for Deep Black Tones Professional Artists Pencils 8BHB Grades Storage Tin For Sketching Shading & Fine Art Drawing**STAEDTLER**$11.10**4.8★4,735 rev](https://www.amazon.com/dp/B018W0FOGY) [4![STAEDTLER Mars Lumograph Drawing Pencils: Set of 24 in Metal Case - Presharpened Graphite Art Pencils - Hardness Grades 12B-10H - For Drawing Shading Drafting & Illustrating - All Skill Levels](https://m.media-amazon.com/images/I/51iOoFDSbkL.jpg)**STAEDTLER Mars Lumograph Drawing Pencils: Set of 24 in Metal Case - Presharpened Graphite Art Pencils - Hardness Grades 12B-10H - For Drawing Shading Drafting & Illustrating - All Skill Levels**STAEDTLER**$27.69**4.8★12,878 rev](https://www.amazon.com/dp/B07M8FVGJF) [5![Faber-Castell Pencils Castell 9000 Graphite art 2B pencils for drawing sketching - 12 Artist pencils](https://m.media-amazon.com/images/I/41Z6gRt2JoL.jpg)**Faber-Castell Pencils Castell 9000 Graphite art 2B pencils for drawing sketching - 12 Artist pencils**Faber-Castell**$9.58**4.7★674 rev](https://www.amazon.com/dp/B01JLVJMKM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencils Two-Tone Striped Triangular Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching](https://m.media-amazon.com/images/I/51C8MmYHrzL.jpg)**M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencils Two-Tone Striped Triangular Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching**M&G**$7.76**38 rev1y ago](https://www.amazon.com/dp/B0DP2RNB7X) [![M&G Wood-Cased 2B Pencils 24 Pack Pre-Sharpened Pencils with Top Erasers Bulk Black Pencils for School Teacher Supplies Writing Drawing and Sketching](https://m.media-amazon.com/images/I/51EP2K605HL.jpg)**M&G Wood-Cased 2B Pencils 24 Pack Pre-Sharpened Pencils with Top Erasers Bulk Black Pencils for School Teacher Supplies Writing Drawing and Sketching**M&G**$13.61**124 rev1y ago](https://www.amazon.com/dp/B0DP2S37KH) [![M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencils Yellow & Red Hexagonal Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching](https://m.media-amazon.com/images/I/511qrNhGR7L.jpg)**M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencils Yellow & Red Hexagonal Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching**M&G**$6.29**29 rev1y ago](https://www.amazon.com/dp/B0DP2SRS4Z) [![M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencil Yellow & Black Hexagonal Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching](https://m.media-amazon.com/images/I/51moFKkD4jL.jpg)**M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencil Yellow & Black Hexagonal Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching**M&G**$7.81**29 rev1y ago](https://www.amazon.com/dp/B0DP2S2LWF) [![STAEDTLER Norica #2 HB Wood-Cased Pencil Set: 18 Pre-Sharpened Graphite Pencils with 1 Eraser & 1 Sharpener Break-Resistant Lead For Writing & Drawing Blue Ideal for Classroom Home & Office](https://m.media-amazon.com/images/I/41MxVV8R7GL.jpg)**STAEDTLER Norica #2 HB Wood-Cased Pencil Set: 18 Pre-Sharpened Graphite Pencils with 1 Eraser & 1 Sharpener Break-Resistant Lead For Writing & Drawing Blue Ideal for Classroom Home & Office**STAEDTLER**$4.92**181 rev1y ago](https://www.amazon.com/dp/B0DJ1NSR41)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![STAEDTLER Mars Lumograph H Graphite Art Drawing Pencil 6 Pencils](https://m.media-amazon.com/images/I/41uAYiAjD3L.jpg)**STAEDTLER Mars Lumograph H Graphite Art Drawing Pencil 6 Pencils**STAEDTLER**$9.28**4.8★**▲ 265%**](https://www.amazon.com/dp/B0BX7BLMGL) [![M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencils Yellow & Red Hexagonal Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching](https://m.media-amazon.com/images/I/511qrNhGR7L.jpg)**M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencils Yellow & Red Hexagonal Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching**M&G**$6.29**4.6★**▲ 257%**](https://www.amazon.com/dp/B0DP2SRS4Z) [![Staedtler Lumograph Graphite Drawing & Sketching Pencils Soft Set of 12 Degrees (100G12S)](https://m.media-amazon.com/images/I/41SucxdH+DL.jpg)**Staedtler Lumograph Graphite Drawing & Sketching Pencils Soft Set of 12 Degrees (100G12S)**STAEDTLER**$22.56**4.8★**▲ 182%**](https://www.amazon.com/dp/B001OUS8J0) [![M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencil Yellow & Black Hexagonal Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching](https://m.media-amazon.com/images/I/51moFKkD4jL.jpg)**M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencil Yellow & Black Hexagonal Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching**M&G**$7.81**4.6★**▲ 112%**](https://www.amazon.com/dp/B0DP2S2LWF) [![Faber-Castell Miscellaneous Castell 9000 Graphite Pencil Pencil 2B for Art Craft Drawing Sketching Home School University Colouring](https://m.media-amazon.com/images/I/31yWkpfcBzL.jpg)**Faber-Castell Miscellaneous Castell 9000 Graphite Pencil Pencil 2B for Art Craft Drawing Sketching Home School University Colouring**Faber-Castell**$4.46**4.5★**▲ 78%**](https://www.amazon.com/dp/B00564Z4ME)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 98 weeks — -17.3% search growth over the last 90 days.

2K2KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Good Quality”*

**Value For Money**14%

*“Great purchase for the price”*

**Pen/Pencil Quality**13%

*“Great pencils”*

**Sharpness**12%

*“Sharp and easy to sharpen”*

**Erasability**7%

*“Erasers are great”*

**Writing Experience**6%

*“Perfect writing”*

**Durability**5%

*“Seem durable”*

**Drawing Experience**2%

*“are great for drawing as well”*

**Ease Of Use**2%

*“Decent for basic use”*

**Advertised Vs Actual Product**2%

*“As advertised”*

### **What buyers complain about **

**Erasability**14%

*“The erasers pop out after erasing”*

**Sharpness**12%

*“Why are these pencils so hard to sharpen”*

**Quality-Overall**11%

*“Bad quality”*

**Value For Money**7%

*“It's a waste of money”*

**Color**5%

*“Not really black”*

**Nib/Tip Quality**5%

*“Tips break and they dont sharpen well”*

**Durability**4%

*“it always breaks”*

**Product Condition**2%

*“All were found used”*

**Smell**2%

*“the cedar doesnt smell as nice as other brands”*

**Strength**2%

*“These break easily”*

### **Top return reasons **

**Value For Money**32%

**Advertised Vs Actual Product**8%

**Size-Overall**8%

**Ease Of Use**5%

**Quality-Overall**5%

**Erasability**5%

**Sharpness**5%

**Defective Material/Parts**3%

**Product Condition**3%

**Color**3%